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Ushwankathelo lwe-E-commerce eNetherlands
06 / 20 / 2019
Iimodeli ezininzi zeshishini, Iindidi ezahlukeneyo zeNdibaniselwano
06 / 21 / 2019

Ushwankathelo lweNtengiso ye-E-yorhwebo ye-Southeast Asia

Ubungakanani bemarike

Inani labasebenzisi be-Intanethi kwi-Southeast Asia, ngakumbi kumazwe e-6 amakhulu e-ASEAN, yongeza ukudala imarike enkulu engabanjwanga. Kukho amazwe alishumi elinanye kwi-mpuma ye-Asia kunye ne-87% yabemi base Southeast Asia bakwi-6 yabo, e-Indonesia, Philippines, Vietnam, Thailand, Malaysia nase-Singapore, kunye ASEAN. Nangona imarike yase-Singapore yecandelo lezorhwebo ivuthiwe ngakumbi kwaye imarike yaseMalaysia inamandla ngakumbi, e-Indonesia, eThailand, ePhilippines naseVietnam, i-e-commerce isekwinqanaba lokuqala kakhulu kwaye ihlala iyindawo ebalulekileyo yokukhula kwe-ASEAN.

I-e-commerce kwingingqi ikhule ngaphezulu kwe-62% CAGR kwiminyaka engama-3 eyadlulayo ngokweNgxelo yeGoogle-Temasek e-Conomy SEA 2018. Ingxelo iphinda iqikelele ukuba i-e-commerce iya kudlula kwi-100 yezigidigidi kwi-GMV nge-2025, isuka kwi-23 yezigidigidi kwi-2018. Ngaphandle kwamanani lawo othusayo, urhwebo kwi-intanethi luhlala lusasazeke kakhulu, ngeenxa zonke i-2 -3% yentengiso yokuthengisa iyonke. Ezi zibini ngokuthelekisa kwi-20% kunye ne-10% eTshayina nase-US ngokulandelelana. Le ngxelo iqinisekisile ukuzithemba okukhulayo phakathi kwabatyali mali kulo mmandla.

Ngokophando lukaHootsuite, amaShiya asempuma mpuma achitha ixesha elininzi kwi-Intanethi eselfowuni kunenye indawo emhlabeni. Abasebenzisi be-Intanethi e-Thailand bachitha iiyure ze-4 kunye nemizuzu ye-56 yonke imihla besebenzisa ifowuni-ngaphezulu kwamanye amazwe. Abasebenzisi base-Indonesia, basePhilippines, nabaseMalaysia, abachitha iiyure ezili-4 yonke imihla kwi-intanethi ephathekayo, bakwindawo ephezulu ye-10 kwihlabathi liphela ngokubandakanyeka. Ngokuthelekisa, abasebenzisi be-intanethi e-UK nase-US bachitha ngaphezulu kweeyure ze-2 ngosuku kwi-intanethi ephathekayo, ngelixa abasebenzisi eFrance, eJamani, naseJapan bachitha iyure ye-1 kunye nemizuzu ye-30.

Imakethi yentengiso

Kukho ukuvela kwe-e-yorhwebo yamava-ukufumanisa, ukuzonwabisa kunye nokuzibandakanya kwentlalo.

Ngexesha apho abathengi banokhetho lokuthenga olungenamda, zombini ngaphandle kwe-intanethi kunye ne-intanethi, amava ayimali entsha. Abathengi bafuna ngaphezulu kokuthenga nje izinto abazifunayo- bafuna ukufumana iimveliso ezintsha, ukonwabisa, kunye nokuzibandakanya noluntu kunye nabahlobo.

Ngenxa yoko, ukuthenga kwi-Intanethi e-Southeast Asia kuya kuba yinto eqhubekayo ngokwasentlalweni, kunye namava okuntywila.

Ukunyuka, ii-e-commerce zokusebenza kwingingqi azisiyo kuphela amaqonga ezentengiselwano abathengi. Endaweni yoko, abathengi banokuntywila kwi-app ngaphandle komnqweno ongaphambili wokuthenga izinto ezithile endaweni yoko banokukhangela kwiimveliso kunye nezivumelwano eziphikiswa ngamaqonga e-commerce. Abathengi banokufuna ukuncokola nabathengisi ukuze ufunde ngakumbi malunga neemveliso ezahlukeneyo, okanye bafumane ukutya okuphathelene nabahlobo okanye usapho.

Banokude beze nakwi-e-commerce zokusebenza ukuze batye umxholo. Umzekelo, enye yeempawu ezintsha zeShopee ezaziwa kakhulu yimibuzo yangaphakathi nohlelo onokuyidlala nosapho kunye nabahlobo, usingathwe ngabantu abadumileyo.

Njengoko imida phakathi kokuthenga, intlalontle kunye nokuzonwabisa iyaphela, ixesha elichithwe kukusetyenziso kunye nokukwazi ukugcina ingqalelo yabasebenzisi ziya kuba ziimetitoli zokusebenza ezibaluleke ngakumbi kumaqonga e-commerce.

Iqonga lezoqoqosho

Ngokwengxelo zosasazo zakwamanye amazwe, uShopee uye waba lelona qonga lityelelekayo kwezorhwebo kumazantsi mpuma eAsia, wabetha iLazada kwindawo yesibini kunye neTokopedia kwindawo yesithathu, ngomndilili wokutyelelwa kwesigidi se-184.4 kwidesktop kunye neenethiwekhi zeselula kwikota yokuqala 2019.

Ngokweziphumo zophando lwakutsha nje olwenziwe liqela le-iPrice kunye neAnnie, i-Shopee ye-traffic ephakathi iyonke inyuse i-5%, ikakhulu yibulela ukwanda kwezithuthi eIndonesia naseThailand. I-IPrice ithe ngelixa i-Shopee ikwazile ukugcina ukukhula kwayo kwikota edlulileyo, ikota yokuqala ye-2019 yabonwa njenge-top-peak.

Okwangoku, i-traffic average yeLazada i-12% ukusuka kwikota yangaphambili, ukuya kwi-179.7 yezigidi zabatyeleli kwikota yokuqala ye-2019. I-IPrice ibalule ukwehla komhluko kumsebenzi wentengiso phakathi kweekota ezimbini. Okwangoku, iLazada iseyeyona ndawo ithengiswayo ye-e-commerce eMalawi, eSingapore, kwiPhilippines naseThailand, ngophando.

Okwangoku, iTokopedia, iBukalapak kunye neVietnam yeTiki ziphakathi kweqonga lezentengiso ezi-e-5 ezaziwa kakhulu ezantsi e-Asia mpuma, nangona zithengisa kuphela kwimakethi enye.

Ngaphandle kwe-Indonesia kunye neVietnam, elinye iqonga lase-commerce lendawo eliqhube kakuhle libomi bonke, elikwindawo yesithathu eMalaysia. IArgomall ikwesine kwiiPhilippines; I-Qoo10 iyinombolo yokuqala eSingapore; UChilindo ungowesithathu eThailand.

Iinkqubo zokuthenga ze-ecommerce

Xa kuziwa kwi-software yeselfowuni, iLazada lolona khetho luphezulu lwabathengi eMalaysia, eSingapore, Philippines naseThailand, ngelixa iTokopedia neShopee zezona zinto zisetyenziswayo eIndonesia naseVietnam ngokwahlukeneyo. KwelaseMalaysia ikakhulu, ezinye izinto ezithandwayo zokuthenga ezihamba ngefowuni ziShopee, i-taobao, i-11street kunye ne-AliExpress. Okwangoku eSwitzerland, Qoo10 Singapore, Shopee, taobao kunye ne-ezbuy zezona zihlanu eziphezulu ezithandwayo zokuthenga i-e-commerce.

indlela ekuhlawuliswa

Ngokuqinisekileyo i-Indonesia yintengiso enokubakho yokuhlawula ngeselula. I-Bukalapak, yeqonga lezorhwebo elaziwa kakhulu e-commerce esifundeni, libambisene ne-DANA (exhaswa yimali yemali) ukumilisela i-BukaDana e-wallet kunye nento yokufaka yokujonga ye-BukaCicil, ijolise ekuboneleleni abathengi ngento ekhuselekileyo nelunge ngakumbi yokuhlawula ngedijithali.

EMalaysia, i-50% yabathengi baxhalabile ngokhuseleko kunye nenkohliso eziswa zii-wallet eziphathwayo. Kodwa iMalaysia sele inabangaphezulu kwe-30 abangakhupheli i-e-currency, ngokwebhanki ephambili, i-BNM. Lilonke, kukho amathemba amahle okufumana iintlawulo nge-e, ezinje ngeGrabPay evela eSingapore, alipay kunye ne-WeChat iintlawulo ezivela e-China, kunye nabakhuphisana bendawo Boost and Touch 'n Go.

Malunga ne-80 ipesenti ye-thais inee-akhawunti zebhanki, kodwa yi-5.7 yepesenti kuphela enamakhadi etyala. I-PayPal yeyona ndlela ithandwayo kakhulu yokuhlawula ii-wallet. Kwaye amakhadi, imakethi iphantse yalawulwa yiVisa (79%) kunye ne-MasterCard (20%). I-Thailand inyanzelisa abathathi-nxaxheba abaninzi kwishishini ukuba bamkele iintlawulo zeselula. I-LINE ibonelela ngeRabbit LINE Pay, ekhonza abasebenzisi abaqikelelwa kwizigidi ze-4.5 eThailand. IGarena inikezela ngeewallet ze-AirPay, kunye ne-TrueMoney wallets. Enye indlela ye-cashless yinkqubo yelizwe yokuhlawula nge-elektroniki i-PromptPay.

Kwi "Cash king king" yoluntu lwaseVietnam, Imali ekukhutshelweni ngeyona ndlela iphambili yokuhlawula. I-MoMo iyakhula ibe ngumboneleli omkhulu weWallet ehambayo eVietnam ngokwakha ubuhlakani noludidi olubanzi lwabadlali basekhaya kunye nokubonelela abathengi ngamava e-bonjour.

Amakhadi eBhanki yeendlela zokuhlawula ezaziwa kakhulu eSwitzerland. ISwitzerland ineenkxalabo malunga nokhuseleko lwedatha kunye nokuba ngasese kwiintlawulo zombane. Kukho umba wokuba amaziko ahlukeneyo eSingapore asebenza ngokuzimeleyo kunye nephethini yokukhutshwa kwamakhadi ebhanki ahluleke kakhulu. Malunga ne-56 ipesenti yeekhadi zetyala ezicwangcisiweyo ziya kukhutshwa ngamaziko endawo.

Amanqanaba aphezulu obuqhetseba kunye nokuhlaselwa kwe-cyber kwiiPhilippines kukhokelele abathengi ukuba balumkele ukuthengiselana kwi-Intanethi. I-Alibaba ant yemali, ngokudibana ne-GlobeTelecom, umboneleli weenkonzo zefowuni eyaziwayo ePhilippines, iMynt, inkampani yemali yedijithali, kunye neqela le-Ayala, osebenzela iziko lokuthenga, wamisela ukunyuselwa kwe-GCash “yentlawulo yokuskena” kwiPhilippines.

Tax RUmzekelo

Lo mfanekiso ungentla ubonakalisa imeko yemithetho yerhafu ye-ecommerce kuzo zonke iimalike zentandathu ezikhulu zase-Asia. E-Indonesia naseThailand, irhafu yecommerce kuqikelelwa ukuba iya kukhulisa ukukhula kwezorhwebo kuba, ngokungafaniyo neendawo zentengiso, azilawulwa. ISingapore inokubona ukwehla kokuthenga okungaphaya kwemida njengoko amaxabiso enyuka ngokuthengisa iMpahla kunye neRhafu yeNkonzo (GST) kwiimpahla zenkonzo kunye neenkonzo ezivela phesheya. Okwangoku, i-89% yazo zonke iintengiselwano ezinqamleza imimandla yaseAsia Pacific ziqhutywa ngabaseSingapore.

Logistics

Itheyibhile engezantsi ibonisa amaxabiso kunye namanqanaba elizwe avela kwiBhanki yeHlabathi ye2018 Logistics Performance Index (FPI), uhlalutyo olunzulu lomhlaba jikelele noluthelekisa ininzi yamazwe ukulinganisa nokubeka ubungakanani bemisebenzi yabo.

Onke la mazwe kungokunje ajongene nokufudukela kwabantu edolophini, okukhokelela kwimfuno eyandayo yeziseko zophuhliso kunye neempahla zabathengi. Ngokuqinisekileyo kukho igumbi elibalulekileyo lokuphucula, kuba isiseko solwakhiwo sisonke asisihle.

Kwaye iinkampani zempahla kufuneka zibambe iimfuno ezandayo kwaye zixhase imisebenzi yezoqoqosho yelizwe ngalinye. Ukuziqhelanisa netekhnoloji etshintsha ngokukhawuleza kuyimfuneko ukuzisa izisombululo ezifanelekileyo, nangona kunjalo. Ulawulo olulungileyo lwenkqubo yokuqhutywa kwezinto kufuna ukwenziwa okukuko kunye nokuthembakala. Ke ngoko, iinkampani zemveliso kufuneka zifumane itekhnoloji enokulungelelanisa lonke unikezo loncedo.

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