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05 / 28 / 2018

Momwe mungayambire kusiya bizinesi yotumiza?

Kutumiza kwamtunda ndi njira yotchuka kwambiri yamabizinesi atsopano, makamaka Gen Xers ndi Millennials, chifukwa cha luso la malonda pa intaneti kuposa kuchuluka kwa ndalama. Popeza simuyenera kusunga kapena kugulitsa zinthu zomwe mukugulitsa, ndizotheka kuyambitsa a siyani bizinesi yotumiza ndi ndalama zochepa.

Webusayiti ya e-commerce yomwe imagwiritsa ntchito dontho la kutumiza la dontho imagula zinthu zomwe amagulitsa kwa wothandizira kapena wopanga wina, yemwe amakwaniritsa lamuloli. Izi sizongochepetsa kuwononga ndalama zogwirira ntchito, komanso zimapereka nthawi yanu kuti muyang'ane zonse zomwe mukuyesetsa pakupeza makasitomala.

Ngati mwakonzeka kuyambitsa bizinesi yomwe ingapikisane ndi ziphona zazikulu zamalonda, ndipo mutero pa bajeti yochepa, ndiye kutsatira njira zisanu ndi ziwirizi. Ngakhale sizitenga ndalama zambiri zoyambira kukhazikitsa bizinesi yotumiza, zimafunikira kulimbikira.

1. Sankhani niche

Chichewa chomwe mungasankhe chimayenera kukhala chokhazikika pa laser ndi chinthu chomwe mumakondwereradi. Ngati mulibe chidwi ndi zomwe mumasankha, mudzakhala okonzeka kukhumudwitsidwa, chifukwa zimatenga ntchito yambiri kuti muchite bwino bizinesi yotumiza. Nazi mfundo zina zofunika kuziganizira mukamasankha niche:

  • Funafunani phindu. Mukamayendetsa bizinesi yotumiza, ndiye kuti mumayang'ana pa malonda ndi kupeza kasitomala, motero kuchuluka kwa ntchito yogulitsa chinthu cha $ 20 kuli chimodzimodzi monga kugulitsa chinthu cha $ 1,500. Sankhani niche yokhala ndi mitengo yamtengo wapatali.
  • Mitengo yotsika yotsika ndiyofunikira kwambiri. Ngakhale wogulitsa wanu kapena wopanga azigwiritsa ntchito kutumiza, ngati mtengo wake uli wokwera kwambiri, umakhala wogulitsa makasitomala. Pezani china chake chotsika mtengo chotumizira, chifukwa izi zimakupatsaninso mwayi wopereka zotumiza kwaulere kwa makasitomala anu ndikutenga mtengo wake ngati mtengo wabizinesi kuti mukope chidwi chogulitsa ambiri.
  • Onetsetsani kuti malonda anu akufuna kuti akope anthu ogula ndi ndalama zomwe angathe kutaya. Mukakhala ndi chidwi choyendetsa magalimoto pamawebusayiti anu, mukufuna mutembenuke kwambiri chifukwa alendo ambiri sadzabweranso. Zinthu zomwe mukugulitsa ziyenera kuyambitsa kugula ndipo zimasangalatsa anthu omwe ali ndi ndalama kuti agule pamalopo.
  • Onetsetsani kuti anthu akufunafuna malonda anu. ntchito Google Keyword Planner ndi Trends kuti muwone mawu osaka omwe akukwaniritsidwa ndi niche yanu yomwe mungathe. Ngati palibe amene akufufuza zomwe mukufuna kugulitsa, mwafa m'madzi musanayambe.
  • Pangani chizindikiro chanu. Bizinesi yanu yotumiza zitha kukhala ndi phindu lochulukirapo ngati mungathe kubweza chilichonse chomwe mukugulitsa ndikuchichotsa monga chanu. Yang'anani malonda kapena mzere womwe mutha kuyika zilembo zoyera ndikugulitsa mtundu wanu womwe mwamapangidwe ndi chizindikiro.
  • Gulitsani chinthu chomwe sichipezeka kwanuko. Sankhani china chomwe makasitomala anu sangathe kupeza mumsewu. Mwakutero, mumayamba kukopeka ndi makasitomala omwe angakhale nawo.

2. Pangani kafukufuku wampikisano

Kumbukirani, mupikisano ndi zida zina zotumizira dontho komanso zimphona zazikulu zogulitsa ngati Walmart ndi Amazon. Apa ndipomwe ambiri omwe amatha kutsitsa amapita kolakwika chifukwa amayang'ana malonda omwe sangapikisane nawo. Icho ndi chizindikiro kuti palibe chomwe chimafuna malonda amenewo.

Pali zifukwa zambiri zomwe zingapangitse kuti malonda asakhale ndi mpikisano wambiri, monga mtengo wapamwamba wotumizira, zotengera ndi zida zopangira kapena njira zoperewera zabwino. Yang'anani malonda omwe ali ndi mpikisano, chifukwa ndi chizindikiro kuti pali kufunika kwakukulu ndipo mtundu wa bizinesi ndiwokhazikika.

3. Tetezani othandizira

Kugawana ndi othandizira olakwika kungawononge bizinesi yanu, ndikofunikira kuti musathamangire sitepe iyi. Chitani zoyenera moyenera. Otsatsa ambiri oponyera amataya amapezeka kutsidya lina, ndikupangitsa kulumikizana ndikofunikira kwambiri, panjira yothamanga komanso kuthekera kumvetsetsana. Ngati simuli otsimikiza XXUMX peresenti pakulimba mtima kwa womuthandiza yemwe angathe kukhala, pitirirani patsogolo ndikupitiliza kusaka kwanu.

Anthu anali kugwiritsa ntchito ma Aliexpress ndi ogulitsa ma eBay ngati othandizira awo ogwetsa ndipo adakumana ndi zovuta pa nsanja. Chifukwa chake ambiri oponya maulendo akusintha kukhala nsanja zina monga CJDropshipping, nayi nkhani yomwe ikunena chifukwa chake anthu amachoka ku Aliexpress.

Yesani kuphunzira kuchokera kwa amalonda ena omwe adayendapo m'mbuyomu. Pali zambiri zambiri zomwe zimapezeka, kuchokera mabulogu abizinesi ndi aukadaulo ku izi subddit zokhuza kutumiza. Ndi mutu wotchuka womwe ungakuthandizeni kupewa zolakwika zamakampani ogulitsa.

4. Pangani tsamba lanu la e-commerce

Njira yofulumira kukhazikitsa tsamba lawebusayiti yomwe imagwirizira bizinesi yotumiza mabizinesi ndi kugwiritsa ntchito nsanja yosavuta ya e-commerce ngati Sungani ndi WooCommerce kupezekanso pa Amazon, Etsy, eBay etc. Simufunikira luso laumisiri kuti mudzuke ndikuyenda, ndipo lili ndi mapulogalamu ambiri othandizira kuwonjezera malonda.

Ngakhale mutakhala ndi bajeti yayikulu yomwe ingakulolezeni kuti mugule makampani opanga mawebusayiti ndi chitukuko kuti mupange njira yothetsera vuto lanu, ndikusintha kwanzeru kugwiritsa ntchito njira imodzi mwa plug-and-play, makamaka koyambirira. Mukakhazikitsidwa ndipo ndalama zikubwera, ndiye kuti mutha kufufuza makonda anu owonjezera pawebusayiti.

5. Pangani dongosolo la kupeza makasitomala

Kukhala ndi malonda abwino komanso tsamba lanu ndi labwino, koma popanda makasitomala omwe amafuna kugula, mulibe bizinesi. Pali njira zingapo zokopa anthu omwe angakhale makasitomala, koma njira yothandiza kwambiri ndikuyambitsa kampeni yotsatsa ya Facebook.

Izi zimakuthandizani kuti mupeze malonda ndi ndalama kuyambira pachiyambi, zomwe zimathandizira kukulitsa msanga. Facebook imakupatsani mwayi woperekera zopereka zanu pamaso pa omvera. Izi zimakupatsani mwayi wopikisana ndi mtundu waukulu kwambiri komanso ogulitsa nthawi yomweyo.

Muyeneranso kuganizira za nthawi yayitali, kotero kutsegula kwa zotsatira zakusaka ndi kutsatsa kwa imelo kuyeneranso kukhala cholinga. Sungani maimelo kuyambira pachiyambi ndikukhazikitsa njira zochitira maimelo zomwe zimapereka kuchotsera ndi zopatsa zapadera. Ndi njira yosavuta yothandizira makasitomala anu omwe alipo ndikupereka ndalama popanda kuwononga malonda ndi kuwononga ndalama.

6. Santhula ndikuchita bwino

Muyenera kutsatira zonse ndi zidziwitso zomwe zikupezeka kuti zikule bizinesi yanu. Izi zikuphatikiza kuchuluka kwa magalimoto a Google Analytics ndi njira yosinthira Facebook ngati imeneyo ndiye njira yanu yopezera kasitomala. Mukatha kuyang'ana kutembenuka kulikonse - kudziwa komwe makasitomala amachokera ndi njira yomwe adatsatsa tsamba lanu lomwe amatsogolera kuti agulitse - limakuthandizani kudziwa zomwe zimagwira ndikuchotsa zomwe sizikuyenda.

Simudzakhala ndi mwayi wotsatsa komanso kuiwalitsa kapena kutsatsa. Muyenera kuyesa mwayi watsopano ndi makampeni apano, zomwe zimakuthandizani kuti mudziwe nthawi yoyenera kapena yosinthira nthawi yogwiritsira ntchito kampeni.

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Andy Chou
Andy Chou
Mumagulitsa - timatumizira magalimoto ndi sitima yanji!