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I-Niche Markets okanye iMarike yeMarike yokuhambisa ngenqanawa

Kusenokufuneka uhlehlise umkhankaso we-ASAP ngenxa yoNyaka oMtsha waseTshayina.
01 / 25 / 2019
Eyona nto ithandwayo ngokuPrinta kwiZidingo zeZxhobo zeSelula
01 / 30 / 2019

I-Niche Markets okanye iMarike yeMarike yokuhambisa ngenqanawa

Kwiimarike ezininzi kukho indawo enkulu (enkulu) kunye neeseti ezincinci (niche).

Umzekelo, kwimarike yec confectionery, icandelo elinokubaluleka libe yibhar chocolate chocolate. Ngaphezulu kwe-90% yentengiso kweli candelo yenziwe ngabavelisi abathathu abaphambili- iCadbury's, Nestle neMars. Nangona kunjalo, zininzi iindidi ezincinci, zeengcaphephe zee-niche (umz. Ukunethezeka, i-organic or chocolate-or chocolate).

Ukuthengisa iNiche kunokuchazwa njenge:

Apho ishishini lijolise kwicandelo elincinci lemarike enkulu, apho abathengi baneemfuno ezithile kunye nezidingo

Ukujolisa kwimveliso okanye inkonzo kwindawo ye-niche kunezibonelelo ezahlukeneyo zeshishini (ngokukodwa ishishini elincinci):

  • Ukhuphiswano oluncinci-ifemu "yintlanzi enkulu echibini elincinci"
  • Ukugxila ngokucacileyo - gxila kubathengi abathile (bahlala befumana lula kwaye bayafikelela)
  • Wakha ubuchule kunye nolwazi = ulwazi lweentengiso
  • Ngaba uhlala ehlawula ixabiso eliphezulu - abathengi bakulungele ukuhlawula ubungcali
  • Imida yenzuzo ihlala iphakama
  • Abathengi bathambekele ekunyanisekeni ngakumbi

Ezona zinto zingalunganga zokuthengisa kwi-niche zibandakanya:

  • Ukunqongophala "koqoqosho lwesikali" (ezi ziindleko eziphantsi zeyunithi ezivela ekusebenzeni kwimveliso ephezulu)
  • Umngcipheko wokuxhomekeka ngaphezulu kwimveliso enye okanye kwimarike
  • Ngokufanelekileyo ukutsala ukhuphiswano ukuba luphumelele
  • Isengozini yokutshintsha kwemakethi - onke "amaqanda kwingobo enye"

Ngokuchaseneyo, ukuthengisa ngobuninzi kunokuchazwa njenge:

Apho ishishini lithengisa ngeyona nxalenye inkulu yentengiso, apho kukho iimveliso ezininzi ezifanayo ezinikezelwayo

Iimpawu eziphambili zentengiso yobunzima zezi zilandelayo:

  • Abathengi bakha uninzi lwentengiso
  • Iimfuno zabathengi kunye nezinto ezifunwayo “zikho ngokubanzi” kwaye zincinci
  • Ezayanyaniswa nemveliso ephezulu yemveliso kunye nenqanaba (uqoqosho lwesikali)
  • Impumelelo idla ngokudityaniswa nokusebenza kwexabiso eliphantsi, ukunyusa ubunzima, ukusasazeka ngokubanzi okanye i-brand ekhokelayo kwintengiso

Ukwazi umahluko phakathi kwemakethi yeNiche kunye nepakethi yemalike inokukunceda ukuba uthathe isigqibo sokuba loluphi uhlobo lweemveliso ofuna ukulahla inqanawa.

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