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Ushwankathelo lwe-e-commerce eThailand

Ubungakanani kunye nokukhula

Uqoqosho lwesithathu ngobukhulu eMzantsi-mpuma Asia, iThailand inelona nani liphezulu labasebenzisi be-intanethi. Kukho malunga ne-57 yezigidi zabasebenzisi beintanethi kweli lizwe abanolwazi lokusebenzisa iteknoloji yedijithali, iselfowuni kunye ne-e-commerce.

Isiseko esikhulayo sabasebenzisi be-intanethi senza iThailand indawo efanelekileyo yokukhula kwamashishini e-commerce. Umzobo ongezantsi sisimo sezulu seStatista kunye nokuthelekisa ingeniso yorhwebo lwe-e-commerce kumazwe asempuma mpuma eAsia ukusuka kwi2018 ukuya kwi2022. Ngelixa iSwitzerland okwangoku iyindawo yentengiso yesibini e-commerce, iThailand kulindeleke ukuba igqithe eSwitzerland ukuba ithathe indawo yesibini nge-2020. Kwi-2018, intengiso ye-e-commerce yaseThailand iya kufikelela kwi- $ 3.54 yezigidigidi, ngexabiso lokukhula komndilili we-13.2% ukusuka kwi-2018 ukuya kwi-2022, kwaye ifikelele kwi- $ 5.83 yezigidigidi kwi2022.

Top websites

Phezulu kwe1 Lazada Thailand

I-Lazada, inkokeli ye-e-commerce yase-Thai, ekwabakho e-Indonesia, Philippines, Singapore, Malaysia nase Vietnam, iqonga le-Intanethi kwiivenkile zamasebe kunye nabathengisi abathengisa iimveliso zabo. Yasungulwa kwi-2011 nguRocket Internetand kwaye yafunyanwa indawo yokulawula eLazada kunye nokusebenza kwayo kumazantsi-mpuma ase-Eshiya ngumbhali we-China e-commerce u-Alibaba kwi-2016.Inezinto ezibonakalayo ezibonakalayo ngokuthelekiswa nabakhweleyo kuyo: inezona zithuthi zininzi kunye nokukhuphela usetyenziso, kunye abalandeli abaphezulu kwi-LINE kunye ne-Facebook. Nangona kunjalo, loo nto ayimisanga abanye abadlali ukuba bangene emarikeni bakhuphisane.

Uqikelelo lwezithuthi ezihlawulwa rhoqo ngenyanga: Isigidi se-44.9

Phezulu kwe2 Shopee Thailand

Umdlali obalulekileyo kwishishini le-e-commerce, ngakumbi kumazwe “aselula kuqala”. I-Shopee yindawo yokugcina iselfowuni, eyahlukeneyo eyahlukeneyo ekwi-intanethi ekwabonelela ngamaxabiso okuthenga rhoqo kwi-intanethi. Esonaqonga siphambili kuyo yonke i-mpuma-mpuma ye-Asiya, uShopee sele evele nase-Singapore, Philippines, Malaysia, Indonesia, Vietnam naseTaiwan.

Uqikelelo lwezithuthi ezihlawulwa rhoqo ngenyanga: Isigidi se-30.1

Phezulu kwe3 JIB

Iqela lekhompyuter le-JIB yindawo ekhethekileyo yokugcina iseti yeekhompyuter kunye neemveliso ze-IT eThailand. I-JIB iphuhlise iwebhusayithi yayo ye-e-commerce kwaye ibe ngusomashishini ophambili weemveliso zobuchwephesha be-Intanethi kunye nezixhobo ezincinci.

Uqikelelo lwezithuthi ezihlawulwa rhoqo ngenyanga: Isigidi se-2.3

Phezulu kwe4 Chilindo

IChilindo liqonga elikhethekileyo lentengiso ye-e-commerce. Ivumela abasebenzisi ukuba bafake ixabiso kwaye bahlawule amaxabiso afanelekileyo kwiindidi ezahlukeneyo zeemveliso, kubandakanya imfashini kunye nezinto, iimveliso zasekhaya nezitiya, usapho kunye nabantwana, izixhobo zombane kunye nezixhobo, ukuhamba, ezemidlalo, impilo kunye nobuhle. Imodeli kaChilindo yahlukile kuba ivumela abasebenzisi ukuba bathenge iimveliso kwifandesi. I-Chilindo iyasebenza kwi-Facebook kwaye ihlala iposa umxholo wokubamba ngamehlo njengevidiyo enomdla kunye neGIF ukubonisa iimveliso ezinomdla eziyithengisayo.

Uqikelelo lwezithuthi ezihlawulwa rhoqo ngenyanga: Isigidi se-1.75

Ingcebiso ephezulu ye-5

Ingcebiso ngumthengisi othengisayo kunye nowokuthengisa iifowuni ezi-smart kunye neempahla ze-IT ngamasebe e350 eThailand naseLaos. Njengomhambisi we-intanethi okhokelela kwiimveliso ze-IT, iNgcebiso ikwanenye yezona ndawo zithandwayo ze-e-commerce eThailand.

Uqikelelo lwezithuthi ezihlawulwa rhoqo ngenyanga: Isigidi se-1.6

Intengiso ye-intanethi

Uqoqosho lwe-e-commerce yimodeli ekhethekileyo ye-e-commerce eThailand. I-e-commerce yezentlalo ibhekisa kubathengisi ababeka “iivenkile” kuFacebook naku-Instagram. Aba bathengi bathumela imifanekiso kunye neenkcukacha zemveliso, kunye nabathengi abakwi-intanethi banokujonga ngokulula iinkcukacha zemveliso kunye nezivumelwano zesitrato nge-Facebook kunye ne-Instagram. Ngokwengxelo ye-PWC, iThailand yeyona ndawo yentengiso inkulu ye-e-commerce kumazantsi mpuma eAsia, malunga neepesenti ze-50 zabathengi be-intanethi abathenga iimveliso kwiinethiwekhi zentlalo. Isiseko somsebenzisi siquka ikakhulu abancinci: I-76 ipesenti ye-15 ukuya kwiminyaka eyi-19, i-52 ipesenti ye-20 ukuya kwiminyaka eyi-29, kunye ne-34 yepesenti ye-30 ukuya kwiminyaka eyi-39.

Ngo-Agasti 2017, i-Facebook yaqonda isidingo kwaye yaqala ivenkile yayo yokuqala ye-Facebook. Iinkampani ezinjengeShopee kunye ne-LINE nazo zijolise kweli candelo. UShopee uzama ukubhenela abathengisi beintanethi kwiinethiwekhi zentlalo ngokunikezela ngokulula ngokudibanisa isitolo se-Instagram kunye nokuhlawulwa kweendleko zokuhambisa, kwaye uvumile ukuvumela abathengisi ukuba bathengise iimveliso ngemali. I-LINE ikwenziwe Ivenkile yeLINE, kodwa ayiphumelelanga ngenxa yemicimbi yezobuchwephesha efana nemfuneko yokuba abathengisi bakhuphe iikhathalogu ngeefowuni zabo kunye neenketho zokuhlawula ezilinganiselweyo ezikhoyo kwiLINE Pay.

indlela ekuhlawuliswa

I-Thailand ihlala ingumphakathi oqhutywa yimali, kwaye i-COD iseseyona ndlela ikhethwayo yokuhlawula i-70% yabathengi be-e-commerce. Intlawulo ibe yintsimbi yokukhula ngokukhawuleza kwe-e-commerce kuba abathengisi abaninzi abakwazi ukubonelela nge-COD. Iinkampani zeTelefoni, iiBhanki kunye nabaqhubi abazimeleyo bonke basungule ii-wallet eziphathwayo, kodwa ukuza kuthi ga ngoku akukho mntu ubambise okunene.

I-Thailand inabemi abaninzi abangenayo i-akhawunti yebhanki kwaye bathembele kakhulu kukhuseleko lwezemali. Zonke ezi zinto zenza ukuba kube nzima ukwamkela ukuhlawulwa kwidijithali. Ngelixa iinkampani ze-fintech zikhulile, akukho namnye uzinzile ngokwenyani kwimiba ephambili. Umzekelo, iakhawunti ye-LINE Pay inokubotshwa kuphela kwii-Cards zase-Thai (kuphela i-3.7 yepesenti yabasebenzisi abahlawula ngekhadi letyala). I-wallets eziphathwayo kunye neeBhanki ezibonelela ngokuthengiswa ngokutsha ngee-ATM okanye ii-kiosks ezizodwa, zityeshela injongo yeewallet.

Logistics

Ukwanda okuqhubekekayo kweshishini lwe-e-commerce kwandise imfuno yesithuba sezinto kwaye kuzisa utshintsho olukhulu kumxokelelwano lonikezo kunye nokusebenza kwempahla eThailand.

Iinkampani ezininzi zekhuriya ziye zazisa ngeenkonzo zazo ezingabizi mali zininzi kunye nezinga eliphezulu kwaye zazisa ukuzisa ukuphela kokuphelisa emarikeni. Iinkampani ezininzi ziye zaseka iindawo zokugcina iimpahla eziphakathi, kunye nendawo ezincinci zokuyekisa indawo kunye nokuphuma kwilizwe liphela, ukuze kuqhubeke ukunyuka kwebango. Kumashishini amancinci naphakathi, oku kuthetha ukuba kulula ngakumbi kunye nenkqubo ekhawulezayo yokuhambisa kubathengi bawo, ngexabiso elincinci.

IAden, iCentral Group, iDHL Express Thailand, Kerry Express, Lazada, Pomelo, kunye neShopee, zezinye zeenkampani ezinkulu ze-e-commerce kunye neelogo Logistics kweli lizwe.

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