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ICEBISO: Ungawudwelisa njani amagama aphambili eemveliso zeNiche ukuze uzuze iZikhundla eziPhakamileyo zoPhando?

Amagama aphambili linyathelo lokuqala lokuphumelela seo. Kwaye xa utywina i-SEO yakho, kulapho umbono wakho we-organic uqalisa ukungena. Ukujonga okungakumbi, abathengi abanokubakho, ukuguqulwa okungakumbi, inzuzo engakumbi.

Ngelixa uCJ Ukutshatyalaliswa angenza yonke into kubathengi bethu ababalulekileyo, njenge ukubuza, ukugcina isitokhwe, Ukuhambisa ngenqanawe kunye nokuprintaShicilela kwiDinga), amagama aphambili odwelise kweyakho niche iimveliso zenza umahluko omkhulu kwindlela abantu abakwazi ngayo ukukufumana. Ukuma kakuhle kwiziphumo zokukhangela, kubalulekile ukuba ubandakanye amagama aphambili kwindawo yakho athathelane namagama okukhangela asetyenziswa ngabantu ukufumana iimveliso kwivenkile yakho. Eli nqaku liza kukunika eyona ngcebiso iluncedo lokudweliswa kwamagama aphambili.

Mna: Kutheni amagama aphambili ebalulekile kwi-SEO?

I-Intanethi yimakethi enkulu, nokuba uthengisa izinto okanye ayithengisi, indawo yakho iyakhuphisana nezinye iiwebhusayithi ukuze ziqwalaselwe ziinjini zokukhangela. Ukongeza amagama aphambili kwiimveliso ezikwindawo yakho kunceda iinjini zokukhangela ukuba zihambelane nendawo yakho okanye iimveliso kumagama okhetho athile. Kwaye ukusebenzisa loo magama aphambili ngokusisiseko kwiinjini zokukhangela ubone indawo yakho njengefanelekileyo kubantu abakhangela loo magama okhangelo.

Amagama aphambili abalulekile kuba iibhulorho phakathi kwezinto ezijongwa ngabantu kunye nomxholo obonelela ngawo ukuze ugcwalise ezo mfuno. Injongo yakho ekumgangatho wokukhangela kwiinjini zokukhangela kukuqhuba i-organic traffic ukuya kwindawo yakho ukusuka kumaphepha enjini yokukhangela, kunye namagama aphambili owukhethileyo ekujolise kuwo aya kuchonga uhlobo lokufumana kwakho.

II: Types Amagama aphambili

  1. Amagama angundoqo
    -Abizwa ngokuba ngamagama aphambili entloko, lawo enziwe ngamagama amathathu okanye ngaphantsi
  2. Amagama angundoqo omsila
    -Iqulathe amagama angaphezu kwe-3. Zihlala ziqheleke ngakumbi kunamagama aphambili emsila.
  3. Amagama amafutshane amafutshane
    -Kuya kufuneka ucinge ngento ene-Hyped kutshanje, mhlawumbi umboniso bhanyabhanya wakutshanje ubetha iithiyetha.
  4. Amagama aphakanyisiweyo e-evergreen
    -Ezinto ezifanelekileyo ngalo lonke ixesha.
  5. Imveliso echaza amagama aphambili
    -Amagama aphambili anokuchaza kwaye achaze iimveliso zakho.
  6. Umthengi echaza amagama aphambili
    -Into efana nabasetyhini, iminyaka, ilizwe, imisebenzi yabathengi bakho ekujoliswe kubo.
  7. Ukujolisa kumagama aphambili
    - jolisa kwindawo ethile, isixeko, ilizwe okanye ilizwe, oku kuluncedo kakhulu kumashishini amancinci asekhaya apho ungafuna ukutsala abona bantu bafanelekileyo, abathengi bendawo, kwindawo yakho yokubeka.
  8. I-LSI (i-Latent Semanticing Indexing) amagama aphambili
    -Amagama aphambili ahambelana kakhulu negama lakho eliyintloko. Umzekelo, igama lakho eliphambili yilelam, amagama alo aphambili e-LSI anokuba yiti ye-lemon, i-organic yelamuni, isondlo selamula, njl.

Okwesithathu: Icebisos Uluhlu lwamagama aphambili Uluhlu lweeMveliso zeNiche

1. Beka amava akho obuqu kuluhlu lwamagama aphambili
Kuyavakala kakhulu ukuba iviwe rhoqo okanye iphindaphindwe i-hackneyed ukuba ubeke izicathulo zabathengi bakho, kodwa isengcebiso elungileyo. Chitha ixesha ucinga malunga nokuba baya kuyithenga nini iimveliso zakho, ukuba loluphi uhlobo lwemibuzo abanokuba nayo, nokuba loluphi uhlobo lwezinto abanokuzithenga endaweni yeemveliso zakho ezinokuzitshintsha okanye zivela kumntu okhuphisana naye. Ngaphandle kwayo nayiphi na into ephambili efika engqondweni, zama ukucofa iQuora okanye Facebook amaqela ukubona ukuba abantu bathetha ngantoni malunga nemveliso yakho; Mhlawumbi bahlala besebenzisa igama lesazisi (umz. Unicharm) endaweni yegama elifanayo (umzekelo, izicubu zobuso). Okanye unokufumana isifinyezo esiqhele ukusetyenziswa kumajelo asekuhlaleni.

2. Tailor amagama akho aphambili ngokhuphiswano
Kule meko, asithethi ngabathengisi okhuphisana nabo. Endaweni yoko, amagama aphambili akhuphisana ngokuchaseneyo omnye komnye kwaye uxanduva lwakho kukwahlukana nayo ipakethe kancinane. Esona sisombululo sisiso kukubetha kumagama aphakamileyo kwi umthamo wokukhangela kodwa usezantsi kukhuphiswano, inkqubo yokuzifumana zifana nokuziqhelanisa nezakhono zakho zebhasikithi de ube ungatshona ngakumbi kukudubula. Kuthatha unyamezelo olukhulu kunye nokuzingisa ekuzivezeni, kwaye nakwithamsanqa.

3. Zama ukusebenzisa amagama aphambili emsila
Into yokuqala ekufuneka uyikhumbule kukuba amagama amade-umsila omde ngumtya wamagama amathathu okanye nangaphezulu kodwa wona alula. Ukuba ufuna ukukhuthazeka kukuba kutheni bebaluleke kangaka, gcina engqondweni ukuba bakha baphantse bakathathu kwikota yokukhangela kwi-Intanethi. Kwaye ukukhangela okungakumbi onako, kokukhona kunokuba kuhle ukutshintsha.

4. Yongeza ngokugqibeleleyo kunye nezinto ezizezinye
Khumbula ukuba iimveliso zakho ziya kuboniswa ukuba zikhangele amagama owabandakanyayo kwisiphelo sakho sasemva, amanqaku, kunye nengcaciso yemveliso. Umgca wengcinga apha kukuba ukuba abathengi bathenga iimveliso zokucoca izihlangu kunye neebhulashi zezihlangu (kwaye bahlala bethenga ngexesha elifanayo), unokufaka eli gama eliphambili kwiindawo ezimbalwa ezinengcaciso kuludwe lwakho.
Qaphela: yenza oku xa unendawo eyongezelelweyo yamagama aphambili! Esona sicwangciso sakho siphambili kufuneka ibe kukugubungela amagama aphambili achaza iimveliso kunye neempawu ezifanayo.

5. Ungazilibali iimveliso zokhuphiswano lwakho
Omnye umthombo wenkcazo yoluhlu lwamagama aphambili angafanelekanga ukujongelwa phantsi ziimveliso zakho zokhuphiswano. Mhlawumbi kukho amagama aphambili kwisihloko kunye nolwazi oluneenkcukacha kwiimveliso ongakhange ucinge ngazo, kodwa abo bakhuphisana nabo banakho! Nokuba nokuhamba nje usebenzisa izihloko zemveliso kunokukunika amagama aphambili ulibele ukuba ahambelana (umzekelo, inyulu, i-100%, inyani, iyinyani). Kwaye ikakhulu ukusetyenziswa kwemveliso kufuneka kubandakanywe (umzekelo, ngeenwele, iindevu, ulusu).

6. Bhala ngokunyanzelwayo kunye namagama aphambili
lixesha lokuba ufumane ubuchule obuncinci kunokuba ube yinxalenye yefomula. Khumbula, injongo yakho ephezulu kukuguqula i-hits ibe yintengiso, ke bhala uhlobo lekopi oluya kuyenza loo nto. Ukuba uziva ubambekile, xelela abathengi bakho ukuba le mveliso iza kubasebenzela njani kunokuyichaza nje. Beka imveliso kubomi bomthengi kwaye kungekudala, ngokwenene iya kuba lapho.

7. Gcwalisa ulwazi oluninzi kangangoko kunokwenzeka
Akukho sizathu sokuba nayiphi na intsimi yolwazi ingabinanto. Ukuba umenzi m1ade, ke ulwazi lukhona. Kwaye ukuba uyenzile, ke sele uyazi lonke ulwazi. Iindawo ezingenanto zithetha umngcipheko wabathengi ngokungxama utsibela kuluhlu lwakho kuba ungabaxelelanga ukuba bayifumene into abayifunayo.

8. Isiphumo segama eliphambili uphando
Ngenxa yophando lwakho, kuya kufuneka ube noluhlu lwamagama aphambili agubungela yonke imibuzo efanelekileyo evela kubathengi. Phakathi kolo luhlu kufuneka, kwelinye icala, amagama akho aphambili akhangelwe rhoqo kwaye afikelele kubathengi abaninzi kunokwenzeka. Kwelinye icala, kufuneka ube noluhlu lwamagama aphambili angabandakanywa ukukhulisa inani labathengi abanokufikeleleka, nokuba zibonakala zikhethekileyo okanye zibalule. Olu luhlu ke lunokusetyenziselwa ukusetyenziswa kwamagama aphambili kunye nokwenza umgangatho wokwenziwa kwezinto, xa uchaza amagama aphambili kwiimveliso zakho ukuze afumaneke rhoqo, acofe kwaye athengwe.

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