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Insights: Cov Lus Tshaj Tawm Kawg Tseeb Tshaj Tawm ntawm European E-commerce Market
07 / 25 / 2019
Yuav Pib Ua Lag Luam Dropshipping nrog ShopMaster
07 / 30 / 2019

Tsoos VS Innovative: Dab tsi yog Qhov E-commerce Zoo Tshaj?

Kuv: Cov tam sim no, Yav Tag Los, Thiab Yav Tom Ntej

Thaum peb tau txais pob khoom thiab kev txiav txim cov zaub mov xa tuaj, koj puas tuaj yeem xav txog lub neej nyob hauv tsib xyoos dhau los lossis kaum xyoo dhau los? Tag nrho cov kev sib txawv no yog vim muaj kev txhim kho ntawm cov qauv hauv kev lag luam e-lag luam. Kev nrhiav rau pem hauv ntej e-lag luam qhauj tau hloov txoj hauv kev peb mus kav khw hnub no thiab tau rov txhais qhov peb hu ua "POSSIBLE".

Nyob rau kaum xyoo dhau los, kev lag luam e-lag luam ntawm cov muag khoom muag hauv Asmeskas tau nce los ntawm ze li 300 feem pua, los ntawm 3.3 feem pua ​​rau 9.7 feem pua. Txawm hais tias cov davhlau ya, e-lag luam muaj tsawg dua 10 feem pua ​​ntawm tag nrho cov muag khoom.

Thaum peb txaus siab nrog tus qauv kev lag luam e-luam tam sim no thiab kev pabcuam kev ua haujlwm, tseem muaj ntau txoj hauv kev rau yav tom ntej, tshwj xeeb rau cov neeg muaj tswv yim tshiab.

Niaj hnub no, nws yooj yim dua puas tau rau cov neeg tsim kev lag luam kom paub lawv Tswv yimCov. Txhua xyoo, peb tuaj yeem pom cov lag luam tshiab hloov qhov uas peb ib txwm tau ua. Tej zaum cov cuab yeej uas lawv siv yog cov tshiab thiab txhim kho kom nrawm dua, tab sis cov cai tsis tau hloov pauv. Yog tias koj xav tawm tswv yim thiab dhau qhov kev cia siab, nws yog qhov tsim nyog kom nkag siab cov qauv kev lag luam thiab tshawb txog txoj hauv kev tshiab.

II: Plaub Hom Qauv Kev Lag Luam Hauv Tebchaws E-lag luam

Yog tias koj tab tom pib kev lag luam e-lag luam, txawv yuav yog koj poob rau ntawm tsawg kawg ib ntawm plaub kis no. Txhua tus muaj nws cov txiaj ntsig thiab kev sib tw, thiab ntau lub tuam txhab ua haujlwm hauv ob peb ntawm cov pawg no ib txhij. Paub ua dab tsi lub thoob koj lub tswv yim zoo yuav pab koj xav txog yam koj muaj peev xwm thiab hem yuav ua dab tsi.

1. B2B - Kev Lag Luam Lag Luam
Tus qauv B2B yog ib lub lag luam muag cov khoom lag luam lossis kev pabcuam rau lwm qhov lag luam, thiab tus neeg yuav yog qee zaum kawg cov neeg siv, tab sis feem ntau, cov neeg yuav khoom muag rov qab rau cov neeg siv kawg. B2B tus qauv feem ntau txhais tau tias lub voj voog muag khoom ntev dua, qhov kev txiav txim siab dua tus nqi, thiab ntau qhov rov ua dua.

B2B tus qauv tuav cov lag luam loj tshaj plaws, thiab nws cov nqi hauv khw muaj ntau dua li cov lag luam c-sab. Cov tuam txhab xws li GE thiab IBM tshwj xeeb, siv nyiaj ntau txog $ 60 lab toj ib hnub rau kev lag luam kev lag luam ntawm cov khoom lag luam. Hauv 2015, Google pom tias ze li ntawm ib nrab ntawm B2B cov neeg yuav yog Millennials - yuav luag ob zaug ntau npaum li muaj nyob hauv 2012. B2B kev muag khoom online yuav ua qhov tseem ceeb ntxiv raws li cov tub ntxhais hluas ua qhov kev txiav txim siab ua lag luam.

2. B2C - Kev lag luam rau Cov Neeg Siv Khoom
B2C yog cov qauv kev muag khoom mus rau cov neeg siv xaus, uas yog qhov tshwm sim tam sim no. Peb tus kheej, raws li cov neeg siv khoom, khw hauv online yog B2C tus qauv. Cov qauv no tau tsim mus rau qhov siab tshaj plaws nyob rau hauv xyoo tas los no, vim tias yooj yim thaum twg thiab qhov twg ua tau, peb tuaj yeem yuav txhua yam ncaj qha ntawm qhov kev xav ntawm nws.

Cov txheej txheem kev txiav txim siab yuav B2C yog luv dua li cov qauv B2B, tshwj xeeb tshaj yog rau cov nqi qis dua. Muaj tseeb, qhov nruab nrab ntawm tus nqi xaj thiab rov ua dua ntawm B2C cov kev lag luam tseem tseem qis dua piv nrog B2B qauv.

3. C2B - Cov Neeg Siv Khoom Lag Luam
C2B tus qauv yog tus neeg rau cov kev pabcuam kev lag luam lossis tus qauv muag khoom. Tus qauv no yog qhov sib txawv ua tiav hauv B2C tus qauv, uas tsim nyog rau kev ua neeg coob. Nyob rau hauv kev xyaum, nws los nyob rau hauv ntau yam qauv uas muab ntau yooj yim ob qho tib si kev lag luam thiab rau tus neeg uas muab cov kev pab.

4. C2C - Kev Siv Khoom Siv rau Cov Neeg Siv Khoom
Kev lag luam C2C txuas rau cov neeg siv khoom ncaj qha, sib pauv khoom thiab cov kev pabcuam, thiab muag cov khoom lag luam thib ob lossis cov tsis siv hauv cov vev xaib yog cov qauv C2C. Cov tuam txhab zoo li Craigslist thiab eBay tau tsim cov qauv no thaum ntxov hauv Is Taws Nem. Kev lag luam C2C tau txais txiaj ntsig los ntawm kev loj hlob ntawm tus kheej los ntawm cov neeg yuav khoom thiab cov muag khoom hauv kev xav tau tab sis ntsib kev cov nyom ntawm kev tswjhwm zoo thiab kev siv thev naus laus zis.

III: Tsib Hom Qauv Tshiab E-Kev Lag Luam

Yog tias koj tus qauv kev lag luam yog lub tsheb, tom qab ntawd koj tus qauv xa nqi yog lub cav. Nov yog kev lom zem sab - qhov uas koj pom koj ntug. Koj yuav ua li cas los sib tw thiab tsim kev lag luam e-lag luam tsim nyog sib koom? Ntawm no yog qee qhov kev nyiam mus los ntawm kev lag luam-cov thawj coj thiab cov neeg ua lag luam cuam tshuam.

1. D2C - Ncaj nraim rau Cov Neeg Siv Khoom
Txhawm rau nws yooj yim, D2C tus qauv yog "tsis muaj nruab nrab hnab tshos qhov sib txawv", uas yog muag ncaj qha los ntawm cov khw mus rau cov neeg siv khoom kawg. D2C hom tsis yog tsuas yog tshem tawm cov neeg nruab nrab ncaj qha, txuag nqi ntau, tab sis kuj tsim txoj kev sib txuas lus ncaj qha thiab kev sib txuas lus ntawm cov tuam txhab thiab cov neeg siv khoom.

Tus qauv D2C yog qhov yooj yim rau cov lag luam los tswj cov khw muag khoom thiab sau cov neeg siv cov ntaub ntawv. Casper, tus neeg muag khoom qub chaw pam tuag hauv Tebchaws Meskas hauv xyoo tas los, Away, lub phij xab thawv hom yog ob tus thawj coj hauv D2C teb.

2. Ntawv Dawb Thiab Cim Npe
Hauv kev muag khoom online, koj tuaj yeem ua tus tsim thiab tsim koj cov khoom lossis muag cov khoom lag luam hauv qab lwm hom, lossis koj tuaj yeem muag koj tus kheej cov khoom lag luam - cov khoom lag luam ua los ntawm lwm cov tuam txhab lag luam tab sis muag hauv qab koj hom.

Koj tuaj yeem yuav Cov Ntawv Ntsuas Ntsuas Cov Khoom Dawb, thiab kuj ntiav cov chaw tsim khoom los tsim cov khoom lag luam tshwj xeeb (Cov Ntawv Cim Cim Khoom Siv Hluav Taws Xob) rau koj qhov kev muag khoom tshwj xeeb. Nrog ob qho tib si, koj tuaj yeem saib rau cov txuj ci thiab kev lag luam zoo raws li kev nqis peev hauv kev tsim qauv thiab ntau lawm.

3. Ntxhoo
Hauv cov qauv lag luam wholesale, cov khw muag khoom muag muag cov khoom lag luam hauv feem ntau ntawm tus nqi luv. Cov qauv lag luam wholesale ib txwm muaj B2B kev coj ua, tab sis ntau tus neeg muag khoom tam sim no muag ncaj qha rau cov neeg siv nyiaj-paub c-kawg cov neeg siv khoom hauv qhov B2C ib puag ncig.

4. Dropshipping
Dropshipping yog qhov peb feem ntau hu tias "tsis yog nrhiav, tsis muaj thim, tsis muaj shipping”Tus qauv, uas yog tus qauv lag luam e-lag luam tau tsim tshwj xeeb hauv xyoo tas los no. Nws qhov zoo yog qhov tsis tshua pom kev nkag mus, tsis tas yuav muaj cov khoom lag luam muab cov khoom lag luam tab sis muag ib tus neeg cov khoom.

Txawm li cas los xij, ib qho yuav tsum nkag siab rau cov khoom xaiv hauv Dropshipping, hloov cov khoom lag luam tas li, tsis tuaj yeem tswj cov khoom lag luam zoo, cov khoom ntim khoom, logistics ncaj qha, thiab muaj kev cia siab rau kev tshaj tawm, thiab tsis muaj cov neeg siv khoom ntau ntxiv, rov qab los dua, hom dej nag, thiab lwm yam Tab sis ntawd tseem tsis nres Dropshipping los ntawm kev nyiam cov neeg muag khoom, uas tuaj yeem pib thiab khwv tau nyiaj sai sai tsis muaj nyiaj ntau lossis cov hlua xa khoom.

5. Cov Kev Pab Caj Qis
Txoj kev sau npe yuav tsis tshiab. Thaum ntxov li ntawm 17th caug xyoo, cov tuam txhab tshaj tawm Askiv tau siv nws los muab phau ntawv rau lawv cov neeg siv khoom ncaj ncees txhua lub hlis. Tab sis tsuas yog tom qab tshwm sim ntawm e-lag luam, cov ntsiab lus txaus siab thiab kev pabcuam tau dhau los ua neeg nplua nuj.

Koj tuaj yeem yooj yim dua xav pom daim ntawv thov yuav khoom, tshwj xeeb tshaj yog thaum koj saib lub paj nyob ntawm koj lub rooj txiav txim txhua hli / xyoo. Tam sim no, muaj ntau yam ntawm cov kev pabcuam xaj yuav luag txhua qhov kev lag luam, uas coj tau yooj yim rau cov neeg siv khoom thiab txuag nyiaj.

IV: Cov Lus Qhia Kom Nrhiav Tus Qauv Zoo

Peb tau hais txog koj txoj kev xaiv dav dua rau xaiv tus qauv lag luam e-lag luam, tam sim no cia peb saib qhov tshwj xeeb. Nov yog ob peb nqe lus nug uas yuav pab koj tsim phiaj xwm uas yuav teeb tsa koj lub tuam txhab sib nrug. Tus yuam sij ntawm no yog kev siab ncaj thiab kev tshawb fawb. Siv sijhawm los kawm txog txoj kev ua lag luam uas koj tau teev thiab ncaj ncees txog qhov txiaj ntsig zoo uas koj tuaj yeem coj mus rau qhov chaw.

1. Leej twg yog koj qhua tuaj noj mov?
* Xav txog seb lawv xav tau dab tsi thaum mus yuav cov khoom lag luam uas koj npaj yuav muag.
* Saib rau cov ntsiab lus mob hauv txoj kev uas tam sim no tau ua dhau los mam li kho qhov tshiab ntawm koj txoj kev.

2. Koj muaj peev xwm dab tsi?
* Ua qhov tseeb ntawm cov ntsiab lus uas koj tuaj yeem ua koj tus kheej thiab yam koj yuav xav tau
* Paub koj cov kev txwv tab sis nws yuav pab koj txiav txim siab ntev ntev.

3. Qhov twg yog qhov zoo rau koj khoom?
* Yog tias koj yog cov chaw tsim khoom, kev muag khoom lossis kev xa xov tuaj yeem pab them cov nqi tsim khoom thiab tawg-txawm tias nrawm dua.
* Yog tias koj yog tus faib khoom, nqis peev ntau dua rau kev lag luam ncaj qha thiab cov tswv yim.

4. Koj txoj hauj lwm yog dab tsi?
* Txheeb xyuas koj qhov kev sib tw thiab paub tseeb tias nws yog qhov tseeb vim li cas koj cov khoom yog qhov kev xaiv zoo tshaj plaws.
* Kev sib tw nrog tus nqi, kev xaiv, thiab yooj yim los ntawm kev rov qab kawg cov txheej txheem, kev ua lag luam, mus rau lub vev xaib kev ua lag luam, koj tus nqi tshwj xeeb yuav tsum pom meej.

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