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Ungaliqala njani ishishini lokuHambisa ngeNkunkuma?

Ukuhanjiswa kweenkunkuma yimodeli yeshishini eyaziwa kakhulu ngoosomashishini abatsha, ngakumbi iGen Xers kunye neMillenials. Kuba ayifuni sithuba esiphakamileyo senqanaba lezemali. Iyacutha iindleko zokusebenza kunye nokugcina ixesha lakho. Ke ngoko, unokujolisa kuyo yonke imizamo yakho ekuthengeni kwabathengi. Awudingi kugcina okanye uphathe nantoni na oyithengisayo.

Unokufaka imodeli yokuhambisa ngokukhuphela kwiwebhusayithi yezorhwebo. Uyazithengisa iimveliso kwaye uzithenga kumthengisi wesithathu kunye nabavelisi. Ke baya kujongana nemiyalelo. Ke ungaqala ishishini lokuhambisa ngokutsala ngeemali ezinqongopheleyo. Ungaqala ngokulandela amanyathelo.

1. Khetha i-niche

I-niche ekhethiweyo kufuneka ijolise kwi-laser kwaye unomdla wokwenene kuyo. Ukuba akunjalo, kuya kuba nzima ukuvula imarike. Kwaye uya kukulungela ngakumbi ukudimazeka ukuba awuyithandi loo nto. Kuba kuya kuthatha imisebenzi emininzi ukukhulisa ngempumelelo ishishini lokuhambisa ngokuhambisa. Nazi ezinye zezi ngongoma:

  • Funa inzuzo enomdla. Khetha i-niche eneemveliso ezinamaxabiso aphezulu. Nokuba uthengisa into engama- $ 20 okanye i-1500 yeedola, umthwalo ofanelekileyo uyafana. Konke okudingayo kukujonga ukuthengisa kunye nokufumana abathengi, xa uyigijima.
  • Iindleko zokuhambisa eziphantsi. Fumana iimpahla ezithile ezincinci kwiindleko zokuhambisa. Kukunika ukhetho olunikezela ngokuhambisa simahla kubaxumi bakho. Kwaye ifumana iindleko njengeendleko zokuthengisa ukwenza ukuqhubela phambili ukuthengisa. Kulungele wena ukuba umxhasi wakho okanye umenzi wakho aphathe ukuhanjiswa kweemveliso. Kodwa iya kwenza abathengi bangonwabi ukuba iifizi zokuhambisa ziphezulu kakhulu.
  • Phembisa abathengi ngengeniso yokulahla. Xa ujolise ekuqhubeni ukugcwala kwiwebhusayithi, ufuna ukuba namava aphezulu aguqukayo njengoko uninzi lweendwendwe lungasayi kubuya. Izinto ezithengisayo kufuneka zikhuthaze abathengi kwaye zibabongoze ngobuchule bezemali ukuthenga kwindawo leyo.
  • Hlala usebenza. Sebenzisa I-Google Word Keyner Planner kwaye ekwizinga Ukujonga amanye amagama aqhelekileyo okhangelo. Kwaye ubenze banxulumene ne-niche yakho enokubakho. Ufile emanzini nangaphambi kokuba uqale, ukuba akukho mntu ukhangela imveliso ecwangciselwe ukuthengisa.
  • Yenza uphawu lwakho. Ishishini lakho lokuhambisa eliya kushiyeka liya kuba namaxabiso ngaphezulu ukuba ungaphinda usebenze kwakhona. Ungayigqitha njengeyakho. Emva koko, jonga imveliso okanye umgca. Ungazifakela iilebheli ezimhlophe kwaye uthengise uphawu lwakho ngokwazisa ngokuqulunqwayo kunye neebhloko.
  • Thengisa izinto ezingaqhelekanga. Khetha into abathengi bakho abangayifumaniyo ezitalatweni. Ngale ndlela, uya kuba nomtsalane ngakumbi kumthengi onokubakho.

2. Yenza uphando okhuphisanayo

Khumbula, uya kukhuphisana nabanye abaqhubi bokuhambisa ngenqanawa kunye nee-giants ezinkulu, njengeWalmart neAmazon. Oku kukungaqondani okuqhelekileyo. Uninzi lukhangela imveliso engenalo ukhuphiswano. Oko kuthetha ukuba akukho mfuneko yoko.

Zininzi izizathu zokuba imveliso isenokungabi nakho ukhuphiswano oluninzi, njengeendleko zokuhambisa eziphezulu, abathengisi abangalunganga, imveliso yokwenza okanye imida yenzuzo embi. Jonga iimveliso ezinokhuphiswano. Ibonisa ukuba kukho amabango aphezulu kwaye imodeli yeshishini izinzile.

3. Khusela umthengisi

Ukudibana nabathengisi abangalungangayo kungonakalisa ishishini lakho. Ke kubalulekile ukuba ungangxami. Yenza inkuthalo efanelekileyo. Uninzi lwabaxhasi abathengisa ngokuhambisa befumaneka phesheya. Ke ukwenza unxibelelwano kubaluleke kakhulu ngokubhekiselele kwisantya sokuphendula kunye nokuqonda kokubini. Ukuba awuzithembi nge-100% nabo, qhubeka ujonge.

Abantu basebenzisa iAliexpress kunye nabathengisi be-eBay. Kodwa abaxhasi babo bokuhambisa behambisa bafumana iingxaki ezininzi kumaqonga. Uninzi lwazo lutshintshela kwamanye amaqonga afana neCJ Dropshipping. Nali inqaku elixelayo kutheni abantu bayeka kwiAliexpress.

Zama ukufunda kwindlela yabanye oosomashishini kwixa elidlulileyo. Kukho imithombo yolwazi emininzi efumanekayo, evela iibhlog zeshishini kunye nezobugcisa ukuze tsubreddit yakhe malunga nokwehla kokuhambisa. Yisihloko esithandwayo esinokukunceda uphephe iimpazamo zomthengisi onendleko.

4. Yakha iwebhusayithi ye-e-commerce

Eyona ndlela ikhawulezayo yokwazisa iwebhusayithi kukusebenzisa iqonga elilula lezorhwebo njenge Shopify kwaye WooCommerce ikwafumaneka nakwi Amazon, Etsy, EBay njl njl. Baxhasa imodeli yeshishini lokuhambisa. Awudingi imvelaphi ye-tech ukuba uphakame kwaye usebenze. Kwaye unezininzi zeapps zokuncedisa ukunyusa intengiso.

Nokuba unayo uhlahlo-lwabiwo mali olukhulu oluza kukuvumela ukuba uqeshe uyilo lwewebhu kunye nenkampani yokuphuhlisa ukuze wenze isisombululo, kulunge kakhulu ukusebenzisa enye yeenkqubo zokudlala kunye nomdlalo, ngakumbi ekuqaleni. Nje ukuba uphuhlisiwe kwaye ingeniso ingene, unokuhlola izinto ezongeziweyo kwiwebhusayithi.

5. Yenza isicwangciso sokufumaneka komthengi

Ukufumana imveliso elungileyo kunye newebhusayithi kumnandi. Kodwa awunayo inkampani yokwenene ngaphandle kwabathengi abafuna ukuthenga. Zininzi iindlela zokutsala abathengi abanokubakho. Nangona kunjalo, ukuqala umkhankaso wentengiso we-Facebook yeyona ndlela inempumelelo.

Oku kukuvumela ukuba uvelise ukuthengisa kunye nengeniso kwasekuqaleni. Kwaye kungakhokelela kukwehla ngokukhawuleza. I-Facebook ikuvumela ukuba uze nemveliso yakho ngqo phambi kwabaphulaphuli abajolise kubo. Oku kuya kukunika ithuba lokukhuphisana ngoko nangoko nohlobo olukhulu kunye nabathengisi.

Kuya kufuneka ucinge ixesha elide, kwaye unokujolisa ngakumbi kwinjini yokukhangela kunye nentengiso ye-imeyile. Ukususela ekuqaleni, qokelela ii-imeyile kwaye usete i-imeyile ezenzekelayo ngokuzenzekelayo enikezela ngezaphulelo kunye nokunikezelwa okhethekileyo. Kuyindlela elula yokwengeza isiseko sakho sabathengi kwaye uvelise imali ngaphandle kwemali eyongezelelweyo kwintengiso kunye nentengiso.

6. Hlaziya kwaye wandise

Kuya kufuneka ulandelele yonke idatha kunye neemetwork ezikhoyo zokukhulisa ishishini lakho. Oku kubandakanya ukugcwala kwitrafikhi evela kuGoogle Analytics kunye nokuguqula idatha ye-pixel evela kuFacebook, ukuba lelona chaneli lakho liphambili lokufumana kwabathengi. Ngokujonga yonke into eguqulwayo-ukuqonda ukuba umthengi uvelaphi kwaye yeyiphi imikhombandlela abayithathileyo kwiwebhusayithi yakho ethi ikhokelele kuthengiselwano- unokukala into esebenzayo kunye nokususa okungasebenzi.

Awusoze ube nentengiso okanye isisombululo sokuthengisa siyoku-libala. Kuya kufuneka usoloko uvavanya amathuba amatsha kunye nokwenza amaphulo akhoyo, ukuvumela ukuba wazi ukuba uza kuchitha nini na umkhankaso ukuze uwenze kakuhle okanye uwuguqula.

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Andy Chou
Andy Chou
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