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Inqanaba lokuphuhliswa kwe-e-commerce eBrazil

Ubungakanani bemarike ye-e-commerce yaseBrazil

IBrazil elililizwe lesine elinabaninzi kwelona lizwe liphela lelona lizwe liLatini laseMelika ukuba libekwe phakathi kweentengiso zeentengiso eziphezulu ze-10 ze-e-commerce, kwaye inani labo basebenzise i-e-commerce lonyuke nge-76.36% kule minyaka mihlanu idlulileyo. Ngokwengxelo ye-e-Bay Webshoppers, ukusetyenziswa kwe-e-commerce eBrazil kufikelele kwi-47.7 yezigidigidi ze-2017, ukukhula nge-7.5% kunaku-2016. Kwaye ngaphandle kokudodobala kwezoqoqosho okutsha eBrazil, ukukhula kwe-e-commerce kuhlala kulungile kwi-12% kwi2018.

Nazi iinombolo ezithile zorhwebo lwe-e-commerce lwaseBrazil:

  • Abemi: i-210 yezigidi
  • Abasebenzisi be-Intanethi abasebenzayo: Isigidi se-110
  • Abasebenzisi bemithombo yeendaba esebenzayo: 96 yezigidi
  • Abasebenzisi bezonxibelelwano abasebenza ngokulula abaselula: Isigidi se-92
  • Ukuthengwa kwabemi kwi-intanethi: Isigidi se-80
  • Umyinge wokuthenga online kwi-54%
  • Ukukhula kweshishini ledijithali: I-12%

Iiwebhusayithi eziphambili ze-e-commerce zaseBrazil

Phezulu kwe1 iMercado Livre

IMercado Livre yeqonga elikhulu le-e-commerce kwiLatin America. Indawo inabakhenkethi abangaphezu kwezigidi ze-331 ngenyanga kwaye ifumaneka kumazwe e-16, kubandakanya iArgentina, iBolivia, iBrazil neChile. I-Mercado Livre yandisa ukuthengiselana kwentengiso yokuthengiswa kwe-mobile point-of-POS ngesixhobo sayo sokuhlawula kwi-intanethi iMercadoPago, evumela abasebenzisi ukuba bagcine imali kwii-akhawunti zabo.

Phezulu kwe2 Americanas.com

IAmericasas.com yindawo ye-intanethi yeLojas Americanas ekuthengiswa kuyo ivenkile, kwaye ithengisa abathengi kunye nezinto ze-elektroniki, izixhobo zasendlini, ifanitshala, iimveliso zobuhle kunye nezinto zokudlala. Indawo inabakhenkethi abangaphezu kwezigidi ze-119.5 ngenyanga. Kwaye ineemveliso eziphantse zibe li-500,000 ezithengiswayo kunye nabathengi be-10 yezigidi kunye ne-20,000 B2C kunye nabathengisi be-B2B.

Ngo-Matshi 11, i-2019, isikhululo samazwe aphesheya kweAmelika (Americanas Mundo) samiselwa. kwaye ufumane iziphumo ezimangalisayo amawaka ee-oda ngosuku lokuqala lokuqaliswa.

Phezulu kwe-3 iAmazon

Yasekwa e-US e-1994, iAmazon ivele kwivenkile ethengisa izinto kwi-Intanethi yaya kwiqonga le-e-commerce elinemveliso eyahlukeneyo, kubandakanya imithombo yeendaba, iimveliso ze-elektroniki, iimpahla, ifenitshala, ukutya, iithoyi kunye nobucwebe. IAmazon iye yanda yaba kumazwe amaninzi, kubandakanya iBrazil, yaba yeyona ndawo iphambili kwezorhwebo e-US nakwamanye amazwe amaninzi. IAmazon eBrazil ineendwendwe ezingaphezu kwesigidi se-51.5 ngenyanga.

Imagazini ephezulu ye-4 yeLuiza

Imagazini uLuiza yasungulwa kwi-1957 kwaye ngoku isebenza ngaphezu kwevenkile ze-800 kwisebe liphela, isenza enye yezabarhwebi abakhulu eBrazil. Inkampani isungule iqonga kwi-Intanethi elibizwa ngokuba nguMagalu, elithengisa uluhlu lweemveliso kubandakanywa ii-elektroniki zabathengi, ifenitshala kunye nezinto zasekhaya, oomabonakude, izixhobo zosasazo kunye neekhompyuter. Kwaye inabakhenkethi abangaphezu kwezigidi ze-49.3 ngenyanga.

Phezulu kwe5 yeCasas Bahia

ICasas Bahia ikakhulu ithengisa ifenitshala kunye nezinto zekhaya, ikwabonelela abathengi ngeekhompyuter kunye neekhompyuter, kunye noluhlu lweenkonzo zabathengi kunye namashishini. Isebenza nakwiivenkile ezibonakalayo ze-750 eBrazil. Kwaye inabakhenkethi abangaphezu kwezigidi ze-37.1 ngenyanga.

Abathengi be-e-commerce yaseBrazil

Amadoda nabafazi baseBrazil bachitha imali elinganayo kwiivenkile ezi-intanethi. Bathanda ukuthenga iimveliso ezivela e-US nase-China kakhulu. Isimo sengqondo saseBrazil ngeempahla zaseTshayina siphuculwe kakhulu kule minyaka mihlanu idlulileyo, ngenxa yokuba umgangatho weempahla ezithengiweyo kumaqonga onqamlezayo ungaphezulu kunokuba bekulindelekile, kwaye kukho umbono jikelele wokuba iimpahla zaseTshayina zithengiswa ngexabiso elincinci kwaye zala maxesha ziyilwe .

Abathengi eBrazil bakhetha ukuhoya abathengisi ukulandelela iimveliso kunye nokuphakanyiswa. Bayakuthanda ukuncokola nabathengisi, nangona abathengisi bengasilungelanga isiNgesi. Kwinkqubo yokuthenga, baya kujonga amava kunye nezimvo zabanye abathengi kwaye bancomele iimveliso abazithandayo kubahlobo babo.

Logistics kwaye kweenkonzo ye-e-commerce yaseBrazil

Ishishini eliphantsi korhulumente laseBrazil-iBrazil Post yeyona nkampani inkulu yempahla. Nangona zikhona i-DHL, i-UPS, i-TNT, i-FEDEX kunye nezinye iinkampani ezivezayo kwihlabathi liphela, ukuthengiswa kwe-e-commerce eBrazil kusabiza kakhulu, ukusebenza okuncinci kunye nenkonzo engekho mgangathweni kunye neempazamo ezininzi. Oku kuzisa izithintelo ezinkulu kuphuhliso lwe-e-commerce yendawo.

Ngokwezibalo, eBrazil, i-87% yewebhusayithi yezorhwebo ezithutha iimpahla ngeBrazil Post, kunye ne-36% yeenkampani ze-e-commerce zikhetha ukusebenzisa iinkampani eziveza ubungcali. Ezi nkampani zokucacisa ngokubanzi azilinganiseli ubukhulu beephakeji, kwaye zinokubonelela ngeenkonzo ezahlukeneyo ngokuya ngesantya sokuhambisa kunye neemfuno zexabiso, kodwa amaxabiso ahlala ephezulu kakhulu.

Ngelixa ukunyuka kwenkampani yokubhaliswa kwemimandla kunefuthe elikhulu kwimarike yempahla eBrazil. Nangona ithatha kuphela i-3% yemarike yabo, ngenxa yenkqubo yabo engxamisekileyo neyokusasaza, ishishini lombane linokubonelela ngenkonzo "yokuhanjiswa kwemini elandelayo" kwiindawo ezithile. Kwaye thelekisa inkampani yelizwe yokubhalwa kwezinto kunye neenkqubo ezintsonkothileyo, inkampani yokufunda yemimandla inciphisa iindleko zokuhambisa nge20% ukuya kwi-40%.

Iindlela zokuhlawula nge-e-commerce yaseBrazil

Abantu baseBrazil bahlala bahlawula ngezavenge. I-49.8% yentengiso ye-e-commerce yenziwa kwintlawulo enye, i-50.2% eseleyo yenziwa ngezavenge. I-18% yokuthenga yenziwa kufakelo lwe-2-3 kwaye i-31.5% yenziwa kufakelo lwe-4-12.

Iindlela zokuhlawula zintsonkothile kwaye zahluka ngokwemvelo. Kwi-2017, i-64% yabathengi abakwi-Intanethi basebenzise amakhadi etyala, i-16% isetyenziselwe iPaypal, ngelixa i-20% isebenzisa iiflip zokuhlawula (iBoleto Bancario). Ukhuseleko luyaqhubeka nokuba yinkxalabo ngakumbi ngobuqhetseba kwi-Intanethi. Uninzi lwabantu baseBrazil abaphathi amakhadi etyala aphesheya. Awona makhadi aqhelekileyo amkelweyo eBrazil yiVisa ne-MasterCard ene-chip kunye ne-PIN technology.

Ukuhambisa ngenqanawa eBrazil

Ukuhambisa ngenqanawa eBrazil kunemiceli mngeni kwiminyaka edlulileyo. Inkonzo yeposi eBrazil ayinyani kwaye iyacotha. Iphakheji inokuthatha kude kube ziinyanga ezintathu ukuba ifike kwaye ihlala ilahlekile. Kwaye i-courier zamazwe aphesheya azisoloko zilolona khetho lufanelekileyo kuba iintlawulo ezibiziwayo zinokufana ne-100% yeendleko zokuhambisa. Omnye umba ophambili odlalwayo kukuba iphakheji inokuxhonywa kumasiko naphi na phakathi kwe30 kunye neentsuku ze180.

Kodwa indlela ye-ePacket iyayitshintsha imiba yokuhambisa. Urhulumente wongeze irhafu kwiiphakheji zamanye amazwe. Zonke i-imeyile zamazwe aphesheya ezafika eBrazil ngeposi ziya kuba phantsi kwe-R $ 15 yokuhlawula imali yeposi.Le rhafu intsha yayisisizathu esihle sokuphucula iNkonzo yePosi ngoku iye yakhawuleza ngokwenene: ixesha eliphakathi lepakeji ukusuka eChina ukuya eBrazil Iintsuku ze-25 nge-ePacket yaseChinese yenkonzo yasePortugal.

Kwaye iBrazil ikhetha iimveliso zaseTshayina, ngaphaya koko kukho iwebhusayithi yokuhambisa ngokuhambisa yaseTshayina enokukunceda kwimithombo nasekuhanjisweni, ngumbono olungileyo kwimveliso eyehla eChina isiya eBrazil.

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