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Moetso oa VS oa setso: Mohlala o motle ka ho fetisisa oa khoebo ke eng?
07 / 26 / 2019

European e-khoebo ke lentsoe la lefapha la khoebo la dijithale la Europe. Ka mekhatlo ea naha ea X -UMX ea e-commerce ea naha, lik'hamphani tse fetang 19 li emeloa ho rekisa thepa le lits'ebeletso Inthaneteng ho bareki ba Europe. Haufinyane, E-commerce Foundation e hlahisitse tlaleho e ncha ka mmaraka oa Europe oa e-commerce, o nang le leseli le sebetsang bakeng sa European lerotholi ho hola ho ea pele.

I: Tswelopele: Meetso ea Bohlokoa e akaretsoa

1. Boholo ba e-commerce ba B2C bo kenelletse Bophirima Europe
Batho ba Europe Bophirimela ba ikemiselitse ho reka marang-rang hobane boholo ba khoebo ea B2C e tsepame sebakeng seo. Kabelo e kholo ka ho fetisisa ea lekhetho la theko ea e-commerce ea B2C e tsepamisitsoe Europe Bophirimela (66%). Bareki Switzerland, e leng United Kingdom, Denmark, le Netherlands hangata ba reka inthaneteng. Ho ea ka lipalo-palo, liperesente tsa 88 tsa basebelisi ba Switzerland ba rekisitse marang-rang bonyane hang selemong se fetileng, liperesente tsa 87 tsa UK, liperesente tsa 86 tsa Denmark le liperesente tsa 84 tsa Netherlands. Ha Switzerland e etella pele lenane lena, Ukraine e tla ho qetela ka 22% feela.

2. Ho na le sekhahla se phahameng sa tšebeliso ea inthanete Europe Leboea
Europe Leboea ha e thabele sekhahla se phahameng sa ho kenella ka marang-rang empa e na le tšebeliso e phahameng ka ho fetisisa bakeng sa lebenkele le leng la inthanete. Ba Scandinavians ba sebelisitse li-euro tsa 2,046 ka motho a le mong inthaneteng selemong se fetileng, ba lateloa ke Europe Bophirima ho li-euro tsa 1,974.

3. Bareki ba Europe Bochabela ba rata ho reka mabenkeleng
Bareki ba Kosovo le Montenegro ke ba bang har'a ba batlang ho ea mabenkeleng inthaneteng Europe, ba khetha ho reka mabenkeleng. Bareki ba Romania, Cyprus le Bulgaria le bona ba rata mabenkele a nama ho fapana le ho ea mabenkeleng marang-rang, athe Poland ke liperesente tsa 2 feela tse ratang mabenkele a nama ho feta mabenkeleng a marang-rang.

4. Cheseho ea Poland ea ho reka mabenkeleng a marang-rang ke ea bobeli ho e latelang
Leha ho le joalo, Poland, ke liperesente tsa 2 feela tsa bareki ba reng ba rata ho reka mabenkeleng a litene le tsa seretse. E ile ea lateloa ke UK le Netherlands, moo ke liperesente tsa 10 feela tsa bareki ba UK ba ileng ba re ba ke ke ba reka inthaneteng.

5. Bakeng sa bareki ba marang-rang ba Portugal, tefo polokeho e sala e le taba
Bareki ba marang-rang ba Portugal ba amehile haholo ka polokeho ea litefiso, ka liperesente tsa 29 tsa bona ba re ena ke lebaka le leng le entseng hore ba se rate mabenkele a marang-rang, kotara ea bareki ba Turkey le bona ba ne ba belaela ka litefo tsa inthaneteng, ha 20 lekholong la Hungary le eona e ikutloa joalo. tsela.

6. Linaha tse nyane li ikemiselitse ho reka mabenkeleng a marang-rang
Bareki ba Malta ba rata ho reka thepa ho tsoa linaheng tse ling tsa EU. Ho latela lipalo-palo, 89% ea mabenkele a marang-rang Malta e ne e le moeli ho 2018, e lateloa ke Kupro (83%) le Luxembourg (82%).

7. Boholo ba theko ea B2C e-commerce e ntse e eketseha ka sekhahla Europe
Ho kenella ka marang-rang Europe ho liperesente tsa 82.5. Chelete e tloaelehileng ea mabenkeleng ea marang-rang Europe kaofela e ne e le 1,346 euros selemong se fetileng mme ho boleloa hore e tla hola ho fihlela li-Euro tsa 1,464 bofelong ba selemo sena. Khoebo ea e-commerce ea Europe B2C e lebelletsoe ho hola ka liperesente tsa 13.6 ho 2019, ha e bapisoa le liperesente tsa 11.8 ho 2018 le liperesente tsa 13.9 ho 2017. E lebelletsoe ho fihla ho € 621 billion ($ 700 billion) ho 2019, e fetang bilione ea 547 billion ($ 617 billion) ho 2018.

8. Amazon, eBay, le Aliexpress ke li-platform tse tummeng ho fetisisa Europe
Li-platform tse tsebahalang tse kang Amazon, eBay, Etsy le Aliexpress li na le tšusumetso e kholo 'marakeng oa e-commerce oa Europe. Hape ke mokhoa bakeng sa likhoebo tse nyane le tse mahareng (SMES) ho kena 'marakeng oa Europe ntle le ho aha litselana tsa bona. Ho boetse ho na le lipolanete tse tummeng tsa lehae joalo ka Bol.com, Zalando le hlaha.

II: E Tummeng Inthaneteng mabenkeleng Europe

Amazon e ile ea ikarola ho bahlolisani ba eona ba phahameng ba Europe, ba ingodisang kholiseho ea inthanete ea 21.2% sebakeng seo, moo e sebetsang libaka tsa khoebo tsa e-commerce linaheng tse tšeletseng. Ha e le hantle, Amazon e ne e le 'maraka oa marang-rang o neng o eteloa ho fetisisa Europe sebakeng sa 2018. Ehlile, barekisi ba ka sehloohong ba Amerika ba na le tšusumetso ea bona ho liindasteri tsa lehae tsa e-commerce Europe. Amazon ke eona feela k'hamphani e lethathamong lena e tsoang ka ntle ho Yuropa. Veraart Research e re: “Keketseho e tla theoha butle lilemong tse tlang, empa khamphani e lebelletsoe ho e eketsa habeli kakaretso boleng ka 3 ho isa lilemong tsa 4, 'me qetellong e feta Schwarz-Gruppe e le morekisi e moholo ka ho fetisisa Europe ka 2021. ”
Austria: Amazon
Belgium: Bol.com
Denmark: Zalando
Finland: Verkkokauppa.com
Fora: Amazon
Jeremane: Amazon
Sehungary: Edigital.hu
Itali: Amazon
Netherlands: Bol.com
Norway: Komplett
Poland: Allegro
Portugal: Aliexpress
Romania: eMag.ro
Russia: Linoko tsa naha.ru
Spain: Amazon
Sweden: Apotea
Switzerland: Digitech.ch
UK: Chebahalo e ncha

III: E ratiloe tefello Mekhoa Europe

Likarete li etsa karolo e kholo ea thekiso ea e-commerce ea khoebo ho bareki Europe, joalo ka ha lipatlisiso tse tsoang ho yStats.com li bonts'a. Li-wallet tsa dijithale ke tsa bobeli tse ntle. UK, likarete tsa mokitlane li tsebahala haholo. Ekaba liea tse 'ne ho tse leshome tsa marang-rang li lefshoa ka tsela ena, likarete tsa mekitlane ea banki li etsa liperesente tsa 35 ea lits'ebetso tsohle tse fumanehang marang-rang, athe PayPal ke eona mokhoa oa boraro o sebelisoang ho patala ka ho fetisisa Inthaneteng. Majeremane a rata ho lefa ka invoice, ha bareki ba Mafora ba sebelisa karete ea ho reka ea Carte-Blue, MasterCard, American Express le PayPal. Ho Benelux, iDeal (Netherlands) le Bancontact (Belgium) li tsebahala haholo.

IV: Litšitiso: Phetoho

Leha ho le joalo, leha ho bile le tsoelo-pele e hlahisitsoeng ke tšebelisano e ntle lipakeng tsa baetsi ba melao ea EU le indasteri ho aheng 'maraka o kopaneng oa digital, likhoebo tsa Europe li ntse li tobana le litšitiso tsa kholo, haholoholo ho feta meeli ea naha ea bona. E 'ngoe ea liqholotso tse kholo ho barekisi ba inthaneteng ke ho haella ha boemo ba lipapali ho EU le lefatšeng ka bophara, kaha libapali tse kantle ho Europe li khona ho fana ka khatello e kholo' marakeng oa Europe. Moelelong ona, lik'hamphani tsa Europe li hloka tšehetso e 'ngoe le e' ngoe ho tsoa ho baetsi ba melao le batsamaisi ba molao ho hola mmarakeng o ntseng o eketseha oa tlholisano lefatšeng ka bophara.

Lekala la e-commerce le mothating oa ho fetoha. Haeba European Union e batla hore likhoebo tsa eona li nke karolo ea tsona e felletseng lefats'eng le ikopantseng le ntseng le eketseha ka tlholisano e matla e tsoang likhoebong tseo e seng tsa EU, e tlameha ho theha 'maraka o lumellanang le tikoloho e ntle moo likhoebo tsa e-commerce tsa Europe li ka atlehang ho tsona. Tharollo e potlakileng ke ho tsetela ho feta ho mahlale a macha le thuto ea dijithale ho nolofalletsa lik'hamphani tsa e-commerce ho bokella bokamoso ba dijithale ba Europe.

V: Khoebo ea morao-rao ea E-commerce News Europe

* Etsy o fumana 'maraka oa' mino oa 'mino' mohoPhuputsong ea Phupu 23, 2019 - Etsy, 'maraka oa lefatše ka bophara bakeng sa lintho tse entsoeng ka matsoho le vintage, o fumane Rebiso. Ena ke k'hamphani e lilemo li tšeletseng e etsang hore batho ba khone ho reka le ho rekisa lisebelisoa tse ncha tsa mmino tse ncha, tse sebelisitsoeng, le tsa vintage. Morekisi ke oa chelete e ka bang li-euro tse limilione tse 246.

* Riphaboliking ea Czech ke 'maraka o potlakileng oa khoebo ea e-commerce o potlakileng Europe
Phupu 18, 2019 - Kholo e kholo ea 'maraka oa Europe oa e-commerce e ka lebelloa Czech Republic, moo ho boletsoeng esale pele hore indasteri ea thekiso ea inthanete e tla holisa liperesente tsa 16 lipakeng tsa hona joale le 2021. Hoo ho feta ho mebarakeng e meng ea Europe.

* Bareki ba marang-rang ha ba hloke ho fana ka linomoro tsa mohala
Pherekhong 10, 2019 - Lekhotla la Europe la Toka le entse qeto kajeno hore barekisi ba marang-rang ha ba hloke ho fana ka linomoro tsa mohala, ha feela bareki ba fuoa mekhoa e meng ea ho ikopanya le k'hamphani ea e-commerce.

* Ziticity e batla ho tsamaisoa ha metsotsoana ea 45 Europe
Phupu 3, 2019 - Ziticity, e leng qala ho tloha Lithuania, o batla ho isa liphutheloana tsa Europe ho tloha libakeng tsa ho khetha ho bareki nakong ea hora e le ngoe. K'hamphani ea thepa e sa tsoa nyolla peo ea peo ea X XUMX ea € e etelletsoeng pele ke chelete ea pele ea mekhatlo ea li-700 ea li-700, ka ho nka karolo ho tsoa ho Practica Capital, Startup Wise Guys, le motseteli oa lengeloi Mikko Silventola.

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