fbpx
Ukuqonda ngokukhula kwe-E-yorhwebo yakwa-Israyeli
06 / 19 / 2019
Yonke into malunga neMarike ye-Ecommerce yaseIndiya
06 / 19 / 2019

Ukukhula kwe-E-commerce kunye neeWebhu eziphezulu ze-8 e-Australia

Ulwazi ngokubanzi malunga ne-Australia

Abemi: 24,772,247
I-GDP esekwe ekuthengeni amandla ombane (PPP): 1,246,475
I-GDP ebanzi: 1,379,578
Umgangatho wokukhula kwe-GDP: 2.20%
Inani labasebenzisi be-Intanethi: 20,679,490
Ukungena kwi-Intanethi: 85.10%
Abasebenzisi be-Smartphone: 16,671,000
Ukungena kwe-Smartphone: 67.70%

Ubume bezorhwebo e-Australia

I-E-yorhwebo isanda kwihlabathi liphela kwaye, akubikho nto e-Australia. Kunyaka ophelileyo, abantu base-Australia bachitha imali eyi-A $ 28.6 yezigidigidi (i-US $ 20.3 yezigidigidi) xa bethenga kwi-Intanethi. Ukusukela ngoJanuwari 2019, ivenkile ethengisa izinto kwi-intanethi inoxanduva lwe-9% yentengiso iyonke yase-Australia.

Kuqikelelwa ukuba xa kuphela lo nyaka amashishini ase-Australia e-intanethi aza kubona ukukhula kwe-15.1% kwingeniso. Kwakhona, inani labathengi abakwi-Intanethi liya kufika kwi-20.3 yezigidi kwi-2019, eyi-5% ngaphezulu konyaka odlulileyo.

Ukukhula ngokukhawuleza kwe-e-commerce e-Australia

Ixabiso lezentengiso lase-Australia liya kuba yi- $ 35.2 yezigidigidi nge2021.
I-Australia okwangoku yeyona ndawo yentengiso ye-e-commerce ye-10th kwihlabathi jikelele ngengeniso. Ezorhwebo e-Australia ziya kuqhubeka ukukhula kwiminyaka ezayo. Ubungakanani beentengiso buya kuba malunga ne-XDUMX yeebhiliyoni zeedola (i-US $ 35.2 yezigidigidi) nge25.2.

Abasibhozo kwabalishumi baseOstreliya abathengisa kwi-intanethi. Nge-2020, yonke into ephuma kwizinto ezilishumi iya kuthengwa kwi-intanethi.
Ukusukela ngoFebruwari 2019, i-80.8% yabantu baseOstreliya bathenga kwi-intanethi kwaye kungekudala, kuya kuthengwa enye yezinto ezilishumi kwivenkile zorhwebo. Nge-2021, izinga lokuthengiswa kwemakethi ye-e-commerce liza kufikelela kwi-85.2%, kwaye inani labantu abathenga kwi-intanethi liya kuba yi-22.0 yezigidi.

Umzi-mveliso we-e-commerce wase-Australia kulindeleke ukuba ube nokukhula kwemali eyi-15.1% kwi-2019.
Nangona kunjalo, uhlalutyo lubonisa ukuba eli nqanaba liza kuqala ukucothisa kwixesha elizayo kwaye nge-2021 inqanaba lokukhula kwemali liza kwehla liye kwi-7.4%.
Njengoko inani levenkile ze-Intanethi likhula, kunjalo nokhuphiswano. Ayizukuphela abathengisi kwi-intanethi ukuba bajongane neqela eliphikisayo elikhulele ekhaya kunye nabadlali bamazwe aphesheya njengeAmazon, kodwa baya kukhuphisana ukuhlangabezana neemfuno zabathengi ezandayo.

Ke nangona siza kubona ukukhula kubathengi abakwi-Intanethi, iindleko zokukhula zeshishini ziya kugcina ukukhula kwengeniso kujongwa.

Iindlela zokuthenga kwi-Intanethi eOstreliya

Amasebe kunye neevenkile ezahlukeneyo zeyona ndawo ikhula ngokukhawuleza e-commerce e-Australia.
Umnyango we-Intanethi kunye neivenkile ezahlukileyo zibone ukukhula kwe-29.6% kwi-2018, kwaye le meko inokwenzeka iqhubeke kwi-2019. Igrafu engezantsi ibonisa unyaka kwizinga lokukhula konyaka kwiicandelo ezahlukeneyo zeemarike ngokusekwe kwi-e-yorhwebo yezibalo kule minyaka mibini idlulileyo.

Iintlawulo zomntu wesithathu kunye ne-Intanethi zifumana ukuthandwa.
Okwangoku, i-47% yabathengi abakwi-Intanethi e-Australia basebenzisa amakhadi okuthenga ngetyala ukuthenga iimveliso kwi-Intanethi. I-29% yabantu base-Australia basebenzisa iinkonzo ezifana ne-PayPal. Ngelixa oku kukuma ngoku, ii-E-wallet ezifana nePayPal, iAlipay, okanye iintlawulo zeAmazon zibona ukunyuka kwikamva. Nge-2023 malunga ne-37% yeentlawulo ezikwi-intanethi ziya kusetyenzwa nge-e-wallets.

Abathengi base-Australia base-intanethi bafumana iipasile ze-2.3 ngonyaka.
Abantu bachitha ixesha elininzi beyothenga kwi-intanethi, kwaye bathenga rhoqo. Abathengi base-Australia ababengaphaya kwe-18 bafumana i-avareji yeepasela ze-1.9 kwi-2017. Kwi-2018, i-avareji yenombolo yepasile ifunyenwe inyuke nge-21% kwaye yafika kwi-2.3. Eli nani kulindeleke ukuba likhule ngakumbi nangakumbi ngokuphela kwe2019.

Abantu base-Australia bamkela ngokukhawuleza izithethe zokuthenga zehlabathi.
NgoLwesihlanu odlulileyo uLwesihlanu oMnyama kunye neCyber ​​ngoMvulo wentengiso wabona ukukhula kwe-28% kwintengiso ye-Intanethi. Ngoku iba yeyona veki inkulu yokuthenga i-intanethi yonyaka. Ukuphela kokuthengisa konyaka-mali kukhule nge30% kwi2018. La manani abonisa ukuba abantu baseOstreliya basebenzisa ezi ntengiso ukugcina nokonwabela ukuzinza kwi-intanethi.

Abantu sele beqalile ukuthenga izinto zexesha elithile kwi-intanethi, endaweni yokuthenga ezivenkileni. NgoDisemba ophelileyo ndibone ukunyuka kwe-41% ekuthengweni kokutya kunye notywala kwi-intanethi kuthelekiswa ne-2017.

I-25% yentengiso ye-Intanethi eOstreliya yenziwa kusetyenziswa izixhobo eziziimobhayili.
Ngokwe-PayPal m-Commerce Index yamva nje, enye kubathengi abane e-Australia baya kuthenga izinto kwiifowuni eziphathwayo. Nangona i-63% yabantu baseOstreliya besazikhetha iidesktops okanye iilaptops, ukuyithenga kwi-Intanethi kusetyenziswa i-mobiles kuya kufumana ukuthandwa ngakumbi. I-48% yabantu ivenkile ihamba ngefowuni kube kanye ngeveki.

I-65.5% i-odolo ekwi-intanethi ebekwe ngabantu baseOstreliya iza nokuhanjiswa simahla.
Iindleko zokuthumela zibonakala ngathi zohlawula isivumelwano kubaninzi base-Australia. I-65.5% ye-odolo yathunyelwa kunyaka ophelileyo yayithumela simahla. Ngapha koko, i-60% i-Australia iya kuyishiya inqwelo yokuthenga ukuba iindleko zokuhambisa ziphezulu kunokuba bekulindelwe.

Iindidi eziphambili zeemveliso ze-5 zeAustralia abathengi online bakubandakanya ukuhamba, ukonwaba kunye nokuzonwabisa, iimpahla / izihlangu, ii-elektroniki kunye nokutya kunye neziselo.

Iindlela eziphambili zokuhlawula ze-3 zokuthenga kwidijithali kubandakanya ukubhengezwa kwebhanki yedijithali kwiwebhusayithi yebhanki, intlawulo ngokupeyinta ikhadi letyala / lebhanki kunye nenkonzo yebhanki yedijithali kusetyenziswa usetyenziso lwebhanki.

Iindawo eziphambili ze-e-commerce ze-10 ze-Australia

I-1 ephezulu. eBay Australia

Isekwe kwi-1995, njengovulindlela we-e-commerce, i-eBay yindawo yentengiso yaseMelika ekwi-intanethi evumela abantu kunye namashishini ukuba bathengise ngokuthe ngqo kwiqonga labo lokuthengisa kwi-intanethi. Uye wanda waya kutsho kumazwe angaphezu kwe-20 kubandakanya i-Australia, eququzelela ukuthengiswa kweemveliso ezisuka kwiimoto kunye nezithuthi ukuya kwi-elektroniki kunye nefashoni, ikhaya kunye negadi ukuya kwezemidlalo kunye nezinto zokudlala, kunye nemveliso yamashishini kunye nemizi-mveliso.

I-2 ephezulu. IAmazon Australia

Yasekwa e-US kwi-1994, iAmazon yaqala njengevenkile yeencwadi ekwi-intanethi kwaye kamva yahlulwa kwiimveliso kubandakanya imithombo yeendaba, izixhobo zombane, iimpahla, ifenitshala, ukutya, iithoyi kunye nobucwebe. Ukwabele kumazwe amaninzi, iAmazon iye yaba yinkokeli yehlabathi engavunyelwanga, ngaphandle kwe-Australia apho ikhoyo. IAmazon iphuhlise phambili ekuthengiseni isitena nokubumba ngokuthengiswa kweMakethi yokuThengisa yokutya, kunye nokushicilela, izixhobo zombane, ikhompyutha, ukusasazwa kwevidiyo, kunye nemveliso.

I-3 ephezulu. Woolworths

I-Woolworths yinkampani ethengisa izinto ezivenkileni phakathi kwezinye izinto (kubandakanya iBig W) engumnini weWoolworths Group, enye yeenkampani ezinkulu zaseOstreliya. Ngewebhusayithi yayo, iWoolworths ithengisa iigrocery kulo lonke elaseOstreliya, kunye namanye amakhaya ahlukeneyo, ezempilo kunye nobuhle, kunye neemveliso zabantwana.

I-4 ephezulu. I-JB HI-FI

Yasekwa kwi-1974, i-JB HI-FI ngumthengisi wezinto ze-elektroniki kunye nezinto zokuzonwabisa zabathengi, kubandakanya imidlalo yevidiyo, iimovie, umculo kunye nesoftware, izixhobo zombane kunye nezinto zombane zasekhaya zombane, iifowuni eziphathwayo kunye nezinye ezithengiswa kwiqonga layo le-e-commerce. . Ukusukela kwi-2006, i-JB HI-FI iye yanda eNew Zealand.

I-5 ephezulu. Amalahle

Amalahle ngumxokelelwane wevenkile ezinkulu, iivenkile ezithengisa kunye neenkonzo zabathengi. Isekwe kwi1914, iiColes zisebenza ngaphezu kwevenkile ezinkulu ze800 kulo lonke elaseOstreliya. Emva kokuphuhlisa ivenkile online, iiColes zithengisa izinto ezithengisayo, abathengi kunye nemveliso yasekhaya kubaxumi base-Australia.

I-6 ephezulu. Kogan.com

I-Kogan.com yinkampani ekhethekileyo ye-e-yorhwebo enikezela nge-elektroniki kunye nezixhobo zabathengi, ukomelela kunye nefashoni, izixhobo kunye nokunye. Isungulwe kwi2006, Kogan.com yaqala ngokuthengisa iithelevishini kwi-Intanethi ngaphambi kokukhula kwezinye iindidi zeemveliso ezithengisiweyo nge-e-commerce. Kwi-2016, iKogan.com yazuza amashishini akwi-Intanethi kwi-Dick Smith yangaphambili.

I-7 ephezulu. Big W

IBig W yicandelo laseOstreliya leesebe lezaphulelo, iAoolworths. Isebenza ngaphezu kwevenkile ze180 kulo lonke elaseOstreliya, iBig W ikwathengisa kwi-Intanethi iimpahla zayo kunye neemveliso zabasetyhini, amadoda, abantwana kunye neentsana, iithoyi, ikhaya, kunye nezinto zombane.

I-8 ephezulu. Umsebenzi weeofisi

Umsebenzi weOfisi yindawo ebonelela ngeevenkile kwiivenkile, kubonelela ngeemveliso ezahlukeneyo zoncedo lweofisi, kubandakanya ukuprinta kunye nekopi, iikhompyuter kunye netekhnoloji, ifenitshala kunye nezinto zokubhala. Ngabanini beWestfarmers abazahlulele, iiOfisi zikwacebisa ngemveliso yazo kwi-intanethi ngokusebenzisa iwebhusayithi ye-e-commerce.

Amathemba e-commerce e-Australia

Ngaphandle kokuba sinabemi abancinci kuneemarike ezininzi ezikhulayo, iAustralia iyaqhubeka nokuba yindlu ye-e-commerce yamandla ngaphakathi kwinqanaba lehlabathi. Abathengisi bendawo kwi-Intanethi sele bebambe ezabo ngokuchasene neemarike zamanye amazwe, kwaye nawaphi na amashishini akwi-intanethi angathembisa ngenkonzo entle yabathengi aza kuphuma phambili kolu shishino lwe-A $ 28.6 yezigidigidi. Konke konke, ikamva libukeka liqaqambile kwi-e-commerce yase-Australia.

Izimvo facebook