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CJDropshipping tau nthuav tawm li cas thiab nthuav dav li cas
07 / 25 / 2019
Tsoos VS Innovative: Dab tsi yog Qhov E-commerce Zoo Tshaj?
07 / 26 / 2019

European e-commerce yog lub suab ntawm European cov lag luam kev lag luam. Nrog 19 koom tes kev lag luam hauv teb chaws thoob ntiaj teb, ntau dua 75,000 cov tuam txhab sawv cev muag cov khoom lag luam thiab cov kev pabcuam online rau cov neeg siv khoom hauv Tebchaws Europe. Tsis ntev los no, E-commerce Foundation tau tshaj tawm tsab ntawv tshaj tawm tshiab ntawm European e-commerce market, uas muaj qee qhov kev pom zoo rau European ncos dej kom loj hlob ntxiv.

I: Kev nce qib: Cov Ntsiab Lus Tseem Ceeb

1. Feem ntau ntawm B2C e-lag luam yog muaj ntau nyob hauv Western Teb chaws Europe
Western Tebchaws Europe tau txaus siab rau kev kav khw online vim tias feem ntau B2C kev lag luam e-lag luam muaj nyob hauv thaj av. Cov nyiaj tau los ntau tshaj plaws ntawm B2C kev lag luam e-lag luam yog tsom nyob hauv Western Europe (66%). Cov neeg tau txais kev pab hauv Switzerland, lub tebchaws United Kingdom, Denmark, thiab lub Netherlands feem ntau mus kav khw online. Raws li kev txheeb cais, 88 feem pua ​​ntawm cov neeg siv khoom Swiss tau txais yuav online online tsawg kawg ib zaug xyoo tas los, 87 feem pua ​​hauv tebchaws Askiv, 86 feem pua ​​hauv Denmark thiab 84 feem pua ​​hauv Netherlands. Thaum Switzerland coj cov npe no, Ukraine dhau los nrog tsuas yog 22%.

2. Muaj ntau tus nqi siv online nyob rau sab qaum teb Europe
Qaum Teb Tebchaws Europe tsis tsuas yog txaus siab rau kev nkag mus hauv Is Taws Nem siab kawg nkaus tab sis kuj tseem muaj kev siv nyiaj ntau tshaj plaws rau cov neeg yuav khoom hauv online. Cov neeg Scandinavians siv 2,046 euros ib tus neeg hauv online xyoo tas los, tom qab ntawd Western Europe ntawm 1,974 euros.

3. Cov neeg European sab hnub tuaj nyiam khoom khw ntawm khw muag khoom lub cev
Cov neeg tau txais kev pab hauv Kosovo thiab Montenegro yog ib tus neeg nyiam nyiam kav kiab khw online hauv Tebchaws Europe, lawv nyiam mus yuav khoom ntawm cov khw muag khoom noj khoom haus. Cov neeg tau txais kev pab hauv Romania, Cyprus, thiab Bulgaria kuj nyiam cov khw muag khoom noj khoom haus ntau dua li kev yuav khoom hauv online, thaum nyob hauv Poland tsuas yog 2 feem pua ​​nyiam lub khw muag khoom lub cev ntau dua cov khw hauv online.

4. Polish txoj kev zoo siab rau kev kav khw hauv online yog qhov thib ob
Hauv Tebchaws Poland, txawm li cas los xij, tsuas yog 2 feem pua ​​ntawm cov neeg tau txais kev pab hais tias lawv nyiam yuav khoom hauv cov khw muag khoom cib thiab tshuaj khib. Nws tau ua raws li UK thiab Netherlands, qhov twg tsuas yog 10 feem pua ​​ntawm UK cov neeg tau txais kev pab hais tias lawv yuav tsis khoom hauv online.

5. Rau lub Portuguese e-shoppers, kev them nyiaj kev ruaj ntseg tseem yog qhov teeb meem
Portuguese e-shoppers feem ntau txhawj xeeb txog kev them nyiaj kev nyab xeeb, nrog 29 feem pua ​​ntawm lawv tau qhia tias qhov no yog ib qho laj thawj uas lawv tsis nyiam kev yuav khoom hauv online, ib feem peb ntawm cov neeg tau txais nyiaj ntawm Turkish kuj tseem tsis ntseeg txog kev them nyiaj online, thaum 20 feem pua ​​ntawm cov neeg Hungarian xav zoo ib yam txoj kev.

6. Cov teb chaws me me muaj kev xav nyob hauv khw hla khw online ua ke
Cov neeg tau txais kev pab Malta nyiam mus yuav khoom los ntawm lwm lub tebchaws EU. Raws li kev txheeb cais, 89% kev yuav khoom hauv online hauv Malta tau hla kev dhau los hauv 2018, tom qab ntawd Cyprus (83%) thiab Luxembourg (82%).

7. Qhov muag ntim ntawm B2C kev lag luam e-lag luam tau hloov zuj zus nyob hauv Europe
Kev nkag mus hauv Is Taws Nem nyob hauv Europe yog ntawm 82.5 feem pua. Qhov nruab nrab ntawm cov neeg yuav khoom hauv khw hauv tag nrho Tebchaws Europe yog 1,346 Euro xyoo tas los thiab muaj kev kwv yees tias yuav loj hlob mus rau 1,464 euros nyob rau thaum xaus ntawm lub xyoo no. Kev lag luam luam tawm lag luam nyob sab Europe B2C xav tias yuav loj hlob los ntawm 13.6 feem pua ​​hauv 2019, piv nrog 11.8 feem pua ​​hauv 2018 thiab 13.9 feem pua ​​hauv 2017. Nws xav tias yuav txog € 621 billion ($ 700 billion) hauv 2019, dhau los € 547 billion ($ 617 billion) hauv 2018.

8. Amazon, eBay, thiab Aliexpress yog cov platform uas nrov tshaj plaws nyob hauv Europe
Cov lag luam uas paub zoo xws li Amazon, eBay, Etsy thiab Aliexpress muaj cov cawv loj heev hauv European e-commerce market. Nws kuj tseem yog txoj hauv kev rau cov lag luam me thiab nruab nrab (SMES) nkag mus rau hauv kev ua lag luam nyob sab Europe yam tsis muaj kev tsim lawv cov channel. Tseem muaj cov npe nrov hauv zos xws li Bol.com, Zalando thiab Wildberries.

II: Online nrov Khw muag khoom noj nyob hauv Tebchaws Europe

Amazon cais nws tus kheej los ntawm nws cov neeg sib tw saum European, sau npe 21.2% kev loj hlob online hauv thaj av, qhov twg nws ua haujlwm lag luam hauv chaw lag luam hauv 6 lub teb chaws. Raws li qhov tseeb, Amazon yog cov khw muag khoom online tshaj plaws hauv Tebchaws Europe hauv 2018. Yog lawm, cov khw muag khoom Asmeskas coob yog muaj lawv cov cawv hauv kev lag luam e-lag luam hauv zos nyob sab Europe. Amazon yog lub tuam txhab nkaus xwb nyob rau daim ntawv no uas yog los ntawm sab nraud teb chaws Europe. Kev tshawb fawb Veraart hais tias: "Kev loj hlob yuav maj mam nyob rau xyoo tom ntej, tab sis lub tuam txhab cia siab yuav nce siab ntxiv nuj nqis tus nqi hauv 3 txog 4 xyoo, thiab tom qab ntawd dhau Schwarz-Gruppe ua tus muag khoom loj tshaj plaws nyob hauv Europe los ntawm 2021. "
Austria: Amazon
Belgium: Bol.com
Denmark: Zalando
Finland: Verkkokauppa.com
Fabkis: Amazon
Lub Tebchaws Yelemees: Amazon
Hungary: Edigital.hu
Ltalis: Amazon
Netherlands: Bol.com
Norway: Komplett
Poland: Allegro
Portugal: Aliexpress
Romania: eMag.ro
Russia: Wildberries.ru
Spain: Amazon
Sweden: Apotea
Switzerland: Digitech.ch
UK: Tshiab Saib

III: Nyiam Payment Cov hau kev hauv Tebchaws Europe

Daim npav tso nyiaj yog qhov sib koom ua lag luam ntau tshaj plaws ntawm kev lag luam rau cov neeg siv khoom lag luam hauv teb chaws Europe, raws li kev tshawb fawb los ntawm yStats.com qhia. Lub hnab nyiaj digital yog qhov zoo thib ob. Hauv tebchaws Askiv, credit card yog qhov nrov heev. Txog plaub hauv kaum qhov kev hloov online tau them li no, daim npav rho nyiaj muaj 35 feem pua ​​ntawm txhua qhov lag luam online, thaum PayPal yog lub teb chaws tus thib peb siv txoj kev them online. Cov neeg German nyiam them nrog daim ntawv qhia nqi, thaum cov neeg siv khoom Fabkis siv nyiaj debit card Carte-xiav, MasterCard, American Express thiab PayPal. Hauv Benelux, iDeal (lub Netherlands) thiab Bancontact (Belgium) tau nrov heev.

IV: Ob Tug Neeg: Teeb Meem

Txawm li cas los xij, txawm hais tias muaj kev vam meej los ntawm kev sib koom tes zoo ntawm EU tus kws tsim qauv thiab kev lag luam hauv kev tsim kho kom haum rau digital cov kev ua lag luam, kev lag luam nyob sab Europe tseem ntsib teeb meem rau txoj kev loj hlob, tshwj xeeb tshaj li lawv cov ciam teb thoob tebchaws. Ib qho kev sib tw loj tshaj plaws rau cov tub luam online yog qhov tsis muaj qhov kev ua si hauv ob qho chaw hauv EU thiab thoob ntiaj teb, vim tias cov players raws li sab nraud Europe tuaj yeem tawm tsam tseem ceeb rau lub lag luam European. Hauv cov ntsiab lus no, Cov tuam txhab European xav tau txhua qhov kev txhawb nqa los ntawm cov kws tsim qauv thiab cov neeg tswj hwm kom loj hlob nyob rau hauv kev lag luam muaj txiaj ntsig zoo thoob ntiaj teb.

Kev lag luam e-lag luam yog qhov hloov ntawm kev lag luam. Yog tias European Union xav kom nws cov lag luam los ua lawv lub luag haujlwm thoob ntiaj teb kev lag luam thoob ntiaj teb uas muaj qhov sib tw hnyav los ntawm cov lag luam tsis koom nrog EU, nws yuav tsum tsim kom muaj kev sib haum xeeb ua lag luam thiab ib puag ncig zoo uas cov lag luam e-lag luam tuaj yeem muaj kev vam meej. Cov kev daws teeb meem ceev tshaj plaws yog kev nqis peev ntau hauv cov thev naus laus zis tshiab thiab kev kawm digital kom pab cov tuam txhab lag luam e-lag luam zoo rau European lub neej tom ntej.

V: Tseeb E-lag luam Xov xwm nyob hauv Tebchaws Europe

* Etsy kis tau cov nkauj lag luam iav ua lag luam ReverbLub Xya Hli 23, 2019 - Etsy, lub khw lag luam thoob ntiaj teb rau cov khoom xuas tes ua thiab vintage, tau txais Reverb. Qhov no yog lub tuam txhab ua haujlwm rau (6) xyoo uas ua rau cov neeg tuaj yeem yuav thiab muag cov khoom siv tshiab, siv, thiab vintage. Cov deal yog rau txog 246 lab euros hauv cov nyiaj ntsuab.

* Lub Czech koom pheej tau nrawm tshaj plaws hauv kev lag luam e-lag luam hauv Tebchaws Europe
Lub Xya Hli 18, 2019 - Feem ntau txoj kev loj hlob ntawm European lub lag luam kev lag luam e yuav ua tau cia siab nyob rau hauv Czech koom pheej, qhov uas nws tau kwv yees tias cov khw muag khoom online yuav loj hlob 16 feem pua ​​ntawm tam sim no thiab 2021. Qhov ntawd ntau dua li lwm cov khw hauv European.

* Cov khw muag khoom online tsis tas yuav muab tus lej
Lub Xya Hli 10, 2019 - Lub Tsev Hais Plaub Kev Ncaj Ncees hauv Tebchaws Europe tau txiav txim siab hnub no tias cov khw muag khoom online tsis tas yuav muab cov lej xov tooj, tsuav yog cov neeg muas zaub tau muab lwm txoj hauv kev los hu rau lub tuam txhab e-commerce.

* Kev txiav txim siab xav tau 45-feeb xa cov khoom hauv Tebchaws Europe
Lub Xya Hli 3, 2019 - Ziticity, tus pib los ntawm Lithuania, xav xa cov pob khoom hauv Tebchaws Europe los ntawm cov ntsiab lus khaws rau cov neeg siv khoom hauv ib teev. Lub tuam txhab logistics nyuam qhuav tsa lub € 315,000 noob puag ncig coj los ntawm Estonia-nyob rau theem thaum ntxov nyiaj Superangel, nrog kev koom tes los ntawm Practica Capital, Startup Wise Guys, thiab tus tub luam nqis peev Mikko Silventola.

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