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Uyisebenzisa njani inkqubo yokuBonelela ngeCJ?
11 / 20 / 2019
Amazwe aphezulu e-10 asebenzisa ii-Cash kwi-Delivery Service (COD)
11 / 23 / 2019

Ngaba i-Cash on the Delivery (i-COD) isebenza njani e-Thailand?

Unokungazi elinye lawona mazwe eCOD alungileyo yiThailand. Kwaye abantu eMzantsi Mpuma Asia (SEA) bayathanda ukusebenzisa Imali ekuHambiseni ukuqiniseka ukuba ukuthengwa kukhuselekile. Kukhangeleka ngathi Imali ekuhanjisweni yimodeli yokuthengisela ngasemva kakhulu kwi-eCommerce. Kunokwenzeka njani ukuba uphinde uthandwe?

Ndakhe ndenziwa idini kwi-Chinese eCommerce iminyaka emininzi. Ndinamava ngokuthengisa kwi-intanethi kunye nokuthenga kwi-Intanethi ekubeni ndiyiminyaka eyi-20 (kuyiminyaka ye-12 eyadlulayo). Ixesha lokuqala endathenga ngalo kwi-Intanethi ivela eTaobao kwaye ndandi-oda i-T-shirt, kwaye ndijongile nje ukuba andifumenanga-odolo okanye basinika nje imveliso ephosakeleyo. Emva koko ndikhetha i-Cash ekuHambiseni. Xa ndifumene imveliso, kulungile. Kwaye ke ndiye ndayihlawula ngeCash.

Ngokukhula kweAlibaba, kwaye iAlipay iba sisixhobo esaziwayo kwezemali kwaye iTaobao iya isiba ngakumbi kwaye ithembekile kubathengi. Abathengi zange bakhathazeke malunga nokukrokrelwa, ngoko ke akufuneki basebenzise ii-Cash ekuHambiseni. Ukuba awonwabanga ngomyalelo, banokuphikisana nawo. Kwaye i-80% yeembambano iya kuba yimpumelelo kubathengi. Kwaye kunye nokuThenga kumgca kuthandeka kangangokuba abantu bayithemba ngakumbi nangaphandle kwe-Intanethi.

1. I-Thais engaphezulu ichitha kwixabiso

Ukuqonda ngcono i-Thai e-commerce yemarike, kubalulekile ukuba uqonde ukuba abathengi bethu base-Thai banjani. I-Thailand inenqanaba eliphakathi eliphakathi elizimisele ngakumbi ukuchitha kwezi ntsuku. I-61% yamakhaya anengeniso ephezulu (abahola ngaphezulu kwe-THB50,000 ngenyanga) bakhetha ukuphuma rhoqo. Xa besenza, bachitha amatyeli amathathu ngaphezulu kwamaqela emivuzo ephantsi.

Inkcitho eThailand eyonyukayo kubunewunewu kunye namava yinto eqhele ukubonwa kumazwe asakhasayo anengeniso eyandayo. Ukungagcini ngokubambelela ekusebenziseni kwabo kunabamelwane babo, abakwaThai bazimisele ngakumbi ukuboleka ngaphezulu ukuze bathenge ipetroli.

I-BCG yadlana iindlebe nabathengi baseThai ngamanqanaba abo anyukayo kwaye bafumanisa ukuba bayakholelwa ukuba ukuzibandakanya kubunewunewu kunomvuzo kwindlela yabo yokuphila exakekileyo. Ukuba uyakwazi ukubonelela abathengi baseThai ngenqanaba abalifunayo, maninzi amathuba okuba unikezela ngeemveliso zabathengi, iimpahla zexabiso, okanye amava.

2. I-Thais ithembekile kwi-Brand, ukuba nje ayisixabiso lexabiso

Abathengi baseThaii ngabona bathembeke kakhulu kubathengi baseMzantsi-mpuma Asia. Nangona kunjalo, ukulungeleka, umgangatho kunye nexabiso zisesezona zinto ziphambili kwizigqibo zokuthengwa kweThai.

Ngaphezulu kwesithathu sabaphenduli kuPhando lweMcKinsey bakhethe ukunamathela kwiimpawu zabo abazithandayo kodwa bangakhangela iindawo abazithengisayo ngexabiso eliphantsi. Nangona kunjalo, i-13% yabaphenduli bophononongo babezimisele ukuthengisa kwiimpawu ezinamaxabiso aphezulu. Kweli qela, i-62% yabo khange ibuyele ekuthengeni ii-brand zabo abazithandayo.

Xa amaxabiso empahla yakho, kubhetele ukuba wenze uphando lwendawo kwaye ufumanise ukuba ingakanani na abo bakhuphisana nawe amaxabiso abo kwiimpahla zabo eThailand. Unokwazi ukugqobhozela eThailand ukuba iimpahla zakho zixabiso eliphantsi kunabo bakhuphisana nabo, ngelixa ugcina umgangatho ophezulu ngokwaneleyo ufumana ukuthembeka kubathengi baseThai.

3. I-Thais idibene ngokufanelekileyo kwaye inolwazi

Inxalenye ephambili yalo naliphi na icebo le-e-commerce eliyimpumelelo kukufumana indlela abaphulaphuli bakho abajonga ngayo ulwazi kunye nokwenza izigqibo.

Urhwebo nge-E-yorhwebo nentengiso zezentlalo zezinye zeendlela eziphambili zelizwe. Oku kuqhutywa ngamazinga aphezulu okungena kweefowuni zokungena (i-95%) kunye nokusetyenziswa okunzima kweendaba zosasazo (iiyure ze-4.2 ngemini, eyona iphakamileyo phakathi kwamazwe e-SEA).

Thais bafuna ukuhlala Unolwazi Ngaphambi kokwenza izigqibo zokuthenga, nge40% yabathengi kuxhomekeke kuhlolo kunye neengcebiso kwi-intanethi. Uninzi lwexesha, oku kwenziwa kumaqonga afana ne-Facebook kunye ne-LINE. Oku kuthetha ukuba isigama-somlomo kunye nokujonga okuhle kubalulekile xa kuthengiswa nge-e-commerce Thailand, efanayo nakwezinye iimarike ze-e-commerce ezisekiweyo.

4. Abasetyhini baseThai abaninzi bathenga abaThengi beSigqibo kumakhaya abo

Abafazi baseThai, ngakumbi, icandelo lokuthengisa nge-e-commerce likufanele ukuqaphela. Abafazi baseThai bafundiswe kakuhle, kunye nabadala be-15 okanye ngaphezulu banelona zinga liphezulu lokufumana ingqesho (i-64%) kulo naluphi na uqoqosho lwehlabathi kubandakanya iMelika eseMelika kunye neNtshona Yurophu. Ngamandla athengi aphezulu, abafazi baseThai bahlala bethatha inxaxheba yabenzi bezigqibo eziphambili endlwini, nakwizinto ezithengwayo ngokwesintu ukuthenga izinto ezinje ngotywala kunye nemida.

Abafazi baseThai banobuqili nabo- i-27% yabo baphanda iimveliso online ngaphambi kokwenza izigqibo zokuthenga, kwaye i-29% yabo bayalandela ngokuthenga kwi-Intanethi. Xa kuthelekiswa ne-21% yereyitha yophando kunye ne-18% elandelwa ngamaxabiso athathwe ngamadoda, ukubonelela ngolwazi oluthe kratya kwimveliso kunye namaxabiso kunokukunceda ukuguqula ukuthengisa ngakumbi xa kuthengwa abathengi ababhinqileyo.

Ukufikelela kubathengi baseThai

Abathengisi baseThai banokuba hyperaware, abazi ixabiso kwaye banolwazelelelo lwentlalo. Esinokukwenza kukwakha amandla e-brand yakho kwaye ufumane ukuthembeka ngokwakha ukuthembana kwaye ubonakale kwiindleko kunye neenkcukacha zeemveliso kunye newebhusayithi yakho. Umzekelo, xa useta iphepha lakho le-e-commerce, gcina kwaye uhlele amaxabiso akho, iimveliso kunye nolwazi lokuhambisa ngendlela ebonakalayo nekulula ukuyiqonda.

ITrasti yokwakha

Ukuthenjwa yinto enkulu kubathengi base-Thai bezorhwebo. I uloyiko lobuqhetseba kwiivenkile zokuthenga ze-Intanethi zachazwa njengenye yezona zinto zixhalabisayo abathengi baseThai xa kuziwa kwezorhwebo. Ukoyisa lo mqobo kusondeza inyathelo elinye kufutshane nokuvala ukuthengisa kunye nabathengi base-Thai online.

Ukwakha ukuthembana, uThais ukhetha okungaphezulu ukuchukumisa umntu xa kuziwa ekuthengweni kwe-Intanethi, ukhetha ukusebenzisana ngokuthe ngqo kunye nabathengisi kumaqonga afana ne-Facebook okanye i-Instagram ngaphambi kokuthenga. Njengokuba, La Mignonne, Ivenkile ethandwayo ye-Thai kwi-intanethi kwiFacebook, ineqela lenkonzo yabathengi elaphendula kwimibuzo yabathengi okanye ingxelo ngokuphendula izimvo nge-Facebook kwaye inabalandeli be-1.5 yezigidi apho.

Kubalulekile ukuba uqaphele ukuba bangathanda ukujongana nezinye iiThais kwaye bonwabile ngabantu abathetha ulwimi lwabo. Ukuba ucwangcisa ukuthengisa eThailand, kuya kuba licebo elihle ukuba neqela lasekuhlaleni endaweni yokuzibandakanya kubathengi kunye nokunikezela ngenkonzo yabathengi.

Ukubonelela ngokubonakala ngakumbi kwamaxabiso, ii-injini zokukhangela iivenkile kunye neendawo zokuthelekisa ezivenkileni ijolise ekuqhubeni intengiso ngokuhlanganisa ixabiso kunye neziphumo zokukhangela. Ezi nkampani, njenge Ixabiso &iPrice, hambisa abathengi ukuya kweyona ndawo intle ngokusisiseko kwizizathu zabo, ezinje ngeebranti okanye amaxabiso.

Imali xa kuziswa

Ukuze icandelo le-e-commerce eThailand liphumelele, kuye kwafuneka ukuba lihambelane neemfuno zabathengi balo. E-Thailand, njengakwamanye amazwe amaninzi kumazantsi-mpuma e-Asiya, Imali / Ukuqokelelwa kuthumelo (i-COD) kunikwa ukujongana nokumelana nokuhlawulwa kwedijithali kunye nokunyusa okwenziwayo kwe-e-commerce. I-COD ivumela abathengi ukuba bahlawule imali yokuhambisa umntu xa befumana ezo mpahla. Iiwebhusayithi ezithandwayo ze-e-commerce ezifana neLazada kunye nePomelo zibonelela ngemali ekuhanjisweni njengendlela yokuhlawula kodwa iinkampani ezininzi azikwenzi njengoko iCOD iza nemiceli mngeni yayo. Ihlala ibandakanya umngcipheko wezezimali kunye nokufakwa kwezinto, ezinje ngokubuyisela umqhubi kuba awuthwali inani elikhulu lemali kwaye aqinisekise ukuba into leyo kunye nemali ziqokelelwe. Imali iya kuthatha ixesha elide ukuqhubekeka kwaye ishiya umthengisi ngemali epokothweni kwixesha elizayo kunelo lokuthenga ngekhadi letyala. Umthengisi usemngciphekweni ngakumbi wokulahleka kuba i-COD yenza kube lula ukuba umthengi abuyisele imveliso ngexesha lokuhanjiswa. Umzekelo, umthengi unokubeka iodolo yeengubo ezimbini kunye ne-COD ekhethiweyo njengendlela yokuhlawula. Nangona kunjalo, unokutshintsha ingqondo yakhe xa ebona intengiso kwaye asebenzise ilungelo lakhe lokwala ukuhlawula enye yezinto. Ukuhanjiswa yintlawulo enkulu eyenziwe ngumthengisi kuba umthengi uthathe isigqibo sokuthenga into enye kuphela
nangona wayeyalele ezimbini. Ukunikezela nge-COD kukwafuna ukuba abathengisi babe nemali enkulu ekhoyo njengoko kufuneka bahlawulele ukuhambisa iipasile kumthengi ngaphandle kokuba bahlawulwe kuqala. Imijikelezo yokuhlawula eqhelekileyo yahluka ukusuka kwiintsuku ze-20 ukuya kwiintsuku ze-45 kwaye ibhlokive eyimali ebalulekileyo kwiiwebhusayithi ezinomthamo omkhuluNXUMUMX. Ngokwedatha evela kwi-eCommerce, i-e-commerce eyanikwa amandla kwingingqi yee-brand zehlabathi, imali ekukhutshelweyo ngeyona ndlela iphambili yokuhlawula ekhethwe ngabathengi eThailand.

Isishwankathelo

Umthengi waseThai uya ekhula ngakumbi kwi-tech-savvy kwaye eyazi xa kuziwa kwezorhwebo. Ukuze uphumelele kwimakethi yaseThai, kuya kufuneka sikhumbule ukufumana abathengi baseThai. Lubonakale ngokucacileyo malunga namaxabiso kunye nokuhambisa, sebenzisa indlela yobuqu kunye nengxoxo kunye nabo, kwaye ubanike iindlela zokuhlawula abakulungele ziindawo ezifanelekileyo ukuqala.

Nangona kunjalo, oku kubandakanya kuphela indlela yokufikelela kwi-intanethi. Emva kokuvala ukuthengisa, kusafuneka sigqibe ngendlela yokuhambisa izinto zabo kwizakhiwo zakho kwisango levenkile yeThai. Gcina iliso lethu kwinqaku lethu elilandelayo apho siza kwabelana nawe ngemiceli mngeni yokungena kwezinto xa uhambisa eThailand kunye nendlela efanelekileyo yokujongana nazo.

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Andy Chou
Andy Chou
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