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Ungatanga sei kudonhedza kutumira bhizinesi?

Kudonhedza kutumira ndiyo yakakurumbira fanika bhizinesi muenzaniso kune vanyowani mabhizinesi, kunyanya Gen Xers neMilionals, nekuda kwehunyanzvi hwekushambadzira kweInternet kure kupfuura simba remari. Sezvo iwe usingafanire kusunga kana kubata zvinhu zvauri kutengesa, zvinoita kuti utange a donhedza kutumira bhizinesi nemari shoma.

We-e-commerce webhusaiti inoshanda inodonhedza kutumira mhando inotenga zvinhu zvainotengesa kubva kune wechitatu-bato mutengesi kana mugadziri, uyo anozadzisa iyo yekuraira. Izvi hazvisi chete zvinoderedza kushanda kwemutengo, asi zvakare zvinosunungura nguva yako yekutarisa zvese zvako kuedza pakubata kwevatengi.

Kana iwe wagadzirira kutanga bhizinesi rinogona kukwikwidza neyekutengesa hofori, uye nekudaro pane bhajeti shoma, wozotevera nhanho nhanhatu dziri pasi apa. Kunyangwe zvisingatore mari yakawanda yekutanga kuvhura bhizinesi rekutumira rekudonha, zvinoda huwandu hwakakura hwebasa rakaoma.

1. Sarudza niche

Iyo niche iwe yaunosarudza inoda kuve yakatarisana-laser uye chimwe chinhu chaunofarira zvechokwadi. Iyo yakagadzirwa chigadzirwa isina kutarisa ichave yakaoma kutengesa. Kana iwe usiri kuda nezve niche iwe yaunosarudza, iwe uchave wakanyanya kugona kuora mwoyo, nekuti zvinotora basa rakawanda kuti ubudirire kukwiza bhizinesi rekutumira rekudonha. Heano mamwe mafungiro ekufunga kana uchisarudza yako niche:

  • Tsvaga purofiti inonakidza. Paunenge uchimhanya inodonhedza bhizinesi rekuenzanisira muenzaniso, kutarisa kwako kuri kushambadzira uye kutora kwevatengi, saka huwandu hwebasa rinodiwa kutengesa chinhu che $ 20 zvakangofanana nezvingaitwe kutengesa chinhu che $ 1,500. Sarudza niche ine yepamusoro-mutengo zvigadzirwa.
  • Mari yekutumira yakaderera yakakosha. Kunyangwe mutengesi kana mugadziri wako achizobata kutumira, kana mutengo wacho uri wakanyanya, unoita sekutengesa mutengi. Tsvaga chimwe chinhu chisingadhuri kutakura ngarava, sezvo izvi zvakare zvichikupa sarudzo yekupa mahara kutumira kwemahara kune vatengi vako uye kutora izvo mutengo semubhadharo webhizinesi kuitira kukwezva kutengesa kwakawanda.
  • Ita shuwa kuti chigadzirwa chako chinofarira kufuridzira vatengi nemari inoraswa. Paunenge uchitarisa nezvekutyaira traffic kune webhusaiti yako, iwe unoda kuona yakakwirira sero rekushandura inokwanisika nekuti vazhinji vashanyi havazombodzoke. Zvigadzirwa zvauri kutengesa zvinofanirwa kuita kuti utenge zvisingaite uye unakidze kune avo vane ruzivo rwezvemari kutenga ipapo ipapo.
  • Ita shuwa vanhu vari kushingairira kutsvaga chako chigadzirwa. shandisa Google's Keyword Planner uye Trends kutarisa mamwe eanowanzo kutsvaga mazwi ane hukama neyako anogona niche. Kana pasina munhu ari kutsvaga zvauri kuronga kutengesa, iwe wakafa mumvura usati watombotanga.
  • Gadzira yako brand. Yako yekudonha bhizinesi rekutengesa ichave iine imwe kukosha kana iwe uchigona kugadzirisa chero icho chauri kutengesa uye oipfuure seyako. Tsvaga chigadzirwa kana mutsetse iwe unogona kuchena zvinyoro uye wotengesa yako yega chiitiko neyemukati kurongedza uye yekumaka.
  • Tengesa chimwe chinhu chisiri nyore kuwanikwa munharaunda mako. Sarudza chimwe chinhu icho mutengi wako asingakwanise kuwana pasi pemugwagwa. Nenzira iyoyo, iwe unowedzera kukwezva kune anogona kuve mutengi.

2. Ita zvemakwikwi tsvakurudzo

Rangarira, iwe uchave uchikwikwidza nemamwe anodonhedza kutumira mabasa pamwe neyekutengesa hofori seWalmart neAmazon. Apa ndipo apo yakawanda inogona kudonhedza vatyairi kuenda zvisizvo nekuti vanotsvaga chigadzirwa chisinganyatso kukwikwidza. Icho chiratidzo hapanokumbirwa icho chigadzirwa.

Kune zvikonzero zvakawanda nei chigadzirwa chingave chisina makwikwi akawanda, semutengo wepamusoro wekutumira, wekutengesa uye wekugadzira nyaya kana marombo emari inowanikwa zvisina kunaka. Tarisa zvigadzirwa zvine makwikwi, sechiratidzo chekuti pane kudiwa kwakanyanya uye mhando yebhizinesi yakagadzikana.

3. Chengetedza mutengesi

Kubatana nemutengesi asiri iwo kunogona kukanganisa bhizinesi rako, saka zvakakosha kuti usamhanye nhanho iyi. Mufambiro wakanaka wakakodzera. Mazhinji anodonhedza kutumira vatengesi vanowanikwa mhiri kwemakungwa, vachiita kuti kutaurirana kuve kwakakosha, zvese maererano nekumhanya nekukurumidza uye kugona kunzwisisana. Kana iwe usiri 100 muzana kuvimba mune kugona kwekutaura kwemumwe anogona kutengesa, enderera mberi uenderere mberi nekutsvaga kwako.

Vanhu vaishandisa Aliexpress uye eBay vatengesi sevanodonhedza kutumira vatengesi uye vakasangana nedambudziko rakawanda pachikuva icho. Saka yakawanda yevanodonhedza vatyairi vari kuchinjira kune mamwe mapuratifomu seCJDropshipping, heino chinyorwa chinotaurira nei vanhu vachirega kubva kuAliexpress.

Edza kudzidza kubva kune vamwe vemabhizinesi vakafamba nenzira iyi munguva yakapfuura. Kune akawanda ezvinyorwa ruzivo aripo, kubva bhizinesi uye tech mabloggi to iyi subreddit nezve kudonhedza kutumira. Icho chinyorwa chakakurumbira chinogona kukubatsira kuti udzivise zvinodhura zvinotengesa vatengesi.

4. Vaka yako e-commerce webhusaiti

Iyo inokurumidza nzira yekutanga webhusaiti inotsigira inodonhedza kutumira bhizinesi muenzaniso ndeye kushandisa yakapusa e-commerce chikuva senge Shopify uye WooCommerce zvakare inowanikwa pane Amazon, Etsy, EBay etc. Iwe haudi tech yekumashure kuti usimuke uye unomhanya, uye ine yakawanda yemapurogiramu kubatsira kuwedzera kutengesa.

Kunyangwe iwe uine bhajeti rakakura rinokutenderedza kuti utore kambani yekubikisa uye yekuvandudza kambani kuti ugadzire yako gadziriso, zvakanyanya kuchenjera kushandisa imwe yemapulagi-uye-kutamba sarudzo, kunyanya pakutanga. Kana iwe uchinge wasimbiswa uye mari iri kuuya mairi, ipapo iwe unogona kuongorora yakawedzerwa webhusaiti.

5. Gadzira chirongwa chekutenga kwevatengi

Kuve neichigadzirwa chikuru uye webhusaiti kwakanaka, asi pasina vatengi vari kutsvaga kutenga, hauna bhizinesi. Pane nzira dzinoverengeka dzekukwezva vangangove vatengi, asi sarudzo inonyanya kushanda ndeyokutanga Facebook ad kampeni.

Izvi zvinokutendera iwe kuti ugokwanisa kuburitsa kutengesa uye mari kubva pakutanga, izvo zvinogona kukonzera kukurumidza kuyera. Facebook inokutendera kuti uise kupa kwako zvakananga pamberi pevateereri vakanyanya kutarisana. Izvi zvinokupa iwe kukwanisa kukwikwidza neiyo mikuru mikuru uye vatengesi pakarepo.

Iwe unofanirawo kufunga kwenguva yakareba, saka injini yekutsvaga uye yekushambadzira email inofanirawo kunge iri kutarisa. Unganidza maimeri kubva pakutanga uye gadza otomatiki email kuteedzera kunopa discounts uye inokosha inopihwa. Iyo isinganetsi nzira yekuwedzera yako iripo vatengi base uye kuunza mari pasina imwe yekushambadzira uye kushambadzira mari.

6. Ongorora uye wedzera

Iwe unofanirwa kutarisa ese e data uye metriki inowanikwa kuti ikure bhizinesi rako. Izvi zvinosanganisira Google Analytics traffic uye Facebook shanduko pixel data kana iri yako huru yevatengi yekuwana nzira. Paunenge uchikwanisa kuongorora kushandurwa kwega kwega - kuziva kuti mutengi anobva nekupi uye nzira yavakatora pawebhusaiti yako iyo pakupedzisira yakatungamira kutengesa - inokugonesa kuyera izvo zvinoshanda uye kubvisa izvo zvisingaite.

Iwe hauzombove neyakagadzika-uye-kukanganwa kushambadzira kana kushambadzira mhinduro. Iwe unofanirwa kugara uchiedza mikana mitsva uye kuridza-zvino zviratidziro zvezvino, izvo zvinokutendera kuti uzive nguva yekukwiririsa kana yekushandura mushandirapamwe kushandisa

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Andy Chou
Andy Chou
Iwe unotengesa - isu tinotumira sosi uye tinotumira iwe!