Dropshipping can be categorized as a warm welcomed business style because whoever can start from zero. Therefore, seek some best advice for new Dropshippers is really necessary.
Focus on Mastering Marketing
Marketing is the money maker. For one thing, you need to spend time learning how to master ads, grow your traffic to your store, and receive more orders from visitors, which can drive the long term sales by allowing you to rank high in search. For the other thing, creating blog content and optimizing your store can help you build an audience in search with minimal ad spend keeping your acquisition costs low.
Keep in mind that most e-commerce stores convert at a rate of 1-2%. That means if you have less than 100 visitors on your site you probably won’t be getting any sales. The more traffic you can get to your store, the more likely you are to convert the sale.
Create an Amazing Offer
An important Dropshipping tip is to create a compelling offer. Don’t be the store owner who fails to include sales or bundles. If none of your products are on sale people may lack the motivation to buy your product. However, if you present the right product with the right deal you’ll be more likely to convert them. Bundle deals can also work really well. When creating a bundle deal, focus on selling more of the same products. For example, if you sell hair extensions your bundle would include more hair extensions. If people love the product, they’ll want more of it.
Avoid Underpricing Your Products
The goal of a Dropshipping business is to be profitable. If you’re selling a five dollar product, you should be charging around $19.99 for it. You need to consider the cost of goods, marketing, business expenses, and eventually hiring a team. If other brands are undercutting their prices, don’t undercut yours. As long as your prices are fair and within market value, you should maintain a profitable price point. You should also work to increase average order value so that you make a higher profit from every order.
Automate More of Your Business
Using Dropshipping tools like Oberlo, many aspects of your business will be automated. Especially if you have a full-time job or are looking to create a more passive income, figuring out how to automate more aspects of your business will allow you more freedom to pursue your passions.
Ecommerce automation tools can help you grow and scale your business quickly. Buffer allows you to automate social media posting. Kit automates marketing tasks like advertising, retargeting, emails, and more. Also, you can check out marketing automation software to help simplify your marketing tasks.
Ensure Your Store is Presentable
Before launching your store, take a look at other websites in your niche to make sure that your store is customer friendly. You can take notes about the look and layout of different stores in your niche, what does the home page look like? What’s the format of the copy on the product page? Do the images include logos on them? What types of pages do you have? Which features or apps does the store include ? Apart from that, you can also add pages to your website such as refund policies, FAQs, shipping information, and more.
Select Appropriate Niche
The niche you select needs to be laser-focused and something you are genuinely interested in. A product range that isn’t focused will be difficult to market. If you are not passionate about the niche you select, you will be more apt to become discouraged. Here are some points to consider when selecting your niche: *Seek attractive profits; *Low shipping costs are very important; *Make sure your product appeals to impulse buyers with disposable incomes; *Make sure that people are actively searching for your product; *Sell something that isn’t readily available locally.
Select Reliable Suppliers
Choosing a reliable supplier can push your products compete in both quality and price. It can provide the necessary boost in your profits as well. Suppliers that are unreliable, ineffective, and costly can really degrade the quality and dependability of your products. With extensive evaluation and knowledge, you should be able to pick the right suppliers for your business to grow and maintain its competitive edge in the competitive market.
Offer Exceptional Customer Service
Customers might not always remember what they bought from your website but they’ll always remember how you treated them. One of the best ways is to offer great customer service, like responding to customer inquiries & offering refunds, joking around with your customers, writing them thank you cards if they order from your store multiple times, running monthly giveaways exclusive to customers who’ve ordered from you in the past. In conclusion, do whatever to make each customer feel valued and appreciated. If it weren’t for them, you wouldn’t become a success. Start these customer appreciation habits from your very first beginning.
Choose ePacket In Emergency
As a dropshipper, you’re free to sort products based on ePacket shipping. Since ePacket shipping is the fastest affordable shipping method, you’ll be able to ensure quick delivery to customers without breaking the bank. On average, ePacket shipping costs under $5 for most products. This allows you to still make a profit when selling goods at market value.
Be Active Online and Offline
Running a business requires daily effort. You don’t need to spend eight hours a day working on your business but you’ll need to spend at least an hour a day on your store as you grow your sales. Each day, you’ll need to process orders so that products arrive to your customers promptly. You’ll also need to respond to customer inquiries within 24 hours (ideally less) so that customers can depend on you.
Spend time researching video marketing, and be part of events where attendees are your target audience. Be innovative about how to get in front of your audience both online and offline to get ahead of the curve.
Import Less Items to Start
When built online store, one will usually made the mistake of importing too many products to his/her store in one day. But the problem is, when you add too many products to your store, you need to rewrite product descriptions and maybe remove the logo from a few images can be time-consuming and exhausting. Stick less items at the start. By starting with a smaller collection, you’ll be able to launch your business quickly so you can start making sales. Once a week you can add 10 to 20 new products so that you build out your store’s collection while already making a profit. You don’t need 100 products to get your first sale. All you need is one great product to land your first sale.
Order Product Samples
Order samples from your supplier allows you to take better photos of the products that you’ll be offering. Being able to experience the product yourself, you’ll also be much more accurate when writing the product descriptions. You can also use these sample products for video product reviews, ads, and other marketing material. It’ll give you a true feel of what it’s like to order from your store. You’ll also know then if you have any space for improvement, or to make any adjustments accordingly. By putting yourself in the shoes of your customers, you’ll get an authentic experience of what it’ll be like shopping from your store.
Monitor Your Competition
Another Dropshipping tip is to like your competitors on social media. Monitor their websites and social media pages regularly. By liking their page, you’ll start receiving their product and retargeting ads. Which products do they advertise? Does that product get a lot of engagement such as comments or shares?
By monitoring and playing attention to your competition, you’ll know which products you should be selling on your store. When you pay attention to the types of posts your competitors add to their social media pages, you’ll know what type of content people within your niche really like — this helps make you a better marketer.
Create a Trustworthy Brand
This Dropshipping tip is about taking responsibility for how you present yourself. Strengthening your brand position can improve your reputation as a leader. Take a look at what makes your business unique, and what part of it will help strengthen your brand image. Customers like to buy from places they trust. Build that trust through your brand image, and raise brand awareness. Think of your brand as your company’s personality. A strong brand image will help increase the value of your company and make you memorable for your customers.
Create High-Quality Custom Content
Consumers browse hundreds of website every month and get accustomed to reading the same information over and over again. If they are researching a new product to sell this can be frustrating as they may feel they are not learning enough about the product. Create custom content that contains information that is new and valuable to your consumer and you will separate yourself from the noise. This could mean updating product descriptions, writing an interesting page, or creating images that are high-quality, functional photos that inform customers.