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Ushwankathelo lwe-E-commerce eNetherlands

INetherlands lilizwe elincinci. Nangona kunjalo, ihlala izama ukudlala indima ebalulekileyo, nokuba kuqoqosho, kwezopolitiko okanye kwezemidlalo. Eli lizwe laziwa kakhulu ngoqoqosho oluvulekileyo, oluthambekele kakhulu kurhwebo lwamanye amazwe. Zininzi iziganeko ze-e-commerce ezenzeka eNetherlands unyaka wonke. Yiyo loo nto, kubalulekile ukuba abathengisi kwi-Intanethi bazi ngezona ndawo zintengiso zithengiswayo eNetherlands.

Uphononongo lwezoqoqosho
I-Netherlands ilikhaya le-17.02 yezigidi zabantu abane-GDP epheleleyo ye-777.23 yezigidigidi zeedola kunye ne-GDP nganye kwi-45,756 USD, kulindeleke ukuba ifike kwi-50,549 USD ngu-2022.

Ukungena kwi-Intanethi kunye nokusetyenziswa kwesixhobo
Ukungena kwe-Intanethi eNetherlands okwangoku yi-87.7%, kwaye kufuneka ifike kwi-89.1% nge-2022. Ukungena kwe-Smartphone kuyinto encinci (73.6%), kodwa kuqikelelwa ukuba iza kukhula iye kwi-84.7% kwiminyaka emine ezayo.
I-86% yabathengi abakwi-Intanethi eNetherlands bathenga ideskithophu, umahluko omkhulu kubungakanani bevenkile (ye-3%) kunye nabathengi bethebhulethi (8%).

Iindidi zemveliso ezikhethwayo
Iindidi zemveliso ezaziwa kakhulu kwi-e-commerce yaseDatshi zihambo kunye namatikiti (i-38.96%), elandelwa ngocingo (i-12.82%), izixhobo zombane zabathengi (7.84%), izixhobo zekhompyuter kunye nesoftware (7.57%), iimpahla kunye nezihlangu (7.48%) kunye nemithombo yeendaba (6.36%).

Iindlela zokukhetha ezikhethiweyo
AmaDatshi ayathanda ukuhlawula nge-iDeal, indlela yokuhlawula kwi-intanethi ephuhliswe ngabantu basebhange abangamaDatshi. Phakathi kwezinye iindlela ezidumileyo zokuhlawula kwi-Intanethi eNetherlands yiPayPal, MasterCard kunye neVISA. Iindlela zokuhlawula ezaziwayo emva kweNtlawulo, zamkela ukudluliselwa kunye noKlarna.

Imithombo yeendaba yentlalo ekhethiweyo
I-67% yabantu baseNetherlands bayasebenza kwimidiya yoluntu. Umnatha wonxibelelwano okhokelayo yiWhatsapp, Facebook neYouTube.

Ithenga phi iNetherlands?
Umthengisi ophambili eNetherlands yiJamani, kunye ne- $ 86.6 yezigidigidi. Amanye amaqabane angenelelo aphambili yiTshayina (i-57.4 yezigidigidi), iBelgium (i-44.7 yezigidigidi), e-United States ($ 39.7 billion) neRussia ($ 29.3 yezigidigidi).

Iivenkile eziphezulu ze-Intanethi eNetherlands

I-1 ephezulu. bol.com
website: https://www.bol.com/nl/
Phakathi kwabathengisi abakhulu kwi-Intanethi eNetherlands, abathathu kubo bangamaDatshi. Nangona iBol.com yaqala njengeprojekthi evela eBertelsmann, yaba ngumdlali we-e-commerce waseDatshi ngokwenyani emva kokuba iqela laseJamani elingathenganga labona zibonelelo zininzi kulo. UDaniel Ropers (umcebisi waseJamani ozalelwe eJamani owayedibene neBol.com njengoko wayelilungu leqela leMcKinsey & neqela leNkampani elincedile iBertelsmann ngokuqala iBol.com) bafumana abanye abatyali mali babucala kwaye wakwazi ukuguqula iBol.com ibe yiBol.com kwigumbi lokugcina elithengisa ngaphezulu kweencwadi neeDVD. NgoMeyi 2012, iBol.com yafunyanwa yi-Aband yeqela lokuthengisa, elaziwa kakhulu ngenkxaso-mali yakhe u-Albert Heijn. Ngokubhekisele kudidi lwemveliso, i-bol.com yivenkile ejikeleze kwi-Intanethi, kunye neemveliso ezibonelela ngendidi ezahlukeneyo ezibanzi.

I-2 ephezulu. zibho.nl
website: https://www.coolblue.nl/
I-coolblue yaqala kwi-2000 ngesitolo nje esinye esilula se-intanethi: mp3man.nl (eyathi kamva yaba ngump3shop.nl). Kwakufutshane nje emva kokwenziwa kokuqala, inkampani esekwe eRotterdam yaqala ukuvula iivenkile ezingaphezulu kwe-intanethi ezigxila kudidi olunye lweemveliso. Inkampani yavula ivenkile yayo yokuqala ebonakalayo kwi-2005, emva koko yabeka ugxininiso ngakumbi kwi-brand "Coolblue", ngokubeka kancinci ukugxininisa kumagama eevenkile ezahlukeneyo. Kule mihla, inkampani ithengisa kakhulu i-elektroniki yabathengi, iimpahla ezimhlophe kunye nezixhobo zomzimba. I-Coolblue iyaziwa kakhulu ngenkonzo yayo yabathengi. Inkampani ibeka umzamo omkhulu wokwenza abathengi bonwabe kwaye ifumane izincomo ezininzi ngenxa yokuhlekisa, ngokomzekelo inokubonwa kwisicatshulwa abasibeka kwiphakheji yabo.

I-3 ephezulu. wehkamp.nl
website: https://www.wehkamp.nl/
I-Wehkamp ngomnye wabathengisi bakudala kwi-Intanethi eNetherlands. Iqale njengenkampani yoku-odola i-imeyile kwi-1952 kwaye yazisa ngenkqubo yoku-odola kwi-1985, evumela abathengi ukuba babeke ii-odolo ngefowuni ngenkqubo yokuphendula ilizwi. Kwiminyaka elishumi kamva, kwi-1995, u-Wehkamp wazisa iwebhusayithi yakhe kunye naphambi kokuba kuqalise inkulungwane entsha, inkampani yaseDatshi ithengise onke amanqaku ayo alishumi amawaka ngeqonga layo le-e-commerce. Ukusukela ngoko, i-Wehkamp yabonwa njengovulindlela oqinisekileyo kwi-Intanethi, nangona yayikhula kancinci, kuthelekiswa nabakhuphisana ngokusebenza ngokukhawuleza abanjengoBol.com kunye neHorblue. Kodwa kutsha nje, i-Wehkamp ityala imali eninzi ukuze ihlale kwindawo ephezulu kwishishini le-e-commerce laseDatshi. Kwi-2018, yaqala ukwakha iziko layo lesibini lokusasaza.

Ezinye iivenkile eziphezulu ze-10 kwi-intanethi eNetherlands
EYurophu, uZalando yinkampani eyaziwayo yezentengiso ye-e-commerce, edla ngokufumaneka kuluhlu oluphezulu lwendawo ye10 yabathengisi abakhulu kwi-Intanethi. IAlbert Heijn Online yinguqulelo online ye-supermarket yaseDutch u-Albert Heijn, njengeBol.com. Inkampani yaqala ukuthengisa ivenkile ethengisa ukutya kwi-intanethi kwi-2001 kwaye ngoku yeyona ndawo Ivenkile enkulu yase-intanethi eNetherlands. IAmazon ikwindawo yesihlanu, indawo engaqhelananga nayo ukuba ujonga isikhundla sayo kwamanye amazwe aseYurophu. Kwi-2017, umthengisi wemfashini waseSweden uH & M waphela kwindawo yesixhenxe, walandelwa yinkampani yaseDutch uVan Dijk Educatie, othengisa iincwadi zesikolo kwi-Intanethi. Iivenkile ezilishumi eziphezulu kwi-Intanethi eNetherlands kugqitywa umthengisi wombane waseJamani iMediaMarkt kunye ne-Nextail, isebe lezentengiso e-Blokker Holding.

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