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06 / 18 / 2019

Isimo se-E-commerce saseSwitzerland kwi2019

Mubungakanani beenqanawa

Imakethi yase-Singapore ye-e-commerce kulindeleke ukuba ifikelele kwi-5.4 yezigidigidi (i-7.46 yezigidigidi ze-SGD) yi-2025, ngokweNgxelo yohlalutyo loqoqosho lwaseSingapore. Oko kukuphindaphinda kahlanu inani lezemveliso kwi2016, kwaye kwinqanaba langoku lokukhula, la manani abonakala ephumelela ngokulula. Olu hlumo kuqikelelwa ukuba lwenzeke ngexabiso elingaphezulu kwe-11% ngonyaka ngenxa yotyalo-mali ukuya kuthi ga kwi-US $ 50 yezigidigidi elindeleke ukuba yenziwe kwicandelo le-e-yorhwebo kude kube se2025.

I-Singapore, eneyona ndawo iphakamileyo yokungena kwe-intanethi ekumazantsi mpuma e-Asia kwi-82 ipesenti, iya kuqhubeka nokukhokela indlela kumazantsi-mpuma e-Asia. Kwaye inani labasebenzisi kulindeleke ukuba lifike kwi-4.4 yezigidi nge-2023. Ilizwe likwabonile ukonyuka okukhulu kwinani lokuqalisa kwe-Intanethi kutyalo-mali kwicandelo lezinto zokuthengisa, ngakumbi imfashini, iimfuno zekhaya, ukuhamba kunye nokuzonwabisa kunye neemveliso zedijithali.

Top Websites

Ngokumalunga nezithuthi, inkosi yase-Singapore ye-e-commerce yiQoo10.

Kwi-2018, i-Qoo10 yarekhodwa ukuba ibe notyelelo olupheleleyo (idesktophu kunye newebhusayithi eselula) ye-10.2 yezigidi zezithuthi, ibetha iLazada nge-2.9 yezigidi. Indawo yentengiso ye-intanethi yaqala i-2018 nge-bang njengoko yayilungiselela ukutyelelwa okuphezulu kunye nokutyelelwa kwezigidi ze-11.9 ngoJanuwari. Ngokomlawuli jikelele we-Qoo10 yaseSwitzerland, uSam Too, wayekholelwa ukuba iQoo10 yayisisandla esiphezulu njengoko babenenzuzo yokuqala kwimarike apho "babezilungiselela" ishishini le-e-commerce kwishumi leminyaka elidlulileyo. Ukuza kuthi ga ngoku, iSingapore yiQoo10 yesibini enegalelo elikhulu kwixabiso layo elipheleleyo leMveliso yokuThengisa (i-GMV) emva kweJapan.

Ukuza kwindawo yesibini nguLazada. Nge-Agasti 23, i-2017, i-capitaland yazisa umanyano lwe-alibaba yase China ukuphatha ikomkhulu layo laseShanghai kunye nokwakha ivenkile online kwiLazada eSwitzerland. I-Lazada yayinomndilili we-7.3 yezigidi zezithuthi kwaye ukugcwala kwayo yayihamba phakathi kwe-5 yezigidi kunye ne-6 yezigidi ukusuka ku-Epreli ukuya ku-Okthobha kodwa inyuswe kakhulu kwaye yafika kwi-11.2 yezigidi phakathi kukaNovemba. Intengiso ye11.11 inokubangelwa kukukhula ngesiquphe kwezothutho.

I-Lazada ifumene uninzi lwabadlali bokuqala be-e-commerce kwi-mpuma ye-Asia, kodwa eSwitzerland Lazada yafika emva kweminyaka emibini kune-Qoo10, esenokuba sesinye sezizathu eziphambili zokuba iQoo10 ibe uzinzile.

Ukuthatha indawo yesithathu yiShoppee ngomndilili we-2.08 yezigidi zezithuthi. Ngokusekwe kwingxelo, kukho ukuphucuka okuthe chu kwezothutho emva kwenyanga.Ingabangelwa yimizamo kaShopee yokusungula indawo ethengisa iimarike zase China ngo-Matshi 2018, apho abathengi babenakho ukuthenga iimpahla ngqo kubathengisi baseChinse ngaphandle kwemali yokuhambisa kunye nearhente. .

umthengi iimpawu

Ngokwedatha efanelekileyo yesaveyi yaseSwitzerland, inani labasetyhini abathengi abathenga kwi-Intanethi eSwitzerland liphezulu kunelo lobudoda, kwaye imvamisa yokuthenga kwabasetyhini iphezulu kakhulu kunaleyo yamadoda. Ukugxila okwangoku kwe-Qoo10 kubuhle kunye nefashoni kuncede iqonga ukuzuza abathengi ababhinqileyo.

I-80% yabathengi baseSwitzerland bathi le nto bayithengayo iphembelele kakhulu kwimithombo yezentlalo. I-96% yabathengi baseSwitzerland basebenzisa okungenani inethiwekhi enye yoluntu. I-Facebook kunye neWhatsapp banokufikelela ngokuPhezulu kwemihla ngemihla eSwitzerland.

Ixesha lokuthenga kwi-intanethi

I-Singapore kuphela kwelizwe kwi-mpuma mpuma ye-Asia apho indlela yokuthenga ithe kratya emva komsebenzi, ngelixa amanye amazwe kubandakanya iMalaysia atyekele ukuthenga ngexesha lokusebenza.

Ubungakanani be-odolo baseSingapore ngexesha lokusebenza luphantsi kakhulu kumazwe asempuma mpuma eAsia. ukusukela i-oda ye-4 PM yaqala ukwanda ngokuthe ngcembe, kwaye ekugqibeleni phumeza inqaku lokuqala kwi6 PM. ESwitzerland, ixesha lokuthenga kwabantu lokugqibela kude kube liwotshi ye-2 o 'ekuseni, kunye ne-10 o' iwotshi ebusuku yincopho (ngaphandle kwe9 pm i-Thailand ekhokelela kwi-1%.

Ngokophononongo, iqela elikhulu kakhulu laseMexico elithenga phakathi kwe25 ne54, libonisa ukuba abathengi abaninzi kwi-intanethi bangabasebenzi, ngenxa yoko bahlala bethenga kuphela emva kweeyure zomsebenzi.

Iindidi Product

Isambuku sokuthengwa kwe-eCommerce eSwitzerland kwizigaba zokunxiba kunye nezinto zombane. I-65% yabathengi abakwi-Intanethi bathe bathenga izicathulo, iimpahla okanye izinto ze-Intanethi. Impahla yeyona ndawo idumileyo eCommerce yabasetyhini, ngamadoda athenge kakhulu iteknoloji kunye nezinto zombane.

Izindlela zokuhlawula

Njengenye yezona ntlanga zinkulu zehlabathi, iSpan ifumana ukubaluleka okukhulu ekufumanekeni kwentlawulo yokuthenga nge-Intanethi. Amakhadi etyala yeyona ndlela ilula nelona ithandwayo lokuhlawula kwii-e-commerce kwiindawo eSingapore. Kwaye yindlela yokuhlawula exhaswa ngabo bonke abathengisi eSwitzerland. I-Visa ne-MasterCard ngababoneleli abakhokelela kwiKhadi letyala, kunye neAmerican Express, JCB, kunye neDiners Club Singapore, bonke babambe isabelo esincinci kwimarike. Indlela yesibini eyaziwa kakhulu yentlawulo ngukudluliselwa kwebhanki, exhaswa kuphela yiipesenti ze-38 zabathengisi, kude kusekho amakhadi etyala.

Izixhobo kunye neziBonelelo

Kwi-2015, iBhanki yeHlabathi ibeka ilizwe leSwitzerland njengelizwe le5th lelona lizwe lilungileyo kwimisebenzi yehlabathi. Ukubekwa kwindawo yobuchule entliziyweni ye-Asiya kuthetha ukuba iSingapore yinto ebalulekileyo yokurhwebelana kurhwebo lwehlabathi kwaye likhaya kwenethiwekhi yeendlela ezinkulu zokuhambisa.

I-20 ye-25 ephezulu yokudlala yabadlali behlabathi baqhuba imisebenzi yabo ukusuka eSingapore, izindlu zabo zemimandla okanye zehlabathi jikelele HQs apha. Abavelisi abakhokelayo baphinde basekele imisebenzi apha ngenxa yokukhokelela kwezinto, ulwakhiwo lomgangatho wehlabathi kunye nogqibeleleyo lwehlabathi.

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