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Yonke into malunga neMarike ye-Ecommerce yaseIndiya
06 / 19 / 2019
Ulwazi lwangoku, iiWebhusayithi ze-5 eziphezulu kunye neeNgcebiso ze6 ze-E-yorhwebo eKorea
06 / 20 / 2019

Ubungakanani bemarike

IJapan liziko lesithathu ngobukhulu emhlabeni wonke elinabemi abazizigidi ze-127. IJapan inemeko esisiseko eyahlukileyo, eyenza ukuba ibe ngumhlaba ochumileyo we-e-commerce yemida enqamlezayo. Banomkhwa wokuthenga kwi-intanethi nge-avareji yokusebenzisa i-intanethi kwi- $ 1,164. Imarike ye-e-commerce yaseJapan kulindeleke ukuba ixabise ngaphezulu kwe- $ 113 yezigidigidi nge2022, ngokweedatha.

I-intanethi yaseJapan iqala kwangoko kunye nenani labasebenzisi be-Intanethi abakwindawo yesihlanu kwihlabathi. Ukungena kwi-intanethi yi-94%. Kwaye ukubonelela ngomfanekiso ocacileyo weemarike ze-e-commerce zaseJapan, ukusetyenziswa kwe-intanethi kungohlulwa ngokwamaqela ahlukeneyo: I-96% ye-16-24 ubudala, i-96% ye-25-34 yeminyaka ubudala kunye ne-98% ye-35-44 log mihla le. Izizukulwana ezindala nazo zingena rhoqo kwi-45-54 ngonyaka ubudala nge-94% kunye nezo zingaphezulu kwe-55 zibonisa i-95% umyinge wokungena mihla le.

Inqaku lomthengi

● Ukuxabisa ixabiso lemveliso

Abathengi baseJapan bakhathalela kakhulu malunga nomgangatho wemveliso kunye neenkcukacha ezithile malunga neemveliso, kubandakanya ukupakisha, iilebheli kunye neziqinisekiso zokuthenga.

● Izinga lokuthenga eliphakamileyo

Nje ukuba abathengi baseJapan bavume uphawu, baya kuba noxhomekeko olukhulu kolu shicilelo, ke ngoko ke izinga lokuphinda uyithenge kwakhona liphezulu.

● Izinga eliphantsi lokubuya

Kuba amaJapan aneemfuno eziphezulu zomgangatho kunye nefom yokubonisa kunye nefuthe leemveliso kwinkqubo yokuthenga. Ke ukuba nje umkhiqizo ukhethiwe, akufane ukubuyiswa.

● Umgangatho ophezulu wokugcina

Emva kokuthenga iimveliso, ukuba ziyaneliswa zizinto, ziya kwenza uvavanyo oluyinyani lweemveliso. Oku kusenokubangelwa sisimo sengqondo somsebenzi ombi esiJapan.

● Intaba yokuthengisa ebangelwa lixesha lebhonasi

Nyaka ngamnye eJapan, iibhonasi ziya kuhlawulwa ngoJulayi nangoDisemba, isixa sazo singaphantsi komvuzo weenyanga ezintathu, ke ngoJulayi nangoDisemba zizinyanga eziphezulu zokuthenga. Umbhiyozo wevenkile yaseAmazon ngoJulayi, kunye nexesha leholide likaDisemba- iKrisimesi, uLwesihlanu omnyama kunye ne-cyber NgoMvulo-ziyahambelana neli lizwe lemarike.

● Elona xesha lilungileyo lokuthenga kubathengi baseJapan

Imini: 12: 00-13: 00, busuku: 20: 00-24: 00 iya kugxilwa kakhulu. Ngokweemeko zesizwe zaseJapan, abathengi baseJapan abafane bathenge ngexesha lokusebenza, endaweni yoko, bakhetha ukuthenga emva komsebenzi oqhelekileyo.

Udidi lokuthengisa okushushu

● iithoyi, iinto zokuzonwabisa kunye neemveliso ze-DIY

Amathoyizi, izinto zokuzonwabisa kunye neendidi ze-DIY zezona ntlobo ze-e-commerce zaseJapan. Uninzi lweemveliso ezidweliswe ngabathengisi be-e-commerce ikakhulu ziimveliso ezinxulumene nopopayi kunye nabalinganiswa bomdlalo, kunye neziqendwana ezithandwayo kubandakanya izinto zokubhala, iithamsanqa zethamsanqa kunye nemidlalo yevidiyo.

● Ifanitshala kunye nezinto zombane

Inqanaba lesibini elithandwa kakhulu kwimarike ye-e-commerce yaseJapan ifenitshala kunye nezinto zasekhaya, kunye nokuhonjiswa kwasekhaya kunye neemveliso zasekhitshini zezona ndawo ziphantsi.

● ukutya nokhathalelo lomntu

Ngelixa abathengi abaninzi besathenga iivenkile zokutya, ngakumbi ukutya okutsha, ivenkile ebonakalayo, ukuthenga ukutya okulula kunye nokutya okuthe kratya kwi-intanethi kuyinto eqhelekileyo. Oku kungenxa yokuba kulula ukuthenga izinto kwi-Intanethi, kwaye ezinye iimveliso zangaphandle azinakuthengwa eJapan. Ukongeza, imfuno yezemveliso yezempilo eUnited States kunye neemveliso zokhathalelo lwesikhumba ezivela eFransi ziphezulu kakhulu eJapan.

● Izinto ze-elektroniki kunye nezeendaba

Ngelixa abathengi bakhetha ukuzama izinto ze-elektroniki kwiivenkile ngaphambi kokuba bazithenge, bakwakhangela nokuphononongwa kwemveliso kunye namaxabiso kwiziza ze-e.

● iimveliso zefashoni

Impahla yokunxiba kunye nefashoni iyakhula eJapan, njengakwezinye iimarike kwihlabathi liphela. Ihlala iluhlu oluphezulu kunye noludidi lwecandelo kumaqonga e-commerce.

"M-Urhwebo ”

Enye indlela yokuthenga nge-Intanethi engenakuhoywa kukonyuka ngokukhawuleza “kweM-Commerce” - ukuthengiselana nge-ecommerce. Phantse i-60% yazo zonke izinto ezenziweyo kwi-Intanethi zenzeka kumaqonga eselula. Iqonga elithandwayo le-ecommerce njengeAmazon Japan, Rakuten, kunye neZozo zinokufumaneka ngokulula kwezicelo zokuseta ukuseta kwezorhwebo ngefowuni.

Eamaqonga ezorhwebo

Kukho iindidi ezine zamaqonga e-commerce eJapan apho amashishini anokuthengisa khona iimveliso zawo kwi-Intanethi: kwiimarike ze-e-commerce, kwindawo ethengisa iimpahla, kwiindawo zentengiso zasimahla, kunye namaqonga emveliso eyenziwe ngesandla.

I-1.E-yorhwebo kwiimarike

Phantsi kolu luhlu kudwela ezona qonga zithandwa kakhulu ze-e-commerce njengeAmazon Japan, Rakuten neLohaco (Yahoo! Shopping Japan) ezinika ingxelo phantse ye50% yentengiso ye-e-commerce eJapan. Ngokwembali, iRakuten ibiyeyona nkokeli icacileyo, kodwa kwiminyaka yakutshanje iAmazon Japan ibonyuse ubukho bayo kwimarike ngokutyala imali kwinethiwekhi yamaziko okusasaza. Kwabhengezwa kunyaka ophelileyo ukuba iwebhusayithi ye-Amazon Japan iya kwamkela amakhadi e-UnionPay ukutsala abathengi abaninzi ngakumbi kwimakethi yase China yangaphandle. I-Rakuten ihlala ikhuphisana kodwa i-Yahoo! Ukuthenga iJapan kulahlekelwe sisabelo sokuthengisa kuvumela iAmazon Japan ukuba iqhubeke nokukhula kwayo.

2. Iingubo zeMarike ezithile

IJapan inamaqonga ahlukileyo ahlukileyo anikezelwe ekuthengiseni iimveliso zeengubo kwaye ngamanye amaxesha ubucwebe. Ngaphakathi kushishino lokunxiba, isabelo sokuthengiswa kwe-e-commerce itotali ukuya kwi-10.93% kwi2016 kwaye eli nani liye lakhula ngokuzinzileyo. Phakathi kwezentengiso eziphambili ze-Intanethi zeengubo yiZozotown neUniqlo. IZozotown ibambe eyona ndawo iphambili kwiivenkile ezifumaneka kwi-Intanethi eJapan ngenxowamali yemakethi eyi- $ 9.1 yezigidigidi.

3. IiNkqubo eziSimahla zeNtengiso

Kwi-2017, iingxelo ze-METI zigxininise ukukhula okukhawulezayo kweendawo zokuthengisa zentengiso apho izicelo zentengiso yasimahla 'zifikelela kwi-yen ye-483.5 yezigidi zezigidi, ukunyuswa kwe-58.4% ukusuka kwi-2016. Ukunyuka okuphezulu kusenokwenzeka ukuba kuqhubeke, kusenza ii-apps zasimahla zeentengiso yenye yezona ntengiso zentengiso zaseJapan. Enye yezonaqonga zentengiso yasimahla ye-e-yorhwebo yiMercari, ebizwa ngokuba yi-unicorn yaseJapan, eyayixabisa ngaphezulu kwe-109 yeebhiliyoni yen kwi-2016.

4. Iiplatm zeMveliso ezenziwe ngezandla

Kukho malunga namaqonga amakhulu e-40 kwindawo yentengiso eyenziwe ngezandla eJapan. Le ntengiso iphindwe kabini kwi-2014 ukusuka kwi-3.5 yezigidigidi ukuya kwi-7.8 yezigidigidi yen, ebonisa amandla abalulekileyo okukhula.

Elinye lamaqonga e-commerce akhokelayo kwiimveliso ezenziwe ngezandla yiCreema. Ukusukela ekusekweni kwayo kwi2010, i-Creema ngoku ihlala ngaphezulu kwe-60,000 yabadali ababhalisiweyo, idwelise ngaphezulu kwe-2.4 yezigidi zezinto ezenziwe ngezandla. Imakethi eyenziwe ngesandla kwi-intanethi ifumene ukukhula okumangalisayo eJapan, ibonakalisa umdla wabathengi kwiimveliso ezingabizi kodwa zikhethekileyo kwaye zikumgangatho ophezulu.

Iiplatifom ze-E-commerce eziphambili ze-5

Phezulu kwe-1 Rakuten

I-Rakuten Ichiba isahleli njengeyona ndawo yeqonga lithandwa kakhulu kwi-ecommerce eJapan ngemveliso engaphezulu kwesigidi se-227. Phantse zonke iimveliso ziyafumaneka eqongeni. Iqonga laseRakuten linamanani amakhulu emifanekiso, iimveliso ezikhutshelwa kakhulu kunye neenkqubo zamanqaku ukukhuthaza abathengi ukuba bathenge iimveliso ezininzi.

Ezorhwebo ayizizo zonke ezizenzayo. Ngaphezulu kwe-70 yamashishini amashishini, nawo anendawo yokuma kwidijithali, unxibelelwano, i-FinTech, nokunye okuninzi. Babamba eyona bhanki inkulu yase-Japan kunye nenkampani yamakhadi okuthenga ngetyala kweli lizwe. Alithandabuzeki elokuba lingamandla okubonelwa kwinqanaba lehlabathi, elisebenza kumazwe e-29 kwaye likhutshwa nge-X ye-7.5 yezigidigidi kwi2017.

Imizamo ye-Rakuten yokuLwa nokuGxibha amandla: Kwi-2007, iRakuten iphumeze inkqubo ebizwa ngokuba yiRakuten "Ukuqinisekiswa komgangatho" Inkonzo yokuThengisa ebambisene neebranti ukuqinisekisa ubunyani beemveliso ezidweliswe kwiqonga labo. Basebenza nge-1,100 ye-brand engaphezulu kweJapan ukugcina abagwebi be-bay.

Phezulu kwe-2 iJapan Japan

IJapan isandula ukuthengisa njengelizwe lesibini ngobukhulu kwimarike yangaphandle, kunye neJamani ithathe indawo yokubaleka. IAmazon Japan ibone ukukhula okuphezulu ngokuthandwa ngummandla kwiminyaka embalwa edlulileyo. IAmazon Japan inonxibelelwano olufanayo njengelinye iqonga le-amazon, kodwa ngesiJapan, isiNgesi kunye nesiTshayina esenziwe lula. Okwangoku, i-amazon Japan ineemveliso ezingaphezu kwesigidi se-200 kwiwebhusayithi yayo.

Baye baba ngabathengisi bempumelelo bamazwe aphesheya kwisizwe ngokuba yinkampani yamanye amazwe eyodlula i-1 trillion yen yen, eguqulela phantse i-8 yeebhiliyoni zeerandi. Batyala imali enkulu ekumiseleni uthungelwano lwasekhaya lwasasekhaya, ukwenza lula ukufikelela kwaba bathengi babo ekuthengiseleni kwakhona kwi-Intanethi. Kwi-2017, bakwazile ukuqhuba ngaphezulu kwe- $ 11 yezigidi kwiingeniso.

Iinzame Zokulwa Nxamnye Nokubulala eAmazon: Nangona behlala ngokuthengisa kuphela izinto eziyinyani, bakwachaza nakwiwebhusayithi yabo: “Luxanduva lomthengisi ngamnye kunye nomthengisi ukuvelisa, ukuthengisa kunye nokwenza iimveliso ezizezona.” Ukuba bafumanisa ukuba into bayaphula into yabo. imigangatho, baya kuyilungisa ngokususa kunye nokuphelisa iakhawunti.

I-3 ephezulu yeYahoo yaseJapan yokuthenga

Nangona iqonga le-Yahoo Japan eCommerce lithunyelwe nge-5% kwimali yabo engaphezulu kwe-2017, basathathe imali eyi- $ 491 yezigidi ekusebenzeni inzuzo, bazibeka njengenye yezona ndawo zithengisa kakhulu kwi-Intanethi eJapan.

I-Yahoo Japan iinzame zokulwa nokuchasana nomgunyathi: Kwiwebhusayithi yabo, bathi baqalise “amanyathelo olawulo kunye nezixhasi zenkqubo” ukukhusela abathengi babo, kunye nokuthatha amanyathelo okugcina amalungelo e-IP abanini malungelo. Babambisene nenani lesithathu lokulwa uluhlu olusebenzayo, kodwa ukuqonda kufuneka kugcinwe.

Phezulu kwe4 Kakaku.com

Ngokungafaniyo nokudweliswa kwethu ezintathu ezidlulileyo, indawo elandelayo ye-eCommerce kuluhlu inendlela eyahlukileyo yeenkonzo zokuthenga ze-Intanethi. IKakaku yiwebhusayithi yokuqokelela amaxabiso eJapan kwaye ithathwa ngokuba "nguthelekisi wamaxabiso." Ngokungafaniyo nendawo yentengiso yemveli ekwi-Intanethi, iKakaku ibonelela abathengi ngexabiso xa kuthelekiswa amaxabiso ukuze bakwazi ukufumana izivumelwano ezilungileyo. Nje ukuba Ivenkile yevenkile ifumane eyona nto bayithandayo, baphinda bayithumele kwivenkile ethengisa online apho banokuya ngqo kwinto leyo. Yasungulwa kwi-1997, yayinesantya esinyukayo sokukhula kule minyaka ingamashumi amabini idlulileyo. Ingeniso yabo kude kube ngoMatshi 2018 idweliswe kwi- € 371.5 yezigidi.

Iinzame zokulwa neNtsebenzo kaKakaku: Akukho nto ingako inokuthethwa malunga neenzame zabo zokulwa nomgunyathi, njengoko kungekho mgaqo-nkqubo uphawulwayo kwiwebhusayithi yabo. Gcina ukhumbula, basenako ukuphendula uluhlu lwezinto eziyimfihlo kuba uphawu lwentengiso luyasetyenziswa kwiwebhusayithi yabo xa kurhweba.

Phezulu kwe5 Zozotown

Ukugxila kuphela kwisinxibo, i-Zozotown ihambahamba kwindawo yesihlanu kwiindawo ezithandwa kakhulu kwi-eCommerce kumaqonga e-Japan, ngekepusi yentengiso phantsi nje kwe- $ 8 yezigidigidi. Yasekwa eTokyo kwi2004, iZozotown iqhubile yaba ngumthengisi wefashoni omkhulu we-Intanethi kwiJapan, wenza ukuba ikhuphisane ngokusondeleyo ne-Uniqlo.

Imizamo yokuLwa nokuGcina i-Zozotown: Xa usebenzisa iibhodi zemiyalezo, kubonakala ngathi abanye abathengi baye baqubisana ne-foto eZozotown ngaphambili, kodwa iwebhusayithi yabo ayibonisi nto malunga nokuchasa okungafanelekanga.

Uhlobo lokuhlawula

Akukho ziqonga zibalulekileyo zokuhlawula umntu wesithathu eJapan, apho ukudluliselwa ngokuthe ngqo kweebhanki kunye nokuhlawulwa kwekhadi letyala kuqhelekile. Kodwa abathengi bakhetha ukusebenzisa imali ezinkozo kunye namakhadi okuthenga ngetyala kwiivenkile zokuthenga. Ngakolunye uhlangothi, iintlawulo zeselula kunye neentlawulo ze-wallet ze-elektroniki zikwenyuka. Ukongeza kumakhadi okuthenga ngetyala, akhetha ukuhlawula ngemali xa usiya online.

Logistics

IJapan lilizwe elisisiqithi kunye nesantya saso sokuhambisa kunye nomgangatho uzinzile kakhulu. Ngaphandle kwe-Okinawa kunye nesiqithi se-shikoku, izinto zingasayinwa ngosuku olunye okanye ezimbini ngokubanzi. Umzi-mveliso wezinto zaseJapan uvuthiwe ngokupheleleyo, kunye nenqanaba eliphezulu lolawulo lwezinto ezihlaziyiweyo kwihlabathi, kunye nokuthandwa ngokubanzi kokuhanjiswa rhoqo. Nge-amazon FBA, abathengisi baseTshayina banokunikezela abathengi baseJapan ukuhanjiswa kuqala abanokufika ngosuku olufanayo nolandelayo.

Kuyaziwa ukuba iinkampani ezibalaseleyo zaseJapan ngokuyintloko zontathu, i-yamato, i-sagawa engxamisekileyo kunye nesithuba seJapan. Kodwa amasiko angqongqo ngokuhlolwa kweemveliso, awazingcali okanye awahambelani neemfuno zokumemezela iimpahla, aya kuhlala ehlangabezana nokuhlolwa nokubanjwa, okukhokelela kwiindleko ezininzi kunye nokulibaziseka.

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