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aseYurophu e-commerce lilizwi lecandelo lezorhwebo laseYurophu ledigital. Ngemibutho ye-e-commerce ye-19 yesizwe, ngaphezu kweenkampani ze-75,000 zimelwe ukuthengisa iimpahla kunye neenkonzo online kubathengi eYurophu. Kutshanje, i-E-commerce Foundation ikhuphe ingxelo entsha kwintengiso ye-e-commerce yaseYurophu, enokufumana ulwazi oluthile lwaseYurophu eyehlileyo ukukhula ngakumbi.

I: Inkqubela phambili: AmaZiseko aphambili ashwankathelwe

1. Uninzi lwe-e-commerce ye-B2C ijikelezwe eNtshona iYurophu
Abantu baseNtshona Yurophu bazimisele ngokuthenga kwi-intanethi kuba uninzi lwe-e-commerce ye-B2C igxile kwingingqi. Isabelo esikhulu kunazo zonke se-B2C i-e-commerce yengeniso ijikelezwe kwiNtshona yeYurophu (66%). Abathengi eSwitzerland, eUnited Kingdom, EDenmark, kunye inetherlands bahlala beyothenga kwi-Intanethi. Ngokwezibalo, i-88 ipesenti yabathengi baseSwitzerland bathenga abathengi kwi-intanethi okungenani kanye kunyaka ophelileyo, ipesenti ze-87 e-UK, ipesenti ze-86 eDenmark kunye ne-84 ipesenti eNetherlands. Ngelixa iSwitzerland ikhokelela kolu luhlu, iUkraine iza kuphela nge-22%.

2. Kukho amaqondo aphezulu okusetyenziswa kwe-Intanethi kwiNtla Yurophu
I-North Yuropu ayonwabeli kuphela ireyithi ephezulu yokungena kwi-Intanethi kodwa ikwanenkcitho ephezulu kakhulu kwi-shopper eyodwa kwi-Intanethi. I-Scandinavians ichithe i-2,046 euros ngomntu kwi-intanethi kulo nyaka uphelileyo, ilandelwa yiNtshona Yurophu kwi-1,974 euro

3. Abathengi baseMpuma Yurophu bakhetha ukuthenga ezivenkileni
Abathengi eKosovo naseMontenegro baphakathi kwezona zinto zincinci zokuthenga kwi-Intanethi eYurophu, bakhetha ukuthenga ezivenkileni. Abathengi baseRomania, eCyprus, naseBulgaria nabo bathanda iivenkile ezibonakalayo endaweni yokuthenga nge-Intanethi, ngelixa ePoland kuphela iipesenti ze2 zithanda iivenkile ezibonakalayo kwizitolo ze-Intanethi.

4. Inzondelelo yasePoland yokuthenga kwi-Intanethi yeyesibini
EPoland, nangona kunjalo, yiipesenti ze2 kuphela zabathengi abathi bakhetha ukuthenga kwiivenkile ezakhiwe ngezitena nangodaka. Yalandelwa yi-UK ne-Netherlands, apho iipesenti ze-10 kuphela zabathengi base-UK abathi babengekhe bazithenga online.

5. Kubathengi base-Portuguese, intlawulo ezokhuseleko zihlala zingumba
I-e-shopers yasePortugal yayixhalabile kakhulu kukhuseleko lokuhlawula, ngepesenti ye-29 yazo iphakamise ukuba esi sesinye sezizathu zokuba bangakuthandi ukuthenga kwi-Intanethi, ikota yabathengi baseTurkey nabo babethandabuza ngeentlawulo ezenziwa nge-Intanethi, ngelixa i-20 yepesenti yeHungary ivakalelwa okufanayo indlela.

6. Amazwe amancinci azimisele ngokuthenga imida ye-Intanethi
Abathengi baseMalta bathanda ukuthenga izinto zakwamanye amazwe e-EU. Ngokwezibalo, i-89% yokuthenga kwi-Intanethi eMalta yayingumda we-2018, ilandelwa yiCyprus (83%) kunye neLuxembourg (82%).

7. Umthamo wokuthengisa we-B2C e-commerce ukhula ngokuzinzileyo kwi-Yuropu
Ukungena kwi-Intanethi eYurophu kukwipesenti ze-82.5. Inkcitho yevenkile ethengisa izinto kwi-Intanethi kulo lonke elaseYurophu yayiyi-1,346 euro kunyaka ophelileyo kwaye kuqikelelwa ukuba iya kukhula ibe yi-1,464 euros ngasekupheleni kwalo nyaka. I-European B2C e-commerce transaction kulindeleke ukuba ikhule ngepesenti ye-13.6 kwi-2019, xa kuthelekiswa nepesenti ye-11.8 kwi-2018 kunye ne-13.9 yepesenti kwi-2017. Kulindelwe ukuba ifikelele kwi-X ye-621 yezigidigidi (i-700 yezigidigidi) kwi-2019, ngaphezulu kwe- $ 547 yezigidigidi (i-617 yezigidigidi) kwi-2018.

8. Amazon, EBay, kunye neAliexpress ngamaqonga athandwa kakhulu eYurophu
Amaqonga awaziwayo anjengeAmazon, i-eBay, i-Etsy kunye ne-Aliexpress anefuthe elikhulu kwimarike ye-e-commerce yaseYurophu. Ikwayindlela yamashishini amancinci naphakathi (i-SMES) ukungena kwimarike yaseYurophu ngaphandle kokwakha amajelo abo. Kukho namaqonga edumileyo edolophu anjengeBol.com, iZalando kunye neeWordberry.

II: Ethandwayo kwi-Intanethi Stores e Yurophu

IAmazon yazibeka kude kubakhuphiswano bayo baseYurophu abaphambili, ababhalisela ukukhula kwe-21.2% kwi-Intanethi, apho isebenza khona iindawo ze-e-commerce kumazwe amathandathu. Njengombandela, iAmazon yayiyeyona ndawo ithengiswayo kwi-Intanethi eYurophu kwi2018. Ewe kunjalo, abathengisi abaphambili baseMelika banefuthe labo kumashishini e-e-commerce aseYurophu. I-Amazon kuphela kwenkampani ekolu luhlu oluvela ngaphandle kwaseYurophu. UVeraart Research uthi: “Ukukhula kuya kuncipha kwiminyaka ezayo, kodwa kulindeleke ukuba inkampani iphindaphinde Tyhila Ixabiso kwi-3 ukuya kwiminyaka ye-4, kwaye ekugqibeleni idlula eSchwarz-Gruppe njengoyithengisa kakhulu eYurophu yi2021. "
IAustria: IAmazon
EBelgium: IBol.com
UDenmark: UZalando
EFinland: Verkkokauppa.com
IFrance: IAmazon
Ijamani: IAmazon
IHungary: Edigital.hu
I-Itali: IAmazon
ENetherlands: Bol.com
ENorway: IKomplett
EPoland: IAllegro
EPortugal: Aliexpress
IRomania: eMag.ro
IRashiya: Amaqunube asendle.ru
ISpain: IAmazon
ESweden: Apotea
ISwitzerland: Digitech.ch
I-UK: Jonga ngokuNtsha

Okwesithathu: Kukhethwe intlawulo Iindlela zaseYurophu

Amakhadi eakhawunti abelana ngesona sabelo sikhulu sezorhwebo ukuya kubathengi kwintengiselwano e-commerce eYurophu, njengoko uphando oluvela kwi-yStats.com lubonisa. I wallet zedijithali zezona zibalulekileyo. E-UK, amakhadi okuthenga ngetyala aziwa kakhulu. Zimalunga nesine kwishumi iintengiselwano ezihlawulwa kwi-Intanethi ezihlawulwa ngale ndlela, iakhawunti yamakhadi okutsala ngepesenti ye-35 yepesenti yazo zonke izinto ezenziwayo kwi-Intanethi, ngelixa i-PayPal iyeyona ndlela yesithathu yokusetyenziswa kwentlawulo kwi-Intanethi. AmaJamani ayathanda ukuhlawula nge-invoice, ngelixa abathengi baseFransi besebenzisa ikhadi lebhanki leCarte-Blue, MasterCard, Express yaseMelika kunye nePayPal. KwiBenelux, iDeal (eNetherlands) naseBancontact (eBelgium) zithandwa kakhulu.

IV: Izithintelo: Indawo yokuguqula

Nangona kunjalo, ngaphandle kwenkqubela-phambili ebangelwe kukusebenzisana okuhle phakathi kwabaqulunqi bomgaqo-nkqubo we-EU kunye nomzi-mveliso ekwakheni imarike yedijithali enye, amashishini aseYurophu asajongana nemiqobo ekukhuleni, ngakumbi ngaphaya kwemida yawo yesizwe. Umceli mngeni omkhulu kubathengisi be-Intanethi kuhlala kukungabikho kwenqanaba lokudlala kumhlaba wonke kwi-EU nakwihlabathi jikelele, njengoko abadlali abasekelwe ngaphandle kweYurophu bekwazi ukukhupha uxinzelelo olukhulu kwintengiso yaseYurophu. Kule meko, iinkampani zaseYurophu zifuna yonke inkxaso evela kubaqulunqi bomgaqo-nkqubo kunye nabalawuli bokukhula kwi-intanethi ekhula ngamandla kukhuphiswano lwehlabathi.

Icandelo le-e-commerce likwindawo yokutshintsha. Ukuba iEuropean Union ifuna amashishini ayo adlale indima yawo epheleleyo kwilizwe elihlanganisela kwilizwe liphela elibonakaliswa kukhuphiswano olunamandla oluvela kumashishini angengawo e-EU, kuya kufuneka kudaleke imarike enobumbano kunye nendawo efanelekileyo apho amashishini e-e-commerce aseYurophu anokuphumelela khona. Esona sisombululo sikhawulezileyo kukutyalomali ngakumbi kubuchwepheshe obutsha kunye nemfundo yedijithali ukwenza ukuba iinkampani ze-e-commerce zenze ikamva ledijithali yaseYurophu.

V: Ukurhweba nge-E iindaba e Yurophu

* U-Etsy ufumana indawo yearhente yomculo kwindawo yokuthengisaNgoJulayi 23, 2019-Etsy, indawo yentengiso yehlabathi yezinto ezenziwe ngezandla kunye neevintage, ifumene iRefere. Le yinkampani ineminyaka emithandathu ubudala eyenza ukuba abantu bakwazi ukuthenga kwaye bathengise ezintsha, zisetyenzisiwe, kunye neegiya zomculo zevintage. Isivumelwano malunga nee-euro ezingama-246 ezigidi.

* IRiphabhlikhi yaseCzech yenye yezentengiso ekhula ngokukhawuleza e-commerce eYurophu
NgoJulayi 18, 2019 - Uninzi lokukhula kwemarike ye-e-commerce yelizwe laseYurophu lunokulindelwa kwiRiphabhlikhi yaseCzech, apho luqikelele ukuba imakethi yentengiso ekwi-Intanethi ikhula ngepesenti ye-16 phakathi ngoku kunye ne-2021. Ingaphezulu kwezinye iimarike zaseYurophu.

* Abathengisi abakwi-Intanethi akufuneki banikezele ngenombolo yefowuni
NgoJulayi 10, 2019-Inkundla Yobulungisa yaseYurophu igqibe namhlanje ukuba abathengisi abakwi-Intanethi akufuneki banikezele ngenombolo yefowuni, ukuba abathengi banikwa ezinye iindlela zokunxibelelana nenkampani ye-e-commerce.

* I-Ziticity ifuna ukuhanjiswa kwemizuzu eyi-45 eYurophu
NgoJulayi 3, 2019-Ziticity, uqalo olusuka eLithuania, ufuna ukuhambisa iiphakheji eYurophu ukusuka kwiindawo zokuthatha ukuya kubathengi kwiyure enye. Inkampani yolungiselelo isandula ukuphakamisa umjikelo wembewu oyi-315,000 nge-€-ekhokelwa yi-Super-based fund-based fund, ngokuthatha inxaxheba kwi-Practica Capital, kwi-Startup yeWise Guys, kunye notyalo-mali lwengelosi uMikko Silventola.

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