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Ukukhula kwe-E-commerce kunye neeWebhu eziphezulu ze-8 e-Australia
06 / 19 / 2019
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06 / 20 / 2019

Yonke into malunga neMarike ye-Ecommerce yaseIndiya

Ubungakanani beNtengiso kunye nokukhula

Enye yezona ntengiso zibaluleke kakhulu ze-e-commerce, iIndiya yintengiso enkulu kakhulu kwaye ikhula ngokukhawuleza kwintengiso ye-Intanethi. Imakethi ye-e-commerce yaseIndiya kulindeleke ukuba ikhule iye kwi-US $ 200 yezigidigidi nge-2026 isuka kwi-US $ 38.5 yezigidigidi nge-2017. Ukukhula okukhulu kumashishini kubangelwe kukunyuka kwe-intanethi kunye nokungena kwe-smartphone. Nangona iIndiya ililizwe elinengeniso ephantsi, amaIndiya akhawuleza aqhele ukusebenzisa i-e-commerce kunye nokusebenziseka kwayo, kwaye ngokuyintloko basebenzisa izixhobo ezikwiselula ukufikelela kwi-intanethi kunye nokuthenga kwi-Intanethi uluhlu oluninzi lweempahla kunye neenkonzo.

Utshintsho oluqhubayo lwedijithali kweli lizwe kulindeleke ukuba lonyuse inani elipheleleyo labasebenzisi base-India kwi-829 yezigidi nge-2021 ukusuka kwi-560.01 yezigidi ukusukela ngoSeptemba 2018. Uqoqosho lwe-Intanethi e-Indiya kulindeleke ukuba luphindeke kabini ukusuka kwi-US $ 125 yezigidigidi ukusukela ngo-Epreli 2017 ukuya kwi-US $ 250 yezigidigidi nge-2020, ixhaswa kakhulu yi-ecommerce. Ingeniso ye-E-commerce yaseIndiya kulindeleke ukuba ixhume ukusuka kwi-US $ 39 yezigidigidi kwi-2017 ukuya kwi-US $ 120 yezigidigidi kwi-2020, ikhula ngepesenti ye-51 yeepesenti, eyona iphezulu emhlabeni.

I-Intanethi ye-Indiya kunye ne-e-commerce landscape sele ibala amakhulu ezigidi zabasebenzisi kodwa isekude ukuba ikhule. Ngomthengi osisigxina we-560 yezigidi zabasebenzisi be-intanethi, abasebenzisi be-Intanethi base-Indiya bahlala kwi-41% yabemi bebonke be-1.36 Bilion.

Nangona iAmazon ithathe inxaxheba phambili, iinkampani zaseIndiya, ngakumbi abadlali abarhwebayo be-e-commerce, babamba umhlaba wabo kwaye balwa ukuze bandise ubukho babo kule ntengiso ikhula ngokukhawuleza. Kwaye ngexesha le-2018, i-elektroniki njengangoku enegalelo elikhulu kwintengiso yokuthengisa kwi-intanethi e-India ngesabelo se-48 ipesenti, elandelwa ngokusondeleyo ngubo kwi-29 ipesenti.

Ukuthengiswa kweemarike

Iinkampani ze-e-commerce zaseIndiya zijolise ikakhulu ekwandiseni ukugcwala kwezithuthi kwimimandla yazo ukukhulisa ukuthengisa kunye nengeniso. Nangona oku kuyinyani ubukhulu becala kulo naliphi na ishishini kulo naliphi na ilizwe, kwenza ingqiqo enkulu kwi-e-commerce e-India, apho kuphela ikota yabantu abathengisa kwi-Intanethi.

Kwi-2018, phantse i-80% yeendlela eziya kwiwebhusayithi yezorhwebo eIndiya yayiyindibaniselwano ethe ngqo yezithuthi (i-42.3%) kunye nokudluliselwa kwezithuthi xa zikhangelwa (36.4%), kunye nemithombo yeendaba zentlalo ezenza i-9.3% kunye neminye imithombo egubungela konke, kwisifundo sangaphakathi seQhinga leDijithali leAdobe.

Iifowuni eziphathwayo ziye zavela njengeyona nto ininzi yokugcwala kwiwebhusayithi kwi2018, equka i-75% yotyelelo olupheleleyo, uphando lubonakalisile. Iimpawu zenzelwa ukubandakanyeka ngokunzulu komsebenzisi kunye nokugcinwa kweeapps zokukhula, kunye nabathengi baseIndiya bachitha phakathi kwemizuzu ye-2.5 ukuya kwimizuzu ye-3.5 kwi-avareji kwiseshoni nganye.

Iindlela zokuhlawula kwintengiso

I-60% yeentlawulo zentengiso yi-COD, kwaye iyakhutshwa intlawulo yedijithali, eya kuthi ifike kwi-85% kwi2020 ngaphandle kwentlawulo ethembekileyo. Abadlali abaphambili yiPaytm, iFowuniPe, iQuikWallet, iZestMoney njl.

Logistics

Zininzi iinkampani zokuqalisa kunye nophuhliso lwe-e-commerce lwasemva. Ishishini ligubungela izinto zokuzakha ezakhiweyo kunye neenqwelomoya zangaphandle, njl.njl.njl.njl.njl.njl.njl.njl.njlk.njlk.nokuhanjiswa komzi-mveliso phakathi kwesixeko kukhula ngokuqolileyo, kodwa iindlela zedolophu eziphakathi zibuyela umva. I-C2C iveza kufuneka iphuhlisiwe, abona badlali baphambili yiFlipkart-ekar, ukuhanjiswa, uShabfafa, iRivigo, iPorter, iBlowhorn, iThuthoEG.com, Grab.in, Locus, Cogoport, ElasticRun, GoBolt njl.

Major Maqonga kuzo zonke iinkalo

Iiplatifom eziphambili ze-5 E-commerce

Phezulu kwe-1 iAmazon India

IAmazon eyasekwa e-US kwi-1994, yaqala njengevenkile yeencwadi ekwi-Intanethi ethe kamva yayahlulahlula kwiimveliso kubandakanya imithombo yeendaba, izixhobo zombane, iimpahla, ifenitshala, ukutya, iithoyi kunye nobucwebe. Emva kokunabela kumazwe amaninzi, kubandakanya iIndiya, iAmazon iye yaba yinkokeli yehlabathi engalawulekiyo yokuthengisa nge-e-commerce yaze yaphuhliswa ngakumbi ekuthengiseni isitena nokubumba ngokuthengiswa kweMakethi yokuThengisa yokutya, kunye nokushicilela, ii-elektroniki, ikhompyutha, ukusasazwa kwevidiyo. , kunye nemveliso.

Iwebhusayithi: amazon.in - Uqikelelo lwezithuthi ezihamba rhoqo ngenyanga: Utyelelo lwe-365.5 yezigidi

Phezulu i-2 Flipkart

UFlipkart yinkokeli yelizwe e-commerce eIndiya. Yasekwa kwi-2007, iFlipkart yayiqala ithengisa iincwadi, ngaphambi kokuba yandiswe kwezinye iindidi ezithandwayo kubandakanywa neeselfowuni, ii-elektroniki, iifashoni kunye neemveliso zendlela yokuphila.

Kwi-2018, iWalmart, enye yeenkampani ezinkulu zaseMelika kunye namaqonga akhokelayo e-commerce e-US, yafumana i-77% yeFlipkart ye-16 Bilion US $. Abahlalutyi bemarike balindele ukuba emva kokufunyanwa kweFlipkart nguWalmart, ukuthengiswa kwemarike kuya kutshintshwa kungekudala.

I-Flipkart ishiya kungekho litye lingachazwanga ukuba leapfrog i-Amazon kwi-Indiya ye-eCommerce yentengiso yi-2023. Oku kuqonda kusekwe kwidatha eqingqiweyo evela ku-Edge yi-Ascential eyathunyelwa kwi-Interior Intelligence yeShishini ngeenjongo zokuphanda.

Ishishini elitsha lokuthengiswa kwempahla elitsha kwi-Flipkart kwi-intanethi kunye noguquko olwandisiweyo lwedijithali luya komeleza ubukho bayo yentengiso kwaye benyuka benyuka ngeshishini.

Indawo yewebhusayithi: flipkart.com -Uqikelelo lwezithuthi zenyanga: Ukutyelelwa kwesigidi se-221.5

Phezulu ye-3 Snapdeal

I-Snapdeal liqonga lokuthenga elihlanganisiweyo kwi-intanethi, elibonelela ngeemveliso ezisusela kumbane we-elektroniki kunye nefashoni eya ekhaya kunye nezinto zombane. Isungulwe kwi-2010, i-Snapdeal ifumene imijikelezo eliqela yenkxaso-mali evela kubatyali-mali abadumileyo, kubandakanya iAlibaba Group, Foxconn neSoftBank, ukukhulisa ukukhula kwayo nokukhuphisana namabala aphezulu e-commerce yaseIndiya. Yeyona India yeyona ndawo yentengiso inkulu kwi-Intanethi, ikunika ukufikelela kungekuphela nje ozifunayo, kodwa kuyo yonke into oyithandayo.

Indawo yewebhu: snapdeal.com - Uqikelelo lwetranethi yanyanga zonke: ukutyelelwa kwesigidi se-83.5

Phezulu kwe-4 IndiaMart

I-IndiaMart eyasekwa kwi1999 yindawo yentengiso ye-B2B kwi-Intanethi yeenkampani zaseIndiya. Umntu okhuphisana ne-AliBaba, e-IndiaMart uvumela abavelisi, abathengisi kunye nabathumeli ngaphandle ukuba baphakamise iimveliso zabo ngqo kwiqonga ukuba banxibelelane neendwendwe zalo. Ukususela kwi-2014, i-IndiaMart isungule iqonga layo lokuthengisa nge-e-commerce, iTolexo. Ungakhangela iimveliso, abathengi, abathengisi, abathengisi, abathengisi, abavelisi & abathengisi kuyo kwaye izigidi zabathengi kunye nabathengisi banokunxibelelana omnye nomnye ukufezekisa iimfuno zabo zeshishini.

Indawo yeWebhusayithi: indiamart.com - Uqikelelo lwetranethi yanyanga zonke: ukutyelelwa kwesigidi se-42.8

Phezulu kwe5 BookMyShow

I-BookMyShow ngumboniso ophambili wokuthengiswa kwamatikiti kunye nomthengisi eIndiya. Ukususela ekusungulweni kwayo kwi-2007, i-BookMyShow yandisile ukuthengisa izigidi zamatikiti inyanga nenyanga kwiimovie, imicimbi yemidlalo, imidlalo nokunye. Ngempumelelo yenkampani, i-BookMyShow iye yanda yaya kwezinye, ivula inkxaso-mali eIndonesia, United Arab Emirates, eSri Lanka nase West Indies. Ngokuqinisekileyo sisiphelo sendawo yokuya kuyo yonke itikiti lakho kunye nemidlalo yokuzonwabisa. Kwiminyaka edlulileyo, i-Bookmyshow ihlala isisigidigidi kwaye ithathe inxaxheba ekubeni yindawo ye-Intanethi yezolonwabo kwi-Intanethi.

Indawo yewebhusayithi: in.bookmyshow.com - Uqikelelo lwethrafikhi yenyanga: I-43.4 yezigidi zotyelelo

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