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05 / 25 / 2018
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Yegumi yepamusoro Yekutumira Nzira yeDhonshipping + Shopify kana WooCommerce
05 / 28 / 2018

Nzira yekutanga Bhizinesi Rekutumira Yekutumira?

Kudonhedza kutumira ndiyo yakakurumbira fanika bhizinesi muenzaniso kune vanyowani vatsva, kunyanya Gen Xers neMilenia. Nekuti iyo isingade yakakwirira-yezinga remari yemari. Iyo inodambura mari yekushanda pamwe nekuchengetedza nguva yako. Naizvozvo, iwe unogona kutarisisa yako yese kuedza kwako pakutenga kwevatengi. Haufanire kuendesa kana kubata chero zvinhu zvauri kutengesa.

Iwe unokwanisa kuisa iyo yekudonha yekutumira muenzaniso pane e-commerce webhusaiti. Unotengesa zvigadzirwa uye wozvitenga kubva kune wechitatu-bato mutengesi uye vagadziri. Ipapo ivo vanozoita nemirairo. Saka iwe unogona kutanga bhizimusi rekutumira rekudonha nemari shoma. Iwe unogona kutanga iyo nekutevera matanho.

1. Sarudza niche

Iyo niche yakasarudzwa inoda kuve laser-yakatarisa uye iwe unofarira chaizvo. Kana zvisizvo, zvingave zvakaoma kuvhura musika. Uye iwe unenge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchikwanisa kuora mwoyo kana iwe usiri kuchiida nezvacho. Nekuti zvinotora mabasa mazhinji kuti ubudirire kukwiza bhizinesi rekutumira rekudonha. Heano mamwe mafungiro ekufunga:

  • Tsvaga purofiti inonakidza. Sarudza niche ine yepamusoro-mutengo zvigadzirwa. Kunyangwe iwe unotengesa chinhu chemadhora makumi maviri kana $ 20 imwe chete, iro basa rinodiwa rakangofanana. Zvese zvaunoda ndeye kutarisa kushambadzira pamwe nekutengwa kwevatengi, paunenge uchimhanya.
  • Mari yekutumira yepasi. Tsvaga zvimwe zvinhu izvo zvidiki mumutengo wekutakura. Iyo inokupa iwe sarudzo inopa yemahara kutumira kune vatengi vako. Uye inotora mutengo sekushambadzira kwekushambadzira kuti uwedzere kutengesa. Izvo zvakakunakira iwe kuti wako anotsigira kana mugadziri abate kutumira kwezvinhu zvigadzirwa. Asi ichaita vatengi kusafara kana mari yekutumira iri yakanyanya.
  • Shingisa vatengi nemari inoraswa. Paunotarisana nekutyaira traffic kune webhusaiti, iwe unoda kunzwa yakakwirira yekushandurwa chiyero sezvinobvira sezvo vazhinji vashanyi vasingazombodzoka Izvo zvinotengesa zvigadzirwa zvinofanirwa kukurudzira vatengi uye kuvakwidza nehunyanzvi hwemari hwekutenga ipapo ipapo.
  • Ramba uchishingaira. Shandisa Google's Keyword Planner uye Trends kutarisa mamwe mazwi anozivikanwa ekutsvaga. Uye uvaite vane hukama neinogona niche yako. Iwe wakafa mumvura kunyange usati watanga, kana pasina munhu ari kutsvaga chigadzirwa chakarongwa kutengesa.
  • Gadzira yako mhando. Yako yekudonha bhizinesi rekutengesa ichave iine hukoshi hwakawanda kana iwe uchikwanisa kuzvidzora. Unogona kuibvisa seyako. Zvadaro, tsvaga chigadzirwa kana mutsara. Saka unogona ku chena mavara ivo uye tengesa yako yako pachako chija kugadzirisa nemapaketi uye ma brand.
  • Tengesa zvinhu zvisina kujairika. Sarudza chimwe chinhu icho vatengi vako vasingakwanisi kuwana pasi pemugwagwa. Nenzira iyoyo, iwe unozova unokwezva kune anogona kuve mutengi.

2. Tsvagurudza mumakwikwi

Rangarira, iwe uchakwikwidzana nevamwe vanodzikisa vatyairi vanoshanda pamwe nevekutengesa hofori, seWalmart neAmazon. Uku kusanzwisisika kwakajairika. Vazhinji vanotsvaga chigadzirwa chisina kukwikwidza. Izvi zvinoreva kuti hapana kudikanwa kwazviri.

Pane zvikonzero zvakawanda nei chigadzirwa chingave chisina makwikwi akawanda, semutengo wepamusoro wekutakura, vatengesi vakaipa, nyaya dzekugadzira kana marombo emari isingabatsiri. Tarisa zvigadzirwa zvine kukwikwidza. Zvinoratidza kuti pane zvakakwirira zvinodiwa uye bhizinesi remuenzaniso rakagadzikana.

3. Chengetedza mutengesi

Kubatana nevatengesi vasina kunaka kunogona kukanganisa bhizinesi rako. Saka zvakakosha kuti usamhanye. Ita kushingaira kwakakodzera. Mazhinji anodonhedza kutumira vatengesi vanowanikwa mhiri kwemakungwa. Saka kugadzira kutaurirana kwakakosha zvakanyanya maererano nekukurumidza kumhanya uye kunzwisisa. Kana usiri 100% chivimbo navo, ramba uchitarisa.

Vanhu vari kushandisa Aliexpress uye eBay vatengesi. Asi avo anodonhedza kutumira vatengesi vari kusangana nematambudziko akawanda pamapulatifomu. Saka mazhinji acho ari kuchinja kune mamwe mapuratifomu seCJ Dropshipping. Hechino chinyorwa chinotaurira nei vanhu vachirega kubva kuAliexpress.

Edza kudzidza kubva kunzira dzevamwe vemabhizimusi munguva yakapfuura. Kune akawanda ezvinyorwa ruzivo aripo, kubva bhizinesi uye tech mabloggi tyake subreddit nezve kudhonzera kutumira. Icho chinyorwa chakakurumbira chinogona kukubatsira kuti udzivise zvinodhura zvinotengesa vatengesi.

4. Vakai e-commerce webhusaiti

Iyo inokurumidza nzira yekutanga webhusaiti kushandisa nyore e-commerce chikuva senge Shopify uye WooCommerce zvakare inowanikwa pane Amazon, Etsy, EBay etc. Vanotsigira anodonhedza kutumira bhizinesi muenzaniso. Iwe haudi tech yemashure kuti usimuke uye unomhanya. Uye iwe une yakawanda programu yekubatsira kuwedzera kutengesa.

Kunyangwe kana iwe uine bhajeti rakakura rinokutenderedza kuti utore webhu dhizaini uye kambani yekuvandudza kuti ugadzire chetsika mhinduro, huchenjeri hwakawanda kushandisa imwe ye plug-uye-kutamba sarudzo, kunyanya pakutanga. Paunenge uchinge wagadziridzwa uye mari yacho yapinda, unogona kuongorora zvimwe zvakagadziriswa webhusaiti.

5. Gadzira chirongwa chekutengwa kwevatengi

Kuwana chigadzirwa chikuru uye webhusaiti zvinonakidza. Asi iwe hauna kambani chaiyo isina vatengi vari kuda kutenga. Kune nzira dzakawanda dzekukwezva vangangove vatengi. Nekudaro, kutanga mushandirapamwe we Facebook inonyanya kubudirira.

Izvi zvinogonesa iwe kuburitsa kutengesa uye mari kubva pakutanga chaiko. Uye zvinogona kutungamira kukurumidza kuyera. Facebook inoita kuti iwe uunze chigadzirwa chako zvakananga pamberi pevateereri vakanyanya kutarisana. Izvi zvinokupa iwe mukana wekukwikwidza pakarepo neakakura ma brand uye vatengesi.

Iwe unofanirwa kufunga kwenguva refu, uye iwe zvakare unokwanisa kuisa pfungwa pakutsvaga injini optimization uye email kushambadzira. Kubva pakutanga, unganidza maimeri uye gadzira otomatiki email kuteedzera kupa discounts uye inokosha inopihwa. Iyo nzira iri nyore yekuwedzera yako iripo yevatengi uye kuunza mari pasina imwe mari pakushambadzira nekutengesa.

6. Ongorora uye wedzera

Iwe unofanirwa kutsvaga iyo yese data uye metrics inowanikwa kukura bhizinesi rako. Izvi zvinosanganisira kutenderera kubva kuGoogle Analytics uye kutendeuka pixel data kubva paFacebook, kana iriyo nzira yako yekutanga yekutenga vatengi. Nekutarisa kushandurwa kwega kwega

Iwe hauzombofi uine kushambadzira kana kushambadzira mhinduro yakagadzika-uye-kukanganwa. Iwe unofanirwa kugara uchiedza mikana mitsva uye kuridza-zvino zviratidziro zviripo, zvichikubvumira kuti uzive nguva yekushandisa mushandirapamwe uchikurudzira kana kuchichinja.

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Andy Chou
Andy Chou
Iwe unotengesa - isu tinotumira sosi uye tinotumira iwe!