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Yonke into ekufuneka uyazi malunga ne-E-yorhwebo yase-UK

Iimarike zokukhula

Ngokuya kwiOfisi yeeNkcukacha-manani kuZwelonke, ukuthengisa kwi-Intanethi kukhule nge-35 inyanga ilandelelana enyakeni-e-UK, kunye nabathengi abakhangela kuyo nayiphi na into esuka kwiivenkile, kwiimveliso ze-DIY kunye nempahla yokunxiba, konke ukusuka kwiilaptop, idesktop okanye i-smartphone.

Ngokweenkcukacha, ukuguquka kwe-ecommerce ye-B2C kukhule ukuya kwi-13,739 yezigidi ze-GBP, iqhubele phambili ngomyinge wokukhula kwe-13.65%. Oku kusethelwe ukunyuka kwi-2019, kunye nokuqikelelwa kwangaphambili kokufika kwe-15,698 yezigidi ze-GBP kunye nenqanaba lokukhula kwe-14.26%. Ngelixa iingxelo ze-Twenga Solutions ziqikelela i-92% yabemi base-UK ngabasebenzisi be-Intanethi.

Xa ujonga abona badlali baninzi kwimarike ye-ecommerce, iAmazon yeyona inkulu kakhulu. I-91 emangazayo yeepesenti yabathengi bathi basebenzisa indawo yentengiso ngokuthelekisa kwi-56% yehlabathi jikelele.

Iiwebhusayithi eziphambili ze-5 E-commerce

Phezulu kwe-1 i-Amazon UK

I-Amazon eyaseka e-US kwi-1994 yaqala njengevenkile yeencwadi ekwi-intanethi kwaye neemveliso ezahlulwayo kamva kubandakanya imithombo yeendaba, ii-elektroniki, iimpahla, ifenitshala, ukutya, iithoyi kunye nobucwebe. Uye wanda waya kumazwe amaninzi, kubandakanya i-UK, kwaye uye waba yinkokheli ye-e-commerce engalawulekiyo yaze yaqhubela phambili ngokuthengisa ngezitena nangomthi ngokuthengiswa kweMakethi yokuThengisa yokuThengisa, kunye nokushicilela, ii-elektroniki, ikhompyutha, ukusasazwa kwevidiyo, kunye nemveliso.

Indawo yeWebhusayithi: amazon.co.uk - Uqikelelo lwethrafikhi yenyanga: I-446.5 yezigidi zotyelelo

Phezulu ye-2 eBay yase-UK

I-Ebay enguvulindlela we-e-commerce eyasekwa kwi-1995 yindawo yentengiso yaseMelika ekwi-intanethi evumela abantu nabathengisi ukuba bathengise ngokuthe ngqo kwiqonga lakhe lokuthengisa kwi-intanethi. I-E-Bay iye yanda yangaphaya kwamazwe e-20 kubandakanya ne-UK kwaye iququzelele ukuthengiswa kweemveliso ezisuka kwiimoto kunye nezithuthi ukuya kwi-elektroniki nakwiifashoni, ikhaya kunye negadi ukuya kwezemidlalo kunye nezinto zokudlala, kunye nemveliso yamashishini kunye nemizi-mveliso.

Indawo yewebhu: ebay.co.uk - Uqikelelo lwetranethi yanyanga zonke: ukutyelelwa kwesigidi se-355.5

I-Asos ephezulu ye-3

I-Asos yindoda ekhethekileyo ekwi-intanethi kunye nabasetyhini kwimfashini kunye nabathengisi bezithambiso. Yaziswa kwi-2000, i-Asos iye yanda kuyo yonke iminyaka ukuya kumazwe amaninzi aseYurophu naseAsia. Njengenkampani ephambili yaseBritani kwimakethi ye-e-commerce yase-UK, i-Asos ngoku iqasha abasebenzi abangaphezu kwe-3000.

Indawo yewebhusayithi: asos.com -Uqikelelo lweTrafikhi yenyanga: I-54.3 yezigidi zotyelelo

Phezulu kwe4 Argos

IArgos ngumthengisi wekhathalogu osebenzisa ngaphezu kweevenkile ze800 eUnited Kingdom naseIreland. Njengomxhasi wentengiso yaseBritane iSainbury's, iArgos ithengisa izinto zombane, iimveliso zasekhaya nezitiya, iimpahla, iithoyi kunye nezixhobo zemidlalo, njalo njalo. Ngaphandle kwemisebenzi yayo yemveli, iArgos ikwayinkokeli kwezorhwebo e-UK.

Indawo yeWebhusayithi: i-argos.co.uk - Uqikelelo lwezithuthi zenyanga: Ukutyelelwa kwesigidi se-51.2

Phezulu kwe5 Asda

U-Asda ngumthengisi ophambili e-UK, ungumnini wevenkile enkulu yaseMelika uWalmart, ongomnye wamaqonga aphezulu e-commerce e-United States. Ngaphandle kwesupermarket yakhe apho athengisa khona abathengisa izinto ezahlukeneyo kunye nabathengi, iimpahla kunye neemveliso zasekhaya, iAsada ikwinkonzo yezemali kunye nomnikezeli wefowuni, ekwanikezelwa kwi-Intanethi ngeqonga le-e-commerce lika-Asda.

Indawo yewebhusayithi: asda.com - Uqikelelo lwezithuthi zenyanga: I-25.6 yezigidi zotyelelo

Xa ujonga iwebhusayithi ephezulu ye-e-commerce ye-5, iyenzela ukufundwa okuqhelekileyo- onke ngamagama amakhulu asekhaya, ngezitena ezimbalwa zemveli kunye nabathengisi abafayo ababuvumileyo ubuchule be-e-commerce kwaye badlulise ukuthandwa kwabo esitratweni okuphezulu indawo yentengiso ebonakalayo.

Ukukhula kokuthenga kwe-Intanethi ngokuqinisekileyo akuthethi ukuba izitena kunye nevenkile zodaka zaphelelwa lixesha; endaweni yokuba ayinyanzelekanga ukuba ibe ngumthengisi oyimpumelelo kwaye kukho ulindelo olukhulayo oluvela kumthengi ophakathi kubathengisi bemveli ukuze nabo babe nobukho obuqinileyo kwi-Intanethi.

Ukuziphatha komthengi

Abathengi baseBritane ngabathengi abakhutheleyo kwi-Intanethi, kodwa oko akuthethi ukuba bayakuphepha ukuthenga kwisitrato esikhulu. Ngapha koko, i-93% yabathengi abakwi-intanethi bathe bayathenga kwivenkile, bebonisa ukubaluleka kwamava omnichannel kwimakethi yase-UK. Xa ujonga ukuba kutheni abathengi baseBritane bekhetha ukuthenga kwi-intanethi, inqanaba lokukhetha, ukukwazi ukuthelekisa amaxabiso, kunye neendleko zidlala indima enkulu.

Xa ujonga imithombo yeendaba zentlalo, iFacebook isaziwa kakhulu ngabasebenzisi befowuni abaqhelekileyo. Ukongeza, i-22% yabathengi bathe baya kukhetha i-Facebook kwiwebhusayithi yomthengisi, nto leyo imangalisayo.

Ngaphezulu kwesiqingatha sabathengi abakwi-intanethi abasebenzisa iselfowuni / ithebhulethi ukukhangela iimveliso, emva koko bathuthele kwi desktop yabo ukubeka iodolo. Into ephambili ebangela le meko kukuthengiswa kwe-e-commerce ayisiyi kuphela ukungena okukhulu kwezixhobo zeselula kodwa ukungeniswa kwee-smartphones eziphambili kakhulu ezinezikrini ezinkulu, zenza ukuthenga kwi-Intanethi kuhambo, kulula kunangaphambili. Izixhobo eziselfowuni ngoku ziphakathi kubomi babathengi abaninzi kwaye zenze impembelelo enkulu kwintengiso yemveli, ngokunyuka okukhawulezayo kweewallet eziphathwayo njenge-Apple Pay kunye ne-Android Pay, kubenza babaluleke nangakumbi kwindlela esithenga kunye nokwenza iintlawulo. I-E-Bay inokhokelo xa kufikwa kumathengiso wentengiso kwi-Android nakwi-iOS, kude nakhuphiswano lwayo. Uninzi lwabathengi abakwi-Intanethi bakhetha abathengisi kwi-intanethi kwi-UK (93%) nge31% bekhetha abathengisi abavela kwezinye izizwe ze-EU.

E-UK, iivenkile zokuthenga zibandakanya usuku lwangoMvulo kunye neeCawa ebusuku, ngolwesiHlanu omnyama kunye noMvulo we-cyber. Ngokuhlwa kwangoMvulo nangeCawa yayizintsuku “zokulala phezu komandlalo” xa ii-odolo zezixhobo zetafile zazithululelwa. U-Black Friday (ngolwesine we-Novemba), njengoko yaziwa e-United States, ngoku ingcono kune-cyber ngoMvulo kwaye iqhubile ivenkile. Incopho kaNovemba. Kwi-intanethi ngoLwesihlanu omnyama ngoku uxabisa i-4.3 yezigidi zeepawundi; ICyber ​​NgoMvulo (uMvulo wokuqala ngoDisemba) lixesha eliphakame kakhulu lokuthengisa kwi-Intanethi ukusuka kuLwesihlanu omnyama ukuya kuDisemba.

Iindlela zokuthengisa

Intengiso ye1.Email

Ukuthengisa nge-imeyile kuyaziwa e-UK njengeyona ndlela isebenzayo kunye neendlela zokuthengisa. Ngokwe-IMRG, ukuthengisa nge-imeyile kusenendlela ekhulayo kwaye sisixhobo esibalulekileyo kuluntu lwe-Intanethi. Ukuphuhliswa kwe-e-commerce eselfowuni kuthathwa njengeyona nto iphambili ekuqhubeni intengiso ye-imeyile, ekwenzile nokuzisa iminyaka yokukhula kutyelelo, ukuthenga kunye nokuthengisa nge-e-commerce.

Ingeniso ye-e-commerce ekwi-Intanethi evela kwintengiso ye-imeyile ebalwa nge-7.7 yepesenti yokuthengisa iyonke kwi-2010, ngokwe-IMRG, kwaye ikhule kwiipesenti ze-12 nge2015, iphantse yaphindaphindeka kwiminyaka emine.

2. Imidiya

Njengoko utshintsho lwabathengi kwimithombo yeendaba, iBritane ichitha imali encinci kwintengiso. Ukuchitha kwintengiso eprintayo kwehle i-0.2 yepesenti ukuya kwi-2.4bn kwi-2014. Abapapashi, ewe, abaphulukani nemali. Bachitha ngaphezulu kwidijithali, kwaye uninzi lwamaphephandaba esizwe sele enonhlelo lwedijithali.

3. Umabonwakude neRadiyo

Kwiinyanga ezidlulileyo ze-12 ukuya kwi-Matshi 2012, i-avareji ye-90% ye-Britane yavula irediyo kanye ngeveki; Ukuthengisa intengiso yomsakazo kukhule i-7.2 ipesenti ukuya kwi-£ 57.5m kwi-2014. Into enomdla kukuba, kwingxelo yentengiso yezonxibelelwano epapashwe yi-incom ka-Agasti 2015, inkcitho iyonke yentengiso kwirediyo yonyuswe nge-3.2% kwi2015; Ukuchitha kwirediyo yezentengiso nako kunyuke i-17.3 yepesenti ukuya kwi-243m. Ukuchitha kwiRadiyo yesizwe kulawulwa ziimpawu ezaziwa ngesizwe okanye ukufikelela kuzo kuzwelonke; Inkcitho yokuthengisa ngentengiso yendawo iwele nge-6.6%, kubonakalisa ukuba ii-brands zijolise kakhulu ekujongeni nasekugxininiseni ekuhlaleni, intengiso online kunye nokusebenza kweendleko.

4. Intengiso ehambelana

Intengiso yomanyano ikwayenye yeendlela zokuphuhlisa ngokuthe ngcembe e-UK. Intengiso ehambelana nayo ivelise i- £ 16.5bn kwintengiso kwi-2014, ngokwe-IAB yase-UK. Ngokwe-ROI, umphumo uyahlukahluka ukusuka kwisitishi ukuya kwesinye. Umzekelo, i-IMRG ithi i-ROI imalunga ne- £ 19.96 kwi-PC kunye ne- £ 20.94 kwiklayenti ye-smartphone. IAB yase-UK ithi amashishini aseBritane achithe i- $ 1.1 yezigidigidi kwintengiso yobulungu kwi-2014.

Logistics kwaye kweenkonzo

Phakathi kwe-TOP100, TOP1000, TOP10,000 abathengisi kwi-amazon UK, i-27%, i-27% kunye ne-33% yabo basebenzisa iinkonzo ze-Amazon logistics (FBA) ngokulandelelana. Ukongeza ekuqinisekiseni ukuhanjiswa kweempahla ngokukhawuleza, ukonga iindleko zomsebenzi kunye neendleko zemithwalo, inokuphucula umgangatho wokudweliswa kunye nokonyusa amathuba okufumana iBhokisi yokuthenga, ngaloo ndlela inyusa intengiso.

Izinto ezilungiselelwe iAmazon ziye zaba yinkampani yesithathu yolawulo lwamandla eBritane, kwaye inani leepasile eziziswa rhoqo ngonyaka li-228 yezigidi kwi2018. Xa kuthelekiswa nezinto ze-amazon, iRoyal Mail ihambisa i-1.2 yezigidi zeephakeji ngonyaka kunye neHermes 314 yezigidi, eyenza ukuba ibe yeyona nqanqa ikhulu kunye nolwesibini ngobukhulu ngokulandelelana.

Iipesenti ezingamashumi asixhenxe zabathengi baseBritane bathi amava amahle okuhambisa aya kubakhokelela ekubeni baphinde bathenge kumthengisi kwakhona. Kwaye ngaphandle kokukhetha ukuhanjiswa kwekhaya, ngakumbi nangakumbi abathengi bakhethe ukuyothenga kwi-intanethi kwaye bathathe iimpahla zabo ngaphandle kweintanethi kwiminyaka emihlanu edlulileyo.

Ukuthenga kwi-Intanethi e-UK kugxilwe ikakhulu eLondon nasezantsi mpuma eNgilani, kodwa kubathengisi abasuka e-UK okanye phesheya ukuze bangene kwimarike ngempumelelo, basafuna inkonzo yokuhlawula ilizwe lonke.

indlela ekuhlawuliswa

I-Debit kunye namakhadi okuthenga ngetyala enza i-57 ipesenti yazo zonke iintlawulo ze-e-commerce zilawula imboni yeentlawulo e-UK. Ngokwentlangano yamakhadi, iVisa inesabelo esikhulu kwimakethi (i-80%), ngelixa i-MasterCard neAmerican Express ine-18% kunye nezabelo ze-2% ngokulandelelana.

Nangona kunjalo, isabelo seentlawulo zamakhadi kulindeleke ukuba sinciphise kule minyaka imbalwa izayo ngeli xesha lokuhlaselwa kweewallet ze-elektroniki. E-UK, i-22% yazo zonke iintlawulo ze-e-commerce ngoku zenziwa ngee-wallets. I-Apple Pay, i-Samsung Pay kunye ne-Android Pay zisandula ukungena kwisithuba se-e-wallet. Njengoko amandla okuthenga ezinkulungwane zeminyaka enyuka, ii-wallets kulindeleke ukuba zithandeke ngakumbi.

Imali ekuhanjisweni kwezemali ixhaphake kakhulu e-UK, phantse enye kwi10 intlawulo ye-e-commerce eyenziwe ngale ndlela.

Amathuba kunye noMngeni

I-UK inezixhobo ezomeleleyo ze-intanethi ezinomgangatho we-95% wokungena kwe-intanethi. Eli nqanaba lokuzibophelela liboniswa ngenani le-1 yenqanaba labo kwi-E-Government Development Index. Nangona kunjalo, xa ujonga ukulindelwe kwabathengi okuza kulungelelwaniso lwe-e-commerce, isantya sokuhanjiswa kwamanqanaba aphezulu njengomqobo. Ikota yabo bonke abathengi babenengxaki kule ndawo. Ngaphaya koko, i-17% yabathengi abakwi-Intanethi babenento engalunganga okanye eyonakeleyo eziswe kubo. Oku kubonisa iindawo zokuphucula abathengisi be-e-commerce, kunye nendawo yokufumana imali yokujonga abo bajonge ukuphucula amava abo abathengi, kunye nokwandisa isabelo sabo kwintengiso.

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