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Cash paDhiri (COD) Inoshanda sei muThailand?

Iwe ungasaziva imwe yeakanakisa COD nyika Thailand. Uye vanhu muSouth East Asia (SEA) vanofarira kushandisa Cash paDhipurisa kuti ive nechokwadi chekutenga kwakachengeteka. Inotaridzika seCash pakutumira imhando yekutengesa yakanyanya kumashure muCommerce. Zvingaitisa sei kuti uve mukurumbira zvakare?

Ndakanga ndabairwa chiChinese eCommerce kwemakore mazhinji. Ini ndasangana nekutengesa online uye kutenga online sezvo ndiri 20 makore (iri 12 makore apfuura). Kekutanga nguva yandakatenga pamhepo kubva kuTaobao uye ndakanga ndichirongedza T-shati, uye ndiri kungotaura nezvekuti kana ndisina kugamuchira iro gwaro kana ivo vangotipa zvisiri izvo chigadzirwa. Ipapo ini ndinosarudza iyo Cash paDhiri. Pandakawana chigadzirwa, chaive chakanaka. Ndipo pandakazobhadhara neCash.

NeAlibaba iri kukura, uye Alipay inova inozivikanwa kwazvo mari yekushandisa uye zvakare Taobao iri kuwedzera uye yakavimbika kune vatengi. Vatengi havana kumbonetseka pamusoro pekutsikwa, saka havafanirwe kushandisa Cash paDhirivery. Kana vasina kufara nechero, ipapo vanogona kuzvipokana. Uye 80% yemakakatanwa ichave inobudirira kune vatengi. Uye zvakare iyo Kutenga paMutsara kwakakurumbira zvekuti vanhu vanovimba nayo zvakanyanya kupfuura kusava nebasa.

1. Mamwe maThai arikudhara kuHuturu

Kuti unzwisise zviri nani musika weThai e-commerce, zvakakosha kuti unzwisise kuti vatengesi veThai vakaita sei. Thailand ine chikamu chepakati chepakati chinonyanya kuda kushandisa mazuva ano. 61% yedzimba dzine mari yakawanda (inowana kupfuura THB50,000 pamwedzi) sarudza kunodya kunze nguva zhinji. Kana vaita, ivo vanoshandisa katatu kupfuura kupfuura yepakati-yepakati-mari mapato.

Thailand yekuwedzera kushandisa mari pazvinhu zvoumbozha uye zviitiko chiitiko chinowanzoonekwa munyika dzichiri kusimukira nemari inowedzera. Zvishoma kuchengetedza pakubata kwavo kupfuura vavakidzani vavo, Thais anonyanya kuda kukwereta akawanda kuti atengese zvavanotenga.

BCG yakabvunzurudza vamwe vatengi veThai pamusoro pechikwereti chavo chiri kukwira uye vakawana kuti vanofunga kuti kuzviisa muhupfumi mubayiro wehupenyu hwavo hwakawanda. Kana iwe uchikwanisa kugovera vatengi veThai nehunhu hwavari kutsvaga, mikana yakawanda kana iwe uri kupa zvigadzirwa zvevatengi, zvinhu zvepamberi, kana ruzivo.

2. Thais ndeBrand-akavimbika, sekureba sekunge asiri Too Mutengo

Vatengi veThai ndivo vakanyanya kuvimbika pakati pevatengi veSoutheast Asia. Nekudaro, kuve nyore, mhando & mutengo zvichiri zvakakomba muzvisarudzo zvekutenga kweThai.

Vanopfuura chikamu chimwe muzvitatu chevakabvunzwa mune ongororo yeMcKinsey vakasarudza kunamatira nemhando yavo yavanofarira asi vaizotsvaga nzvimbo dzinovatengesa nemutengo unodhura. Nekudaro, 13% yevakabvunzurudzwa muongororo vaive vakada kutengesera kune anodhura mabhurawuti. Pakati peboka iri, 62% yavo havana kudzoka kuzotenga mhando dzavanofarira dzema brand.

Paunenge uchitenga zvinhu zvako mitengo, zviri nani kuita tsvakiridzo yemunda uye kuona kuti vakwikwidzi vako vari kuisa mitengo yakawanda sei muThailand. Iwe unogona kukwanisa kupaza kupinda muThailand kana zvinhu zvako zvakachipa zvishoma pane avo vanokwikwidza, apo uchiri kuchengeta yakakwira mhando yepamusoro iyo iwe yaunowana kuvimbika kune vatengi veThai.

3. Thais yakanyatsobatanidzwa uye Yakanyatsodzidziswa

Chikamu chikuru cheyipi yakabudirira e-commerce zano ndeyokuziva kuti vateereri vako vanounganidza sei ruzivo uye kuita sarudzo.

E-commerce neyekutengeserana yemagariro ndezvimwe zvezvinhu zvikuru zviri kuitika munyika. Izvi zvinotungamirirwa nehuwandu hwepamusoro hwepenji yekupinda (95%) & inorema social media use (4.2 maawa pazuva, yakakwirira kwazvo pakati peSEA nyika).

Thais vanoda kugara unodzidziswa usati waita zvisarudzo zvekutenga, uine 40% yevatengi zvinoenderana nekuongororwa uye mazano online. Kazhinji yenguva, izvi zvinoitwa pamapuratifomu senge Facebook uye LINE. Izvi zvinoreva kuti izwi-re-muromo uye kuongororwa kwakanaka kwakakosha kana zvasvika kune e-commerce Thailand, yakafanana nemamwe misika e-commerce yakatangwa.

4. Vakadzi veThai veThai vari Kutenga Sarudzo Vanogadzira mudzimba dzavo

Thai vakadzi, kunyanya, iri e-commerce musika chikamu chakakosha kutarisa. Vakadzi veThai vakadzidziswa chaizvo, vane avo vakuru ve15 kana vakuru vane imwe yepamusoro yehuwandu hwebasa (64%) mune chero hupfumi hwenyika kusanganisira North America neWestern Europe. Nesimba rakakura rekutenga, vakadzi veThai vanowanzo kutora basa revanotora danho repamba mudzimba, kunyangwe zvetsika zvinotengwa zvechirume zvakaita sewaini & dura.

Vakadzi veThai vakangwara zvakare - 27% yavo inotsvaga zvigadzirwa online isati yaita sarudzo yekutenga, uye 29% yavo inotevera nekutenga online. Mukuenzanisa neiyo 21% yekutsvagisa uye 18% inoteedzera-kuburikidza neyemitero inotakurwa nevarume, kupa ruzivo rwakawanda pamusoro pehutano hwechigadzirwa nemitengo kunogona kukubatsira kushandura kwakawanda kutengesa kana zvasvika kune vatengi vevakadzi.

Kusvika Thai vatengi

Thai vatengi vanogona kuva hyperaware, mutengo-kuziva uye munharaunda anoterera. Chatinogona kuita kuvaka dhizaini rako uye kuwana kuvimbika nekuvaka kuvimba uye kuve pachena nemitengo uye ruzivo rwezvigadzirwa zvako uye webhusaiti. Semuenzaniso, paunenge uchiisa yako e-commerce peji, chengetedza & rongedza mitengo yako, zvigadzirwa uye zvekutumira ruzivo nenzira yakajeka uye iri nyore kunzwisisa.

Kuvaka Kuvimba

Kuvimba chinhu chikuru kune Thai e-commerce vatengi. The kutya kwekunyepa mune online ekutenga zviitiko zvakataurwa seimwe yezvinhu zvakanyanya kunetseka izvo vatengi veThai vane kana zvasvika kune e-commerce. Kukurira ichi chipingamupinyi kunounza iwe nhanho imwe pedyo nekuvhara kutengesa neThai online vatengesi.

Kuti uvake kuvimba, Thais anofarira zvimwe kubata kwega kana zvasvika pakutenga online, unofarira kupindirana zvakananga nevatengesi pamapuratifomu akaita se Facebook kana Instagram usati waita kutenga. Semuyenzaniso, La Mignonne, chitoro chakakurumbira cheThai online zvipfeko chitoro paFacebook, chine vatengi vebasa revatambi vanopindura mibvunzo yemutengi kana mhinduro kuburikidza ne Facebook mhinduro uye ine 1.5 mamirioni vateveri ipapo.

Zvakakoshawo kuziva kuti vangasarudza kubata nevamwe Thais uye vagadzikane nevanhu vanotaura mutauro wavo. Kana iwe uri kuronga nezvekutengesa kuThailand, chichava zano rakanaka kuva neboka renzvimbo munzvimbo yekuita vatengesi nekupa vatengi basa.

Kuti ipe kuwonekera kwemitengo, nzvimbo dzekutsvaga dzinotsvaga uye nzvimbo dzekuenzanisa dzinovavarira kufambisa musika nekusanganisa mutengo & wekutsvaga. Aya makambani, se Priceza &iPrice, tyaira vatengi kuenda kunzvimbo dzakanakisa kunoenderana nezvavaikurudzira, senge mabhuru kana mitengo.

Cash paDhiri

Kuti indasitiri ye e-commerce muThai ibudirire, inofanirwa kujairana nezvinodiwa nevatengi vayo. MuThailand, kufanana nedzimwe nyika zhinji muSoutheast Asia, Cash / Kuunganidzwa pane Dhirivhari (COD) inopihwa kurwisa kupesana nekubhadhara kwedijiti uye kukurudzira e-commerce transaction. COD inoita kuti vatengi vakwanise kubhadhara munhu anounza mari painenge ichigamuchira zvinhu. Ma e-commerce anozivikanwa emawebhusaiti akadai saLazada naPomelo vanopa Cash paDhipatimendi senzira yekubhadhara asi makambani mazhinji achiri kuita seCOD inouya nematambudziko ayo. Izvo zvinowanzosanganisira njodzi dzemari uye yekudyara, sekudzosera vatyairi saka ivo havasi kutakura huwandu hukuru hwemari uye kuve nechokwadi chese chinhu uye mari chinounganidzwa. Kashiti inotorawo zvakare nguva yakareba yekugadzirisa uye ichisiya mutengesi nemari muhomwe pane imwe nguva yekumberi pane yekutenga kadhi rechikwereti. Iye mutengesi anewo zvakanyanya panjodzi nekurasikirwa nekuti COD inoita kuti zvive nyore kumutengi kuti adzore chigadzirwa panguva yekuzvitakura. Semuenzaniso, mutengi anogona kunge akaisa kodhi yemapfekero maviri uye yakasarudzwa COD senzira yekubhadhara. Nekudaro, anogona kushandura pfungwa yake pakuona icho chakatengesa uye oshandisa kodzero yake yekuramba kubhadhara chimwe chezvinhu zvacho. Iko kuendesa iko kubhadharisa kwakakura kunoitwa nemutengesi nekuti mutengi akasarudza kutenga chinhu chimwe chete
kunyangwe iye akaraira vaviri. Kupa COD kunodawo kuti vatengesi vawane mari yakakura paruoko sezvo vachifanira kubhadhara kuendesa iyo puruji kumutengi pasina kubhadharwa kutanga. Kujairika kubhadharisa magetsi kunosiyana kubva 20 kusvika 45 mazuva uye kuvharira akakosha capital kumawebhusaiti ane yakakwira vhoriyamu37. Zvinoenderana nedata kubva ku eCommerce, e-commerce iyo inowanikwa munharaunda yemhando dzepasi rose, Cash paDhivhari ichiri nzira huru yekubhadhara inosarudzwa nevatengi muThailand.

In Summary

Mutengi weThai ari kuwedzera tech-savvy uye inoziva kana zvasvika kune e-commerce. Kuti ubudirire mumusika weThai, isu tinofanirwa kuyeuka kuti uwane kuvimba kwevatengesi veThai. Iva pachena nezvemitengo uye kuburitsa, shandisa nzira yemunhu uye yekutaura navo, uye uvape nzira dzekubhadhara dzavanogarika nadzo inzvimbo dzakanaka dzekutanga.

Nekudaro, izvi zvinongofukidza nzira yekuvasvitsa online. Mushure mekuvhara kutengesa, tichiri kufanira kufunga nezve kuti zvakanakira kuendesa chinhu chavo kubva kune yako zvivakwa kune Thai shopper suo. Chengetedza maziso kune chinyorwa chedu chinotevera chatinogovana newe zvinetso zvekugadzikisa zvinhu kana tichiburitsa muThailand uye kuti zvingaitwa sei nazvo.

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Andy Chou
Andy Chou
Iwe unotengesa - isu tinotumira sosi uye tinotumira iwe!