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A Trending Niche of Beauty: Cannabidiol (CBD)

About CBD

Cannabidiol (CBD) discovered in 1940 is a phytocannabinoid and it is one of some 113 identified cannabinoids in cannabis plants and accounts for up to 40% of the plant’s extract. It is the most medically valuable constituent in these identified cannabinoids. “With an impressive and evergrowing number of studies finding CBD to be a powerful antioxidant and anti-inflammatory among many other properties, it is now being used to treat pain, anxiety, spasms, and much more,” New York City-based aesthetician Jeannel Astarita tells. 

CBD appears to have all kinds of miraculous properties. Preliminary clinical research has shown that CBD:

  • has anti-inflammatory properties
  • helps to reduce anxiety and stress (without making the user stoned)
  • improves the quality of sleep
  • boosts cognition
  • enhances the overall skin health and fights anti-aging, as well as acne

Cannabidiol can be taken into the body in multiple ways, including by inhalation of cannabis smoke or vapor, as an aerosol spray into the cheek, and by mouth. It may be supplied as CBD oil containing only CBD as the active ingredient (no included THC or terpenes), a full-plant CBD-dominant hemp extract oil, capsules, dried cannabis, or as a prescription liquid solution. Cannabidiol (CBD) is the legal and non-psychoactive ‘cousin’ of THC, the chemical responsible for marijuana’s psychological effects.

CBD market

Following the gradual increase in the availability of CBD products over the last five to ten years, the CBD market has exploded. Recently, CBD has conquered industry after industry, from food and beverage to health and beauty. In the beauty business, from toners to facial masks, hand creams to lip balms to perfumes, new beauty products containing cannabis-derived ingredients are hitting the shelves at an ever-rapid pace.

“All retailers are looking to bring cannabis cosmetics into their stores,” says Roby Zomer, co-founder and managing director of Israeli-European brand MGC Pharmaceuticals – whose subsidiary MGC Derma recently put 18 products containing premium cannabidiol (CBD) on the shelves of the UK’s Harvey Nichols luxury fashion and beauty retailer.

So why the CBD market is so popular? There are two factors:

1.CBD fans: a new type of cannabis consumer

The main factor is that CBD gives rise to a new type of cannabis consumer and there are so many CBD fans who are enthusiastic about CBD’s properties. CBD has now evolved into a bonafide skin-care trend, with brands offering a luxe spin on what used to be a highly niche category.

2.CBDs huge growth on social media

The other factor that contributes to the growth is that a huge amount of social media attention CBD. It has huge growth on social media.

According to Google Trends, there has been a significant global increase in search requests related to CBD over the last year. Over a five-year time frame, this trend is even more apparent:

The trend is particularly visible in the US, where searches related to CBD brands such as Happy Tea or Ignite have exploded. However, the same tendency can be observed also worldwide, showing that this interest isn’t limited to the US alone.

The Reddit community dedicated to CBD has 66K subscribers and the users discuss the array of CBD producers, ask for advice before trying it, and deliver testimonies of positive experiences.

8 Best CBD Skin-Care Products

1.Lord Jones High CBD Formula Body Lotion

This product contains shea butter and CBD. It has a creamy and luxurious texture, and it gets absorbed into the skin easily to provide intense hydration. It has a mild fragrance with fresh notes of green citrus, sage, and mint. It is also available in a fragrance-free variant. And the vegan and gluten-free formula are loaded with organic hemp oil to restore and relieve muscle pain and stiffness.

2.The CBD Skincare Co. CBD Infused Exfoliating Cleanser

This gentle cleanser contains natural AHAs and BHAs, such as lactic, glycolic, and salicylic acids. It gently exfoliates your skin to remove dead skin cells and boost the cell renewal process. It contains jojoba beads that rejuvenate your skin and give it a youthful glow.

3.Populum Full-Spectrum Hemp CBD Oil

Populum’s Full-Spectrum Hemp CBD Oil features cannabinoids and antioxidants to combat inflammation and can be applied directly on skin or dropped under the tongue for an all-over calming effect and keep the skin healthy and radiant.

4.Ildi Pekar Tissue Repair Serum

Facialist Ildi Pekar’s luxe serum reduces inflammation, hydrates, and helps rebuild healthy skin cells, thanks to aloe leaf juice, hyaluronic acid, and a 250-milligram concentration of CBD oil. It can heal your skin and keep it youthful.

5.Kana Skincare Lavender CBD Sleeping Mask

This face mask is infused with the calming lavender essential oil along with other 28 botanical extracts. This mask hydrates, heals, and brightens your skin. It contains phytocannabinoid, which is a natural relaxant, antioxidant, pain reliever, and skin healing agent. It helps minimize scars, wrinkles, and acne while you sleep.

6.CBD For Life Pure CBD Eye Serum

This is an extremely lightweight and non-greasy eye serum that contains anti-aging ingredients. It reduces puffiness, fine lines, and dark circles to brighten the eye area. Apart from pure CBD, it also contains calming cucumber extracts and moisturizing aloe vera extracts.

7.Cannuka Nourishing Body Cream

The product has ingredients like manuka honey and hyaluronic acid ensure that your body feels baby-soft to the touch. It also provides anti-inflammatory and skin-calming benefits.

8.Saint Jane Luxury Beauty Serum

A base of sunflower and grape seed oils meet 500 milligrams full spectrum hemp oil in Saint Jane’s Luxury Beauty Serum, which brightens and soothes the skin in a matter of drops. It’s a game-changer for addressing redness and boosting your skin’s natural glow.

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