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Hōʻike nui o ka E-commerce ma Netherlands
06 / 20 / 2019
Nā Kūlana Kūʻai Kūlana Mea Pono, Nā Huaʻai Kūlike Kūlike
06 / 21 / 2019

Ka nui kūʻai

ʻO ka nui o nā mea hoʻohana pūnaewele ma Kōkelika Hema, a ma nā 6 nui ka nui o kēia mau ʻāina ʻo ASEAN, i hoʻohui ʻia e hana i kahi mākeke pili ʻole. Aia ma kahi o kahi mauʻāina he ʻumikūmaka ma Asia Hema a me 87% o ka lehulehu o Asia Hema ma 6 o lākou, ʻo ia hoʻi ʻo Indonesia, Philippines, Vietnam, Thailand, Malaysia a me Singapore, me ASEAN. ʻOiai ua ʻoi aku ka maikaʻi o ka mākeke o Singapore-market a ʻoi aku ka ikaika o ka mākela Malaysia, ma Indonesia, Thailand, ʻo Filipina a me Vietnam, ʻoiai ke kūleʻa nei ka e-commerce a ke hoʻomau nei i kahi waiwai nui o ka ulu ʻana no ASEAN.

Ua ulu nui ka e-commerce ma ia wahi ma o ka 62% CAGR i nā makahiki 3 i hala aku nei e like me ka hōʻike a Google-Temasek e-Conomy SEA 2018. Kuhi pū ka ʻatikala e ʻoi aku ka nui o ka e-commerce ma mua o $ 100 biliona ma GMV e 2025, mai $ 23 biliona ma 2018. ʻOiai e like me kēlā mau helu kupanaha, hoʻomau nui ʻia ka ʻoihana pūnaewele ma kahi o 2 -3% o nā kūʻai kūʻokoʻa kūʻai. ʻO kēia pales i ka hoʻohālikelike ʻana a puni 20% a me 10% ma Kina a me US. Ua hōʻoia kēia hōʻike i ka ulu aʻe o ka hilinaʻi ma waena o nā mea hoʻopukapuka ma ka wahi.

E like me ka noiʻi Hootsuite, ua hoʻolimalima nā poʻe ʻAsuria i nā manawa ma ka pūnaewele kelepona ma mua o nā wahi ʻē aʻe o ka honua. Hoʻohana kā nā mea hoʻohana pūnaewele ma Thailand i nā hola 4 a me 56 mau minuke i kēlā me kēia lā me ka hoʻohana ʻana i ke kelepona-ʻoi aku ma mua o nā ʻāina ʻē aʻe. ʻO Indonesia, Pilipino, a me nā mea hoʻohana Malaysia, hoʻolimalima lākou i nā hola 4 i kēlā me kēia lā ma ka pūnaewele kelepona, ʻo ia hoʻi kekahi o ka 10 kiʻekiʻe ma ka honua e pili ana i ka launa pū. Ke hoʻohālikelike nei, e hoʻohana ana nā mea hoʻohana pūnaewele ma UK a ma US ma luna o nā hola 2 i hoʻokahi lā ma ka pūnaewele kelepona, aʻo nā mea hoʻohana ma Farani, Kelemānia a me Iapana e hoʻohana i ka hola 1 a me nā minuke 30.

Kūlana mākeke

Aia kekahi ala mai o ka eiliia i ho'āʻo - ʻike, ʻoliʻoli a me ka hoʻopili pili ʻana.

I ka manawa e nele ai nā mākeke i nā koho kūʻai kūʻokoʻa, ma waho o ka pūnaewele a ma ka pūnaewele hoʻi, ʻo ia ka ʻike i ke kālā hou. Makemake nā mea hoʻohana aku ma mua o ka kūʻai ʻana i nā mea a lākou e makemake ai - makemake lākou e ʻike i nā huahana hou, e ʻoluʻolu, a hui pū me nā kaiāulu a me nā hoaaloha.

A ʻo kahi hopena, ke lilo nei i mea kūʻai aku ma ka pūnaewele ma Asia Hikina a ʻoi aku ka nui o ka ʻike ma ka pili ʻana.

Ke hoʻonui nei i nā apono, ʻo ka e-commerce i kēia wahi, ʻaʻole wale ia e komo i loko o nā kahua transactional i loko o ka poʻe kūʻai. Ma kahi, hiki i nā mea kūʻai ke lilo i loko o ka app me ka makemake ʻole e kūʻai i nā mea kikoʻī a e nānā wale i nā huahana a me nā ʻoniʻoni i hoʻolālā ʻia e nā kahua e-commerce. Makemake paha nā mea kūʻai aku e kamaʻilio me nā mea kūʻai aku e aʻo hou e pili ana i nā huahana like ʻole, a i ʻole ke hopu ʻia ma ka ʻohana o ko lākou mau hoaaloha a i ʻole ʻohana.

Hiki paha iā lākou ke hele mai i nā haʻawina e-commerce e hoʻopau i ka ʻike. ʻO kahi laʻana, ʻo kahi o nā mea hou nui a Shopee e loaʻa nei kahi pākuʻina kūwaho i-app e hiki iā ʻoe ke pāʻani me ka ʻohana a me nā hoaaloha, i mālama ʻia e nā poʻe kaulana.

E like me ka palena ma waena o ke kūʻai ʻana, ʻo ka ʻoihana a me nā ʻoliʻoli, hoʻopau ʻia ka manawa i nā manawa a me ka hiki ke hoʻopaʻa ʻia i ka nānā ʻana o nā mea hoʻohana e lilo a ʻoi aku ka mea nui o nā hana e like me nā hana e-commerce.

Nā kahua Ecommerce

Wahi a nā moʻolelo e like me nā ʻōwili pūnaewele haole, ua lilo ʻo Shopee i kahua e ʻike ʻia e ka pūnaewele ma Asia hema, e kā ana iā Lazada ma ka lua o ka lua a me Tokopedia ma ke kolu o ka wahi, me ka awelika o 184.4 miliona mau kipa ma ka pā pūnaewele a me nā pūnaewele kelepona ma ka hapa mua o 2019.

Wahi a nā hopena o kahi noiʻi hou e iPrice Group a me App Annie, ua hoʻonui nui ʻia ka nui o nā māka holowa ʻo Xee XXUMX% ʻo Shopee, ʻoi aku ka nui o ka mahalo i ka piʻi ʻana ma Indonesia a me Thailand. Ua ʻōlelo ʻo IPrice, ʻoiai e hiki iā Shopee ke hoʻomau i ka ulu ʻana o ka ulu ma ka hapa mua, ua ʻike ʻia ka hapaha mua o 5

No ka mea, ʻo ka huakaʻi holo ākea Lazada holo pū me 12% mai ka ʻaha mua, a i ka 179.7 miliona mau malihini kipa ma ka hapa mua o 2019. Ua hōʻike ʻo IPrice i ka hoʻemi ʻana o ka ʻokoʻa i ka hana kūʻai ma waena o nā ʻaoʻao ʻelua. Eia nō naʻe, ʻo Lazada nō ke kipa ʻana i ka pūnaewele e ʻike ʻia ma Malaysia, Singapore, ʻo Pilipina a me Thailand, e like me ke aʻo ʻana.

Eia naʻe, aia ʻo Tokopedia, Bukalapak a me Vietnam Tiki, aia ma waena o nā ʻelele e-commerce e kū pono nui ana i ka hema ma Asia, ʻoiai lākou e kūʻai aku i kahi kūʻai wale nō.

Ma waho aʻe o Indonesia a me Vietnam, ʻo kahi pūnaewele e-commerce kūloko e hana maikaʻi ana ʻo Lelong, ʻo ia ke kolu ma Malaysia. Kūkū ʻia ʻo Argomall i ka hā i ka ʻĀpelila; ʻO Qoo10 ka helu helu ma Singapore; ʻO Chilindo ke kolu o Thailand.

Kūleʻa nā mākeke Ecommerce

I ka hiki ʻana aku i nā polokalamu kelepona, ʻo Lazada ka koho kiʻekiʻe loa no nā mea kūʻai aku ma Malaysia, Singapore, Philippines a me Thailand, ʻoiai ʻo Tokopedia lāua ʻo Shopee ka mea kaulana loa ma Indonesia a me Vietnam. No Malaysia, ʻoi aku ka nui o nā polokalamu kūʻai kelepona punahele hou ʻo Shopee, taobao, 11street a me AliExpress. Eia nō ma Singapore, Qoo10 Singapore, Shopee, taobao a me ezbuy ʻo nā papa ʻelima kaulana loa e pili ana i nā noi.

uku epekema

ʻO Indonesia kahi neʻe e hiki ai ke kūʻai aku. ʻO Bukalapak, ka pūnaewele e-commerce kūpono loa ma ia wahi, i hui pū me DANA (kākoʻo ʻia e keu kālā) e hoʻolauleʻa i ka hāmeʻa i ka BukaDana e-loaʻa a me ka BukaCicil i hoʻoiho kālā ʻia, ke manaʻo nei e hoʻolako i nā mea hoʻohana i kahi ʻoi aku ka ʻoi aku ka ʻoi me ka ʻike maʻalahi ma ka hopena.

Ma Malaysia, ke hopohopo nei ʻo 50% o nā mea kūʻai aku e pili ana i ka palekana a me ka hoʻopunipuni i lawe ʻia mai e nā pā pono pūnaewele. Akā ua loaʻa iā Malaysia nā mea hou aku ma mua o 30 non-bank e-currency e kū nei, e like me ka waihona kālā, BNM. Ma ka holoʻokoʻa, aia nō kekahi mau kūpono kūpono no ka e-uku, e like me GrabPay mai Singapore, alipay a me WeChat uku mai Kina, a me nā mea hoʻokūkū kūloko Boost a me Touch 'n Go.

Ma kahi o 80 hapahaneri o thais he mau waihona kālā, akā 5.7 pākēneka wale nō mau kāleka kāleka. ʻO PayPal ka mea e ʻoi loa i ke ala maʻamau o ka uku no nā e-wallets. A no nā kāleka, kokoke pau ka mākeke e Visa (79%) a me MasterCard (20%). Ke hoʻoikaika nei ʻo Thailand i nā mea ʻoi aku i ka hana o nā mea hana e hāpai i nā uku kūʻai. Hāʻawi ʻo LINE i ka Rabbit LINE Pay, lawelawe ʻo 4.5 miliona mau mea hoʻohana ma Thailand. Hāʻawi ʻo Garena i nā pā AirPay, a me nā pāpale TrueMoney. ʻO kahi ala ʻē aʻe kālā ʻo ia ka papahana uku uila kuʻuna kālā ʻo PromptPay.

I ka "Cash's King" King of Vietnam, Cash on Delivery ke ʻano nui. Ke ulu nei ʻo MoMo i kahi mea hoʻopihapiha hoʻopihapiha hoʻopihapiha nui o Vietnam ma ka hoʻokumu ʻana i nā paʻahana me nā ākea o nā mea pāʻani kamaʻāina a hāʻawi i nā mea kūʻai aku me ka ʻike bonjour.

ʻO nā kāleka pēpē ke ala e uku ʻia ai nā ʻoihana uku ma ka hoʻomohala mau ʻia o Singapore. Ua hopohopo ʻo Singapore no ka palekana o ka ikepili a me ka pilikino ma nā uku uila. Aia kekahi pilikia e hoʻokaʻawale ʻē aʻe nā ʻoihana kālā nui o Singapore a ʻoi loa ka mea e hoʻopuka ai nā kāleka kāleka. Ma kahi o 56 pākēneka o CardsS e hoʻolālā ʻia e hoʻokuʻu ʻia e nā keʻena kūloko.

ʻO nā kiʻekiʻe o ka hoʻopunipuni a me ka hoʻoweliweli cyber i Filipaina i alakaʻi ai i nā mea kūʻai aku e makaʻala i nā ʻoihana pūnaewele. ʻO Alibaba nā kālā kālā, i hui pū me GlobeTelecom, kahi lawelawe kelepona paʻahana kaulana i pilipaʻi ma Philippines, ʻo Mynt, kahi ʻoihana kālā digital a me ka hui ʻo Ayala, kahi mea kikowaena kikowaena kikowaena, i hoʻokumu ʻia i ka hoʻolaha ʻana i ka ʻoihana "scan scan" GCash ma Philippines.

Tax Rihaai

ʻO ke kiʻi ma luna e hōʻike ana i ke ʻano o nā rula ʻauhau ecommerce ma waena o nā mākeke ʻenehana Hema Hikina eono. Ma Indonesia a me Thailand, ua wānana ʻia ka ʻauhau ecommerce e hoʻomōhala i ka ulu ʻana o ka ʻoihana kanaka no ka mea, ʻaʻole like me ka mākeke. Eia paha ke ʻike ʻana ʻo Singapore i ka emi ʻana o ka māka kūʻai kūʻai palena no ka piʻi ʻana o nā kumukūʻai me ka hoʻolauna ʻana i nā Goods and Service Tax (GST) i nā huahana ecommerce a me nā lawelawe mai nā ʻāina ʻē aʻe. I kēia manawa, ʻĀina 89% o nā kālepa holoʻokoʻa holoʻokoʻa ma ka ʻāpana o ka Pākīpika Hema e alakaʻi ʻia e nā poʻe Singapore.

hoʻoholo

Hōʻike ka papa ma lalo e pili ana i nā loiloi hope loa a me nā hoʻokele ʻāina mai ka World Bank's 2018 Logistics Performance Index (FPI), kahi mākaʻikaʻi hohonu honua e hoʻopili ana i ka hoʻohālikelike ʻana i nā mau kenekulia e hōʻuluʻulu a hoʻonoho i kā lākou logistics.

Ke ʻike nei kēia mau ʻāina āpau i kēia mau kūlanakauhale i ka wikiwiki, ka mea e alakaʻi pinepine ai i ka makemake no ke kumu hana a me nā huahana kūʻai. Aia no kahi lumi nui e pono ai ka hoʻomaikaʻi ʻana, ʻoiai ua pilikia nā ʻōnaehana holoʻokoʻa.

A pono nā ʻoihana logistics e hopu i ka piʻi kū aʻe a kākoʻo i ka hana hoʻonaʻauao o kēlā me kēia ʻāina. Hoʻopili ʻia i ka ʻoihana wikiwiki e pono ai e hoʻopakele i nā hopena ʻoi aku, akā naʻe. ʻO ka hoʻokele maikaʻi o kahi kaʻina loina e pono i ka pono a me ka hilinaʻi. No laila, pono e loaʻa i nā ʻoihana loea ke loaʻa i ka ʻenehana e hiki ke hoʻopihapiha i ke kaulahao lako.

E ʻike i nā huahana lanakila e kūʻai aku ma app.cjdropshipping

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