fbpx
Ke hele nei ʻo CJ e hoʻohui me ka mea kūʻai aku ma nā mākaʻi
07 / 15 / 2019
ʻO Chinabrands Nā hōʻike maoli, ʻo ia ke kumu a me ka lehulehu e neʻe aku mai Chinabrands a CJDropshipping
07 / 15 / 2019

Kālā CJ iomi, kahi kahua e-commerce i hoʻohui pū ʻia me nā huahana loea, stocking, paʻi a me nā hoʻouna ʻana i nā mea kūʻai aku ma ka hale kūʻai ma Shopify, Oberlo, eBay, Amazon, Etsy, a me Lazada, i kapa ʻia ʻo "Amazon" o South Asia, Asia's No. 1 online kūʻai aku a kūʻai aku i ka huakaʻi, e nānā i ka nānā nui mai nā māka e loea i ka palena e ʻoi aku: ma mua o 4.5 miliona mau malihini kipa i kēlā me kēia lā a lawelawe ʻia ʻoi aku ma mua o 600 miliona mau mea kūʻai. E hele pū ʻo CJ me Lazada!

ʻO ka ʻike maʻamau e pili ana i ka hui a Lazada

1 Kūkākūkā ʻAna Pūnaewele Hema ʻAkelika ʻo XNUMX
Hoʻolaha ʻia ma 2012 e ka Rocket Internet, ʻo Lazada ka helu helu kū hoʻokahi a kūʻai aku i ka wahi ma Asia Hema - kēia ma Indonesia, Malaysia, Philippines, Singapore, Thailand, a me Vietnam. Me 300 miliona SKU e loaʻa ana, hāʻawi ʻo Lazada i nā ākea ākea o nā huahana i nā huahana mai ka nani, ke ʻano a me nā mea kūʻai aku o nā mea kūʻai aku i nā huahana o ka hale, nā pāʻani, nā mea pāʻani, a me nā hale kūʻai.

ʻIke ʻia i ka hoʻopuka ʻana i nā ʻike no ka mea kūʻai aku, ua hāʻawi ia i ka mālama o ka mea kūʻai aku a me ka hoʻi ʻana mai o ka wikiwiki ma o kona lima aloha mua a me ka mile hope hoʻokū ʻia e kākoʻo ʻia e nā mea like loea 100. ʻO Lazada Group ka hapa nui o Alibaba Group Holding Limited (NYSE: BABA).

Ua kōkua ʻo Lazada i kahi ʻoi aku o 100,000 i nā mea kūʻai aku kūloko a me ka honua, a me nā brand 2,500, lawelawe i ka 560 miliona mau mea hoʻohana ma ka wahi ma o kāna kahua kūʻai, i kākoʻo ʻia e nā laulā nui o ke kūʻai aku, a me ka ʻike a me nā lawelawe lawelawe. Hāʻawi ʻo Lazada i kahi mea lako ʻoi aku ma o ka ʻoihana pānaehana nui o ka loiloi a nona iho nei a he mau mile ka lōʻihi.

ʻO nā hoʻomohala a me nā hoʻokō o Lazada

ʻO Lazada Group kahi hui e-commerce maʻEulopa e hoʻokumu ʻia e Rocket Internet ma 2012 a nona e Alibaba Group. Ma 2014, hana ʻo Lazada Group i Indonesia, Malaysia, Philippines, Singapore, Thailand, a me Vietnam a ua hoʻāla hou ʻia e pili ana i kahi kālā he US $ 647 miliona ma mua o nā hoʻokele waiwai mai nā mea kūʻai aku e like me Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB ʻO Kinnevik a me Pūnaewele Pūnaewele.

Hoʻokumu kāna pūnaewele i ka Malaki 2012, me kahi pāʻoihana kālepa o ke kūʻai aku i ka mea kūʻai aku i nā mea kūʻai aku mai kāna mau hale kūʻai ponoʻī. Ma 2013 ua hoʻohui ia i kahi mākeke mākeke e ʻae i nā hale kūʻokoʻa i kūʻai aku i ko lākou mau huahana ma o ka pūnaewele ʻo Lazada; Ua kālepa ke kālepa no 65% o kāna mau kūʻai i ka hopena o 2014.

I ʻApelila 2016, ua kūʻai aku ʻo Alibaba Group i ka hoʻokele waiwai ʻana ma Lazada e kākoʻo i ka hoʻolālā ʻia ʻana o Alibaba ma Asia Hema.
Ma ʻAukake 2018, ʻo Lazada ka mea ʻoi loa ka mea ʻoi aku ka nui o ka ʻoihana pūnaewele ma Malaysia, Vietnam, Thailand, a me Filipina, e pili ana i nā māka pūnaewele ʻokoʻa ma waena o nā malama. I Dekemaba 2018, ua koho ʻia ʻo Peng Lei e Pierre Poignant i ka Luna Hoʻokele o Lazada, me ke Aliʻi Pelekane e lawelawe nei i ka luna o ka luna alakaʻi.

Nā keʻena o Lazada

Headquear: 8 SHENTON WAY, # 43-01 AXA TOWER, SINGAPORE 068811

ʻInidonesia: E LOAʻI NUI, 20TH, A 21ST FLOOR, JALAN JENDERAL GATOT SUBROTO KAV 18, JAKARTA SELATAN 12710

Malaia: Level 20, Menara Worldwide, 198 Jalan Bukit Bintang 55100 Kuala Lumpur

Sinapoa: 8 SHENTON WAY, # 43-01 AXA TOWER, SINGAPORE 068811

ʻĀina Pilipino: 23F Net Park Building, 5th Avenue, Bonifacio Global City, Taguig City 1634, Metro Manila, Philippines

Tailani: 689 BHIRAJ TOWER, UNIT NO. 209, 29TH FLOOR, SUKHUMVIT RD. KLONGTON NUE, WATTANA, BANGKOK 10110

Vietnam: Lio 19, Hale ʻOihana Center Saigon, Hale Hōʻikeʻike 2, ʻO 67 Le Loi Street, Ben Nghe Ward, Kaʻāina 1, ke kūlanakauhale Ho Chi Minh, Vietnam

Hong Kong: 24 / F OVERSEAS TRAN BANK HOOLAHA, 160 GLOUCHESTER ROAD, WAN CHAI, HONG KONG

Hoʻokomo ʻo Lazada i kāna huaʻōlelo inoa ma 20th, 2019

Ua hoʻokumu ʻo Lazada i kahi ʻoihana hou e hoʻokūkū nei - E hele i hea kahi puʻuwai ma Iune 20th, 2019. ʻO kēia ka mea mua hou no Lazada i nā makahiki ʻelima i hala, e manaʻo e hoʻokiʻekiʻe i ka hana o ka ʻoihana mai ke kālepa aku a kūʻai aku i kahi "hele o ke ola". Ua hoʻomohala ʻia ka huaʻōlelo ʻo Lazada hou me ka ikaika a me ka hoʻolālā e kahi ʻoihana ʻekepili - ʻo Superunion Singapore a me ka hoʻolaha ma hope mai ua hoʻokumu ʻia e kahi ʻoihana hoʻolaha - Wunderman Thompson Singapore.

Ua hōʻike ʻia e kākoʻo ʻia kēia repositioning e Lazada "shoppalaka" (ka hoʻohana ʻana i ka leʻaleʻa leʻa aku), manaʻo e hoʻomaikaʻi i ka ʻike kūʻai ʻana i nā mea kūʻai aku, hāʻawi i nā mea kūʻai aku a hoʻomau i ka pilina me nā kaiāulu kūloko (e like me "momriburs" a me nā mea kūʻai kūwaho).

Ua haʻi ʻo Pierre Poignant, ka luna o ka hui ʻo Lazada "ma ke ʻano he paionia o ka e-commerce a puni kēia wahi, ua hoʻopuka mua mākou iā Lazada ma Asia Hema e hoʻolako i kahi kaʻina kūʻai pūnaewele maʻalahi ma nā mea kūʻai aku. A lilo mākou i alakaʻi noʻehiku mau makahiki ma hope a makemake mākou e lawelawe iā 300 miliona mau mea kūʻai ma 2030.

Lawaiʻa lawena, paihua a me nā anainoe ʻike maopopo nā huahana i ka 2019

Ke kaulana nei e hoʻomau ka noi ʻana no nā haʻuki & i nā huahana o waho i kēlā me kēia makahiki ma Asia Hema. Ma kēia manawa, ua hōʻea ke kumukūʻai mākeke o ka hoʻokūkū a ka lehulehu o Lazada i ka $ 110 miliona, a ke manaʻo ʻia nei e piʻi ka nui o ka mākeke honua ma $ 300 miliona mau kālā i 2019. I ka wā e hiki mai ana i ka haʻuki a me waho ke ʻano o ka hanana keu, ʻoi aku paha kahi ala o ke ola, no laila, ʻo nā mea pāʻani & nā huahana o waho me ka nui o ka waiwai e lilo i mau mea pono i ka nohona o kēlā me kēia lā.

* ʻEkolu mau kuhi henua o nā haʻuki & nā huahana o waho.
ka leʻaleʻa ʻana o ka hale waho - account no 42% (ʻo ka nui me nā pōkole, nā lawaiʻa lawaiʻa, nā wahi hoʻoulu, a me nā mea pono).
kāmaʻa & lole - account no 36%;
faamalositino & hiʻona olakino moʻokāki no 17% (mea hana & lako pono).

* ʻO ka mākeke kumu o nā haʻuki & nā huahana o waho ma Lazada e pili pū ana me Thailand, Philippines, Malaysia, a me Indonesia, a me Singapore a me Vietnam hoʻi, e ulu wikiwiki ana nō.

-ʻO Lazada e hoʻohālikelike hou aku i nā kāmaʻa me nā lole ma 2019 mai ka maka o ke ʻano ka lua. ʻO nā ʻike āpau e pili ana i ka pae o ka honua a me ka helu kūʻai hou ʻana i hōʻike mai nei he wikiwiki ka ulu ʻana o ka wikiwiki, ka uku kūʻai hou ʻana, a me ka pākuʻi.
-Electronics a me nā jogging suit i ke kūleʻa ikaika ikaika ma lalo o ka haʻawina leoli haʻuki.
-Eia kekahi, ʻoi aku ka hoʻomaka ʻana o Lazada i nā ʻōhua o waho, e like me ka lawaiʻa o ka lawaiʻa, ke holo hākē, a me ka mahele āpau e hoʻomau i ka hoʻomohala wikiwiki a me ka pae kiʻekiʻe.
-70% o nā mea kūʻai aku he kāne, a ʻo ka makahiki ʻōpio e kokoke ana iā 20-40 mau makahiki, ʻo 30% wahine he wahine e like me nā kiʻi o ka pono o Lazada. Hōʻike ʻia he ala nui no nā mea kūʻai aku o nā wahine i nā huahana hāmeʻa & huahana waho.

ʻEha mau ʻano mea kūʻai aku e pono ai a makemake ʻia ma Lazada

mua, kūlana kaila: ka mea nui a me nā helu kūikawā, e like me nā kāmaʻa haʻuki, lawaiʻa, hākeʻe, ʻaʻohe hale kūʻai.
ʻO ka lua, uku hana: e hoʻokō i nā pono o nā mea hoʻohana, ʻo ka kumukūʻai kumukūʻai ma kahi o RMB 50 - 100.
Ke kolu, ʻano ʻano inoa: iʻa a i ʻole mea i hana ʻia ai i mea kuhi ke loaʻa i ka manaʻo.
ʻo ka mea hope akā naʻe ʻaʻole hoʻi ka mea liʻiliʻi, He kūlana kiʻekiʻe: pono ke ʻano maikaʻi, kūʻai ʻai kiʻekiʻe, a laila e lanakila ai i ka hoʻonani lehulehu.

Nā pono kūpono no nā mea kūʻai aku kiʻekiʻe ma Lazada

mua, nā kūlana hoʻonoho. E hoʻomaopopo i ka noi ʻana o ka mākeke, hoʻomohala i nā huahana hoʻokūkū a me nā mea ʻē aʻe e hoʻokō nei i nā koi a nā mea kūʻai.
ʻO ka lua, ka hana hiki. E hoʻomaopopo e pili ana i ka hana hana e-commerce, me nā mea pili o ke kaʻina loiloi, ka ʻike ʻikepili, ka huli ʻana o nā huaʻōlelo wela, nā loiloi komodity a me kekahi hiki ke hana maʻalahi.
Ke kolu, hale kūʻai kiʻekiʻe. Ka hoʻohui ʻana o ka hana 4P (huahana, kumukūʻai, kumukūʻai, kahi a me nā hoʻolaha ʻana), me ka hoʻolālā ʻana i ka hoʻolālā ʻana o nā kūʻai aku.
ʻO ka mea hope loa akā i ka liʻiliʻi loa, hiki i ke hoʻokūkū o ke ka palena o ka palena. Hoʻohui me nā loiloi, nā helu pāhau, nā kulekele, ka nānā ʻana o ka ʻenehana i ka makemake o nā mea kūʻai mai kūloko, ma hope o ke kūʻai aku, hōʻoia kūloko, a laila.

He kumuwaiwai mai:
https://www.lazada.com/
https://en.wikipedia.org/wiki/Lazada_Group
Nā Kūlana Pili:
https://cjdropshipping.com/2019/07/04/five-hot-selling-camping-products-in-summer-as-well-as-notes-for-selection/

Facebook Comments