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Iziganeko eziphezulu ze-E-yorhwebo eziShushu ze-12 kwiNkulungwane yokuqala ye2019
07 / 16 / 2019
Kwenzeka njani ukuba i-E-commerce yeMikhosi eNtsha- abaThengisi abaDala babe zii-E-commerce Giants?
07 / 19 / 2019

Izibonelelo kunye neengcebiso ze-E-commerce zeNtengiso ye-imeyile yokuKhulisa ukuthengisa

Nokuba ubungakanani beshishini lakho, ulwabiwo lweedola zokuthengisa lubaluleke kakhulu. Yonke imali ethengiweyo ekuthengiseni kufuneka ibe ichithwe kakuhle. Oku kuyinyani ngakumbi kumashishini amancinci aneebhajethi ezincinci kunye neemfuno ezizodwa - ukufikelela kubathengi bawo, ukukhulisa iziseko zabathengi, kunye nokuzakhela udumo.

Ukuthengisa nge-imeyli ngaxeshanye yenye yezona celi mngeni zentengiso kwaye zezona zinengeniso. Zininzi iingcebiso zokuthengisa ezithunyelwe nge-e-commerce onokuzivavanya kwaye uzisebenzise kwishishini lakho. Ngeengcebiso ezilandelayo zokuthengisa nge-e-commerce, kungekudala uya kufumanisa ukuba ukuthengisa kwi-Intanethi akunzima kangako emva kwako konke, ngakumbi ukuba uzimisele ukuyenza ngcono.

Izibonelelo ezisisiseko zeNtengiso ye-imeyile

* Ukusebenza kwexabiso kunye nokuGcinwa kwexesha.
Mhlawumbi eyona nto inomdla yokuthengisa nge-imeyile yeyona nto iphantsi. Akukho ndleko zokuprinta, akukho ntlawulo yokuposa, akukho zinga lentengiso. Intengiso ye-imeyile ifikeleleka ngendlela yentengiso. Ngapha koko, ixesha elichaphazelekayo kukudubula iintengiso zikamabonwakude okanye ukurekhoda iintengiso zerediyo nazo zingadla kumgca wakho ongezantsi. Yonke imzuzu ungagxili kwishishini lakho ilahleko yengeniso okanye, ubuncinci, lithuba elilahlekileyo lokunxibelelana nabantu kwinqanaba lobuqu.

* Yiba nakho ukuSebenza ngokuPheleleyo
Ihambile imihla yentengiso ebekwe kumabonakude, okanye ngamaxesha athile ngaphandle kolawulo lokuba ngubani na oya kuyibona. Ngokuthengisa nge-imeyile, unokulawula ngakumbi ukuba ngubani na oyibonayo ngokwahlula uluhlu lwakho lwabafowunelwa ngokusekelwe kwimeko yabo yokukhokela, amanani abantu, indawo, okanye amanye amanqaku edatha. Ukujolisa kwi-imeyile kuqinisekisa ukuba abathengi bakho bafumana umxholo ofanelekileyo kwiimfuno zabo. Abathengi kunye nabanini bamashishini bayazuza kuba ungawenza umyalezo kumthengi ngamnye ngokuxhomekeka kwisahlulo sokunyusa umgangatho oguqulwayo.

* Yiba negalelo kulondolozo loBudlelwane nabaThengi
Abathengi bakho bafuna ukuba baziswe kwakwangoku okwenzekayo kwishishini lakho. Kutheni ungazugcineli ukuba zihlaziye ukuba yile nto bayifunayo? Ngokucacileyo, i-imeyile yindlela efanelekileyo yokufikelela ngokukhawuleza kunye nokuhlaziywa kwabathengi bakho. Ukuqaliswa kwemveliso yamva nje, isiganeko sakho esikhulu esilandelayo, kwaye naziphi na iindaba malunga neshishini lakho zonke izihloko ezikhulu zeeleta zeendaba.

* Uncedo loKwazisa ukuQaphela / ukunyaniseka
Ukuthengisa nge-imeyile yindlela elungileyo yokuphuhlisa i-brand yakho kuba ikunika umgca othe ngqo kwiibhokisi ze-imeyile zabathengi bakho kunye nabakhoyo. Ukuhlaziywa rhoqo kukunika ithuba elihle lokudala izwi, isitayile kunye nomfanekiso wababhalisi bakho. Ke, xa umthengi efuna iimveliso okanye iinkonzo, ishishini lakho limi ithuba elingcono kakhulu lokuguqula ezo zikhokelela ekubeni abathengi kunye nabaxumi babe abathengi abathembekileyo.

Iingcebiso eziluncedo zokuThengisa nge-imeyile

1. Yenza ii-imeyile eziPhendulayo kunye noYilo
Zonke ii-imeyile kufuneka ziphendule kwaye zenziwe kakuhle, ukusuka kwi-imeyile yokwamkela ukuya kwii-imeyile zentengiso kunye nokubandakanya ii-imeyile zentengiselwano. Oku akuthethi ukuba yonke imeyile kufuneka ibe nemifanekiso. Ngapha koko, i-imeyile kuphela-kuphela ezenza kakuhle xa zinomdla.

I-imeyile kufuneka:
-Bukeka ngokubonakalayo: Oku kunokwenziwa ngemifanekiso, okanye ungasebenzisa ukufomatha okungengomfanekiso njengezihloko kunye neebhuleki ukuqhekeza umbhalo kwaye wenze ii-imeyile zakho kufundwe lula.
-Jonga okuhle kwiselfowuni: yi-2021, ngaphezu kwesiqingatha sayo yonke ivenkile eku-intanethi kulindeleke ukuba yenzeke kwizixhobo zefowuni. Ukwenza ivenkile yakho ihambelane neeselfowuni kuthetha okungaphezulu kunoyilo oluphendulayo. Kuthetha ukuba uyila indawo yakho kunye neendwendwe ezishukumayo engqondweni ukusuka ekuqaleni ukuya ekugqibeleni.
- Yiba lula ukuyiqonda: Kungcono ukugxila ekubizweni kwento nganye kwi-imeyile nganye, ke qala ngesicwangciso!
-Bamba umdla womfundi: Ungaze uwajongele phantsi amandla akho amazwi. Qala ngegwegwe kwaye uqiniseke ukuba ikopi yakho ye-imeyile idonsela umfundi wakho nzulu kwi-imeyile xa usiya.

2. Qala nge-imeyile yokuKwamkelwa
Xa ababhalisi abatsha bebhalisela ivenkile yakho online, balindele ukuva kuwe, yiyo loo nto babhalise. Elona xesha lilungileyo lokufikelela kubabhalisi abatsha lilungile emva kokuba bebhalisile; kulapho bafuna i-imeyile evela kuwe. Ii-imeyile zamkelekile zine-86% yamazinga aphezulu avulekileyo kunezinye ii-imeyile kwaye zivelise, ngokomyinge, ukuya kuthi ga kwi-320% ingeniso nge-imeyile kunezinye ii-imeyile ezixhasayo.

Kucetyiswa ukuthumela uthotho lwamkelekile lwe-imeyile ubuncinci i-imeyile ukuze ababhalisi abatsha bayakwazi kancinane ngaphambi kokuba baye kuluhlu lwakho lokuposa rhoqo. Ngale ndlela, unokuseta ulindelo malunga nolwalamano lwakho, kwaye mhlawumbi nokubahlulahlule ukuze unxibelelwano lwakho lwexesha elizayo lube ngcono.

3. Ukucutha Iinqwelo ezilahliweyo
Yinto eqhelekileyo ukuba ngaphezulu kwesiqingatha sabathengi abatsha kwaye baphinde abathengi baphinde bongeza izinto kwiinqwelothi ezishiyiweyo ngaphandle kokufaka iodolo, kodwa oko akuthethi ukuba ezo ntengiso ziyekile naphakade.

I-imeyile yenqanawa elahliweyo idla ngokuthumela ngaphakathi kwemini ye-1 yenqwelomoya eshiyekileyo ekhumbuza abathengi ngezinto abazishiya ngasemva kwaye bakhuthaze abathengi ukuba bagqibe ukuthenga. Ii-imeyile zenqwelomoya ezilahliweyo zinokubuyisela i-15% okanye i-50% yoko bekuya kuchithwa njengengeniso. Ukuba uqokelela iidilesi ze-imeyile kunye nokulandelela ukusetyenziswa kwendawo, inyathelo elilandelayo elisengqiqweni lithumela uchungechunge lwe-imeyile yenqanawa elahliweyo xa abathengi bemka bengagqibanga ukuthenga kwabo.

4. Uluhlu lweZilumkiso kwii-imeyile
Uluhlu lwe-imeyile yesikhumbuzo-yeminqweno-inxulumene ngokusondeleyo ne-imeyile yenqanawa ekhohliweyo. Zombini zenzelwe ukukholisa abathengi ukuba bathathe inyathelo lokugqibela lokuthenga iimveliso abazibonakalisile ukuba bafuna ukuzithenga.

Ukuba umthengi ubandakanyeke ngokwaneleyo ukuba aqalise ukwenza uluhlu-lwezinto ezinqwenelekayo kwiwebhusayithi yakho ukuze azithenge kwixesha elizayo, amathuba anomdla wokwenyani koko ukuhambisa. Sisicwangciso esihle ukuthumela i-imeyile ekhumbuza umthengi ngokuthe ngqo ngezinto ababezinqwenela ngokunyaniseka xa ukhangela iwebhusayithi ye-e-commerce ngaphambili.

5. Thumela ii-imeyile zentengiso
Nokuba kukukhuthaza okukodwa okanye uthotho lwezibonelelo zeemveliso ezintsha, i-imeyile yeyona ndlela iphambili yokukhuthaza abathengi bakho ekuthengiseni ngakumbi.

-Zonke iindlela zenkcubeko zokugcina ngaphakathi zisebenza nje nakwi-intanethi, kubandakanywa ukuthengiswa kwamaxesha, ukuhanjiswa simahla, i-50% isaphulelo, ukuthenga-mntu-omnye, njl. Khumbula ukuba amazinga aphezulu aguquliweyo kunye namaxabiso okucofa-ukuguqula zidityaniswa nezo zibonelela ngesaphulelo samaxabiso.
-Intengiso kufuneka zijongise ixesha (ezinje "namhlanje kuphela"), ezenza imvo yongxamiseko; Unokuthanda ukuvelisa into yokunqongophala (njenge "10 ekhoyo") ukukhuthaza isenzo esikhawulezileyo.

6. Phuhlisa ukunyaniseka komthengi
Ezinye ii-imeyile zokuthengisa azenzelwanga ukuba zithengise kwangoko. Zijolise ekwakheni ukuthembeka okanye ukwakha kwakhona ubudlelwane babathengi esele buthule okanye baphukile. Ezi zixabisekile njengoko ujonga ekudaleni ubudlelwane bexesha elide labathengi.

Qaphela: Ii-imeyile ezinjalo zinokuthatha iindlela ezininzi, kodwa ezomntu ziphambili kuzo zonke. Imizekelo embalwa ibandakanya:
- Ukunikezela ngeminqweno yokuzalwa: Oku kunokubanjwa kwi-freebie, isithembiso okanye isaphulelo sokuzigcina zibuyela kwivenkile yakho ngakumbi.
-Uyaphoswa zi-imeyile: yenza i-imeyile ye-autoresponder ephuma ngokuzenzekelayo xa umthengi engakuthenganga kwiintsuku okanye kwiinyanga.
-Ukuvuselelwa kwemveliso okanye ukuphinda uzalise: ukwazisa abathengi ukuba banokuphinda bayalele njani iimveliso esele ziphelelwe.
I-imeyile yeendaba: Umxholo wokuqala kunye nomtsalane, imicimbi emikhulu, okanye iindaba malunga nevenkile yakho online.

7. Yenza ubuqu kujolise kumacandelo ahlukeneyo
Ngamafutshane, isahlulo silingana nokuhambelana. Ukuthengisa nge-imeyile kufuna ukwahlulwa kwabathengi ngeendlela ezithile kwaye wenze ukubonelela kwiindidi ezahlukeneyo kunye neziqulatho zamalungu kuluhlu lwakho lwe-imeyile ukuze ujolise kubantu abafanelekileyo ekunikezelweni okulungileyo kwaye ugcine kusemgangathweni. Oku kungenakugwenywa kwandisa ukuzibandakanya, njengomxholo wee-imeyile zakho, kuya kufaneleka ngakumbi.

Eminye yemizekelo yoluhlu olunokwenzeka:
-Iindwendwe zokuqala
-Buya kwakhona iindwendwe ngaphandle kwee-odolo
-Phinda iindwendwe ngomyalelo omnye
Abathengi abanee-odolo ezininzi / eziqhelekileyo
-Bashiya abashiyileyo
-Abaxumi abathengi
-Okhetha isini: Indoda / uMfazi
- Iqela labudala
Yila ii-imeyile ukuze zihambelane neemfuno zecandelo ngalinye kwaye uza kubona iziphumo ezingcono.

8. Ukuthengisa ngokuzenzekelayo nge-imeyile
Yonke idatha kunye nezixhobo ezikhoyo zokwenza wena ukuba wenze imikhankaso ye-imeyile kube kanye uze uziphinde ngokuzenzekelayo. Ukuthengisa nge-imeyile nge-e-commerce akunakulunga ngaphandle kokuba kwenziwa ngokuzenzekelayo, kuba iivenkile ezininzi ze-e-commerce zijolise kumakhulu okanye amawaka wabathengi ngexesha.

Inkqubo yokuSebenza yeTekhnoloji yeNkqubo yoLuleko

Ubutyebi bezixhobo ezikhoyo ukunceda ukwenza amaphulo akho e-commerce e-imeyile aqhuba kakuhle ngaphandle kokufaka kakhulu kuwe. Nje ukuba ii-imeyile zibhalwe kwaye zisetwe kwisoftware oyikhethileyo, emva koko konke okushiyekileyo ukuze wenze uvavanyo, umlinganiso, kunye ne-tweak, kwaye uqiniseke ukuba isiphelo somva seshishini lakho simiselwe ukujongana nokunyuka kwemali. intengiso!

9. Landela iziphumo zaKho ukuqala
Impazamo enye uninzi lwabarhwebi abakwi-Intanethi abayenzi ukulandela indlela iinzame zabo zokuthengisa zedijithali xa befika emhlabeni bebaleka. Ukuqala kwakho ukulandelela idatha yakho, kuya kuba lula ukuhlengahlengisa kunye nokuphucula iziphumo.
Kukho i9 ibalulekile i-imeyile zokuthengisa nge-imeyile ukulinganisa:
Izinga elivulekileyo, inqanaba lokucofa, inqanaba lokungabhali, inqanaba lesikhalazo, umlinganiso oguqukayo, inqanaba lokugoba, ubungakanani / inqanaba lokwabelana, iphulo ROI, uluhlu lokukhula.

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