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Yazi ngokubanzi malunga neMarike ye-Ecommerce yaseJapan
06 / 20 / 2019
Ushwankathelo lwe-E-commerce eNetherlands
06 / 20 / 2019

Ulwazi lwangoku, iiWebhusayithi ze-5 eziphezulu kunye neeNgcebiso ze6 ze-E-yorhwebo eKorea

Ulwazi lwangoku lwe-e-commerce malunga neKorea

Ubume bezorhwebo e-Korea
I-Korea ilikhaya kwizigidi ze-51.2 ezizigidi ezine-GDP ye-1.4 trillion USD kwaye ibekwe njengelizwe elinobutyebi be-14th, inemarike yesixhenxe enkulu ye-e-commerce emhlabeni kunye neyesithathu ngobukhulu e-Asia. (I-China $ 563 yezigidigidi, i-US $ 350 yezigidigidi, i-UK $ 94 yezigidigidi, iJapan $ 79 billion, iJamani $ 73 yezigidigidi, i-France $ 42 yezigidigidi, kunye ne-South Korea $ 37 Bilion). Oku kukubulela kwinxalenye enkulu yesantya esiphezulu sonxibelelwano lwe-Intanethi olukhoyo eKorea olunesantya esiphezulu se-Intanethi kwihlabathi. Ukuthengiswa kwe-E-commerce kwi-akhawunti yaseKorea ye-10% yazo zonke iintengiso ezithengiswayo kwaye inani liyakhula inyanga nenyanga njengoko abathengi abaninzi ngakumbi bethemba ukuthengiselana nge-intanethi kunye nokuthembeka kokuhanjiswa.

Ukungena kwi-Intanethi eKorea
Ukungena kwi-Intanethi eMzantsi Korea okwangoku yi-89.3%, kwaye kufuneka ifike kwi-91.6% nge-2021. Ukungena kwe-Smartphone kuyinto encinci (80.6%), kodwa kuqikelelwa ukuba iza kukhula iye kwi-85.4% kwiminyaka emine ezayo.
I-70% yabathengi abakwi-intanethi kwivenkile yaseSouth Korea kwi-intanethi nge-desktop, umahluko ocacileyo kwinani labathengi be-smartphone (25%) kunye nethebhulethi (i-2%).

Iindidi zemveliso ezikhethwayo
Udidi olukhulu lwe-e-commerce eMzantsi Korea ziimveliso kunye neenkonzo ezinxulumene nokuhamba, emva koko kuza iimpahla kunye nefashoni, kunye neemveliso zasekhaya. Le datha ivela kwi-KOSTAT, izibalo zase-South Korea kunye nenkonzo yohlalutyo.

Iindlela ezikhethiweyo zokuhlawula kwi-Intanethi
I-34% iivenkile zaseKorea zisebenzisa amasango wentlawulo yokuhlawula amajelo osasazo xa uthenga kwi-Intanethi ngeselfowuni, kwaye enye i-29% ikhetha iinkqubo zentlawulo zebhanki. I-Samsung Pay ikwayindlela eqhelekileyo yokuhlawula kwi-Intanethi eSouth Korea.

Iiwebhusayithi eziphambili ze-e-commerce ze-5 eKorea

I-1 ephezulu. I-Gmarket

IGmarket yifandesi yaseKorea ekwi-intanethi nakwiindawo zokuthenga, apho abantu abavela kwihlabathi liphela, bengaholi Korea, bathenga kwaye bathengise iimpahla kunye neenkonzo. Yasungulwa kwi-1999 ngu-Young Bae Ku kwaye yathengiswa kwi-eBay kwiminyaka elishumi kamva nge- $ 1.2 yezigidigidi. Indawo ifumaneka ngesiNgesi ,siKorea, nangesiTshayina kwaye yaziwa ngokuba lula ukuyisebenzisa kwaye yaziwa njengendawo apho ungathenga nantoni na ukusuka kumgubo weprotein ukuya kwiingubo zomtshato. Ungafumana zonke iintlobo zezinto ukusuka kunqabile ukuya kwixabiso. Cinga ngeGmarket njengendawo yokuthengisa yeyadi / indawo yendawo yentengiso. Ngenxa yoko kukho umngcipheko njengoko kukho izinto ezininzi ezikhobokayo kunye noluhlu olunokuthandabuza ekufuneka abathengi balumkele. Abathengisi badla ngokungabhathaleli ukuhanjiswa simahla kwii-odolo ezenzeka ngaphakathi Korea. IGmarket ikwabonelela ngeenkqubo zokunyaniseka nezephulelo, ezibizwa ngokuba ziiGstamp kunye neeMeko zokuThoba, kunye neekhuphoni zanyanga zonke zezaphulelo ezongezelelweyo. Inkqubo eyodwa yokuthoba isaphulelo yimizobo yemihla ngemihla ukuze abathengi banokuphumelela kwii-Gstamp ezininzi kunye neePhuzu zeSmile. Abathengi banokukhetha kwiindlela ezahlukeneyo zokuhlawula ukusuka kugqithiso lwebhanki ukuya kumakhadi etyala / amakhadi ahlawulelwa kwangaphambili.

I-2 ephezulu. Isibini

I-Coupang ithathwa njengenye yeenkampani ezikhula ngokukhawuleza ze-e-commerce hayi eKorea kuphela kodwa kwihlabathi. Babengasoloko beyinkampani ye-e-commerce, kwiminyaka yokuqala inkampani yaqala ngokunikezela ngeentengiso zemihla ngemihla kwiinkonzo neemveliso kodwa yaqala ukwenza intsebenziswano ukuthengisa izinto esizeni. Kuthiwa u-Coupang uvelisa malunga ne-70 yeepesenti yokuthengisa kwayo ngeefowuni. Ngoku le ndawo ye-e-commerce ithengisa umxholo ophakathi kunye neemveliso zabantwana ukuya kwitikiti lomsitho. Inkampani ixabisa ngaphezulu kwe- $ 5 yezigidigidi kwaye u-CEO u-Kim Bom uye kwi-akhawunti esithi inkampani iza kuchitha ngaphezulu kwe- $ 1 yezigidigidi kule minyaka mibini izayo ukukhulisa inkonzo yabo yomnxeba “RocketDelivery”, neyaziwa ngokuhanjiswa kwemini enye . Sele ine-20warehouse kunye nezicwangciso zokumisela ngaphezulu, ukwenza ukuhambisa ngokukhawuleza. I-Coupang iqikelelwa ukuba ixabiso nge-5 yezigidi zeedola. Indawo okwangoku ifumaneka ngesiKorea kuphela kodwa ine-App ekulula ukuyisebenzisa.

I-3 ephezulu. 11st

I-11st yasungulwa ngumhlaba we-SK ukuba uthengise kwimakethi ekhulayo ye-e-commerce eKorea. Iqale eSouth Korea kodwa ikhule kangangokuba ikhule ngaphandle kweKorea kunye nakumazwe aseAsia afana neTurkey, iMalaysia, neIndonesia. Abathengi banokukhetha imali abayithandayo ngelixa bethenga kwisiza. I-11st inikezela ngempahla yokunxiba, ubucwebe, iivenkile zokuthenga, izinto ze-elektroniki, ukubala nje ezimbalwa. I-11st ikwabonelela ngenkqubo yamanqaku / yemayile apho abathengi banokusebenzisa izaphulelo kwimveliso zabo. Banikezela ukuthunyelwa kwamanye amazwe kunye nePaypal.

I-4 ephezulu. Auction.co.kr

I-Auction Co yinkampani ye-intanethi ye-e-Commerce eyathengwa nge-eBay kwi2001. I-Auction.co.kr yaziwa ngakumbi njengendawo yokuthelekisa amaxabiso neyenza ukuba ingabi kwindawo nje yokuthengisela abathengi. Abanayo ntengiso okanye abathengi bakhuphisana nabadlali abaphambili be-e-commerce eKorea, nangona kunjalo bayaziwa ngokubonelela ngezona zinto zithengiswayo zithengiswayo ngaphezu kweendawo ze-e-commerce ze-3,000 ukuthelekisa amaxabiso. Ezona zibiza kakhulu zidweliswe phezulu kwaye iAuction ifumana ikhomishini kuyo yonke into eyithunyelwe. Oku akuthethi nje kuphela amaziko e-commerce amakhulu kodwa nakwiivenkile ezincinci ze-intanethi. I-Auction iqhutywa ngumsebenzisi wabo onzima oveliswe ngumxholo ovela kwimveliso yokujonga ukuphononongwa kweengcali.

I-5 ephezulu. KuMePrice

I-WeMakePrice yindawo ye-e-commerce yaseKorea egxile kwizivumelwano zemihla ngemihla. Indawo ityhafile kancinci kwiminyaka edlulileyo kwiinjongo zabo zokuba kwindawo yokuqala ye-e-commerce eKorea. Okwangoku zezona ndawo zinkulu zokuzonwabisa ze e-commerce eKorea. Bamangalelwa uCrimpang ngento abayibiza ngokuba ngamaqhinga amabi entengiso. Ukanti i-WeMakePrice iyaqhubeka nokufumana utyalomali ngethemba lokukhula phesheya. Baxabisa ixabiso le- $ 2 Bilion. I-WeMakePrice inokhetho olubanzi lweemveliso ukusuka kwiingubo ukuya kwiimveliso zobuhle ukuya emanzini asebhotileni.

Iingcebiso ze6 zorhwebo nge-e-Korea

Ingcebiso 1. Qinisekisa amaxesha okuhanjiswa ngokukhawuleza
Ngokophando olwenziwe yiKorea yeeNkonzo zeZiko, amaxesha amade okuhambisa ayinkxalabo ephezulu ngaphandle kweendleko ezinkulu zokuhambisa kubathengi baseKorea abajonga ukuthenga kumda we-Intanethi.
Umnikezeli wezentengiso kwezoluntu u-Coupang wayengomnye wabokuqala ukubonelela ngamaxesha okuhanjiswa ngokukhawuleza, ngenkonzo yabo ye- “Rocket Delivery”, eqinisekisa ukusiwa kwangoko / ngosuku olulandelayo kwiimveliso ezininzi ezi-odolwa rhoqo. Kungekudala emva koko, ezininzi iinkampani ezinkulu zentengiso zaseKorea ezivulekileyo kunye neevenkile ze-intanethi zamkelwe ngokufanayo. Nangona kunjalo, isekela lokuthenga kunye neevenkile ezinkulu zakwamanye amazwe zibonelela ngenkonzo yeentsuku ezintlanu ukuya kwezisixhenxe yokuhanjiswa kwemida ye-intanethi. I-Dropshippers kufuneka ijonge iindlela zokubonelela ngenkonzo yokuhambisa ngokukhawuleza kubathengi baseKorea.

Ingcebiso 2. Yamkela intlawulo yekhadi letyala laseKorea
Amakhadi etyala yeyona ndlela iqhelekileyo esetyenziswayo yokuhlawula eKorea, ngepesenti ye-74 yentengiselwano kwi-Intanethi ephethwe likhadi letyala xa kuthelekiswa neepesenti zehlabathi ze-53. Uninzi lwamakhadi okuthenga ngetyala aseKorea aqhagamshelwe kuthungelwano lokuhlawula ngentlawulo lwamazwe eVisa, MasterCard kunye neAmerican Express.
Inyani yokuba abathengi baseKorea bakhetha ukuhlawula ngekhadi letyala liyingenelo kwiDropshippers njengoko yenza lula inkqubo yokuhlawula ebonakalayo. I-Dropshippers kufuneka ifune ukwamkela amakhadi etyala akhutshwe eKorea.

Ingcebiso 3. Phuhlisa iwebhusayithi enxulumene nolindelo lwabathengi baseKorea
Ukuphumelela kwimarike yokuthengisa yaseKorea ekwi-Intanethi, i-Dropshippers kufuneka ithengise kwiqonga elifanelekileyo kwimarike yendawo. Abathengi baseKorea bakhetha ukuthenga kwiindawo ezinolwimi lwaseKorea kwaye banonxibelelwano lwewebhu olwenziweyo kwintengiso yaseKorea.

Ingcebiso 4. Nikezela ngenkonzo yokuphendula yabathengi
Abathengi baseKorea banolindelo oluphezulu xa kuziwa kwinkonzo yabathengi kunye nenkonzo yasemva kokuthengisa. I-Dropshippers icetyiswa ukuba isebenze kunye nomnikezeli weenkonzo onokulawula inkonzo yonke yabathengi okanye aqeshe isithethi saseKorea esinokunikezela ngenkonzo yabathengi ngokukhawuleza.

Ingcebiso 5. Phakheja ngokufanelekileyo iimveliso zakho
Iimveliso ezithunyelweyo kufuneka zipakishwe ngobunono ukuzikhusela kuwo nawuphi na umonakalo, kubandakanya ukuqhekeza kunye nokuvuza, ezona zikhalazo ziqhelekileyo ezivela kubasebenzi baseKorea abathenga iimveliso kwi-Intanethi. Ukuba imveliso ethengiweyo yonakele ngenxa yokupakisha kakubi, u-Dropshippers unoxanduva lokuhlawula umthengi ngexabiso lemveliso. Kunokubakho nomonakalo wexesha elide kuphawu.

Ingcebiso 6. Chonga amaqabane afanelekileyo ngokubhekisele kwizicwangciso kunye neemfuno
Ukoyisa imiqobo enxulumene nokuwela umda we-intanethi kurhwebo, abathumeli ngaphandle banokusebenzisa ababoneleli beenkampani zangaphandle kunye neqabane kwimakethi yehlabathi / yengingqi enokunceda kule miceli mngeni.

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