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Kev pom rau txoj kev loj hlob ntawm Ixayees E-Kev Lag Luam
06 / 19 / 2019
Txhua yam hais txog Is Nrias teb Kev Lag Luam Kev Ua Lag Luam
06 / 19 / 2019

Kev Lag Luam Kev Lag Luam E-Lag Luam thiab Saum 8 Cov Vev Xaib hauv Australia

Cov xov xwm thoob tebchaws Australia

Cov neeg: 24,772,247
GDP raws li kev yuav khoom hluav taws xob (PPP): 1,246,475
Nominal GDP: 1,379,578
Tus lej loj hlob: 2.20%
Tus naj npawb ntawm cov neeg siv Is Taws Nem: 20,679,490
Kev nkag mus hauv Is Taws Nem: 85.10%
Cov neeg siv ntawm Smartphone: 16,671,000
Kev sib txuam ntawm Smartphone: 67.70%

Cov xwm txheej ntawm e-lag luam hauv Australia

E-kev lag luam muaj kev loj hlob nyob thoob ntiaj teb thiab, tsis muaj kev zam nyob rau Australia. Xyoo tas los, Australian tau siv tag nrho A $ 28.6 billion (US $ 20.3 billion) rau kev yuav khoom hauv online. Txog Lub Ib Hlis 2019, kev yuav khoom online yuav yog lub luag haujlwm rau 9% ntawm Australia cov khoom muag tag nrho.

Nws kwv yees tias thaum kawg ntawm lub xyoo no Australian cov lag luam online yuav pom 15.1% kev loj hlob ntawm cov nyiaj tau los. Kuj, tus naj npawb ntawm cov neeg yuav khoom hauv online yuav ncav cuag 20.3 lab hauv 2019, uas yog 5% ntau dua xyoo tas los.

Kev lag luam sai hauv kev lag luam hauv Australia

Australian e-lag luam kev lag luam tus nqi yuav yog $ 35.2 billion los ntawm 2021.
Australia tam sim no yog 10th kev lag luam e-lag luam loj tshaj plaws hauv ntiaj teb los ntawm cov nyiaj tau los. Kev lag luam E-lag luam hauv Australia yuav txuas ntxiv mus ntxiv nyob rau xyoo tom ntej. Kev lag luam loj yuav yog txog A $ 35.2 billion (US $ 25.2 billion) los ntawm 2021.

Yim ntawm kaum ntawm Australian cov khw hauv online. Los ntawm 2020, txhua tus ntawm kaum cov khoom yuav raug yuav online.
Raws li Lub Ob Hlis 2019, 80.8% ntawm cov neeg hauv Australia tab tom yuav khoom online thiab sai sai no ib ntawm kaum yam khoom yuav tau yuav ntawm cov khw muag khoom lag luam e-luam. Los ntawm 2021, qhov kev lag luam e-lag luam nkag mus hauv tus nqi yuav ncav cuag 85.2%, thiab tus naj npawb ntawm cov neeg yuav online yog 22.0 lab.

Australia kev lag luam hauv kev lag luam hauv Australia yog xav tias yuav muaj txog 15.1% kev khwv nyiaj tau los hauv 2019.
Txawm li cas los xij, kev txheeb xyuas pom tias qhov no yuav pib qeeb rau yav tom ntej thiab los ntawm 2021 qhov nyiaj tau los yuav nce rau 7.4%.
Raws li tus xov tooj ntawm cov khw hauv online hlob, thiaj li muaj kev sib tw. Tsis yog tsuas yog yuav muag cov khw muag online ntsib cov teeb meem loj hauv tsev thiab cov sib tw thoob ntiaj teb xws li Amazon, tab sis lawv kuj tseem yuav sib tw kom tau raws li cov neeg siv khoom xav tau.

Yog li txawm tias peb yuav pom txoj kev loj hlob ntawm cov khw hauv online, cov kev lag luam nce nqi yuav ua kom cov nyiaj tau nce nyob hauv kev kuaj xyuas.

Cov qauv lag luam online hauv Australia

Lub khw thiab ntau lub khw muag khoom yog cov lag luam lag luam lag luam nrawm nrawm nrawm nyob hauv Australia.
Cov khw hauv online thiab ntau lub khw muag khoom tau pom 29.6% kev loj hlob hauv 2018, thiab cov qauv no zoo li yuav muaj txuas ntxiv hauv 2019. Daim duab hauv qab no qhia txog kev loj hlob xyoo rau xyoo sib txawv rau cov lag luam sib txawv raws li cov lus lag luam e-lag luam los ntawm ob xyoos dhau los.

Thib peb ntawm mobile thiab online them nyiaj tau txais cov muaj koob meej.
Tam sim no, 47% ntawm cov neeg yuav khoom hauv online hauv Australia siv cov npav rho nyiaj los yuav khoom hauv online. 29% ntawm Australian siv cov kev pabcuam zoo li PayPal. Thaum cov no yog cov sawv tam sim no, E-lub hnab nyiaj zoo li PayPal, Alipay, lossis Amazon Kev Them Nyiaj pom muaj kev nce siab yav tom ntej. Los ntawm 2023 txog 37% ntawm kev them nyiaj online yuav ua tiav los ntawm e-hnab nyiaj.

Cov neeg muag khoom online hauv Australia tau txais 2.3 pob khoom ib xyoos.
Cov neeg tau siv sijhawm ntau rau kev yuav khoom hauv online, thiab tseem yuav khoom ntau dua. Cov tswv lag luam Australian uas tau dhau 18 tau txais qhov nruab nrab ntawm 1.9 parcels hauv 2017. Hauv 2018, qhov nruab nrab ntawm cov parcel tau txais nce los ntawm 21% thiab mus txog 2.3. Tus lej no feem ntau yuav loj hlob ntxiv txawm tias qhov kawg ntawm 2019.

Cov neeg hauv Australia muaj kev coj noj coj ua sai thoob ntiaj teb.
Xyoo tas los ntawm Dub Friday thiab Cyber ​​Monday muag pom 28% kev loj hlob hauv kev yuav khoom hauv online. Tam sim no tau dhau los ua qhov lag luam loj tshaj plaws hauv online ntawm lub xyoo. Qhov kawg ntawm kev muag khoom xyoo nyiaj txiag kuj tseem nce ntxiv los ntawm 30% hauv 2018. Cov naj npawb no qhia pom tias cov neeg Australian siv cov muag no los cawm thiab nyiam yos hav zoov online.

Cov neeg tau txawm pib yuav khoom lub caij nyoog online, es tsis yog hauv khw. Lub Kaum Ob Hlis Lub Kaum Ob Hlis tau pom 41% nce ntxiv hauv kev yuav khoom noj online thiab cov dej cawv piv rau 2017.

25% kev muag online hauv Australia tau ua los ntawm kev siv khoom txawb.
Raws li daim ntawv txheeb xyuas PayPal m-Commerce kawg nkaus, ib ntawm plaub tus neeg yuav khoom hauv Australia yuav yuav khoom los ntawm lawv lub xov tooj ntawm tes. Txawm hais tias 63% ntawm cov neeg Australians tseem nyiam desktops lossis laptops, kev yuav khoom online hauv online siv cov xov tooj txawb tau txais ntau dua thiab nrov dua. 48% ntawm cov neeg yuav khoom ntawm txawb tsawg kawg ib zaug ib lub lim tiam.

65.5% kev xaj online tso rau los ntawm Australians tuaj nrog kev thauj khoom dawb.
Cov nqi thauj khoom zoo li yog qhov sib khom so rau feem coob ntawm cov neeg Australia. 65.5% ntawm tag nrho cov xaj xa mus xyoo tas los muaj kev thauj khoom dawb. Qhov tseeb, 60% Cov neeg Australians yuav tso lub tawb nqa khoom yog tias cov nqi thauj khoom yog siab dua qhov xav tau.

Sab saum toj 5 khoom qeb rau Australian Cov neeg yuav khoom hauv online suav nrog kev mus ncig, kev lom zem & kev lom zem, khaub ncaws / khau, khoom siv hluav taws xob thiab khoom noj & dej haus.

Sab saum toj 3 cov txheej txheem them nyiaj rau kev yuav khoom digital suav nrog digital banking ntawm lub txhab nyiaj lub vev xaib, kev them nyiaj los ntawm tapping credit / debit card thiab digital banking ntawm lub txhab nyiaj.

Sab saum toj 10 e-lag luam cov vev xaib hauv Australia

Sab saum toj 1. eBay Australia

Pom muaj nyob rau hauv 1995, ua ib tus tho kev ntawm kev lag luam e-lag luam, eBay yog Asmeskas cov khw hauv online uas tso cai rau tib neeg thiab cov lag luam muag ncaj qha los ntawm nws cov txheej txheem muag khoom online. Nws tau nthuav dav rau ntau dua 20 lub teb chaws suav nrog Australia, npaj cov khoom muag xws li tsheb thiab tsheb mus rau cov khoom siv hluav taws xob thiab zam, hauv tsev thiab vaj rau cov kis las thiab cov khoom ua si, thiab tseem muaj kev lag luam thiab cov khoom lag luam.

Sab saum toj 2. Amazon Australia

Pom muaj nyob hauv Asmeskas hauv 1994, Amazon pib ua lub khw muag ntawv online thiab tom qab tau muab ntau haiv rau cov khoom lag luam suav nrog kev tshaj tawm, cov khoom siv hluav taws xob, khaub ncaws, rooj tog zaum, khoom noj khoom haus, khoom ua si, thiab cov hniav nyiaj hniav kub. Tau nthuav dav mus rau ntau lub teb chaws, Amazon tau dhau los ua tus thawj coj thoob ntiaj teb ntawm kev ua lag luam e-luam, tshwj tsis yog nyob hauv Australia qhov chaw nws yog No. 2. Amazon tau tsim ntxiv mus rau kev ua lag luam brick-and-mortar khw muag khoom nrog tau los ntawm Tag Nrho Cov Khoom Noj Hauv Khw, nrog rau kev tshaj tawm, cov khoom siv hluav taws xob, huab xam, video streaming, thiab ntau lawm.

Sab saum toj 3. Woolworths

Woolworths yog lub khw muag khoom lag luam ua lag luam supermarkets ntawm lwm hom (suav nrog Big W) uas yog tus tswv ntawm Woolworths Group, yog ib lub tuam txhab loj tshaj plaws ntawm Australia. Los ntawm nws lub vev xaib, Woolworths muag cov khoom muag thoob plaws Australia, thiab lwm yam khoom siv hauv tsev, kev noj qab haus huv thiab kev zoo nkauj, thiab cov khoom lag luam menyuam yaus.

Sab saum toj 4. JB HI-FI

Pom muaj nyob rau hauv 1974, JB HI-FI yog lub khw muag khoom hluav taws xob thiab cov khoom lag luam lom zem, suav nrog kev ua yeeb yaj kiab, yeeb yaj kiab, nkauj thiab software, kho vajtse khoom siv hluav taws xob thiab khoom siv hluav taws xob hauv tsev, xov tooj ntawm tes thiab ntau dua uas tseem muag hauv nws cov e-lag luam platform. Cov. Txij li 2006, JB HI-FI kuj tau nthuav dav hauv New Zealand.

Sab saum toj 5. Coles

Coles yog txoj saw ntawm cov khw muag khoom loj, khw muag khoom thiab cov kev pabcuam hauv khw muag khoom. Pom muaj hauv 1914, Coles ua haujlwm ntau dua 800 cov khw muag khoom thoob plaws Australia. Tom qab tau tsim lub khw hauv online, Coles kuj muag zaub mov muag, khoom lag luam thiab khoom siv hauv tsev rau Australian cov neeg siv khoom lag luam.

Sab saum toj 6. Kogan.com

Kogan.com yog lub tuam txhab kev lag luam e-lag luam tshwj xeeb muab cov khoom siv hluav taws xob thiab cov neeg siv khoom siv, kev tawm dag zog thiab zam, cov cuab yeej thiab lwm yam. Pom muaj hauv 2006, Kogan.com tau pib los ntawm kev muag TV hauv online ua ntej nthuav mus rau lwm pawg muaj kev vam meej ntawm cov khoom muag los ntawm kev lag luam e-luam. Hauv 2016, Kogan.com tau txais cov lag luam online ntawm cov khw muag khoom qub Dick Smith.

Sab saum toj 7. Loj W

Loj W yog Australian cov ntawv lag luam ntawm cov khw muag khoom pheej yig, ib ceg ntawm Woolworths. Kev khiav lag luam ntau dua 180 cov khw muag khoom thoob plaws Australia, Big W kuj tseem muag hauv online nws cov khaub ncaws thiab khoom lag luam rau cov poj niam, txiv neej, menyuam yaus thiab menyuam yaus nrog rau cov khoom ua si, tsev, thiab khoom siv hluav taws xob.

Sab saum toj 8. Chaw ua haujlwm

Chaw ua haujlwm yog cov khoom siv chaw ua haujlwm khoom siv hauv khw muag khoom, muab ntau yam khoom lag luam ntawm cov khoom siv hauv chaw ua haujlwm, suav nrog kev luam thiab luam tawm, khoos phis tawj thiab thev naus laus zis, rooj tog thiab ntawv sau. Cov tswv lag luam los ntawm Westfarmers cov chaw haujlwm, chaw ua haujlwm kuj tseem tawm tswv yim nws cov khoom lag luam online los ntawm nws lub vev xaib e-lag luam.

Cov kev cia siab ntawm kev lag luam e-luam hauv tebchaws Australia

Txawm hais tias muaj cov pej xeem me dua li cov kev sib tw lag luam ntau zuj zus ntxiv los, Australia tseem yog cov chaw lag luam hluav taws xob kev lag luam hauv ntiaj teb no. Cov khw muag khoom online hauv zos tau tuav lawv tus kheej tawm tsam kev ua lag luam thoob ntiaj teb, thiab cov lag luam online uas tuaj yeem cog lus rau cov kev pabcuam zoo rau cov qhua tuaj noj mov yuav tawm hauv qhov saum toj kawg nkaus hauv qhov kev lag luam no $ 28.6 billion. Txhua yam, yav tom ntej zoo nkaus li kaj rau Australian e-lag luam.

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