15 Best Products & Suppliers For Dropshipping Lingerie in 2025

Lingerie is a fast-growing fashion niche, and now is a great time for online entrepreneurs to jump in. The global lingerie market is booming – Fortune Business Insights reports it was worth about $44.9 billion in 2024 and is projected to reach $87.35 billion by 2032 (a CAGR of ~8.7%). Driven by a growing female workforce, fashion-conscious consumers, and social-media-inspired trends, demand for lingerie (bras, panties, shapewear, loungewear, etc.) is surging worldwide. In the US alone, the lingerie market hit $23.2 billion in 2024 and is forecasted to climb to $34.6 billion by 2030. Even smaller markets like the UK are healthy – about $4.3 billion in 2023 with ~7% expected annual growth.

Consumers today expect the comfort of online shopping, and e‑commerce is already a lion’s share of intimate apparel sales. Industry analysts note that over 50% of lingerie purchases will come from online channels by 2025. In practice this means more dropshippers can reach global buyers of all body types and styles. In fact, the rise of body-positive and inclusive trends has made niche segments like plus‑size, maternity, and adaptive lingerie especially popular. Comfort-first styles – wireless and seamless bras, bralettes, and shapewear – have surged in popularity as customers look for “fashionable everyday” options. At the same time, special-occasion pieces (e.g. bridal sets, holiday-themed lingerie) and novelty items (like pasties or costume-style sets) drive seasonal and impulse buys.

In this blog, we’ll look at market trends for lingerie dropshipping in 2025, show you how to start a lingerie dropship business step-by-step, and share the 15 hottest lingerie products to consider. We’ll also review top supplier platforms (like CJdropshipping, AliExpress, Spocket, Modalyst, SaleHoo, etc.) and compare their features in a handy table. Whether you’re new to ecommerce or already running a store, this guide has practical tips and data-backed insights to help you start a lingerie business online and scale it for success.

Market Trends and Analysis

The data strongly suggests the lingerie market is on a growth trajectory worldwide. As noted, Fortune Business Insights reports the global lingerie market will nearly double by 2032, supported by factors like rising disposable incomes, social media fashion influence, and expanding categories (e.g. shapewear, athleisure, sustainable fabrics). Asia-Pacific is a leading region (with 32% market share in 2024) and markets like China and India are accelerating. (For example, India’s lingerie market was $5.4B in 2024 and is expected to more than double by 2033.) In North America, research finds the US lingerie market alone was $22–23B in 2023–2024 and growing at roughly 7% per year.

A key driver is that lingerie has evolved beyond just “basic undergarments.” Consumers now seek quality, style, and inclusivity. U.S. analysts highlight rising demand for premium, comfortable, and size-inclusive products. For example, wireless bras, bralettes, seamless underwear, and shapewear have seen surges in sales as customers prioritize comfort. BlacksRetail (a retail consulting firm) notes that “sales of wireless bras, bralettes, and seamless lingerie have surged in recent years, reflecting the broader ‘comfort-first’ trend”. At the same time, larger size ranges and adaptive designs are more available, opening up the market to previously under-served shoppers.

E‑commerce and dropshipping are fueling much of this growth. With more than half of lingerie sales moving online (thanks to convenience, privacy of shopping, and wider selection), entrepreneurs don’t need physical retail to access buyers. The overall dropshipping industry is huge (hundreds of billions of dollars globally), so the lingerie niche is a ripe segment within that. For instance, Shopify reports the global dropshipping market was $351.8 billion in 2024 and on track to surpass $500 billion by 2026. Clothing and accessories are among the top dropship categories, meaning there’s an established ecosystem (suppliers, apps, shipping solutions) for intimate apparel.

In summary, the lingerie dropshipping opportunity in 2025 is backed by strong industry trends: a multi-billion-dollar market, double-digit growth in shapewear and innovative apparel, and a generation of online shoppers. The key trends to watch are comfort-driven designs (wireless, seamless, stretch fabrics), inclusive sizing, premium fabrics (like silk or modal blends), and theming (bridal, holiday, or cosplay sets). If you can offer an on-trend product lineup with efficient shipping and great customer experience, there’s room to carve out a profitable niche.

How to Start a Lingerie Dropshipping Business

Getting started with a dropshipping lingerie store is similar to other dropshipping ventures, with a few niche-specific considerations. Here are practical steps to launch:

1. Choose your niche and target market. Lingerie is broad, so it helps to focus. Will you specialize in women’s everyday underwear, sexy sets, athleisure bras, or perhaps plus-size lingerie? Consider trends like active/fitness bras, seamless everyday sets, or themed bridal/holiday lingerie. Research keywords and social media to gauge demand. A focused niche (for example, “lace bralettes for young women” or “comfort shapewear for postpartum”) can make marketing easier.

2. Research suppliers and products. Look for lingerie suppliers that dropship. Big platforms like CJdropshipping, AliExpress, Spocket, and Modalyst have lingerie catalogs. Evaluate factors like product quality, pricing, available sizes, and shipping times. Order samples to check fit and fabric. Remember that sizing runs vary by region; always study size charts and consider offering a size guide.

3. Set up your online store. Choose an e‑commerce platform (Shopify, WooCommerce, BigCommerce, etc.) and pick a feminine, elegant theme. Organize your store by collections (bras, panties, sets, shapewear, etc.) and write SEO-friendly product titles/descriptions using keywords like “dropshipping lingerie” and “best lingerie suppliers.” Use high-quality photos (from suppliers or your own shoots). Include clear sizing charts and care instructions to build trust.

4. Configure legal and finances. Even as a dropshipper, you’ll want to register your business properly, set up sales tax collection (where applicable), and get a payment gateway. Write simple terms/conditions and a privacy policy. For lingerie, also consider any age-restrictions or content guidelines if advertising on platforms (for example, Facebook has strict rules on “adult” content). Familiarize yourself with returns/refund policies on each supplier.

5. Add products and set pricing. Import your chosen products from the supplier, writing unique descriptions. Remember that dropship pricing usually involves setting a markup on the wholesale cost. Factor in shipping fees. Many apps or tools let you automate pricing rules (e.g. cost ×1.7 or a fixed margin). Competitive research can help — see what similar items sell for on Amazon or other stores.

6. Optimize for SEO and UX. Use keywords throughout your store (e.g. “sexy lace lingerie,” “plus size bras,” “best lingerie online”) to attract organic traffic. Ensure fast site speed and mobile responsiveness since many shoppers will browse on phones. Offer good filters (by size, color, style) and implement nice-to-have features (e.g. “back in stock” alerts).

7. Market your store. Dropshipping lingerie relies heavily on marketing. Set up social media accounts (Instagram, TikTok, Pinterest) for your store and share compelling images or videos (e.g. product try-ons or styling reels). Consider paid ads carefully: lingerie ads need tasteful targeting. Work with micro-influencers or body-positive advocates who can model your products authentically. Email marketing and SEO content (blog posts on lingerie tips, styling guides) can also drive traffic over time.

8. Provide excellent service. Since you don’t hold inventory, communication is key. Let customers know how long shipping takes (often 10–20 days for Asian suppliers, shorter for US/EU ones). Track orders proactively, and handle returns gracefully. Good packaging (custom branded mailers, a thank-you note) can turn a simple order into a great impression.

9. Analyze and iterate. Watch your sales and website analytics. See which styles sell best and which ads perform. Be ready to swap out slow-moving items and introduce new designs. Seasonal items (e.g. Valentine’s Day sets or Christmas-themed lingerie) can boost sales periodically, so plan ahead in your marketing calendar.

Following these steps will help you start a lingerie business online smoothly. As Shopify advises, dropshipping lets you “pivot your assortment quickly” to test new styles without big up-front inventory. By choosing winning products, building a trust-worthy brand, and marketing smartly, you can tap into the growing lingerie trend.

15 Best Lingerie Products to Dropship

Below are 15 top dropshipping products in the lingerie category. For each, we explain what it is, why it’s selling, and any hot trends behind it. Aim to offer each type in multiple styles, colors, and a full range of sizes when possible.

1. Sports / Fitness Bras: 

Sporty bras that blend activewear with lingerie (often wireless or racerback styles) are a big hit as women buy “athleisure” for gym and everyday wear. These offer comfort plus support, which appeals to fitness enthusiasts and athleisure trend followers alike. With the wellness boom, more women want stylish workout bras. Dropshipping sports bras lets you enter a large market segment – plus they often come in eye-catching colors and prints. Be sure to market them to fitness audiences and highlight support/comfort features.

2. Cotton Panties Sets (Everyday Basics): 

Soft cotton or jersey knit underwear sets (matching bra and panties) are evergreen sellers. Customers love practical, breathable sets for daily wear, especially in fun prints or pastel solids. As a dropshipper, you can offer affordable multi-packs or mix-and-match panties. These sell well because everyone needs them and they’re easy to upsell (e.g. “Buy 3, save 10%”). Highlight comfort, multiple-piece deals, and variety. This category often has lower price points, so focus on volume.

3. Plus-Size Bras & Lingerie: 

Inclusive sizing is no longer optional – it’s essential. Many mainstream brands still underserve plus-size customers, so demand for comfortable and sexy plus-size bras, full-figure lace tops, and bralettes is strong. Dropshippers can tap into this by stocking broader size ranges. Market these with a body-positive message (celebrating confidence at any size). Platforms like SaleHoo note that plus-size bras are “hard to find in mainstream stores” and respond well to targeted marketing (e.g. campaigns showing diverse women feeling confident). Carry styles from basic supportive bras to pretty lace designs; make sure to use models of various sizes in your ads.

4. Booty Lifting & Butt-Shaping Shapewear: 

Influenced by celebrity culture (think Kardashians and social media fitness stars), booty-enhancing shapewear (silicone-padded panties or sculpting leggings) is trending. Women who want a rounder rear-end or smoother silhouette seek these products. Dropshipping booty shapers lets you ride this trend: market them with “before-and-after” photos and target fitness/glute-training audiences. Note many are essentially shapewear leggings or padded panties. Quality and comfort are key – look for high-waist, breathable fabrics. This also fits into the broader shapewear boom (see below).

5. Tummy Control Shapewear: 

High-waisted slimming panties, bodysuits, or leggings that flatten the midsection remain popular. The shapewear market is substantial – over $2.7 billion in 2024 globally – so even a small niche is lucrative. Customers buy these for smooth lines under dresses or jeans. From waist cinchers to full-body suit styles, dropshippers should highlight “instant slimming” effects with tasteful marketing (photos comparing silhouettes, etc.). Influencer ads and before/after visuals work well here. Ensure your product images clearly show the smoothing technology (like double-layer panels).

6. Matching Multi-Piece Lingerie Sets:

Coordinated bra-and-panty sets (often 2-3 pieces with optional garters/robes) are inherently appealing as fashion items. Shoppers love them for special occasions and gifts. These sets are “very pretty” and often impulse buys, especially when shown on models or with lots of colors. Offer holiday-themed sets (Valentine’s Day reds, Christmas bodysuits, etc.) for seasonal spikes, but also carry staple colors (black lace, nude, white for bridal). Sets can be higher-ticket, so running flash sales or bundle discounts can drive sales. Visual appeal is key – use attractive mockups and images.

7. Lace Bralettes: 

Bralettes (especially lace or mesh designs without underwire) have exploded among younger consumers. These are praised for comfort and style – many see them as wardrobe staples rather than just undergarments. Marketing angle: everyday lingerie meets fashion. Dropship lace bralettes in various colors; they often come in triangle or crop-top shapes. Emphasize comfort for all-day wear (no digging wires) and “every girl should have one.” They pair well with casual outfits (show styling ideas on your site). The demand is fueled by customers seeking pretty yet practical bras, and by influencers posting them on social media.

8. Adhesive (Sticky) Bras & Pasties: 

Products like backless sticky bras or nipple pasties solve tricky outfit dilemmas (strapless/low-cut clothing). Many women cannot find these easily in stores, so they’re strong sellers online. Dropship sticky bras (gel cups with adhesive) as versatile items – they appeal to brides, party-goers, or anyone wearing off-shoulder/halter styles. Highlight ease of use and invisibility under clothes. Nipple covers/pasties (see #14) fall in the same category of problem-solving lingerie. Use visuals showing the bra worn under a sheer or low-back dress. These items are often impulse buys – market them with lifestyle images and “hair and makeup ready” messaging.

9. Front-Closure Bras: 

A newer style trend: bras that clasp in front instead of back. Customers like them because they can offer more cleavage and easier one-handed closure. They have a “novelty” factor (as SaleHoo notes, “back clasp bras are a thing of the past” in ads). For dropshipping, front-closure push-up or sports bras are great because they appeal to comfort-seekers and those with limited mobility (easier on/off). Emphasize the tech features (better lift with a front band) and that they’re a modern twist on a classic. They fit well with marketing “innovation meets comfort”.

10. Push-Up Bras: 

The classic push-up bra never really goes away. With new fabric tech (memory foam pads, silicone inserts), these are better than ever at enhancing cleavage. Dropship a range of push-up styles – padded plunge bras, everyday padded bras, even sports bras with push-up effect. Sales pitch: “instant lift, confidence boost.” Sell via before/after imagery and by citing technology (foam, contour molding). This category often sells well through influencer marketing – think short videos showing the boost. By keeping a selection of popular colors (black, white, pastel) plus maybe one bright accent, you can appeal to a broad audience of younger and older women alike.

11. Silk (Satin) Robes: 

Luxurious robes made of silk or satin blends are highly marketable – they’re worn as loungewear and also as sexy cover-ups. These aren’t just intimate underwear but also sleepwear/casual wear. Dropship silk robes in a variety of lengths (knee-length, full-length) and colors (red, black, blush). They often pair with sets in stores (wear over a cami set). Since they’re timeless, highlight them as versatile (the SaleHoo guide notes “timeless and can be worn by any woman”). Include features like pockets or belt sash in descriptions. Market robes for weddings (bride/maid robes), bridal showers, spa gifts, as well as everyday decadence. Their higher perceived value means you can charge premium.

12. Silk (Satin) Slips:

 Similar to robes, silk slips (slip dresses and under-dresses) appeal to customers for two reasons: they smooth silhouettes under sheer dresses, and they have a vintage-chic look. As SaleHoo points out, slips “solve a problem” (flatters figure under dresses) and have fashion value. Dropship light satiny slips in various lengths (mini, midi) and colors. Market them for event wear (“the secret to a smooth dress look”) or even as elegant lingerie on their own. Emphasize the material comfort and that many women buy multiple slips for different outfits. Since they come in many lengths, mention the option to sell a short, medium, and long slip to one customer – good up-sell/cross-sell potential.

13. Maternity & Nursing Lingerie:

Expectant mothers have specific lingerie needs. Maternity underwear and nursing bras (with stretchy panels and easy-drop clasps) are high-demand items. Dropship comfortable maternity underwear (high-waist, full coverage) and nursing bras with easy access. Marketing angle: “Comfort that grows with you.” Target social ads to new moms or pregnancy communities. SaleHoo notes maternity panties have cute designs and are best advertised to women of childbearing age. Even postpartum, stretchy bralettes or support tanks sell well. Include at least a couple of “support brief” and “full coverage bra” styles so customers see they’re for pregnancy/postpartum.

14. Seamless Underwear (Anti-Pantyline): 

Seamless panties and bras are designed to vanish under tight clothes. They’re usually made from microfiber or smooth fabrics. This is a staple product that every lingerie store should have. Dropship nylon/spandex seamless panties and matching wireless bras. Emphasize the function: “no lines under leggings or pencil skirts.” Show examples of hidden panty lines vs. seamless. Young and middle-aged women like these for daily wear. Because they’re utilitarian, market them in bundles (“3-pack for $x”) and highlight material (breathable, stretchy). These sell as basic must-haves – stock nude, black, white, and a trendy color or two.

15. Period Panties (Menstrual Underwear): 

Reusable period panties are a big emerging niche. Instead of plastic pads, these have built-in absorbent layers. The market is growing rapidly – Future Market Insights projects it will reach $951 million by 2035 (from $198M in 2025) at ~17% CAGR. Customers buying eco-friendly goods or those who dislike tampons/pads are interested. Dropship period-proof panties in multiple absorbency levels (light, moderate, heavy). Highlight benefits like sustainability, cost savings over time, and comfort. For example: “Feel safe and dry for 12 hours, no leaks.” Use clean, health-focused marketing. This product appeals to younger eco-conscious shoppers and can be a unique upsell for a lingerie store.

Each of these products can do well if presented nicely. Note the common threads: focus on comfort, inclusivity, and real benefits (support, smoothing, lifting, etc.). Use quality supplier photos and lifestyle shots. Also watch for trends – for example, seamless bralettes are another popular sub-item (they combine wireless and no-ledge). As one lingerie industry analyst notes, “inclusive sizing” and “surge in e-commerce” are transforming the market, so highlight those in your product mix and branding.

Top Lingerie Dropshipping Suppliers

When building your lingerie store, you’ll need reliable suppliers. Several platforms serve dropshippers by connecting you to lingerie manufacturers or wholesalers. Key options include CJdropshipping, AliExpress, Spocket, Modalyst, and directories like SaleHoo. Each has pros and cons. Below is an overview and a table comparing them:

• CJdropshipping: A China-based dropshipping platform. CJ has warehouses in multiple countries and integrates with Shopify, WooCommerce, etc. It boasts thousands of suppliers with “factory prices” and offers global warehousing, custom packaging, and 24‑hour fulfillment services. Key features: No monthly fees or order minimums, professional photos, and fast brand fulfillment. Shipping: Offers various carriers (CJPacket, UPS, etc.) with faster options via US/EU warehouses; typical delivery 7–15 business days for stocked items. Pricing model: Free to use (no subscription); you pay per item and shipping cost when orders occur. (CJ often has competitive wholesale pricing, sometimes 30–50% below typical retail.)

• AliExpress: A massive China-based marketplace owned by Alibaba. It has millions of products (many lingerie/skincare/etc.) often sold at very low cost by Chinese factories. Key features: Huge variety (bras, panties, sets, novelty items), many sellers to choose from, no vetting or fees to join. AliExpress excels in breadth but quality can vary. Many AliExpress sellers offer ePacket or free shipping to the US and other countries, making it convenient for dropshipping. Shipping: Mostly direct-from-China (common ePacket or postal service, 10–30 days). Some sellers stock in US/EU warehouses. Pricing model: Free to start, no membership. You pay item cost + shipping each order. Because there’s no barrier to entry, AliExpress is the go-to for many new dropshippers, though be mindful of seller ratings and shipping times.

• Spocket: A curated dropshipping marketplace focusing on US and EU suppliers. Spocket offers fashion and apparel items (including lingerie) sourced domestically for faster delivery. Key features: High-quality products, primarily in-stock in U.S./EU warehouses. Branded packaging options and bulk discounts are available. Integration is seamless with Shopify, Wix, etc. Spocket advertises “fast 2–5 day shipping from top US and EU suppliers”, which appeals to customers impatient with slow dropship shipping. Shipping: Speed is Spocket’s advantage – many items ship from local fulfillment centers (U.S. 2–5 days, Europe similar). Pricing model: Has a free plan (limited to ~25 products) and paid plans ($19–$89+/month) that unlock more products and premium support. You pay wholesale item costs plus a small transaction fee.

• Modalyst: Another dropshipping app that aggregates suppliers. Modalyst includes both US-based brands and AliExpress vendors. It highlights fashion apparel, including lingerie under categories like “Bras, Underwear, and Intimates.” Key features: Access to name-brand items and unique designs, plus automated order syncing. It focuses on ease of finding reliable USA suppliers as well as popular AliExpress products all in one place. Shipping: From Modalyst’s US suppliers (often 5–7 business days) or AliExpress (slower). Pricing model: Free tier for 25 products, then monthly plans ($35+ per month) for unlimited products and additional features. A per-order fee also applies unless on a higher plan.

 

• SaleHoo: Not a direct supplier but a supplier directory and research tool. SaleHoo provides a vetted list of over 8,000 wholesale and dropship suppliers (many include lingerie manufacturers). It’s useful for finding specialty or wholesale suppliers you might import products from. Key features: Curated supplier database, market research tools (SaleHoo Labs), and e‑commerce training. You can search by product type (e.g. “lingerie”) to find suppliers with dropship programs. Shipping: Varies by supplier found. Suppliers in the directory ship worldwide; each has its own policies. Pricing model: SaleHoo is subscription-based (annual fee for access). You pay SaleHoo for the directory service; then you negotiate terms/prices with any supplier you choose. It’s great for more experienced dropshippers seeking reliable partners or niche makers.

When selecting suppliers, consider your brand positioning. If you promise quick delivery and quality, Spocket or Modalyst’s US suppliers fit that promise. If you compete on price, AliExpress or CJ may be better. Always test shipping times and product quality by ordering samples. And remember to set clear expectations on your site – if something ships from overseas and takes 2-3 weeks, make that obvious.

Unlock Profit in Lingerie Dropshipping

I. Supplier Sourcing: Vetting Beyond Price Tags

Your supplier choice impacts returns, reviews, and repeat sales.

✅Non-Negotiable Supplier Criteria

• Private Label Flexibility

  • Why: 68% of top sellers attribute brand loyalty to custom packaging/branding
  • Ask Suppliers: "Do you offer custom tags, poly mailers, or logo embroidery?"
  • Top Pick: CJdropshipping (U.S./EU suppliers with 3-day branding turnaround).

• Size-Inclusive Range

  • Stats: Plus-size lingerie demand surged200%since 2023
  • Verify: Request size charts for XXS-6XL and fabric stretch tests (e.g., spandex blends over rigid lace)
  • Supplier Example: Alanic Global (wholesale plus-size specialists)

• IOSS/EU VAT Compliance

  • Critical for EU: 23% cart abandonment occurs at checkout due to surprise taxes
  • Require: Suppliers who prepay VAT (e.g., CJ Dropshipping’s IOSS solutions).

🚫Red Flags to Avoid

• "Ships in 30+ days"→ Aim for<10-day deliverysuppliers
• No sample policy→ Always order samples to check stitching, elasticity, and color accuracy
• Generic AliExpress stores→ Opt for verified lingerie specialists like NicheSources (MOQ 50+ units but quality-controlled)

II. Product Strategy: Beyond Basic Bras

Differentiate with high-margin, low-competition products.

💡Top 5 Profitable Categories for 2025

• Sensual Comfort (45% Margin)

  • Products: Wireless bras, lace bralettes, modal boy shorts.
  • Hook: "No wires, no limits" messaging targets Gen Z’s comfort-first mindset.

• Niche Shapewear (50% Margin)

  • Example: Postpartum compression shorts, athletic sculpting bodysuits.
  • Supplier Tip: Steve Apparel offers medical-grade fabric sourcing

• Seasonal & Gift Bundles (60% Margin)

  • Data: Valentine’s Day lifts lingerie sales by140%
  • Bundle Idea: Lace chemise + silk robe + scented candle → "Date Night Kit" at $89.

• Eco-Intimates (55% Margin)

  • Rising Trend: 32% of shoppers pay 20% more for organic cotton or recycled lace
  • Supplier: Underwear Lab (OEKO-TEX certified, biodegradable packaging).

• Blue-Light Loungewear (40% Margin)

  • Untapped Niche: Sleep bras with copper-infused fabric (TikTok-viral for "skin recovery").

III. Logistics & Customer Experience Hacks

Solve lingerie’s biggest pain points: sizing anxiety and shipping delays.

📦Shipping & Returns Optimization

• Transparent ETAs: Display "Ships in 24h · Arrives in 8–12 days" on product pages. Use AfterShip to sync tracking

• "Fit Guarantee" Policy:

  "Wrong size? Keep it + get 50% store credit. We’ll donate returns to women’s shelters."
  (Reduces returns by 30% while building goodwill)

• Regional Warehousing: Split inventory between U.S. (e.g., CJ’s Ohio hub) and EU suppliers to cut delivery to3–5 days

💬Size Guidance That Converts

• Video Fitting Guides: Film 60-second tutorials comparing brands (e.g., "Victoria’s Secret 34B = Our XS").

Conclusion: Tips and Next Steps

The lingerie dropshipping niche in 2025 is promising but competitive. To succeed, focus on differentiation. Here are final tips and steps to take:

• Niche and Branding: Don’t try to sell everything. Tailor your product mix to a coherent brand (e.g. “sustainable intimates”, “luxury lace for bridal”, or “comfortable everyday essentials”). A strong theme helps customers remember you.

• Quality and Trust: Since customers can’t feel products before buying, choose suppliers known for consistent sizing and fabric quality. Use real product photos (or your own on-model photos) alongside supplier images. Include generous sizing charts and even video try-ons if possible.

• SEO & Content: Write keyword-rich blog posts and guides (e.g. “How to find your perfect bra size online” or “Caring for silk lingerie”) to drive organic traffic. Title tags and meta descriptions should naturally include phrases like “best lingerie dropshippers”, “start lingerie business online”, etc.

• Social Proof & Engagement: Encourage reviews and UGC (user-generated content). A satisfied customer review is gold in this niche. Consider a loyalty program or referral discount to encourage repeat purchases.

• Legal/Policies: Even though it’s fashion, intimate wear can sometimes trigger ads policies. Always read platform guidelines. Have a clear returns/refunds policy that balances customer flexibility with your supplier terms. For example, some lingerie cannot be returned for hygiene reasons – note that on product pages if needed.

• Scale Gradually: Use early profits to reinvest in new products and ads. Keep an eye on emerging trends – for instance, if “sustainable bamboo fiber underwear” becomes a buzz phrase, see if a dropshipper offers eco-friendly lines.

Launching in 2025 means you benefit from a mature dropshipping ecosystem: there are established tools (Shopify apps) and social platforms geared to fashion. With market data on your side (e.g. the billion-dollar plus market size and growth in shapewear, comfort lingerie, and inclusive lines), and by focusing on quality supplier partnerships, you can build a thriving online lingerie business.

The final step is to just start. Use this list of top products and suppliers as a blueprint, but always adapt to your customers’ feedback. With careful planning and creative marketing, your dropshipping lingerie store can claim its slice of this expanding market. Good luck, and happy selling!