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Txhua Yam Koj Yuav Tsum Tau Paub Txog E-Kev Lag Luam hauv UK

Kev lag luam kev loj hlob

Raws li Lub Chaw Haujlwm Saib Xyuas Kev Ua Haujlwm Hauv Tebchaws, cov muag hauv online tau loj hlob rau 35 lub hlis sib law liag xyoo 'xyoo-rau-xyoo hauv Tebchaws Askiv, nrog cov khw muag khoom nrhiav rau txhua yam los ntawm cov khoom noj, rau DIY cov khoom lag luam thiab khaub ncaws, tag nrho los ntawm lawv lub laptop, desktop lossis smartphone.

Hauv kev nthuav dav, B2C kev lag luam xa khoom lag luam loj hlob rau 13,739 lab tus GBP, raug thawb nrog tus nqi nce ntawm 13.65%. Qhov no tau teeb tsa hauv 2019, nrog kev kwv yees tau txog 15,698 lab tus GBP thiab kev loj hlob ntawm 14.26%. Thaum cov lus ceeb toom los ntawm Twenga Solutions kwv yees 92% ntawm cov pej xeem UK yog cov siv Internet.

Thaum saib cov players loj tshaj plaws hauv khw muag khoom lag luam, Amazon yog nyob deb ntawm qhov loj tshaj. Qhov kev xav tsis thoob 91% ntawm cov neeg siv khoom hais tias lawv siv lub khw hauv kev sib piv rau tsuas yog 56% thooj plawv.

Sab saum toj 5 E-lag luam cov vev xaib

Sab saum toj 1 Amazon UK

Amazon uas tau tsim muaj hauv Asmeskas hauv 1994 tau pib ua cov khw muag ntawv online thiab tom qab ntawv cov khoom lag luam suav nrog kev tshaj tawm, cov khoom siv hluav taws xob, khaub ncaws, rooj tog zaum, khoom noj khoom haus, khoom ua si, thiab cov hniav nyiaj hniav kub. Nws tau nthuav dav rau ntau lub tebchaws, suav nrog Tebchaws Askiv, thiab tau dhau los ua tus thawj coj thoob ntiaj teb ntawm kev lag luam e-tsim thiab tsim ntxiv mus rau hauv cov khw muag khoom cib thiab cov khw muag khoom nrog kev nrhiav tau ntawm Tag Nrho Cov Khoom lag luam, nrog rau kev tshaj tawm, hluav taws xob, huab xam, kev saib video, thiab ntau lawm.

Lub Vev Xaib: amazon.co.uk - Kwv yees kwv yees kev khiav mus los txhua hli: 446.5 lab ntsib

Sab saum toj 2 eBay UK

Ebay uas yog tus tshaj tawm ntawm kev lag luam e-lag luam tau tsim nyob hauv 1995 yog Asmeskas khw khw hauv online uas tso cai rau tib neeg thiab cov muag khoom muag ncaj qha los ntawm nws cov txheej txheem muag khoom online. E-Bay tau nthuav dav rau ntau dua 20 lub tebchaws suav nrog UK thiab npaj muag cov khoom lag luam xws li cov tsheb thiab tsheb mus rau cov khoom siv hluav taws xob thiab zam, hauv tsev thiab vaj rau cov kis las thiab cov khoom ua si, thiab txawm tias cov khoom lag luam thiab cov khoom lag luam.

Lub Vev Xaib: ebay.co.uk - Kwv yees kwv yees kev khiav mus los txhua hli: 355.5 lab ntsib

Sab saum toj 3 Asos

Asos yog cov kws tshaj lij online cov txiv neej thiab poj niam zam thiab cov tshuaj pleev ib ce khw muag khoom. Tau tsim tawm hauv 2000, Asos tau nthuav dav txhua lub xyoo rau ntau lub tebchaws ntawm Europe thiab Asia. Raws li cov thawj coj hauv tebchaws Askiv kev lag luam kev lag luam hauv tebchaws Askiv, Asos tam sim no ntiav ntau dua cov neeg ua haujlwm 3000.

Lub Vev Xaib: asos.com - Kwv yees kev kwv yees lub hli: 54.3 lab tuaj xyuas

Sab saum toj 4 Argos

Argos yog cov khw muag khoom muag khoom lag luam uas muaj ntau dua 800 khw hauv Tebchaws Askiv thiab Ireland. Raws li cov chaw muag khoom ntawm cov neeg muag khoom British Sainsbury's, Argos muag cov khoom siv hluav taws xob, khoom vaj khoom tsev thiab vaj, khaub ncaws, khoom ua si thiab cov khoom siv kis las, thiab lwm yam. Dhau li nws cov kev ua haujlwm ib txwm muaj, Argos kuj tau dhau los ua tus thawj coj hauv kev lag luam e-luam hauv UK.

Lub Vev Xaib: argos.co.uk - Kwv yees kwv yees kev khiav mus los txhua hli: 51.2 lab ntsib

Sab saum toj 5 Asda

Asda yog lub khw muag khoom lag luam tshaj plaws nyob rau hauv UK, muaj los ntawm Asmeskas lub khw muag khoom loj tshaj Walmart, uas yog tus tshaj plaws e-lag luam platform hauv Tebchaws Asmeskas. Dhau li nws lub khw muag khoom qhov twg nws muag khoom noj thiab ntau yam khoom siv, khaub ncaws thiab khoom lag luam hauv tsev, Asda kuj tseem yog chaw pabcuam nyiaj txiag thiab xov tooj ntawm tes, uas tseem muaj nyob online ntawm Asda cov lag luam e-lag luam platform.

Lub Vev Xaib: asda.com - Kwv yees kwv yees kev khiav mus los txhua hli: 25.6 lab ntsib

Thaum koj saib sab saum toj 5 e-lag luam cov vev xaib, nws ua rau kev nyeem ntawv paub - lawv txhua tus neeg hauv tsev neeg muaj npe loj, nrog ntau cov tsoos thiab cov khw muag khoom ua lag luam uas tau lees paub lub peev xwm ntawm kev lag luam e-luam thiab pauv lawv txoj kev muaj npe nrov dua rau lub khw lag luam virtual.

Txoj kev loj hlob ntawm kev kav khw hauv online yeej tsis txhais tau tias cov khw cib thiab cov cuaj cug muaj ob peb tuag lawm; es hais tias lawv tsis tas yuav yog ib tus neeg muag khoom muaj txiaj ntsig zoo thiab tias muaj kev cia siab ntau dua los ntawm cov neeg siv nruab nrab rau cov neeg muag khoom ib txwm muaj tseem muaj nyob online.

Cov neeg siv khoom tus cwj pwm

Cov neeg siv khoom Askiv yog cov nyiam khw online, tab sis nws tsis txhais tau tias lawv zam kev mus yuav khoom ntawm txoj kev loj. Qhov tseeb, 93% ntawm cov neeg yuav khoom hauv online tau teev lawv kuj mus yuav khoom hauv khw, qhia qhov tseem ceeb ntawm omnichannel cov kev paub tsis pub dhau lub khw hauv UK. Thaum saib yog vim li cas cov neeg siv khoom British xaiv khw hauv online, qib kev xaiv, muaj peev xwm los sib piv cov nqi, thiab tus nqi ua si lub luag haujlwm loj.

Thaum saib ntawm kev tawm suab, Facebook tseem nrov tshaj plaws nrog cov neeg siv xov tooj ntawm tes. Txuas ntxiv, 22% ntawm cov neeg tau txais kev pab hais tias lawv yuav xaiv Facebook hla tus tub luam lub vev xaib, uas yog qhov xav tsis thoob.

Ntau tshaj li ib nrab ntawm cov neeg siv online siv lawv lub xov tooj txawb / ntsiav tshuaj los tshawb cov khoom, thiab tom qab ntawd txav mus rau lawv lub desktop los tso qhov kev txiav txim. Lub luag haujlwm tseem ceeb rau cov xwm txheej no hauv kev lag luam muag khoom lag luam tsis yog tsuas yog kev nkag siab loj ntawm cov khoom siv txawb tab sis kev qhia ntawm cov thev naus laus zis ntau dua nrog cov ntxaij vab tshaus loj dua, ua online khw muag khoom ntawm kev txav mus los, yooj yim dua puas tau. Cov khoom siv xov tooj ntawm tes tau tam sim no yog qhov tseem ceeb rau ntau tus neeg siv lub neej thiab tau ua rau muaj kev cuam tshuam rau cov khw muag khoom tsoos, nrog qhov nce sai ntawm lub hnab nyiaj xws li Apple Pay thiab Android Pay, ua rau lawv ntau qhov nruab nrab rau txoj kev uas peb mus yuav khoom thiab kev them nyiaj. E-Bay muaj cov hmoov txhuas thaum nws los txog rau lub khw muag khoom lag luam ob hauv Android thiab iOS, deb deb dhau los ntawm nws qhov kev sib tw. Feem ntau ntawm cov neeg yuav khoom hauv online xaiv UK cov khw muag online (93%) nrog 31% xaiv cov khw muag khoom los ntawm lwm lub tebchaws EU.

Hauv Tebchaws Askiv, khw muag khoom suav nrog suav hnub Monday thiab Sunday tsaus ntuj, dub Friday thiab cyber Monday. Hnub Monday thiab Hnub Sunday yav tsaus ntuj yog hnub "couch-caij saum nthwv dej" hnub thaum kev txiav txim siab rau cov ntsiav tshuaj ntaus hauv Dub Friday (plaub hnub Friday hauv Kaum Ib Hlis), raws li paub hauv Tebchaws Asmeskas, tam sim no zoo dua li kev sib tham isthawmnev Monday thiab tau thawb lub khw ncov mus txog Kaum ib hlis. Online dub Friday yog tam sim no muaj nqis 4.3 billion phaus; Cyber ​​Monday (thawj hnub Monday hauv Kaum Ob Hlis) yog lub caij nyoog tshaj plaws rau kev muag khoom hauv online txij li hnub Friday dub mus txog Kaum Ob Hlis.

Kev lag luam

1.Email Kev Lag Luam

Kev lag luam email yog paub hauv tebchaws Askiv raws li cov txheej txheem kev lag luam zoo tshaj plaws thiab cov kev lag luam. Raws li IMRG, kev lag luam email tseem muaj cov kev nce zuj zus thiab yog cov cuab yeej tseem ceeb rau cov zej zog online. Kev tsim kho ntawm kev lag luam txawb e-txiaj yog suav tias yog qhov tseem ceeb ua rau kev loj hlob ntawm kev lag luam email, uas tau coj ntau xyoo ntawm kev loj hlob hauv kev mus ntsib, kev yuav khoom thiab kev lag luam e-luam.

Cov nyiaj tau los ntawm kev lag luam online los ntawm email lag luam suav rau 7.7 feem pua ​​ntawm tag nrho cov muag hauv 2010, raws li IMRG, thiab nce mus rau 12 feem pua ​​los ntawm 2015, ze li ob npaug rau plaub xyoos.

2. Media

Raws li cov neeg siv khoom siv los hloov tawm, Britain tau siv nyiaj tsawg rau kev tshaj tawm cov ntawv tshaj tawm. Kev siv nyiaj rau kev tshaj tawm luam tawm poob 0.2 ib xees rau £ 2.4bn hauv 2014. Kev tshaj tawm, yog qhov tseeb, tsis yog poob nyiaj. Lawv tau siv ntau dua ntawm digital, thiab cov ntawv xov xwm thoob ntiaj teb feem ntau twb muaj cov ntawv xov xwm digital.

3. TV & Xov Tooj Cua

Hauv 12 lub hli dhau los txog Lub Peb Hlis 2012, qhov nruab nrab ntawm 90% ntawm Askiv tau qhib xov tooj cua ib zaug ib asthiv; Kev tshaj tawm hauv xov tooj cua nce 7.2 ib xees rau £ 57.5m hauv 2014. Qhov zoo siab, hauv kev tshaj xov xwm kev lag luam tawm los ntawm ofcom nyob rau lub Yim Hli 2015, tag nrho kev siv nyiaj hauv xov tooj cua tau nce los ntawm 3.2% hauv 2015; Kev siv nyiaj hauv xov tooj cua coj mus muag kuj nce 17.3 ib xees rau NUM 243m. Kev siv nyiaj hauv xov tooj cua thoob lub tebchaws yog hom neeg uas nrov thoob tebchaws lossis muaj cov neeg hauv tebchaws txog; Kev siv nyiaj tshaj tawm los ntawm hom lag luam hauv zos poob los ntawm 6.6%, qhia tias hom yog ntau lub hom phiaj thiab tsom mus rau hauv zos, kev tshaj tawm online thiab kev siv nyiaj txiag.

4. Kev koom tes ua lag luam

Kev lag luam Alliance tseem yog ib qho ntawm kev nthuav dav lag luam hauv kev lag luam hauv UK. Cov koom tes muag khoom tau tsim tawm £ 16.5bn hauv kev muag khoom hauv 2014, raws li IAB UK. Hais txog ROI, cov nyhuv txawv los ntawm channel mus rau channel. Piv txwv, IMRG hais tias ROI yog txog £ 19.96 ntawm lub PC thiab £ 20.94 ntawm tus neeg siv khoom smartphone. IAB UK hais tias cov lag luam British tau siv £ 1.1 billion rau kev koom tes kev lag luam hauv 2014.

Logistics thiab tus me nyuam

Ntawm cov TOP100, TOP1000, TOP10,000 cov muag khoom hauv amazon UK, 27%, 27% thiab 33% ntawm lawv siv Amazon logistics (FBA) kev pabcuam txhua yam. Ntxiv rau kev xyuas kom cov khoom xa tuaj sai, txuag kev ua haujlwm thiab thauj tus nqi thauj khoom, nws tseem tuaj yeem txhim kho qeb duas kev teev npe thiab nce qhov tshwm sim ntawm kev tau txais Pob Thauj, yog li nce kev muag khoom.

Amazon logistics tau dhau los ua Britain thib peb lub tuam txhab loj tshaj plaws hauv tuam txhab, thiab tus naj npawb ntawm cov khoom xa tawm txhua xyoo yog 228 lab hauv 2018. Piv nrog amazon logistics, Royal Mail muab 1.2 billion pob nyob rau ib xyoos thiab Hermes 314 lab, ua rau UK qhov loj tshaj plaws thiab thib ob loj tshaj plaws.

Xya caum feem pua ​​ntawm cov neeg siv khoom Askiv tau hais tias qhov kev xa khoom zoo yuav coj lawv mus yuav ntawm cov khw muag khoom dua. Thiab txawm tias muaj kev nyiam tshaj tawm rau kev xa khoom hauv tsev, ntau thiab ntau tus neeg muas zaub tau xaiv kev yuav khoom hauv online thiab tuaj tos lawv cov khoom offline hauv tsib xyoos dhau los.

Khw online hauv UK feem ntau yog siv nyob rau London thiab sab qab teb sab hnub tuaj ntawm Askiv, tab sis rau cov khw muag khoom los ntawm UK lossis txawv teb chaws kom ua tiav nkag hauv kev lag luam, lawv tseem xav tau kev pabcuam kev thauj mus los uas suav thoob lub tebchaws.

Them kev

Daim npav rho nyiaj thiab credit card uas suav rau 57 ib xees ntawm tag nrho cov nyiaj them nqi e-lag luam nyob hauv UK cov kev lag luam them nyiaj. Hais txog lub koom haum daim npav, Visa muaj cov khoom lag luam loj (80%), thaum MasterCard thiab Asmeskas Express muaj 18% thiab 2% kev lag luam feem.

Txawm li cas los xij, qhov sib koom ntawm daim npav them nyiaj yuav tsum poob nyob rau ob peb xyoos tom ntej no ntawm kev tawm tsam ntawm lub hnab nyiaj hluav taws xob. Nyob rau hauv UK, 22% ntawm tag nrho cov kev them nqi e-lag luam tam sim no los ntawm e-hnab nyiaj. Kua Them Nyiaj, Samsung Them thiab Android Them tau nyuam qhuav nkag hauv qhov chaw e-hnab nyiaj. Raws li kev yuav khoom lub zog ntawm lub xyoo txhiab xyoo ntxiv, e-hnab nyiaj tau txais kev ua kom nrov dua.

Cov nyiaj ntsuab ntawm kev xa tawm kuj yog ntau yam hauv tebchaws Askiv, nrog ze li ib qho hauv 10 e-kev them nyiaj kev lag luam tau ua los ntawm txoj kev no.

Cov Kev Sib Tw & Cov Kev Sib Tw

Lub Tebchaws Askiv muaj cov txheej txheem khov kho hauv internet nrog 95% kev siv internet txuas. Qib ntawm kev cog lus no tau cuam tshuam los ntawm nws tus lej 1 qeb duas hauv E-Tsoomfwv Kev Tsim Kho Kev Ntsuas. Txawm li cas los xij, thaum saib mus rau cov neeg siv cov kev cia siab uas tuaj mus rau kev lag luam xa hauv e-lag luam, kev xa khoom ceev yog ib qho chaw khuam siab. Ib feem plaub ntawm tag nrho cov neeg siv khoom muaj teeb meem hauv thaj chaw no. Ntxiv mus, 17% ntawm cov neeg siv online muaj cov khoom tsis raug lossis cov khoom puas raug xa mus rau lawv. Qhov no sawv cev thaj chaw ntawm kev txhim kho rau cov khw muag khoom lag luam e-luam, thiab cov peev txheej tsim peev rau cov neeg nrhiav kev txhim kho lawv cov neeg siv khoom, thiab nthuav lawv cov kev sib koom ua lag luam.

Pom cov khoom lag luam tsim nyog yuav muag tau ntawm app.cjdropshipping

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