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Yonke into ofuna ukuyazi malunga ne-E-yorhwebo eJamani

Ulwazi olunzulu ngokukhula kwe-E-commerce ngolwazi oluBanzi kunye neeWebhusayithi eziphezulu ze-10 eVietnam
06 / 18 / 2019
Ushwankathelo lwe-e-commerce eThailand
06 / 19 / 2019

Yonke into ofuna ukuyazi malunga ne-E-yorhwebo eJamani

Ulwazi ngokubanzi malunga neJamani

Abemi: 82,293,457
Inani labasebenzisi be-Intanethi: 71,016,605
Ukungena kwi-Intanethi: 88.00%
Abasebenzisi beFowuni yeSelula: 55,492,000
Ukungena kwefowuni ngefowuni: 68.80%
Ukuthetha ulwimi: IsiJamani

I-Europe lukhetho olufanelekileyo kwii-dropshippers ezinesiseko sazo sisekelo kunye nengeniso ephezulu ye-capita. IJamani inyusa imarike yesithathu yezorhwebo kwi-e-commerce eYurophu, itsala ngaphezulu nangakumbi abantu abalahlayo. Ke, kuthekani nge-e-commerce eJamani?

Inqanaba lezorhwebo eJamani

1. Ukunyusa ithemba lokuthengisa
Icandelo lezorhwebo kwi-e-commerce eJamani kulindeleke ukuba lixabise i-73.30 yee-euro ezibhiliyoni yi-2020, libalwa phantse ngepesenti ye-15 yokuthengisa okuthengisiweyo, ngokutsho kwe-IFH Cologne, iziko lophando laseJamani e-commerce.

2. Inqanaba lokusetyenziswa okuphezulu
IJamani iyonwabele uqoqosho olukhulu kakhulu eYurophu, enabemi abazizigidi ze-80, phantse i-20 yezigidi ngaphezulu kwabemi base-UK. I-GDP nganye yeJamani iphantse kuthi yi- $ 50,000, umyinge wokungena kwi-Intanethi ufikelela kwi-83%, umyinge wokuthenga kwabantu kwi-intanethi ufikelela kwi-81%, kwaye inkcitho nganye ethengwa online kwi-Intanethi yi- $ 726.

3. Izinto zekhaya
I-Asithoba kwabalishumi eepesenti amaJamani akhetha ukuhanjiswa ekhaya, ngaphandle koko ayakhathazeka neendlela zokuhambisa kunye nexesha lokuhambisa.

Iipesenti ezingama-85 abathengi bathi bazakuthatha isigqibo sokuthenga into esekwe kuvavanyo lokuthengwa kwempahla yomthengisi. Yintoni ngakumbi, i-55 ipesenti yabathengi babambe umbono wokuba ixesha lokuhambisa eliqhelekileyo (iintsuku ze-3-5) mazibe simahla.

Ababoneleli bempahla enkulu yasekhaya eJamani babandakanya i-Depost (iJamani Post), i-DHL, i-DPD njalo njalo. Ihlala ithatha i-2 ukuya kwiintsuku ze-7 ukuya kumazwe aphambili e-EU avela eJamani, kunye neentsuku ze-1-3 zokuhambisa iimpahla apha.

4. Inzuzo ephezulu
Umzi mveliso eJamani uyaphuhliswa. Abantu baseJamani bakhetha iimveliso ezikumgangatho ophezulu kwaye bazimisele ukuyihlawula, abakholelwa kwimpahla ekumgangatho ophezulu kunye nentloko ephantsi. Umda wenzuzo uphezulu kakhulu kunoko kuthi nakwiimarike zase-UK.

5. Iqonga lezorhwebo eJamani
IAmazon, iOtto kunye neZalando zilawula ishishini lokuthengisa nge-e-commerce eJamani. Kwaye ezi nkampani zintathu zibeka i-44% yentengiso epheleleyo yeenkampani eziphezulu ze-e-commerce zaseJamani.

Indlela yokuhlawula kwi-intanethi
Nangona i-PayPal isetyenziswa kakhulu eJamani, eyona ndlela iqhelekileyo yokuhlawula kwi-Intanethi yi-invoice, oko kukuthi, emva kokufumana isaziso sentlawulo kumthengisi, abathengi baya kuhlawula ngokungqinelana nenombolo yeakhawunti nenani elichazwe apha ngasentla.
EJamani, i-58 ipesenti yabathengi abakwi-Intanethi kuqala kwaye bahlawule kamva. Kwaye i-34 ipesenti yamaJamani aqhele ukuhlawula ngamakhadi etyala, kubandakanya i-MasterCard, iVisa, neAmerican Express.

Iimpawu zokuthenga kwi-Intanethi zamaJamani

1. Ixabiso eliphakamileyo lokuthenga
Uphando olwenziwe yi-B2C iYurophu, umboneleli ngezisombululo ze-e-commerce, ibonisa ukuba i-70 ipesenti yabathengi baseJamani bathenga ubuncinci kwimveliso enye ebonakalayo kwi-intanethi inyanga nenyanga, ibenza baba ngabathengi abathengisa online rhoqo e-Europe kwaye bachitha ipesenti ye-10 ngakumbi kwi-intanethi kumazwe abo angabamelwane.

2. Amanqanaba aphezulu okubuya
Uphando lubonisa ukuba: IJamani lelinye lawona manqanaba aphezulu okubuya, aphakame ngepesenti ye-50. Kungenxa yokuba amaJamani kunzima ukukholisa, kodwa ngenxa yolawulo olungqingqwa lokukhusela amalungelo abathengi, kwaye aphenjelelwa yindlela yokuziphatha yabathengi. Uninzi lwamaJamani luye luthande ukuthenga imibala emininzi kunye nobungakanani kwaye lubuyele olungathandekiyo emva kokufumana kwaye kufanelekile.

Ezona mveliso zithengiswayo eJamani
IJamani ine-e-commerce ephezulu yokungena kwi-elektroniki yabathengi kunye neemveliso zefashoni.
Nangona kunjalo, iJamani lilizwe elinamandla kwimveliso yeemoto, kwaye imakethi yeenxalenye zeemoto akufuneki ukuba ingahoywa. Kwi- $ 54.20 yezigidigidi ye-auto automarkmark emva kwe- $ 54.2 yezigidigidi, iindawo ezisecaleni zibalisa malunga nesibini, kwaye kulindeleke ukuba isabelo se-auto e-commerce sifike kwi-20% nge2025.

Iinkampani zaseJamani ze-commerce kufuneka zinike ingqalelo
Njengoko kukhankanyiwe apha ngasentla, amaJamani azithanda kakhulu iimveliso ezibuyayo, ngenxa yoko kubaluleke kakhulu ukuba nedilesi yokubuya yendawo, engazukunyusa abathengi bakho kodwa iya kukuvumela ukuba ulawule iindleko zokubuyisa.
IJamani inabanikezeli beenkonzo abaziingcali, abanokuthoba iindleko zokuseta iindawo zabo zokugcina.

Imakethi ye-e-commerce eJamani kwi-2019
Umthamo wentengiselwano ye-e-commerce ifikelele kwi-53.30 yeeyure zezigidi kwi-2018 kwaye kulindeleke ukuba idlule kwi-57.8 yeebhiliyoni zeerandi kulo nyaka.
Idatha evela kwi-Handelsverband Deutschland (HDE) ibonisa ukuba ivolumu yokushintshiselana nge-e-commerce ifikelele kwi-53.30 yeebhiliyoni ze-euro kwi-2018, ukunyuka kwe-9.10%, ephantsi kancinci kunokuba bekulindelwe.
Ngokuka-HDE, ukukhula ngokupheleleyo kwentengiso ye-e-commerce eJamani yayimalunga nee-euro ezingama-4.4 ze-euro kwi-2018. Kuyafana nakwi-2017, abaqhubi abahamba phambili ekukhuleni kwe-e-commerce eJamani zizinto ezihamba ngokukhawuleza zabathengi (FMCG), i-DIY & egadini kunye neempahla zasendlini. Ukuthengisa okuthengiswa kwi-Intanethi eJamani ngoku kunika i-10.80% yokuthengisa. Njengoko kubonisiwe kumzobo ongezantsi, ukuthengiselana nge-e-commerce eJamani kulindeleke ukuba kufikelele kwi-57.80 yeebhiliyoni ze-euro kwi-2019.

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