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Ingaphakathi: Iingxelo ezisishwankathela zakutshanje zeNtengiso ye-E-commerce yaseYurophu
07 / 25 / 2019
Uqala ukuqala kanjani ishishini lokulahla imveliso nge ShopMaster
07 / 30 / 2019

Inkqubo ye-VS yesiNtu: Yintoni eyona modeli ye-E-yorhwebo?

Mna: The isipho, Kwangaphambili, nakwixesha elizayo

Xa sisamkela iiphakheji kwaye uku-odola Ukuhanjiswa kokutya, ngaba ungacinga ngobomi kwiminyaka emihlanu edlulileyo okanye iminyaka elishumi eyadlulayo? Yonke le yantlukwano ibangelwe kukuphuhliswa kwemodeli ye-e-commerce yokuyila. Intengiso ekhangela phambili ye-e Ma shishini sitshintshe indlela esithenga ngayo namhlanje kwaye siyichaze kwakhona le nto besiyibiza ngokuba "YIMPAWU".

Kwiminyaka elishumi edlulileyo, isabelo se-e-commerce sokuthengisa kwivenkile e-US sikhule ngepesenti ye-300, ukusuka kwiipesenti ze-3.3 ukuya kwiipesenti ze-9.7 Nokuba ukukhula okubhabha, i-e-commerce i-akhawunti ingaphantsi kwepesenti ye-10 yazo zonke ukuthengisa okuthengiswayo.

Ngelixa sanelisekile ngophuhliso lwe-e-commerce lwangoku kunye nemodeli yenkonzo, kusekho amathuba amaninzi kwixesha elizayo, ngakumbi abo banobuchule.

Namhlanje, kulula kunanini ngaphambili koosomashishini bokuyila ukuba baqonde ezabo izimvo. Unyaka nonyaka, singabona amashishini amatsha atshintshana nezinto ebesisoloko sizenza. Mhlawumbi izixhobo abazisebenzisayo zintsha kwaye ziphuculwa ngokukhawuleza, kodwa imigaqo ayikatshintshi okwangoku. Ukuba ufuna ukwenza izinto ngaphandle kokulindela, kuyimfuneko ukuqonda imodeli yeshishini kwaye uphonononge iindlela ezintsha.

I-II: Iindidi ezine zeModeli ze-E-yorhwebo zeMveli

Ukuba uqala ishishini le-e-commerce, izinto ezingahambelaniyo ziya kuwa ubuncinci koluhlu olunye lwala macandelo mane. Ngamnye unezibonelelo zakhe kunye nemiceli mngeni, kwaye iinkampani ezininzi zisebenza kwiindidi ezininzi ngaxeshanye. Ukwazi ukuba yeyiphi ibhakethi umbono wakho omkhulu ongena kuyo kuya kukunceda ukuba ucinge ngobuchule malunga nokuba ngamathuba akho kunye nezoyikiso ezinokubakho.

1. I-B2B -Shishini kwiShishini
Imodeli ye-B2B ishishini elinye lithengisa imveliso okanye inkonzo kwelinye ishishini, kwaye umthengi ngamanye amaxesha ngabasebenzisi bokuphela, kodwa kwiimeko ezininzi, abathengi bathengisa kubasebenzisi bokugqibela. Imodeli ye-B2B idla ngokuthetha ukuba ijikeleze ixesha elide lokuthengisa, amaxabiso asemgangathweni ophezulu, kunye nokuphindaphindiweyo ukuthengwa.

Imodeli ye-B2B ihlala kwisabelo esikhulu kunazo zonke, kwaye ixabiso layo lentengiso liphezulu kakhulu kunelo kwintengiso ye-c-side. Iinkampani ezinje nge-GE kunye ne-IBM, zichitha malunga nee-60 ezigidi zeedola ngosuku kuthengiso lweempahla. Kwi-2015, uGoogle wafumanisa ukuba phantse isiqingatha sabathengi be-B2B yayizizinto zeMillenials eziphantse zaphindeka kabini kwi-2012. Ukuthengiswa kwe-B2B kwi-Intanethi kuya kuba yinto ebaluleke kakhulu njengoko isizukulwana esitsha sisenza abathathi izigqibo.

2. I-B2C -Ishishini kuMthengi
I-B2C yimodeli yokuthengisa kubasebenzisi bokuphela ngqo, eyona nto ixhaphakileyo ngoku. Thina, njengabathengi, ukuthenga kwi-intanethi yimodeli ye-B2C. Le modeli yenzelwe ukuba ibe phezulu kakhulu kule minyaka idlulileyo, ngenxa yokufumana lula naphina apho kunokwenzeka, singathenga nantoni na ngokuthe ngqo kwingcamango yoko.

Inkqubo yokuthenga ye-B2C ikufutshane kakhulu kwimodeli ye-B2B, ngakumbi kumacandelo amaxabiso asezantsi. Ngokuqinisekileyo, ixabiso eliphakathi loku-oda kunye nokuphindaphinda ukuthengwa kwamashishini e-B2C nawo asezantsi xa kuthelekiswa nemodeli ye-B2B.

3. I-C2B -Baxumi kwiShishini
Imodeli ye-C2B ngumntu ngamnye kwiinkonzo zeshishini okanye kwimodeli yokuthengisa. Le modeli ngumahluko ogqibeleleyo kwimodeli ye-B2C, efanelekileyo kwiiprojekthi zokuxhokonxa abantu. Ngokwenzekayo, iza ngeendlela ezininzi ezininzi ezibonelela ngokuguquguquka ngakumbi kwishishini nakumntu obonelela ngenkonzo.

4. I-C2C -Imthengi kubathengi
Ishishini le-C2C liqhagamshela abathengi ngqo, litshintshiselane ngezinto kunye neenkonzo, kwaye lithengise iimpahla okanye izinto ezingasetyenziswanga kwiiwebhusayithi ziyimodeli yeC2C. Iinkampani ezinje ngeCraigslist kunye ne-eBay zaba nguvulindlela kule modeli kwiintsuku zokuqala ze-Intanethi. Ishishini le-C2C lifumene isibonelelo sokuzihlakulela ngokwakho kubathengi kunye nabathengisi kwimfuno kodwa ijongene nemiceli mngeni kulawulo lomgangatho kunye nokugcinwa kwetekhnoloji.

I-III: Iindidi ezintlanu zeModeli ye-E-yorhwebo ye-Innovative

Ukuba imodeli yeshishini lakho yimoto, ngoko indlela yakho yokuhambisa ixabiso iyinjini. Le yinxalenye yolonwabo-apho ufumana khona umda wakho. Uyakukhuphisana njani kwaye udale njani i-e-commerce yeli shishini ekufanele ukuba yabelwane ngayo? Nazi iindlela ezimbalwa ezithandwayo ezithathwe ziinkokeli zeshishini kunye nabaphazamisi bemarike.

1. I-D2C-ngqo kuBathengi
Ukubeka ngokulula, imodeli ye-D2C "ayikho middlemen ephakethi umahluko", othengiswa ngokuthe ngqo ngumenzi kubathengi bokugqibela. Imowudi ye-D2C ayiphelisi kuphela imiddlemen ngqo, igcina iindleko ezininzi, kodwa ikwamisa ijelo lonxibelelwano oluthe ngqo nolusebenzayo phakathi kweenkampani kunye nabathengi.

Imodeli ye-D2C ilungele amashishini ukuphatha ii-brand kunye nokuqokelela ulwazi lomsebenzisi. ICasper, umthengisi mattress odumileyo e-United States kwiminyaka yakutshanje, Away, uphawu lwesutikheyisi zombini iinkokeli kwicandelo le-D2C.

2. Ilebheli eMhlophe kunye nelebheli yabucala
Kuthengiso lwe-Intanethi, unokwenza kwaye uvelise iimveliso zakho okanye uthengise iimveliso phantsi kwezinye iimveliso, okanye ungathengisa iimveliso zakho ezizezakho-iimveliso ezenziwe ngabenzi abanye kodwa zithengiswe phantsi kweshishini lakho.

Ungathenga iiMveliso zeLebhu eMhlophe, kwaye uqeshe nomenzi ukuba avelise iimveliso ezizodwa (iiMveliso zeLebheli zaBucala) kwintengiso yakho ekhethekileyo. Nobabini, unokujonga inzuzo kunye nezobuchwephesha ngokubhekisele kutyalo mali kuyilo kunye nemveliso.

3. I-Wholesaling
Kwimodeli ethengisayo, abathengisi bathengisa iimveliso ngesambuku kwisaphulelo. Imodeli yokuthengisa ethe kratya ngokwesiko ibisisenzo se-B2B, kodwa abathengisi abaninzi ngoku bathengisa ngokuthe ngqo kubathengi abanesiphelo kuhlahlo-lwabiwo mali kwindawo yeB2C.

4. Ukutshatyalaliswa
Ukulahla kuyinto esiqhele ukubiza ngokuba ngu “hayi ukubuza, akukho sitokhwe, hayi Ukuhambisa ngenqanawe"Imodeli, eyimodeli ye-e-yorhwebo ephuhliswe ngokukhawuleza kule minyaka idlulileyo. Izibonelelo zayo sisithintelo esisezantsi ekungeneni, akukho mfuneko yokuba nesibonelelo sokuhambisa iimveliso kodwa uthengise iimveliso zomntu.

Nangona kunjalo, umntu kufuneka abenolwazelelelo kukhetho lweemveliso kwiDropshipping, atshintshe iimveliso rhoqo, angakwazi ukulawula umgangatho weemveliso, ukufakelwa imveliso, ukungena ngokuthe ngqo, kunye nokuxhomekeka okukhulu kwintengiso, kunye nokungabikho kokuqokelelwa kwabathengi, izinga lokuthenga kwakhona, ukuphazamiseka kwemveliso, njl. Njl. nangoku ayimisi Dropshipping ekutsaleni abathengisi, abanokuqala kwaye benze imali ngokukhawuleza ngaphandle kwemali eninzi okanye i-chain chain.

5. Inkonzo yobhaliso
Imodeli yokubhalisela ayisiyonto intsha. Kwiminyaka ye-17th yenkulungwane, iinkampani zokushicilela zaseBritane zazisebenzisa ukubonelela abathengi abathembekileyo inyanga nenyanga. Kodwa kuphela emva kokuba ukuvela kwe-e-commerce, umxholo obhalisiweyo kunye neenkonzo zibe sisityebi kakhulu.

Unokusiqonda ngokulula ngakumbi isicelo sokurhuma, ngakumbi xa ujonga iintyatyambo kwidesika yakho yidesika qho ngenyanga / ngonyaka. Kule mihla, kukho iintlobo ngeentlobo zeenkonzo zokurhuma phantse kuwo wonke umzi mveliso, ezizisa ukubanakho kubathengi kunye nokonga imali.

IV: Iingcebiso zokufumana iModeli eNgcono

Sithethe malunga neenketho zakho ezibanzi zokukhetha imodeli yeshishini lwe-e-commerce, ngoku makhe sijonge kwiinkcazo. Nantsi imibuzo embalwa eza kukunceda wenze isicwangciso esiya kubeka inkampani yakho ecaleni. Eyona nto iphambili apha kukunyaniseka kunye nophando. Chitha ixesha ufunda malunga nentengiso ojolise kuyo kwaye uthembeke malunga neliphi ixabiso elahlukileyo onokuthi ulizise endaweni.

1. Ngubani owakho? umthengi?
* Cinga ukuba lulindelo lwabo xa uthenga uhlobo lweemveliso oceba ukuzithengisa.
* Jonga iindawo zentlungu ngendlela izinto ezenziwa ngayo emva koko yenza iindlela zakho ngendlela entsha.

2. Yintoni onokwazi kuyo?
* Yiba nolwazelelelo malunga nezinto onokuthi uzenze ngokwakho kunye noko uyakufuna ukuzifumana
* Yazi imida yakho kodwa kuya kukunceda wenze izigqibo zexesha elide.

3. Yeyona nto ilunge kakhulu yakho imveliso?
* Ukuba ungumvelisi, i-whlesaling okanye ubhaliso inokunceda ekuhlawuleni iindleko zokuvelisa kunye nokuqhekeza-ngokukhawuleza okukhulu.
* Ukuba ungumsasazi, tyala imali eninzi kakhulu ekuthengiseni ngokuthe ngqo nakwiindlela.

4. Sithini isikhundla sakho?
* Vavanya ukhuphiswano lwakho kwaye uqiniseke ukuba luyacaca ukuba kutheni imveliso yakho iyeyona ilungileyo.
* Ukukhuphisana ngexabiso, ukukhetha, kunye nokwenza lula kwiinkqubo zokugqibela, ukuthengisa, ukuya kumava okuthenga kwiwebhusayithi, ixabiso lakho elikhethekileyo kufuneka licace.

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