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CJ e ea ho Kopanya le Lazada bakeng sa Dropshippers

CJ E ea ho Kopanya Le Shopee Bakeng sa Dropshippers
07 / 15 / 2019
Tlhahlobo ea 'nete ea Chinabrands, ke ka hona batho ba bangata le ho feta ba tlohang Chinabrands ho CJDropshipping
07 / 15 / 2019

CJ Dropshippingsethala sa e-commerce se kopantsoeng le lihlahisoa tse fumanang theko, ho boloka thepa, ho hatisa le ho romella bareki ho Shopify, Oberlo, eBay, Amazon, Etsy, joalo-joalo Lazada, ea tsejoang e le "Amazon" ea Asia Boroa-bochabela, Asia's No. 1 inthaneteng ho ea mabenkeleng le ho rekisa moo o eang teng, ho hohela tlhokomelo e pharaletseng ho tsoa ho litsebi tse ngata tse parakeng tsa e-commerce: baeti ba fetang limilione tse 4.5 ka letsatsi mme ba sebeletsa bareki ba fetang limilione tse 600. CJ e tla kopanya le Lazada!

Tlhahisoleseling ka kakaretso mabapi le sehlopha sa Lazada

Asia Boroa-bochabela No. 1 Mabenkele a Marang-rang le Ho rekisa
E tsebisitsoe ka 2012 ke Rocket Internet, Lazada ke sebaka sa mabenkele le ho rekisa libakeng tsa Asia Boroa-bochabela - e teng Indonesia, Malaysia, Philippines, Singapore, Thailand le Vietnam. Ka li-SKU tsa 300 tse limilione tse fumanehang, Lazada e fana ka lihlahisoa tse pharalletseng haholo ka mekhahlelo ho tloha botle, feshene le lisebelisoa tsa elektroniki tsa thepa ea thepa ea ka tlung, lintho tsa ho bapala, lisebelisoa tsa lipapali, le mabenkele.

E tsepamisitse maikutlo ho fana ka boiphihlelo bo botle ba bareki, e fana ka tlhokomelo e pharalletseng ea bareki le ho khutlisa ntle ho tšenyo ea nako ka thekeng ea eona ea pele le ea ho qetela ea thekiso e tšehelitsoeng ke balekane ba nang le thepa ba 100. Lazada Group ke boholo ba thepa ea Alibaba Group Holding Limited (NYSE: BABA).

Lazada e thusa ho feta barekisi ba lehae le ba machabeng ba 100,000, hammoho le mabenkele a 2,500, e sebeletsa bareki ba limilione tse 560 sebakeng ka sethala sa eona sa mmaraka, ba ts'ehetsoeng ke mefuta e mengata ea thekiso e hlophisitsoeng, datha, le tharollo ea litšebeletso. Lazada e fana ka boiphihlelo bo botle ba bareki ka marang-rang a mangata a balekane ba thepa, 'me ke oa pele le oa ho qetela.

Tsoelo-pele le katleho ea Lazada

Lazada Group ke k'hamphani ea Asia e-commerce ea Asia Boroa e thehiloeng ke Rocket Internet ho 2012 ebile e tsamaisoa ke Alibaba Group. Ho 2014, Lazada Group e sebelisitse libaka Indonesia, Malaysia, Philippines, Singapore, Thailand, le Vietnam mme e ne e phahamisitse limilione tse ka bang $ 647 tse fetang limilione tse 'maloa ho tsetela ho tsoa ho batseteli ba eona ba kang Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB Kinnevik le Rocket Internet.

Libaka tsa eona tsa qala ka Hlakubele 2012, ka mofuta oa khoebo ea ho rekisa lethathamo ho bareki ba tsoang matlong a bona a polokelo. Ho 2013 e ekelitse mofuta oa mmaraka o lumelletseng barekisi ba mekhatlo ea boraro ho rekisa lihlahisoa tsa bona sebakeng sa Lazada; mmaraka o ikarabelletse 65% ea thekiso ea eona ho ea qetellong ea 2014.

Ka April 2016, Alibaba Group e ile ea reka thupa e laolang Lazaz ho tšehetsa merero ea Alibaba ea katoloso Asia Boroa-bochabela.
Ka Phato 2018, Lazada ke ts'ebetso e kholo ka ho fetisisa ea e-commerce e Malaysia, Vietnam, Thailand le Philippines, ho ipapisitse le ketelo e tloaelehileng ea khoeli le khoeli ea marang-rang. Ka December 2018, Peng Lei o ile a nkeloa sebaka ke Pierre Poignant joalo ka CEO oa Lazada, mme Peng Lei a nka karolo ea molulasetulo oa phahameng.

Liofisi tsa Lazada

Sehlooho: Tsela ea 8 SHENTON, # 43-01 AXA TOWER, SINGAPORE 068811

Indonesia: MOTSE OA MOTSOALLE, 20TH, FLOOR LE 21ST, JALAN JenderAL GATOT SUBROTO KAV 18, JAKARTA SELATAN 12710

Malaysia: Level 20, Menara Lefats'e Lohle, 198 Jalan Bukit Bintang 55100 Kuala Lumpur

Singapore: Tsela ea 8 SHENTON, # 43-01 AXA TOWER, SINGAPORE 068811

Philippines: 23F Net Park Building, 5th Avenue, Bonifacio Global City, Taguig City 1634, Metro Manila, Philippines

Thailand: TLAMPISO ea 689 BHIRAJ, UNIT NO. 209, FLOOR ea 29TH, SUKHUMVIT RD. KLONGTON Nue, WATTANA, BANGKOK 10110

Vietnam: Floor 19, Moaho oa Saigon Center, Tower 2, Seterata sa 67 Le Loi, Ben Nghe Ward, Setereke sa 1, Ho Chi Minh City, Vietnam

Hong Kong: 24 / F OVERSEAS TRUST BANK BUILDING, 160 GLOUCHESTER ROAD, WAN CHAI, HONG KONG

Lazada e nchafatsa polelo ea eona ea brand ho 20th, 2019

Lazada e ile ea qala letšolo le lecha la ho beha thepa - e-ea moo pelo ea hau e otlang ka June 20th, 2019. Ena ke ntjhafatso ea pele bakeng sa Lazada lilemong tse hlano tse fetileng, e ikemiselitseng ho phahamisa karolo ea k'hamphani ho tloha khoebong le ho ea mabenkeleng ho ea "mokhoa oa bophelo". Lepetjo le lecha la Lazada le neng le le mafolofolo le mahlahahlaha le ile la qaptjoa mme la qaptjoa ke khamphani ea boeletsi - Superunion Singapore mme phutuho e ileng ea latela e ile ea qalisoa ke khamphani ea papatso - Wunderman Thompson Singapore.

Ho tlalehiloe hore mokhoa ona oa ts'ebetso o ts'ehetsoa ke leano la Lazada "shopp Entertainment" (tšebeliso ea boithabiso ba mabenkele), le ikemiselitseng ho ntlafatsa boiphihlelo ba bareki, ho fa barekisi matla le ho tsoelapele ts'ebelisanong le sechaba sa lehae (joalo ka "mompreneurs" le barekisi ba mahaeng).

Pierre Poignant, CEO ea sehlopha sa Lazada o phatlalalitse hore "ha re le bo-pula-maliboho ba tikoloho ea e-commerce tikolohong eo, re qalile ka tsebisa Lazada naheng e Boroa-bochabela e fanang ka phihlelo ea bareki e fumanehang habonolo inthaneteng. Re fetoha moetapele kamora lilemo tse supileng hamorao mme re ikemiselitse ho sebeletsa bareki ba limilione tse 300 ka 2030.

Li-gear tsa ho tšoasa litlhapi, libaesekele le Ho hloma liahelo Lihlahisoa li na le menyetla e totobetseng ho 2019

Hoa tsebahala hore tlhoko ea lipapali le lihlahisoa tsa kantle e lula e eketseha selemo se seng le se seng Asia Boroa-bochabela. Ho fihla hajoale, boholo ba 'maraka oa lefatše lohle oa lipapali tsa Lazada le kantle o fihlile ho $ 110 limilione tse likete,' me ho lebelletsoe hore boholo ba mmaraka oa lefatše o tla fihla ho $ 300 milione ea rona ho 2019. Nakong e tlang lipapali le kantle li tla tloaela ho ba bohlasoa haholo, e leng mokhoa oa bophelo, ka hona, lihlahisoa tsa lipapali le kantle tse nang le bokhoni bo boholo e tla ba thepa e hlokahalang bophelong ba letsatsi le letsatsi.

* Likarolo tse tharo tsa mantlha tsa lipapali le lihlahisoa tsa kantle tse kenyeletsang:
boithabiso ba kantle - akhaonto ea 42% (haholoholo ho kenyelletsoa libaesekele, likepe tsa ho tšoasa litlhapi, lihlahisoa tsa kampo, joalo-joalo);
lieta le liaparo - ak'haonte ea 36%;
akhaonto ea lisebelisoa tsa boikoetliso le tsa boikoetliso tsa 17% (lisebelisoa le lisebelisoa).

* Mmaraka oa mantlha oa lihlahisoa tsa lipapali le tsa kantle ho Lazada ho kenyelletsa Thailand, Philippines, Malaysia le Indonesia, hammoho le Singapore le Vietnam, tse ntseng li eketseha ka sekhahla.

-Lazada e ikemiselitse ho shebana haholo le lieta le liaparo ho 2019 ho tloha ka pono ea karolo ea bobeli. Lintlha tsohle tse amehang ho kenyelletsa tekanyo ea lefatše le tekanyo ea thekollo li bontša hore sehlopha sena se na le kholo e potlakileng, sekhahla sa thekollo e phahameng, le tekanyo.
- Sutu ea elektronike le lisutu tsa ho matha ke karolo ea kholo ea kholo tlasa mokhabiso oa lipapali.
Ntle le moo, Lazada e shebile haholo mekhahlelo ea kantle, joalo ka lisebelisoa tsa ho tšoasa litlhapi, libaesekele, le ho hloma litente ho baka nts'etsopele e potlakileng le karolo e phahameng.
-70% ea bareki ke ba batona, mme sehlopha sa lilemo se haufi le lilemo tsa 20-40, ha 30% ke basali ho latela litšoantšo tsa Lazada. E bontša ho na le monyetla o moholo bakeng sa bareki ba basali mesebetsing ea lipapali le lihlahisoa tsa kantle.

Mefuta e mene ea barekisi e neng e hloka le ho khetha Lazada

pele, mekhahlelo e otlolohileng: boholo le mekhahlelo e ikhethang, joalo ka lieta tsa lipapali, ho ts'oasa litlhapi, ho palama baesekele, mabenkele a NO.
Ea bobeli, ts'ebetso ea litšenyehelo: ho fihlela litlhoko tsa bareki ba boima, theko e tloaelehileng e ka ba RMB 50 - 100.
Boraro, mofuta oa mofuta oa mabitso: Mofuta oa lehae o kentsoeng kapa brand ea thepa, o na le mohopolo mabapi le ts'ebetso ea brand.
Ea pele ho eaho qetela, boleng bo phahameng: boleng bo holimo, sekhahla sa thekollo se phahameng, ebe o hapa thoriso ea sechaba.

Tsebo ea bohlokoa bakeng sa barekisi ba boleng bo phahameng ba Lazada

pele, lihlahisoa boemo. Utloisisa tlhoko ea 'maraka, ho nts'etsapele lihlahisoa tsa tlholisano le tse arohaneng tse fihlelang litlhoko tsa bareki.
Ea bobeli, bokgoni ba ts'ebetso. Tloaelana le boiphihlelo ba ts'ebetso ea e-commerce, ho kenyelletsa lisebelisoa tsa morao-rao, tlhahlobo ea data, mantsoe a chesang ho batla, ts'ebetso ea thepa le matla a mang a ts'ebetso.
Boraro, mabenkele a boleng bo holimo. Ho kopanngoa ha ts'ebetso ea ts'ebetso ea 4P (sehlahisoa, theko, sebaka, le ho phahamisa) botsitso, hammoho le moralo oa ntlafatso ea lebenkele.
Qetellong, ke bokhoni ba boithutiso ba meeli bo fetang. Ho kenyelletsa tloaelo ea thepa, litekanyetso tsa lekhetho, lipolisi, tlhahlobo e bobebe ea khetho ea bareki ba lehae, kamora ho rekisoa, netefatso ea boleng, jj.

Resource From:
https://www.lazada.com/
https://en.wikipedia.org/wiki/Lazada_Group
Menyako e amanang:
https://cjdropshipping.com/2019/07/04/five-hot-selling-camping-products-in-summer-as-well-as-notes-for-selection/

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