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Ungaqala njani ukuyeka ishishini lokuhambisa?

Ukuhanjiswa kweenkunkuma yimodeli yeshishini eyaziwa kakhulu ngoosomashishini abatsha, ngakumbi i-Gen Xers kunye neeMillenium, ngenxa yezakhono zokuthengisa kwi-Intanethi ezikude ngobuchule bemali. Kuba awudingi kugcina okanye ukuphatha izinto ozithengisayo, kunokwenzeka ukuba uqale a yeka ishishini lokuhambisa ngemali encinci.

Iwebhusayithi ye-e-commerce esebenzisa imodeli yokuhambisa ethengisa izinto ezithengisayo ezivela kumthengisi okanye umenzi wesithathu, oya kuthi ke afezekise iodolo. Oku akupheleli ekunciphiseni iindleko zokusebenza, kodwa kukhulula nexesha lakho ukujonga zonke iinzame zakho ekufumanekeni kwabathengi.

Ukuba ukulungele ukuqalisa ishishini elinokukhuphisana neearhente ezinkulu, kwaye wenze njalo kuhlahlo-lwabiwo mali olulinganiselweyo, emva koko landela la manyathelo mathathu ungezantsi. Ngelixa ingathathi imali eninzi yokuqalisa ishishini lokuhambisa, iya kufuna isixa esikhulu somsebenzi onzima.

1. Khetha i-niche

I-niche oyikhethayo ifuna ukujolisa kwi-laser kunye nento onomdla kuyo ngokwenene. Uluhlu lweemveliso olungagxilanga kuya kuba nzima ukuthengisa. Ukuba awuyithandi i-niche oyikhethileyo, uya kukwazi ngakumbi ukudimazeka, kuba kuthatha umsebenzi omninzi ukukala ngempumelelo ishishini lokuhambisa. Nazi iingongoma ekufuneka uziqwalasele xa ukhetha i-niche yakho:

  • Funa inzuzo enomdla. Xa uqhuba imodeli yokushishina ngedrophu, ugxila lwakho kwintengiso kunye nokufumana kwabathengi, ngoko ke isixa somsebenzi esithengiswa ukuthengisa into ye- $ 20 ngokusisiseko siyafana njengoko sinokuthengisa intwana ye- $ 1,500. Khetha i-niche eneemveliso ezinamaxabiso aphezulu.
  • Iindleko zokuhambisa ezisezantsi zibaluleke kakhulu. Nokuba umthengisi wakho okanye umenzi wakho uya kuphatha ukuthunyelwa, ukuba iindleko ziphezulu kakhulu, ziya kusebenza njengomthengisi. Fumana into engabizi ngenqanawe yokuthumela, kuba oku kukunika inketho yokuhambisa ngokukhululekileyo abathengi bakho kunye nokufumana ezo ndleko njengeendleko zeshishini ukuze kutsalwe ukuthengiswa okungaphezulu.
  • Qiniseka ukuba imveliso yakho ifuna ukubaphembelela abathengi ngeniso enokulahlwa. Xa ujolise ekuqhubeni ukugcwala kwabantu kwiwebhusayithi yakho, ufuna ukuba namava aphezulu okuguqula kuba uninzi lweendwendwe alusoze lubuye. Iimveliso ozithengisayo kufuneka zibangele ukuthenga ngokungxama kwaye zibhenele kwabo banakho ukubanakho ukuthenga kuloo ndawo.
  • Qiniseka ukuba abantu bayayikhangela imveliso yakho ngenkuthalo. ukusebenzisa I-Google Word Keyner Planner kwaye ekwizinga Ukujonga amanye amagama aqhelekileyo okukhangela anxulumene niche yakho. Ukuba akukho mntu ukhangela into oceba ukuyithengisa, ufile emanzini ngaphambi kokuba uqale.
  • Yenza uphawu lwakho. Ishishini lakho lokuhambisa lishiya ixabiso liya kuba nexabiso elingakumbi xa unokukhulisa kwakhona nayiphi na into oyithengisayo kwaye uyigqithise njengeyakho. Jonga imveliso okanye umgca unokufaka iilebheli ezimhlophe kwaye uthengise uphawu lwakho ngokupakisha ngokwesiko kunye nokubeka uphawu.
  • Thengisa into engafumaneki lula ekuhlaleni. Khetha into abathengi bakho abangayifumaniyo ezitalatweni. Ngale ndlela, uya uthandeka ngakumbi kubathengi abanokubakho.

2. Yenza uphando kukhuphiswano

Khumbula, uya kukhuphisana neminye imisebenzi yokuhambisa ngokuhambisa kunye nezixhobo ezinkulu zentengiso ezinjengeWalmart neAmazon. Kulapho uninzi lwabantu abahamba ngeenqwelomoya abahamba ngokungahambi kakuhle kuba bakhangela imveliso engenalo ukhuphiswano. Luphawu apho akukho mfuneko yokuba loo mveliso ithile.

Zininzi izizathu zokuba imveliso isenokungabi nalo ukhuphiswano oluninzi, njengeendleko eziphezulu zokuhambisa, umthengisi kunye nemiba yokwenza okanye imida yenzuzo embi. Jonga iimveliso ezinokhuphiswano, kuba luphawu lokuba kukho imfuno ephezulu kwaye imodeli yeshishini izinzile.

3. Khusela umthengisi

Ukudibana nomthengisi ongalunganga kungonakalisa ishishini lakho, ke kubalulekile ukuba ungangxami. Ukuqhuba ngenkuthalo efanelekileyo. Uninzi lwabathengisi bokuhambisa befumaneka phesheya, okwenza unxibelelwano lubaluleke kakhulu, kokubini ngesantya sokuphendula kunye nokukwazi ukuqonda omnye komnye. Ukuba awuyena 100 wepesenti ozithembileyo kubuchule bonxibelelwano bomthengisi onokubakho, qhubeka kwaye uqhubeke nophando lwakho.

Abantu babesebenzisa i-Aliexpress kunye nabathengisi be-eBay njengabaxhasi babo bokuhambisa ngokuhambisa kwaye bafumana ubunzima obuninzi kuloo maqonga. Uninzi lweenqwelomoya ezisele zitshintshela kwamanye amaqonga afana neCJDropshipping, nantsi inqaku elixelayo kutheni abantu bayeka kwiAliexpress.

Zama ukufunda kwabanye oosomashishini abakhe bahamba kule ndlela ngaphambili. Kukho imithombo yolwazi emininzi efumanekayo, evela iibhlog zeshishini kunye nezobugcisa ukuba le subddit malunga nokuhanjiswa kokuhambisa. Yisihloko esithandwayo esinokukunceda uphephe iimpazamo zomthengisi onendleko.

4. Yakha iwebhusayithi yakho ye-e-commerce

Eyona ndlela ikhawulezayo yokwazisa iwebhusayithi exhasa imodeli yeshishini lokuhambisa isebenzisa i-e-commerce elula njenge Shopify kwaye WooCommerce ikwafumaneka nakwi Amazon, Etsy, EBay njl njl. awudingi mva wetekhnoloji ukuba uphakame kwaye usebenze, kwaye inezinto ezininzi zokuncedisa ukwandisa ukuthengisa.

Nokuba unayo uhlahlo-lwabiwo mali olunokukuvumela ukuba uqeshe uyilo lwewebhu kunye nenkampani yokuphuhlisa ukuze wenze isisombululo, kukuhamba ngobulumko ukusebenzisa enye yeenkqubo zokudlala kunye nomdlalo, ngakumbi ekuqaleni. Nje ukuba usekwe kwaye ingeniso ingena, emva koko unokuvavanya ukwenza ngokwezifiso iwebhusayithi.

5. Yenza isicwangciso sokufumana abathengi

Ukuba nemveliso elungileyo kunye newebhusayithi kulungile, kodwa ngaphandle kwabathengi abafuna ukuthenga, awunalo ishishini. Zininzi iindlela zokutsala abathengi abanokubakho, kodwa eyona ndlela isebenzayo kukuqalisa umkhankaso wentengiso we-Facebook.

Oku kukuvumela ukuba uvelise ukuthengisa kunye nengeniso ukusuka ekuqaleni, enokuthi inegalelo ekwenzeni isantya esikhawulezileyo. I-Facebook ikuvumela ukuba ubeke umnikelo wakho ngqo phambi kwabaphulaphuli abajolise kakhulu. Oku kukunika amandla okukhuphisana nohlobo olukhulu kunye nabathengisi ngokukhawuleza.

Kuya kufuneka ucinge ixesha elide, ke ngoko ukwenziwa kweinjini yokukhangela kunye nokuthengisa nge-imeyile kufanele ukuba kugxilwe. Ukuqokelela ii-imeyile ukusuka ekuqaleni kwaye usete ugcino lwe-imeyile oluzenzekelayo olunika izaphulelo kunye nokunikezelwa okhethekileyo. Yindlela elula yokwenyusa isiseko sakho sabathengi kwaye uvelise imali ngaphandle kwemali eyongezelelweyo yentengiso kunye nentengiso.

6. Hlaziya kwaye wandise

Kuya kufuneka ukuba ujonge yonke idatha kunye neemitha ezikhoyo zokukhulisa ishishini lakho. Oku kubandakanya ukugcwala kwethrafikhi kaGoogle kunye nedatha yokuguqulelwa kwe-Facebook ukuba sesona sitishi sakho siphambili sokufumana. Xa ukwazi ukulandelela lonke utshintsho olulodwa-ukwazi ukuba umthengi uvelaphi kwaye yeyiphi indlela abayithathileyo kwiwebhusayithi yakho ethi ikhokelele kwintengiso- ikwenza ukuba ukwazi ukukala oko kusebenzayo kunye nokususa okungasebenziyo.

Awusoze ube nesithembiso sokulibala kunye nentengiso. Kuya kufuneka usoloko uvavanya amathuba amatsha kunye nokukhankasela okuhle, okukuvumela ukuba wazi ukuba ungawenza nini na okanye uwusebenzise njani umkhankaso wokusebenzisa iphulo.

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Andy Chou
Andy Chou
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