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Plaub Lub Ntsiab Rau Koj rau Koj Kav Koj Lub Khw Zoo Dua

Cov Ntawv Luam Tawm Tshaj Plaws ntawm Cov Thov Khoom Siv rau Cov Khoom Siv Hluav Taws Xob
01 / 30 / 2019
Rov Qab Ua Haujlwm Tom Qab Suav Xyoo Tshiab So
02 / 11 / 2019

Plaub Lub Ntsiab Rau Koj rau Koj Kav Koj Lub Khw Zoo Dua

Ecommerce txaus siab qhov ntaub ntawv-tawg xyoo nyob rau hauv 2018, nrog cov nyiaj tau thoob ntiaj teb kev muag khoom kwv yees tau nce mus txog $ 2.8 trillion, raws li Statista. Xyoo no, daim duab no cia siab tias yuav nce mus rau $ 3.5 trillion. Txhawm rau tso qhov no rau hauv kev xav, yog tias kev lag luam kev lag luam xaib yog ib lub teb chaws, nws yuav nkag mus rau qhov chaw thib tsib, ua ntej Tebchaws Askiv, uas nws GDP li ntawm lub Plaub Hlis 2018 yog $ 2.61 trillion.

Nrog rau cov lus qhia qhib lub qhov muag, nws yog me ntsis xav tias muaj kev zoo siab ntau heev nyob rau yav tom ntej ntawm cov khw muag khoom online. Amid tag nrho cov hype txog ecommerce, nws yooj yim kom tsis nco qab tias ntu kab ntawv no tsuas yog rau 11.9 feem pua ​​ntawm tag nrho cov khoom muag muag thoob plaws ntiaj teb. Yog li, kev ua lag luam tuav lub peev xwm ntxiv rau kev loj hlob nyob rau xyoo caum tom ntej.

Hauv qab no, Kuv txheeb xyuas plaub yam ua lag luam uas cov tub lag luam xa ntawv hauv khw yuav tsum tau them ze rau:

1. Cov lag luam me siv cov ntaub ntawv loj

Yog, peb tau hnov ​​ntau heev txog cov ntaub ntawv loj dua ob xyoos dhau los, tab sis nws yuav tsis ploj mus. Raws li ntau tus neeg tuaj rau kev tuav nrog lub peev txheej tshiab no, qhov kev sib zog no yuav ua rau kom muaj kev vam meej los ntawm cov lag luam hauv kev lag luam tsawg tsawg. Thiab qhov kev faib tawm no yuav tsis txwv rau behemoth e-commerce lag luam yog, vim hais tias nruab nrab cov neeg sib tw dhau tam sim no tau siv lawv cov ntaub ntawv khaws cia rau kuv cov kev pom zoo.

Cov ntaub ntawv loj, qhov tseeb, pab cov neeg lag luam txheeb xyuas kev coj mus muag yam ntxwv, yam ntxwv thiab yam khoom nws yog muag. Nws tau raug pov thawj rau pab kev lag luam ua lag luam eCommerce ua kom muaj kev txhim kho nyob rau hauv cov neeg siv khoom lag luam, kev ruaj ntseg thiab kev lag luam txawb. Nws kuj tseem tso cov kabmob AI uas yog kev hloov kho hauv kev lag luam (ntau dua ntawm no hauv qab).

Hauv ntej, cov ntaub ntawv loj yog qhov yuav txhawb lub zog yav tom ntej kev txhim kho hauv koj lub lag luam e-commerce. Yog tias koj npaj siab mus nyob hauv kev lag luam ntev ntev, koj yuav paub zoo kom kawm cov kev tsim kho tshiab.

2. Cov neeg siv khoom zoo

Cov neeg yuav khoom lag luam loj hlob siv los yooj yim ntawm kev lag luam e-lag luam, thiab cov neeg tsim khoom lag luam xav tau los xyuas kom meej tias cov neeg siv khoom tau ntsib cov neeg li kev cia siab. Qhov kev yuav mus los yuav tsum yog kom du, ua kom ruaj ntseg thiab muaj kev nyab xeeb. Cov khw muag khoom kuj yuav tsum tau teb ceev rau cov lus nug thiab daws teeb meem.

Related: 5 Ecommerce Secrets 'Cov Kws Tshaj Lij' Tsis kam muab qhia Nrog Koj

ib tug Kev Tshawb Fawb Asmeskas tau pom tias ntau dua ib nrab ntawm cov neeg Asmeskas cov kev tshawb fawb tau tshem tawm txoj kev yuav khoom vim yog cov kev pabcuam tsis zoo. Tab sis muab siab; koj tsis tas yuav yog tus ua lag luam nyob rau lwm qhov kawg ntawm hom kev sib pauv. Hloov chaw, muaj ntau txoj kev uas koj tuaj yeem xa koj cov kev pabcuam rau cov neeg siv khoom zoo:

Xyuas kom meej cov ntawv txheeb: Ntau dhau ntawm cov khw muag khoom lag luam e-luam tseem muaj qhov tsis tsim nyog kos tawm nyiaj tawm. Xav txog seb koj xav tau ntau tshaj li ob ntu, piv txwv li, koj tuaj yeem sau cov ntsiab lus ntawm ib nplooj ntawv; tom qab ntawv lees paub cov ntsiab lus thiab cov khoom ntawm yam tom ntej.

Teb zoo: Txawm hais tias nws nyob hauv social media lossis koj lub vev xaib lossis ntawm email lossis xov tooj, koj txoj kev lag luam yuav tsum teb rau txhua qhov kev nug hauv lub sijhawm thiab kev tshaj lij. Cov khw muag khoom tau nce zuj zus tuaj ntawm lawv cov chaw, thiab cov lus teb ntawm cov neeg siv khoom tau zoo kawg nkaus li qhov zoo.

Xa ib qho kev paub ntawm tus kheej: Siv koj cov qhua tuaj noj mov thiab nrhiav keeb kwm yuav khoom los tshaj tawm txoj kev yuav khoom ntiag tug. Qhov no yog ib yam dab tsi Amazon tau dhau los ua ib daim duab kos duab nyob rau hauv xyoo tas los no, coj nws cov neeg siv khoom rau cov khoom lag luam uas cuam tshuam nrog lawv thiab tias lawv muaj ntau dua los yuav.

Mloog koj cov neeg siv khoom: Mob siab rau nrhiav cov lus tawm tswv yim thiab nug koj cov neeg siv khoom txog lawv qhov kev paub dhau los. Los ntawm kev thov cov lus tawm tswv yim, koj yuav hloov kho kom pom tseeb dua ntawm koj txoj kev lag luam thiab seb nws pom li cas. Tsis txhob ntshai los hais txog kev thuam, txawm tias nws yog pej xeem. Ua li no, koj yuav txheeb xyuas koj cov kev ua tsis tau zoo thiab ua pov thawj rau cov neeg siv khoom uas koj ua kev tsis txaus siab.

Qhov tseem ceeb tshaj, to taub tias muab kev pabcuam zoo rau cov neeg siv khoom yog tsis tau txais nyiaj ntxiv rau kev ua lag luam e-commerce. Nws tam sim no tus qauv.

3. Txhim kho AI

Yog tias tsis muaj cov ntaub ntawv zoo, tau txiav txim zoo, koj yuav tsis tuaj yeem suav qhov tshiab thev naus laus zis uas tuaj yeem tsav cov nyiaj tau los rau koj lub khw muag khoom e-commerce. AI yog twb pom tseeb hauv ntau lub khw muag khoom lag luam. Cov automated nyob chatbots, cov ntaub ntawv nyuaj tshuaj xyuas thiab cov khoom tuav kev tswj xyuas? Lawv tag nrho cov zog los ntawm AI.

Txawm li cas los xij, muaj cov piv txwv ntawm cov khw muag khoom noj nws mus rau qib tom ntej kom xa ib qho kev paub ntawm tus kheej. Sab nraum zoov hnav hom, Sab qaum teb ntsej muag, tsis ntev los no tau tshaj tawm a digitalized tus kheej shopper uas tuaj yeem coj cov qhua tuaj noj mov. Tseem muaj lub suab nrhiav thiab cov khoom lag luam txawb, uas ua rau tib neeg tuaj yeem kav kiab khw.

4. Txhim kho tus kheej

Ib qho ntawm cov laj thawj tom qab Amazon txoj kev vam meej yog nws cov khoom siv txhawb kev paub daws teeb meem, uas tsav mus txog 35 feem pua ​​ntawm lub tuam txhab kev muag khoom tag nrho. Siv cov neeg yuav khoom lub khw, cov kev txaus siab thiab txawm nrhiav keeb kwm, cov lag luam xa ntawv loj yuav muaj peev xwm txhawb cov khoom lag luam uas tus neeg yuav yuav tshaj.

Saib dhau Amazon, cov khoom lag luam pom zoo xyaw tau muaj pov thawj ua tau zoo thaum xa khoom kev paub ntawm tus kheej kev ua lag luam thiab tsav cov nyiaj tau los rau cov khw muag khoom. Qhov tseem ceeb yog tso cov lus pom zoo ntawm cov ntsiab lus zoo hauv txoj kev yuav khoom.

Ua ntej tshaj, xyuas kom koj tau pom zoo cov khoom lag luam pom rau koj tus neeg tuaj yuav khoom ntawm nplooj ntawv lub tsev lossis tom qab qhov taw tes uas lawv kos npe. Koj kuj tseem tuaj yeem hais qhia cov khoom hauv checkout.

Related: Qhov Ua Tau Zoo Ntawm Kev Ua Lag Luam Ecommerce Piav Qhia Qhov Yuav Qhia Qhov Txawv ntawm Qhov Txheeb Ze Ceev Li Cas thiab Cov Khoom Siv Taw Qhia Pom Zoo muaj qhov yuav ua rau koj lub khw muag khoom tau nyiaj ib hmos yog tias koj siv kom raug.

kawg xav

Cov neeg ua lag luam uas coj txoj kev ua tsis ncaj ncees, puag tus tshiab cov cuab yeej tawm tshiab thiab siv cov ntaub ntawv yuav sau cov khoom plig hauv ecommerce. Raws li AI ua ntau cov hauv paus, nws yog qhov tseem ceeb uas cov tub lag luam kev lag luam ecommerce coj tus kheej mus rau qib tom ntej. Tsuas muaj qhov kev pom zoo siv cov khoom siv tsis muaj ib qho tsis txaus; koj yuav tsum ua kom nquag plias thiab siv cov cuab yeej hauv txoj hauv kev, nrog cov ntaub ntawv sau zoo, kom ua tiav lawv lub peev xwm.

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